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Apple Event 2023: Anticipation Builds for the iPhone 15 and Beyond

We could see the iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2 and, maybe, an iPhone 15 Ultra.

Apple’s Wonderlust event is just around the corner. It will take place at the Steve Jobs Theater on Tuesday, Sept. 12, and stream online. We expect to see the next iPhone and Apple Watches announced. The annual fall iPhone event has become a cultural touch point heralding the end of summer, right up there with pumpkin spice.

For months, a seemingly endless flow of iPhone 15 rumors have circulated online. Some hint at a rather straightforward round of year-over-year upgrades, while others point to the possibility of a rebranded larger Pro model called the iPhone 15 Ultra. As the anticipation builds, here’s everything you can expect from Apple’s fall event.

Wanderlust or wonderlust?

The event’s invite is characteristically enigmatic, showing an Apple logo made up of tiny dustlike particles. The logo has grooves carved out of it, a bit like the forms you see on windswept sand dunes.

The tagline, «Wonderlust,» is of course a play on the word wanderlust, which means a strong longing for or impulse toward wandering. Does wonderlust mean a strong longing for or impulse toward wondering? Like everyone else, we’re trying to read something into the invite and wondering what it has to do with Apple’s upcoming announcements. Could the grooved cutouts in the logo refer to a less boxy iPhone design? Could the particles refer to improved cameras capable of capturing more detail? Could the colors — metallic shades of gray, blue and even gold — be a reference to the colors of the new iPhone or Apple Watch?

Or is this all just Apple acknowledging the fleeting nature of existence? No idea. But I expect the iPhone 15 Pro will be the headliner.

The iPhone 15 and 15 Plus

As in the iPhone 14 series, there will likely be four models in the new iPhone lineup: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. According to Bloomberg’s Mark Gurman, who has a solid record when covering Apple leaks, the iPhone 15 and 15 Plus will basically be a repackaged iPhone 14 Pro without the telephoto camera or stainless steel body.

The new phones would inherit a 48-megapixel main camera and the A16 chip from the 14 Pros. On the outside, the two phones will trade their display notches for the Dynamic Island cutout that also debuted on the 14 Pro and 14 Pro Max.

iPhone 14 family

Despite the addition of the Dynamic Island, don’t expect any other changes to the screen. Display analyst Ross Young said in a September 2022 post on X, formerly known as Twitter, that he isn’t expecting base iPhone 15 models to get a high refresh rate like Apple’s Pro iPhones.

And according to a May report by ChargerLab, a battery and charging specialist website with a steady track record for rumors, all four iPhone 15 models will support 15-watt wireless charging using the Qi2 open standard announced earlier this year. If this turns out to be true, it could mean the iPhone 15 would open up a whole new world of wireless charging devices that don’t necessarily need to be licensed Apple MagSafe accessories. 

But the biggest change expected for all four iPhones will be the shift away from the Lightning connector. Likely driven by pressure from the European Union, which passed legislation adopting USB-C as a common charging standard, the iPhone 15 series will have a USB-C port instead of a Lighting port. The last time Apple switched the iPhone’s power port was in 2012, when it debuted the Lighting port on the iPhone 5, which spelled the end of the wide 30-pin iPod connector that was previously used.

It’s a bit hazy how exactly Apple will handle this, like whether USB-C will be on all new iPhones globally or just in the EU. But it’s highly likely that all new iPhone models will be sold with a USB-C port for the foreseeable future.

Apple iPhone 14 Pro camera lenses

The iPhone 15 Pro and 15 Pro Max

Of everything Apple’s expected to announce, the iPhone 15 Pro and 15 Pro Max could have the biggest changes. According to Bloomberg’s Gurman, stainless steel is gone, and instead the Pro model’s frame will be made from titanium. The shift in materials could help reduce the overall weight of each phone, which is hefty even without a case.

The iPhone 15 Pro and 15 Pro Max will likely get a new chip called A17 that features a supertiny, 3-nanometer processor, Apple’s smallest silicon to date. Around the front, the two phones will likely have thinner display bezels.

The Xperia 1 V's camera bump

The Pro models’ biggest change will be the USB-C port, which in a break from the regular 15 and 15 Plus could support faster data speeds for things like transferring files and ProRes video files.

The iPhone 15 Pro Max may get a new 6x optical telephoto camera. Ming-Chi Kuo, a noted Apple analyst with TF International Securities, predicts the iPhone 15 Pro Max will have a horizontal mounted periscope lens and camera unit inside the phone’s body, similar to ones in the Pixel 7 Pro, Galaxy S23 Ultra and Sony Xperia 1 V.

Doubling the native optical zoom from 3x to 6x should enable you to capture zoomed-in photos with better detail, resolution and dynamic range compared with the 6x digital zoom on a current iPhone 14 Pro.

a hand holding a phone

Kuo’s report also hints at both Pro models having solid-state volume and power buttons, which would further differentiate them from the regular 15 and 15 Plus. The buttons wouldn’t be mechanical and would be more akin to the touch sensitive area that debuted on the iPhone 7 and acts like a «home button» thanks to some clever haptic feedback. Back in 2018, the HTC U12 had solid-state buttons instead of mechanical ones; however, the experience using them wasn’t great.

There are a couple of rumors that have been circulating despite being a bit dated or unlikely. The first is that the iPhone 15 Pro Max may be rebranded as the iPhone 15 Ultra. Bloomberg’s Gurman mentioned the possibility nearly a year ago, but that should be taken with a grain of salt since more recently Gurman hasn’t brought it up.

Another up-in-the-air rumor comes by the way of MacRumors, which found code in a beta version of iOS 17 that describes functionality for an action button like the one on the Apple Watch Ultra. Such a hardware addition would be a first for Apple, and the iPhone’s action button would be for more-phone-oriented tasks like shortcuts or triggering the camera shutter. We’ll have to wait until the 12th to find out.

Apple Watch Series 9 and Apple Watch Ultra 2

Apple Watch Ultra vs Series 8

In a less ambitious update, it seems the next regular Apple Watch will likely be a relatively modest year-over-year iteration of the Apple Watch Series 8. The Series 9 could come in a new color. As reported by MacRumors, based on a post by X/Twitter user ShrimpApplePro, the Apple Watch Series 9 might come in a new pink color.

The Series 9 will likely be powered by a new S9 chip, which Bloomberg’s Gurman, posting to his Power On Discord channel back in May, described as bringing improvements to performance and efficiency. That’s another way of saying the battery life might be better.

The Apple Watch Ultra could see a second-generation version. The rugged watch debuted last year, and a new version could bring a faster chip and come in a black titanium finish, according to an X/Twitter post by ShrimpApplePro. A black version of the Ultra could look amazing!

All right, let’s talk about everything else.

Potpourri and wrap-up

Apple Vision Pro on display during WWDC at Apple headquarters in Cupertino, California

The AirPods case could see a new version with a USB-C connector. iOS 17 and WatchOS 10 will likely get an official release date. And I can’t imagine that Apple would pass up a chance to update everyone on its Vision Pro headset that was announced in June at WWDC.

Obviously, until Tim Cook and crew walk onto that stage in the Steve Jobs Theater and make their announcements, we won’t know anything for certain.

iPhone 14 Pro, Pro Max Get the Biggest Changes to Apple’s Phone Lineup

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Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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