Technologies
My iPhone 17 Pro Went Head-to-Head Against a Pro Cinema Camera
To see just how close the iPhone 17 Pro can get to a real cinema camera, I set up a full commercial video shoot.
The iPhone 17 Pro has wowed us time and time again with its excellent still image and video quality. Its powerful video setup, including its trio of cameras, large image sensors (for a phone), ProRes raw codecs and Log color profiles for advanced editing makes it comfortably one of the most dependable video shooters of any of today’s smartphones.
Apple often boasts about famous directors using the iPhone to shoot films and music videos. The company even records its event videos for new products with the iPhone.
But is the iPhone really good enough at shooting video to replace a traditional cinema camera? To see how good the iPhone 17 Pro is for professional use, I gave it a proper test.
I put together a video shoot where I pitted the $1,000 iPhone against a full professional cinema camera rig, worth thousands of dollars, to see just how well Apple’s phone can hold its own. I planned a video production at my favorite coffee roaster in Edinburgh, called Santu, which is based in a stunning building that I knew would look amazing on camera.
To give both cameras the best chance, I worked with Director of Photography Cal Hallows, who has been responsible for production on major shoots around the world, working with brands including Aston Martin, the BBC, IBM and Hilton Hotels.
Here’s what happened.
Our filming equipment
We didn’t use any external lenses with the iPhone; instead, we relied on either the built-in main, ultrawide or telephoto options. I shot my footage using the BlackMagic Camera app. I had a Crucial X10 external SSD since I was recording in Apple’s ProRes raw codec, which creates large files.
I also had a variable neutral density filter to achieve a consistent shutter speed. For some shots, I used Moment’s SuperCage to help give me a better grip — and therefore smoother footage. But for other shots, I just used the phone by itself to make it easier to get into tight spaces. More on that later.
The iPhone’s competition was the $3,300 BlackMagic Pyxis 6K. It’s a professional cinema camera with a full-frame 6K resolution image sensor and raw video capabilities. I paired that with some stunning pro cine lenses, including a set of Arles Primes, the XTract Probe lens from DZO Film and a couple of choice cine primes from Sigma. It’s a formidable and pricey setup for any cinematographer.
The shoot day
We shot over the course of a single day. I’d already created a rough storyboard of the shots I wanted to get, which helped me plan my angles and lens choices. I wanted to try and replicate some angles directly with both cameras.
This shot of the store room being opened (above), for example — was a lovely scene, and I didn’t see much difference in quality between the iPhone’s video and the BlackMagic’s. This was the case with a few of the scenes we replicated. Apple’s ProRes raw codec on the iPhone provided a lot of scope for adjusting the color, allowing us to create beautiful color grades that looked every bit as striking as footage from the Blackmagic camera.
Sure, you could tell that they were different, but I couldn’t honestly say if one was better than the other.
Other shots were more difficult to replicate. I love this low-angle of the roastery owner, Washington, pulling his trolley through the scene. On the iPhone, the main lens wasn’t wide enough to capture everything we wanted but switching to the ultrawide was too much the other way and we ended up having spare gear and other people in the frame.
This made several shots a challenge to replicate as the fixed zoom ranges of the iPhone simply didn’t translate to the same fields of view offered by our lenses on the BlackMagic camera. As a result, getting the right framing for shots from the iPhone was trickier than I expected. But focal length wasn’t the only reason using «real» lenses was better.
The DZO Arles Primes are awesome cinema lenses that offer wide apertures that allowed us to shoot with gorgeous natural bokeh. We used this to our advantage on several shots where we really wanted the subject to be isolated against an out-of-focus background.
Secret weapons
That was especially the case when we used our secret weapon: the DZO Films Xtract probe lens. This bizarre-looking, long, thin lens gives both a wide-angle perspective coupled with a close focusing distance.
I loved using the probe lens for this shot, particularly where we’ve focused on exactly where Washington was using the bean grinder. I tried to replicate it on the iPhone using the close-focusing ultrawide lens and the shot looks good, but it lacks the visual sophistication that I can get from a big, professional camera. Especially because the lack of background blur makes it easier to see distracting background items stored under the counter that are otherwise «hidden» in the blur on the main camera.
But the iPhone has its own secret weapon, too. Its size. The tiny dimensions of the iPhone — even with a filter and the SSD crudely taped to it — is so small that we were able to get shots that we simply couldn’t have achieved with the big cinema camera.
In particular, this shot, where I rigged the iPhone to an arm inside the cooling machine so that it travelled around as the beans were churned. I love this shot — and a top-down view I shot of the arms turning beneath. Both angles give this incredible energy to the film and I think they are my favourite scenes of the whole production. It wasn’t easy to see the phone screen in these positions but SmallRig’s wireless iPhone monitor made it much easier to get my angles just right. Trying to rig up a large, heavy camera and lens to get the same shots was simply out of the question.
How well did the iPhone compare?
I’m really impressed with both cameras on this project, but my expert Director of Photography, Cal, had some thoughts, too.
«The thing I really found with the iPhone,» Cal explained, «was simply the creative freedom to get shots that I’d have never had time to set up. There’s only so long in a day and only so long you have access to filming locations or actors, so the fact that you can just grab your iPhone and get these shots is amazing.»
«I have used my iPhone on professional shoots before. One time in particular was when I was driving away from set and I saw this great sunset. If I’d have spent time rigging up my regular camera, I’d have missed the sunset. So I shot it on my phone and the client loved it — it ended up being the final shot of the film. At the end of the day, a good shot is a good shot and it doesn’t matter what you shot it with,» said Cal.
So was it all good for the iPhone?
«The depth of field and the overall look of the cinema lenses still come out on top — you’re just not going to get that on a phone,» explained Cal. «When it came to grading the footage, I had to use a lot of little workarounds to get the iPhones to match. The quality quickly started to fall apart in certain challenging scenes that just weren’t a problem with the BlackMagic.»
So it’s not a total win for the iPhone, but then, I never expected it to be. The iPhone was never going to replace the pro camera on this shoot, but it instead allowed us to augment our video with shots that we would otherwise never have gotten.
I love the creative angles we found using just the phone, and while Cal struggled to balance its colors as easily, the footage does fit in nicely with the rest of the video and makes it more dynamic and engaging as a result.
And that’s not to say the shots we didn’t use from it weren’t good. I’m actually impressed with how the iPhone handled most of the things we threw at it.
So don’t assume that if you want to get into filmmaking, you need to drop tens of thousands on a pro cinema camera and a set of cine primes. Your iPhone has everything you need to get started, and it’ll let you flex your creativity much more easily.
Our days of shooting, editing and grading have proven that the iPhone isn’t yet ready to be the only camera you need on a professional set. But mix its small size in with your other cameras, and then you’ve got yourself a truly powerful production setup.
Technologies
Episode 3 of the VERUM AI Mini-Series Is Now Available
Episode 3 of the VERUM AI Mini-Series Is Now Available
Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.
The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.
Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.
The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.
Episode 3 is now available. Stay tuned for the next chapter.
Technologies
Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop
Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop
Verum has officially released Verum Finance for macOS, bringing its financial platform to the Mac and expanding access to the Verum ecosystem across Apple’s devices. The launch allows users to manage their finances from desktop while enjoying the same secure and seamless experience available on iPhone and iPad.
The new Mac version includes the full range of Verum Finance features, including balance management, instant transfers to other Verum users, debit card management, Apple Pay support, asset exchange, and transaction history — all optimized for the macOS experience.
Verum Finance can be used as a standalone application or alongside Verum Messenger. Users who sign in with their Verum Messenger account automatically synchronize their balances, settings, and account data across devices, ensuring a consistent experience throughout the Verum ecosystem.
The macOS release further strengthens Verum’s vision of creating an integrated digital platform where communication and financial services work together. Verum Messenger, which is also available for Mac, complements the ecosystem with encrypted messaging, voice and video calls, VPN, eSIM, anonymous email, AI-powered tools, offline communication capabilities, and cryptocurrency features.
With both Verum Messenger and Verum Finance now available across iPhone, iPad, and Mac, users can access secure communication and financial services wherever they work.
Verum Finance for Mac is available now through the Mac App Store.
Verum Finance for macOS: https://apps.apple.com/us/app/verum-finance/id6774245148
Verum Finance: https://finance.verum.im
Verum Messenger: https://verum.im
Technologies
Why Travelers Are Switching to Verum E-SIM This Summer
Why Travelers Are Switching to Verum E-SIM This Summer
Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers
Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?
The answer is already here — eSIM.
Why eSIM Is So Convenient
eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.
No more:
* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel
Now your internet travels with you.
Internet in 150+ Countries
Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.
Among the services offering these capabilities:
Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im
All of these services work on the same principle — fast, borderless internet without roaming stress.
Why It Matters Most in Summer
During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.
eSIM solves this problem:
* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required
Final Thoughts
Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.
eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.
Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.
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