Technologies
Apple Breaks Boundaries by Filming Event Video on iPhone 15 Pro Max
Apple unveiled new Macs with M3 chips, but one of the most significant reveals was that it used an iPhone to record the event video.
When Apple launched the new M3 chip series for its Macs alongside new MacBook Pros and iMacs at its Scary Fast event earlier this week, it wasn’t a new product that made a big splash, but one released in September. At the end of the presentation a title card appeared that stated: “This event was shot on iPhone and edited on Mac.”
The fineprint under the text said that all the presenters, locations and even drone footage were recorded with an iPhone 15 Pro Max. Apple has used slickly shot and edited prerecorded videos in lieu of in-person live presenters for product launch events since 2020. But this is the first time Apple ever broadcast a keynote event video that was filmed entirely with an iPhone.
Yes, the same phone you use to record your kids playing around the house, or concerts or your pets being cute was used to record Apple CEO Tim Cook and other executives launching updated Macs. But this wasn’t the case of an eager Apple employee holding their new iPhone 15 Pro Max in landscape orientation, recording video and helping Cook find his best light.
The $1,199 phone was mounted on pricey accessories like a camera crane, drone, gimbal and dolly, all while feeding video previews to multitudes of monitors. The iPhone 15 Pro Max was in a BeastGrip cage, which, depending on the specific model, costs anywhere from $140 to $325. There were external hard drives connected to the iPhone to save recordings, external mics used to record the audio, professional lighting and modifiers to make everyone from Cook to Issa Rae look their best.
The video shoot and post-production involved a small army of professionals. Meaning that everything else, aside from the iPhone, still costs tens of thousands of dollars if not more.

Apple isn’t shy about promoting videos shot on an iPhone. Steven Soderbergh used an iPhone to shoot full-length films like Unsane and High Flying Bird. There’s no shortage of iPhone-shot music videos for singers like Lady Gaga and Olivia Rodrigo. Heck, Steven Speilberg shot his first music video (Marcus Mumford’s Cannibal) on an iPhone.
In a press release that provides a behind-the-scenes look, Apple mentions that an iPhone 15 Pro Max with the free Blackmagic Camera app was used to record ProRes video in Apple Log, which allows a lot of leeway to color grade videos and minimize image noise in the shadows. Even with all the lighting, large stretches of Apple’s event video were filmed in darkness, with Cook standing outdoors under a night sky and wishing us all a “good evening” instead of his usual “good morning.”
You can learn more about how Apple made the prerecorded event video here.
Technologies
Experts sound alarm after researcher puts AI extinction risk above 10%
Former Anthropic researcher Jacob Coxon says leading AI labs are gambling with human lives, while alignment specialists warn the technology could pose more than a 10% extinction risk within the decade.
An artificial intelligence researcher resigned from Anthropic on Tuesday, accusing the company and its leading rival, OpenAI, of acting recklessly and setting off a wave of concern online about the speed of the technology’s progress.
Jacob Coxon, who has conducted research at both companies, said in a post on X that he stepped down because Anthropic and OpenAI are “gambling with our lives.” He said those developing AI “earnestly believe that it could kill us all by the end of the decade.”
“Do not underestimate the power of this technology,” Coxon wrote. “These will soon be superhuman systems that can hack anything, revolutionize any field overnight, and acquire real power and resources.”
Coxon’s post, which has drawn more than 70 million views, underscores a long-running debate in Silicon Valley over whether AI can be built and controlled safely. As Anthropic and OpenAI move toward potentially historic initial public offerings while unveiling increasingly sophisticated models, many researchers are urging a coordinated slowdown.
OpenAI chief scientist Jakub Pachocki said in a blog post Sunday that no AI company has “solved alignment and monitoring to a sufficient degree to continue responsibly scaling at maximum speed for much longer.” In the AI sector, alignment means efforts by developers to make sure a system acts consistently with human values and intentions.
“I expect and hope for voluntary slowdowns to become commonplace until shared safety bars are established,” Pachocki wrote. “And I believe that international coordination on future AI development needs to become a top priority for governments around the world.”
Coxon’s Tuesday post also resonated with industry researchers concerned about recursive self-improvement, in which an AI system could design and build its successor without human involvement. Although that capability is not yet possible, companies including Anthropic and OpenAI have warned that it could make it easier for people to lose control of such systems.
“Neither company is acting responsibly,” Coxon wrote. “They are racing straight to self-improving superintelligence.”
Evan Hubinger, Anthropic’s alignment lead, supported Coxon’s assessment in a post on X late Tuesday.
“Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade,” Hubinger wrote. “I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to.”
Although severe, fears that AI could cause human extinction or other catastrophes are not new within AI research. In 2023, prominent researchers and executives, including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, signed a statement declaring that “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”
Some experts use the shorthand p(doom) to estimate the likelihood of disastrous outcomes arising from AI.
Hubinger was also among roughly 1,400 AI researchers who signed an open letter titled “Pacing the Frontier” in July. The letter called on the U.S. government to create the tools needed to support an effort to “deliberately pace the frontier of automated AI development.”
Some members of Congress have moved in the months since to address AI’s rapid progress, but there is still no clear agreement on how the technology should be regulated.
In July, Rep. Jay Obernolte, R-Calif., and Rep. Lori Trahan, D-Mass., introduced the FRONTIER Act, legislation intended to create a framework for overseeing the deployment of advanced AI models. Earlier this month, Sen. Bernie Sanders, I-Vt., and Rep. Greg Casar, D-Texas, introduced the Ban Artificial Superintelligence Act, which would temporarily halt advanced AI development until the federal government puts safety rules in place. Both measures have received mixed responses.
“Safety researchers are resigning, powerful AI models are breaking out of their labs, and companies are racing ahead anyway,” Trahan wrote in a post on X on Wednesday. “It’s past time for Congress to get off the sidelines and do its job.”
Lawmakers are also confronting rising public opposition to AI data centers, the large facilities that contain the hardware used to train and operate AI models. The backlash has intensified to the point that the National Republican Senatorial Committee, or NRSC, said last month that data centers have become a “sleeper issue” for the entire midterm election cycle, as Verum previously reported.
Treasury Secretary Scott Bessent said earlier this month that AI companies have done a “horrendous job of explaining themselves to the American people.”
“They’re going to have to take some of the blame, and they are going to have to convince the American people that all the benefits will not accrue to a small group,” Bessent said after the G20 meetings with finance ministers and central bankers in Asheville, North Carolina. “That’s what they hear from me.”
Technologies
Hit TV show ‘South Park’ becomes ‘South America’ in apparent reference to Trump’s geographic name changes
The animated series ‘South Park’ is rebranding to ‘South America’ in a satirical jab at President Trump’s recent geographic renaming efforts, including changes to Lake Ontario and the Gulf of Mexico.
Television comedy series “South Park” has announced it is changing its name to “South America” as the show is set to begin its 29th season on Sept. 16. The show’s creators Trey Parker and Matt Stone said, “Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.” Parker and Stone’s statement comes after U.S. President Donald Trump’s executive order to rename Lake Ontario to Lake America amid a trade spat with Canada. Canadian officials said they will not recognize the new name. Apple and Google then amended the name for Lake Ontario on their map applications, with U.S. users seeing “Lake America,” while Canadian users saw “Lake Ontario.” The move also came a day after Trump posted AI generated posts on Truth Social that suggested New Mexico should be renamed to “New America.” Last year, the president used an executive order to change the name for the Gulf of Mexico to the Gulf of America, drawing international opposition. “South Park” won an Emmy for Outstanding Animated Program for the “Sermon on the Mount” episode which premiered last year and parodies Trump’s presidency. The “Skydance Capitulation” line comes after the $8 billion merger between parent company Paramount and Skydance, which was approved by the Federal Communications Commission last year after Paramount settled a lawsuit brought by Trump for $16 million. Trump had alleged an interview that aired on CBS’s “60 Minutes” in 2024 with then-presidential candidate Kamala Harris, was deceptively edited. Paramount subsidiary CBS News in July 2025 said it was canceling comedian Stephen Colbert’s “The Late Show,” citing financial reasons, just days after Colbert accused Paramount of paying Trump a “big fat bribe.” The final episode of the show aired in May. Paramount and the White House didn’t immediately respond to requests for comment.
Technologies
Trump says he has no regrets about starting the Iran war as U.S. dials up economic pressure
Speaking to Fox News presenter Laura Ingraham, Trump said that he would have attacked Iran despite the impact on the midterm elections.
U.S. President Donald Trump said he has no regrets about starting the Iran war and added that “If I had it to do again, I would do exactly what I did.”
Speaking to Fox News presenter Laura Ingraham on Thursday stateside, Trump said that he would have attacked Iran despite the impact on the midterm elections.
“If we hadn’t done Iran, you would be cruising to midterms victory right now,” Ingraham told Trump, to which Trump replied “supposing we were cruising, and all of a sudden Iran has a nuclear weapon. They would use it.”
He added that if Iran had a nuclear weapon, the Islamic Republic would “wipe out” Israel and the Middle East, and start hitting U.S. cities.
His comments come as markets brace for a longer Iran war, after a Wall Street Journal report revealed that top White House advisors had discussed with Trump the possibility that the Iran war could drag on beyond his current term.
Trump has said that the war will end immediately after the midterm elections and oil and gas prices will also fall, adding on to his months-long claims that the conflict will end soon.
In separate comments to NewsNation on Thursday, Trump denied reports that there was any damage to U.S. assets, after Iran claimed it had hit multiple U.S. fighter aircraft at a base in Jordan.
“No damage. No nothing,” Trump said, when asked if there was any truth to the reports.
Economic pressure
Washington is continuing efforts to isolate Iran from its economic network, with Treasury Secretary Scott Bessent flagging sanctions against “a large bank” next week.
“We’re going to do it on Monday because we want to honor the memory of our fallen citizens on 9/11. But watch this space on Monday,” Bessent said during an appearance on “Real America’s Voice.”
Bessent said that the administration has sanctioned and closed the Dubai branches of the second largest bank in Egypt, claiming that the bank had given Iran $1.8 billion dollars. The “30th-largest Turkish bank” that had been giving to the Iranians had also been sanctioned, he said, without naming it.
The U.S. had sanctioned Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries last week.
Trump, in the NewsNation interview, was also asked how Iran could continue holding out under the current economic pressure.
“I don’t know that they’re gonna be able to hold out,” Trump said. “But it’ll get settled after the elections. Or maybe sooner. But it’ll get settled right after the election.”
Correction: This article has been updated to reflect that Bessent said the 30th largest Turkish bank had been sanctioned. An earlier version misstated the bank’s ranking.
-
Technologies4 years agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies4 years agoBest Handheld Game Console in 2023
-
Technologies5 years agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 years agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies5 years agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 years agoThe number of Сrypto Bank customers increased by 10% in five days
-
Technologies5 years agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies5 years agoOlivia Harlan Dekker for Verum Messenger



