Technologies
iPhone 13 event: How to watch Apple’s big announcement tomorrow
Apple’s Sept. 14 event looks like it’ll be the launch of its iPhone 13 lineup, among other announcements.

This story is part of Apple Event, our full coverage of the latest news from Apple.
We don’t yet know exactly what Apple will be launching with its «California streaming» event tomorrow, September 14, but we suspect we’ll see the next iPhone, likely called the iPhone 13, and a new Apple Watch Series 7 (we may also see the rumored AirPods 3). The event, which will be held virtually, might show a new iPhone design along with improvements to the camera and other specs. Apple hasn’t discussed its plans for the devices, aside from a mention of four new iPhones in a filing with the Federal Communications Commission.
The most dramatic change for the new iPhones, aside from better cameras that Apple always tends to offer, is said to be the capability to make calls and send texts in emergencies when there’s no cell coverage. Generally, though, they’re expected to still rely on 5G wireless technology for day-to-day connectivity.
The iPhone 13 comes a year after one of Apple’s most successful launches, with the 5G-powered iPhone 12. The device offered the first major revamp of the iPhone’s design since 2017, when Apple introduced its $1,000 iPhone X, with its new face-unlocking design and better screen technology. One survey conducted before the iPhone 12 announcement from Decluttr, a device recycler and reseller, found that a «staggering» 53% of respondents planned to buy the new iPhone, touching off what analysts call a «supercycle» of phone upgrades.
Apple did notch an increase in iPhone sales in the three months following the release of the iPhone 12. In January, the company said iPhone sales during the holidays jumped 17% from the previous year, helping to lead the company to its highest recorded revenue and profit ever.
«It is not far from any of our minds that this result caps off the most challenging year any of us can remember,» Apple CEO Tim Cook said in a call with investors after posting the company’s financial results. «It is an understatement to say that the challenges it posed to Apple as a business paled in comparison to the challenges it posed to Apple as a community of individuals, to employees, to their families, and to the communities we live in and love to call home.»
«These results show the central role that our products played in helping our users respond to these challenges,» Cook added.
Though Apple’s likely to offer a compelling upgrade to some customers, it’s happening at a time of turmoil both within and outside the tech industry. For the past year and a half, the pandemic has forced Apple, Microsoft, Sony and many other tech companies to hold events online.
The virus has upended billions of people’s lives around the world, forcing entire countries into quarantine in efforts to stop its spread. Those disruptions have also slowed manufacturing and shipping around the world, exacerbating parts shortages that have delayed production of new computers, cars and video game consoles.
Apple so far has been able to keep products largely in stock, analysts say, due in part to the company’s savvy management of its supply chain.
While the iPhone will be a key product we see at Apple’s event this year, and likely what most people focus their attention on, the company’s expected to have other devices to show off. Those include new Mac computers with upgraded chips and new iPads.
When is the Apple event?
Apple’s online-only event will be on Tuesday, Sept. 14 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and Sept. 15 at 3 a.m. AEST. (Sorry, Australia.)
Where can I watch Apple’s livestream?
You’ll be able to stream Apple’s event straight from the company’s website. Meanwhile, we’ll be reporting on the event live here at CNET.
What can we expect, besides the iPhone 13 launch?
Apple’s digital events are fast paced and slickly produced. And they throw in at least one or two jokes to keep you entertained. Maybe they’ll even make a Mamas and Papas joke, but don’t bet on it.
Technologies
Pokemon TCG Pocket’s Breakneck Expansion Releases Are Stressing Me Out
Collectors who want to complete a master set are finding that it’s just too hard to keep up with the game.

Pokemon TCG Pocket’s next Alola-themed set is releasing on May 29. Extradimensional Crisis is a sister expansion to the recent Celestial Guardians set — and it’s introducing the wacky and weird Ultra Beasts to the game.
Every Pokemon from another dimension now has a special Ultra Beast tag displayed just under its health point total. And certain Pokemon abilities and Trainer cards from the new set will only work on cards with this tag. While there are always new cards that shake up the metagame, this expansion looks ike it will largely introduce cards that play well with others in the set.
Extradimensional Crisis is one of TCG Pocket’s smaller base set expansions. These companion sets are often released a month or so after a big expansion. Mythical Island released after the massive Genetic Apex launch set, and Triumphant Light was the supplement to Space-Time Showdown.
Normally, I’d love to rip into packs in order to hunt more than 100 new base set cards being added to the game. Buzzwole, Nihilego and Guzzlord are some of my favorite monsters from the seventh-gen Pokemon games and the art for their cards is gorgeous.
This time around, I’m just not able to get as excited about the new drop.
Pokemon TCG Pocket is releasing expansions too quickly for me
I’ve played Pokemon TCG Pocket every day since launch. With few exceptions, I’ve opened both of my free daily packs — even if I have to stay up past my usual bedtime to do so. Ripping these suckers open has become a part of my daily routine, and I’ve been largely content to do so (even when I pull five common base set dupes).
But these expansions are getting a little out of hand now. For most games, having too much content is a good problem to have, but struggling to keep up with a collectible game saps the fun. Extradimensional Crisis will be the seventh set released in the game over the course of eight months. Despite my diligence, I’ve only completed a single base set — Shining Revelry — and I’ve never completed a master set with all of the full art cards and shiny Pokemon.
To be clear, I don’t expect to be able to keep up with every expansion in the game. I don’t even want to collect all of the secret cards — I just want to put together the base sets. I’m a fully free-to-play TCG Pocket gamer, and developer DeNA Games needs to make money to keep the app running. New releases grease peoples’ palms and keep the money flowing.
Even still, these releases have been dropping at such breakneck speeds that I don’t feel like I can return to past sets to finish collecting the cards I’m missing. It’s disheartening to complete the majority of an expansion and then leave it behind with so many gaps.
This sentiment seems to be shared among at least some parts of the Pokemon TCG Pocket community. It’s probably not a great sign when a contingent of the top comments on the YouTube video of your next big reveal are asking you to stop revealing things.
«Crisis? [The only] crisis is the one I’m having with so few hourglasses,» said one commenter.
Another person put things more plainly: «Honestly, I’d prefer if they’d slow the rollout of the expansions a little bit. Let the sets take hold for a few months and then drop bigger, higher quality sets.»
The joking hides real frustration, as many free players haven’t been able to complete the game’s full base sets. I’m not asking for these releases to be spaced out too far apart, but a single month between expansions is starting to feel untenable. Double the downtime between sets and let people breathe — and maybe I’ll finally be able to finish up Genetic Apex.
Technologies
Tariffs, Schmariffs! An iPhone 17 Price Hike Is Overdue, Regardless of Trump’s Threats
Commentary: Follow the math, not the tariffs and politics.

US President Donald Trump wants Apple to manufacture the iPhone, its best-selling product, in the US. And on Friday, he threatened to place a 25% tariff on the phone if the company doesn’t make that happen.
«I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,» Trump posted on Truth Social. «If that is not the case, a tariff of at least 25% must be paid by Apple to the US.»
Adding uncertainty to his ultimatum, Trump later said the tariff wouldn’t apply to just the iPhone but also to any smartphone made outside the US.
«It would be also Samsung and anybody that makes that product,» Trump told reporters in the White House on Friday. «Otherwise, it wouldn’t be fair.»
Despite tariffs and politics, the price of the iPhone hasn’t changed. But the launch of the rumored iPhone 17 will likely come with a higher price no matter what Trump says or does. Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs, according to a report by The Wall Street Journal.
Since what Trump touted as «Liberation Day,» the iPhone and how tariffs might affect its price have been main focal points when it comes to this administration’s policies and pronouncements. Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics.
But whether or not Apple gets taxed with tariffs, the iPhone hasn’t had a price hike in five years and is due for one. Historically, that’s the longest stretch of time the company has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17 (it’ll likely cost more).
In terms of my methodology, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoths designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied.
Standard iPhone prices
Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G, to $599, where it would stay for four years. Then in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher, $649 price tag.
Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices it was in $50 increments, except between the first and second iPhone models.
Then 2020 happened. It was a wild year for the iPhone, and everyone, because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.
If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last raise was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly raise the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?
The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would’ve even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.
The flagship: iPhone Pro model prices
Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.
But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!
What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and expect the iPhone 17 Pro to cost more.
The behemoths: iPhone Plus, Max and Pro Max prices
Since 2014, Apple has sold a «big» version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.
In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.
In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.
Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.
The iPhone 17 and 17 Pro’s prices
Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.
Earlier this year, Apple raised the price on its most affordable model. Though it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).
Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.
«Assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a May 1, 2025, quarterly earnings call.
Obviously, that $900 million number wasn’t just for the iPhone, but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually that added cost will need to be made up for — unfortunately, that usually means higher prices (even if Apple is pressured by Trump to attribute the increase to «new designs and features.»)
If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.
Apple didn’t respond to a request for comment.
Technologies
Curious About iPhone 17 Rumors and Leaks Ahead of WWDC? Here’s the Scoop
The big question is how much the next iPhone will actually cost. We have a pretty good guess.

Ahead of Apple’s WWDC announcement, the buzz around iPhone 17 rumors and leaks has fans anticipating the release date of the new iPhone line. With the rumored iPhone 17 Pro having better video capabilities and a new slim iPhone 17 Air allegedly having a thin design balanced by improved battery technology, there’s a lot of speculation to cut through.
Not to mention tariffs and how they could potentially affect the price of the new iPhone after President Trump threatened a 25% tariff on all Apple smartphones made outside the US. We’re tracking all the biggest rumors and leaks and sharing what we know so you can have an idea of what’s coming next (and potentially what you won’t see).
iPhone 17 release date: When is the next iPhone coming out?
Over the last several years, Apple has consistently announced its new phones in the first half of September. This will likely be the case with the full iPhone 17 lineup, with the exception of the iPhone 17E, which could arrive in early 2026, according to Apple analyst Ming-Chi Kuo and a report from The Information.
The iPhone 17 lineup may be the last to follow this fall-release model. Starting with the iPhone 18, Apple will reportedly split its phone releases so that lower-cost iPhones launch in the first half of the year and the higher-end Pro models become available later in the year. But that isn’t expected to happen until 2026, so you can likely still expect the iPhone 17 Pro to become available this fall.
Preorders for a new iPhone typically begin the Friday after the announcement, with the phone shipping a week later.
iPhone 17 Price: Will tariffs increase the cost of the next iPhone?
President Donald Trump has raised, lowered and paused tariffs a dizzying number of times since February, all of which could potentially affect the cost of the iPhone 17.
Apple, which could move much of US iPhone production from China to India, has escaped many of the tariff hikes thanks to a reciprocal tariff exemption list that includes many phones, laptops and other electronics that Apple produces.
But all the reprieves appear to be temporary, so tariffs could still potentially affect prices by the time of the iPhone 17 release.
Regardless of how tariffs play out, Apple has plans to raise iPhone prices later this year, The Wall Street Journal reported. Apple apparently plans to ascribe the price increase to better features and design costs so it can avoid pointing the finger at tariffs and incurring the wrath of Trump (like Amazon temporarily did).
CNET Managing Editor Patrick Holland, who’s been reviewing phones for CNET since 2016, points out that the iPhone is overdue for a price bump. He noted that Apple has never increased the price for an iPhone Pro ($999) since the iPhone X was first introduced in 2017.
So yes, you should expect to pay more for the iPhone 17, regardless of tariffs.
New iPhone 17 colors
Rumors of a new color for the iPhone started in April, when Twitter user and leaker Majin Bu (not the Dragon Ball Z character) posted that the iPhone 17 Pro and Pro Max could get a sky blue option. The latest MacBook Air models come in sky blue, which could give you some idea of the soft hue we’ll see on the iPhone if it goes in the same direction.
For reference, the iPhone 16 and Plus made a splash last year when they debuted pink, teal and ultramarine color options, alongside the standard white and black. The iPhone 16 Pro and Pro Max introduced a new color, desert titanium — a restrained shade of peach — alongside the classic natural titanium, white titanium and black titanium options.
iPhone 17 Pro camera bump redesign
The iPhone 17 Pro’s camera has been the subject of multiple rumored changes, most notably that Apple could add a horizontal camera bar that spreads across the width of the phone. The front-facing «selfie camera» could also be getting an upgrade.
Back in January, Bu posted a leaked image on X suggesting that the phone could feature a pill-shaped camera bar that looks a lot like the camera bar on Google’s Pixel 9 phone.
That raised the question of whether the iPhone 17 Pro would align the three camera lenses in a single row or leave them stacked in a pyramid design, as it did with the iPhone 16 Pro.
In February, Bu posted CAD renders of what could be the iPhone 17 lineup, and Front Page Tech also shared iPhone 17 Pro renders in a video. Both showed horizontal camera bars for the iPhone 17 Pro models that keep the stacked lens layout.
And as for your selfies: The front-facing camera will reportedly be upgraded from the iPhone 16’s 12 megapixels to 24 megapixels on all iPhone 17 models, according to analyst Jeff Pu.
Pu wrote in March that the iPhone 17 Pro and Pro Max will feature a 48-megapixel telephoto rear camera, up from 12 megapixels on the iPhone 16 Pro models. That would mean all three cameras on the iPhone 17 Pro models — Fusion, ultrawide and telephoto — would be 48 megapixels.
Leaked Specs: iPhone 17 vs. iPhone 17 Pro vs. iPhone 17 Pro Max
Specs for the iPhone 17 are more grist for the rumor mill.
Display
After the backlash over Apple not updating the 60Hz display on the iPhone 16 and 16 Plus, rumors of a 120Hz display (Pro Motion) on all iPhone 17 models could be welcome news, along with possibly adding the always-on display to the baseline model.
One feature you likely won’t see with the new iPhone 17 Pro models is an antireflective display, which CNET’s Patrick Holland called one of the best attributes of the Samsung Galaxy S25 Ultra. A source told MacRumors that Apple had to scrap plans for a more scratch-resistant display because of scaling issues with the coating process.
Additionally, Pu said the iPhone 17 Pro Max may reduce the size of its Face ID sensor, so it could have a narrower Dynamic Island, but the other iPhone 17 models would likely stay the same size.
Memory
Apple Intelligence and AI are likely to play more prominent roles with the iPhone 17. To support the new features, all the iPhone 17 models will step up to 12GB of RAM, tipster Digital Chat Station reported in April. Kuo has also suggested this could happen, according to Digital Trends.
Considering that the iPhone 16 lineup had 8GB of RAM across all models, this could be a big upgrade for the iPhone 17.
Frame
There’s been plenty of discussion about whether the iPhone 17 Pro will ditch its titanium alloy frame for an aluminum one. The most recent rumors predict the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max will all have aluminum frames, according to Pu.
iPhone 17 battery life
The iPhone 17 Air might have to scale back on battery life to make a thinner design possible, although the latest rumor from AppleInsider is that it might use a silicon-anode battery that could help extend the battery life. However, rumors are that the iPhone 17 Pro will likely get a battery boost.
In May, Pu said the baseline iPhone 17 will likely feature Apple’s in-house A19 chip, while the Pro could have the A19 Pro chip. The iPhone 16 is powered by an A18 chip, which offers improved efficiency for better battery life.
Are new iPhone rumors and leaks to be trusted?
Here’s the part where I come in and say: Everything’s a rumor until Apple officially releases the next iPhone. Rumors and speculation leading up to the iPhone’s release are often based on insider knowledge or leaked information from teams working on the iPhone’s designs, but those designs are works in progress — not necessarily the final product.
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