Technologies
Adobe Firefly’s New AI Editing Tools Are a Step Toward More Precise AI Video
In an exclusive interview, Adobe shares how the company is building Firefly to be your forever partner for AI creation.
Anyone who’s used an AI image or video generator knows that these tools are often the opposite of precise. If you’re using an AI generator with a specific idea in mind, you’ll likely need to do a lot of work to bring that vision to life.
Adobe’s convinced that it can make its AI hub, Firefly, a place where AI can be customized and precise, which is what the company aims for with the release of new AI video editing tools on Tuesday.
Over the course of 2025, Adobe has quietly emerged as one of the best places to use generative AI tools. Firefly subscriptions starting at $10 a month, making it an affordable program that provides integration with top models from Google, OpenAI, Runway, Luma and several other leading AI companies. It’s expanding its roster with Topaz Labs’ Astra (available in Firefly Boards) and Flux 2.1 from Black Forest Labs, available in Firefly and Photoshop desktop.
The partnerships are helping to make Firefly an all-in-one hub for creators to leverage AI, said Steve Newcomb, vice president of product for Firefly, in an exclusive interview. Just as Photoshop is the «career partner» of photographers, Firefly aims to become a partner for AI video and image creators.
«If you’re a photographer, [Photoshop] has everything that you could ever want. It has all the tooling, all the plugins, in one spot with one subscription. You don’t have to subscribe to 25 different photo things,» Newcomb said. «So for us, Firefly, our philosophy is, how do we be that home?»
One way is through partnerships with AI companies, similar to Photoshop plug-ins. Precise editing tools are another, he said.
That’s why Adobe is trying to make it easier to edit AI-generated content. Hallucinations are common in AI-generated images and videos, such as disappearing and reappearing objects, weird blurs and other inaccuracies. For professional creators who use Adobe, the inability to edit out hallucinations makes AI almost unusable for final projects.
In my own testing, I’ve often found that editing tools are basic, at best. At worst, they’re entirely absent, particularly for newer AI video technologies. Firefly’s new prompt-based editing for AI videos, announced on Tuesday, is a way to get that hands-on control.
If you’ve edited images in Firefly via prompting, the video setup will feel familiar. Even if you haven’t, prompt-based editing is essentially a fancy term for asking AI to modify things as you would when talking with a chatbot. Google’s nano banana pro in Gemini is one example of an AI tool that allows you to edit through prompts.
Firefly’s video prompt editing has the added bonus of allowing you to switch between models for edits: You can generate with Firefly and edit with Runway’s Aleph, for example.
Like with any AI chatbot or tool, prompt-based editing isn’t always accurate. But it’s a nice option without having to leave Firefly for Premiere Pro.
The plan is to go beyond just prompt-based editing, Newcomb said. More AI-based precision editing tools for Firefly will be important, allowing you to make even more minute changes. What makes it possible is something called layer-based editing, a behind-the-scenes technology that enables easier, detailed changes in AI-generated images and videos.
Adobe plans to implement layer-based editing in the future, which will likely form the foundation for future AI video editing tools. The goal is to make it easier to stay working in Firefly «until the last mile» of editing, Newcomb said.
«We can run the gamut of the precision continuum all the way to the end, and just think of prompting as being one of many tools. But it is absolutely not the only tool,» said Newcomb.
For now, there is another piece of video editing news that could help you build more precise AI videos.
AI video editing without Premiere Pro expertise
Adobe is also bringing its full AI video editor into beta on Tuesday, the next step toward making editable and, therefore, usable AI video.
Debuted at the company’s annual Max conference in October, the video editor is now launching in a public beta. It sits between basic video editors and the feature-stuffed Premiere Pro. It’ll be great for AI enthusiasts who want more editing firepower than you get with OpenAI or Google, without needing expertise in Premiere Pro.
The video editor is meant to help you put all the pieces of your project together in one place. It has a multitrack timeline for you to compile all your clips and audio tracks. That’s especially important because, while you can create your own AI speech and soundtracks, Firefly AI videoes don’t natively generate with sound. (You can use Veo 3 or Sora 2 in Firefly to generate those initial clips with audio, though.) You can also export in a variety of aspect ratios.
«Think of the video editor as being one of our cornerstone releases that is helping us move toward being one place, one home, where you can have one subscription and get to every model you ever needed to get the job done,» Newcomb said.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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