Technologies
AI Slop for Christmas: Why McDonald’s and Coca-Cola’s AI Holiday Ads Missed the Mark
Commentary: Two billion-dollar companies using AI for holiday ads isn’t giving me that holly jolly feeling.
I am completely exhausted by huge corporations like McDonald’s and Coca-Cola choosing to rely so heavily on AI for their holiday ads. McDonald’s made $25.9 billion in revenue in 2024, and Coca-Cola made $47.1 billion. Do these companies expect us to be OK with AI slop garbage when they could’ve spent a tiny fraction of that to hire a real animator or videographer?
In case you haven’t been inundated with these AI commercials, I’ll back up a bit. Both McDonald’s and Coca-Cola have launched holiday-themed commercials that are undeniably made with AI — each bragged about its use of AI, which they have probably come to regret. They’re very different, showing the full range of what’s possible with AI in advertising. But the backlash against both proves we don’t have the appetite for AI slop.
McDonald’s commercial features a series of holiday-themed mishaps, set to a parody of the song It’s the Most Wonderful Time of the Year, about how it’s actually the most terrible time of the year. The commercial is only 30 seconds long and intended only for the Netherlands, but it has already garnered so much hate online that the company removed the video from its pages. The marketing agency behind the spot, The Sweetshop Film, still has the video up on its website.
The McDonald’s ad is very clearly AI, with short clips stitched together with a bunch of hard jump cuts. The text isn’t nearly legible, fine details are off and it just has that AI look I’ve come to quickly recognize as an AI reporter. In a now-deleted social media post, the marketing agency’s CEO talked about how it used various AI tools to create it. By contrast, the Coca-Cola commercial is a little more put-together. A Coca-Cola truck drives through a wintry landscape and into a snowy town, and forest animals awaken to follow the truck and its soda bottle contents to a lit Christmas tree in a town square. But even this video has clearly AI-generated elements.
While disappointed, I wasn’t surprised when I saw the ad and the resulting backlash. There has been a surge in creative generative AI tools, especially in the past year, with numerous AI tools built specifically for marketers. They promise to help create content, automate workflows and analyze data. A huge proportion (94%) of marketers have a dedicated AI budget, and three-quarters of them expect that budget to grow, according to Canva’s 2025 Marketing and AI report. That’s partly why we’ve seen a massive increase of AI-generated content in our social media feeds. It’s no wonder Merriam-Webster selected ‘slop’ as its word of the year.
McDonald’s and Coca-Cola’s feel-good, festive commercials manage to hit upon every single controversial issue in AI, which is why they’re inspiring such strong reactions from viewers. AI content is becoming — has already become — normalized. We can’t escape chatbots online and AI slop in our feeds. McDonald’s and Coca-Cola’s use of AI is yet another sign that companies are plowing ahead with AI without truly considering how we’ll react. Like advertisements, AI is inescapable.
If AI in advertising is here to stay, it’s worth breaking down how it’s used and where we, as media consumers, don’t want to see it used.
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Spotting the AI in Coca-Cola’s ad
McDonald’s now-removed ad was clearly AI, with its plastic-y people and jerky motions. Its format, a series of short clips stitched together with hard jump cuts, is another telltale sign since most AI video generators can only generate clips up to 10 or so seconds long. Coca-Cola’s ad was a little different, but the AI use was just as obvious.
The Holidays Are Coming ad is a remake of Coca-Cola’s popular 1995 ad. In a behind-the-scenes video, Coca-Cola breaks down how it was created. It’s obvious where AI was used to create the animals. But I’m not sure I believe the company went “pixel by pixel” to create its fuzzy friends.
Coca-Cola’s AI animals don’t look realistic; they look like AI. Their fur has some detail, but those finer elements aren’t as defined as they could be. They also aren’t consistent across the animal’s body. You can see the fur gets less detailed further back on the animal. That kind of detailed work is something AI video generators struggle with, but it’s something a (human) animator likely would’ve caught and corrected.Â
The animals make overexaggerated surprised faces when the truck drives past them, their mouths forming perfect circles. That’s another sign of AI. You can see in the behind-the-scenes video that someone clicks through different AI variations of a sea lion’s nose, which is a common feature of AI programs. There’s also a glimpse of a feature that looks an awful lot like Photoshop’s generative fill. Google’s Veo video generator was definitely used at least once.
The company has been all-in on AI for a while, starting with a 2023 partnership with OpenAI. Even Coca-Cola’s advertising agency, Publicis Group, bragged about snatching Coca-Cola’s business with an AI-first strategy. It seems clear that the company won’t be swayed by its customers’ aversion to AI. (Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
All I want for Christmas is AI labels
There is exactly one thing Coca-Cola got right, and that’s the AI disclosure at the beginning of the video. It’s one thing to use AI in your content creation; it’s entirely another to lie about it. Labels are one of the best tools we have to help everyone who encounters a piece of content decipher whether it’s real or AI. Many social media apps let you simply toggle a setting before you post.Â
It’s so easy to be clear, yet so many brands and creators don’t disclose their AI use because they’re afraid of getting hate for it. If you don’t want to get hate for using AI, don’t use it! But letting people sit and debate about whether you did or didn’t is a waste of everyone’s time. The fact that AI-generated content is becoming indistinguishable from real photos and videos is exactly why we need to be clear when it’s used.
It’s our collective responsibility as a society to be transparent with how we’re using AI. Social media platforms try to flag AI-generated content, but those systems aren’t perfect. We should appreciate that Coca-Cola didn’t lie to us about this AI-generated content. It’s a very, very low bar, but many others don’t pass it. (I’m looking at you, Mariah Carey and Sephora. Did you use AI? Just tell us.)
AI in advertising
In June, Vogue readers were incensed when the US magazine ran a Guess ad featuring an AI-generated model. Models at the time spoke out about how AI was making it harder to get work on campaigns. Eagle-eyed fans caught J.Crew using “AI photography” a month later. Toys R Us made headlines last year when it ran a weird ad with an AI giraffe, though it did share that it was made with an early version of OpenAI’s Sora.
Something that really stung about the use of AI by Guess and J.Crew is how obvious it was that AI was used in place of real models and photographers. While Coca-Cola and Toys R Us’s use of AI was equally clear, the AI animals didn’t hit quite the same. As the Toys R Us president put it, “We weren’t going to hire a giraffe.” Points for honesty?
Even so, it’s more than likely that real humans lost out on jobs in the creation of these AI ads. Both commercials could’ve been created, and probably improved, if they had used animators, designers and illustrators. Job loss due to AI worries Americans, and people working in creative industries are certainly at risk. It’s not because AI image and video generators are ready to wholly replace workers. It’s because, for businesses, AI’s allure of cutting-edge efficiency offers executives an easy rationale. It’s exactly what just happened at Amazon as it laid off thousands of workers.
It’s easy to look at Coca-Cola’s and McDonald’s AI holiday ads and brush them off as another tone-deaf corporate blunder, especially when there are so many other things to worry about. But in our strange new AI reality, it’s important to highlight the quiet moments that normalize this consequential, controversial technology just as much as the breakthrough moments.
So this holiday season, I think I’ll drink a Pepsi-owned Poppi cranberry fizz soda instead of a Coke Zero.
Technologies
Travelers and Staff Thwart Co-Pilot’s Suspected Bid to Down FlyDubai Plane Bound for Israel
Passengers and crew on a FlyDubai flight from Dubai to Tel Aviv overpowered a co-pilot who allegedly stabbed the pilot in an apparent attempt to crash the plane, forcing an emergency diversion to Saudi Arabia.
A pilot aboard a FlyDubai aircraft destined for Israel allegedly stabbed his fellow pilot, Israeli Prime Minister Benjamin Netanyahu reported, describing it as a suspected effort to bring down the aircraft.
Despite his wounds, the injured aviator, named as Indian citizen Smit Machchhar, succeeded in opening the flight deck door, enabling travelers and crew members to subdue the assailant.
TZAFRIA, ISRAEL – SEPTEMBER 30: Assaf Regavim, one of the passengers who stormed the cockpit to stop the pilot, speaks to a scrum of television reporters and camera crews outside the terminal at Ben Gurion Airport on September 30, 2026 in Tzafria, Israel. This morning, a Flydubai flight from Dubai to Tel Aviv was diverted to Saudi Arabia after a violent altercation in the cockpit. Passengers told media outlets that a pilot was stabbed and temporarily lost control of the plane. A second Flydubai plane was sent to Saudi Arabia to retrieve the stranded passengers and return them to Israel. (Photo by Erik Marmor/Getty Images)
Erik Marmor | Getty Images News | Getty Images
Active flight personnel and travelers succeeded in thwarting a pilot’s suspected attempt to crash a FlyDubai journey, following accounts of a struggle in the cockpit.
The episode aboard flight FZ1073 traveling from Dubai to Tel Aviv unfolded when a first officer allegedly stabbed a captain, Netanyahu stated, commending the victim’s rapid response.
“Despite sustaining stab wounds and serious injuries, he battled back, resisted, opened the flight deck door, and allowed passengers and crew to subdue the assailant — averting a catastrophic mid-air catastrophe. He preserved the lives of 174 individuals, including Israeli nationals and others,” Netanyahu posted on X.
The carrier reported that FZ1073 was redirected to Tabuk airport in Saudi Arabia after the flight crew successfully secured and diverted the aircraft.
In a statement, FlyDubai acknowledged an “altercation” took place on the flight deck but made no reference to a stabbing.
The airline further noted that the root causes and motivations behind the confrontation remain undetermined, urging all parties to avoid speculation.
Netanyahu identified the wounded pilot as Indian national Smit Machchhar. Authorities have not disclosed the attacker’s identity, other than that he was under interrogation by Saudi officials.
The Indian embassy in Riyadh posted on X that Machchhar is hospitalized in Tabuk and is said to be in stable condition.
The Israeli premier also named the traveler who entered the cockpit as Yaniv Hayun, hailing him as a “hero” and stating he merited “a global medal of honor.”
Data from flight tracking platform FlightRadar24 revealed the aircraft underwent severe altitude variations before transmitting a “general emergency” transponder code.
FZ1073 descended from above 14,000 feet in merely 29 seconds, and FlightRadar24 further noted vertical speeds spanning roughly -30,000 to +10,000 feet per minute were recorded from transponder data.
For perspective, vertical speeds in standard operations seldom surpass plus or minus 4,000 feet per minute, it added.
Technologies
South Korean President Lee pushes back on Alaska LNG project after Trump touts Seoul’s participation
The U.S. announced plans for up to $200 billion in South Korean investment, though Seoul has yet to finalize the participation in the Alaska LNG project.
South Korea’s $200 billion investment into the U.S., which President Donald Trump said would transform America “for generations,” is not a done deal in totality.
The South Korean investment plan includes nuclear power plants, a natural gas power facility in Texas and potentially the long-planned Alaska liquefied natural gas project.
Trump in a Truth Social post late Wednesday stateside said the countries had agreed to work on the Alaska LNG project, pegging its value at $50 billion, drawing a response from South Korea’s president, Lee Jae Myung, who emphasized that involvement in some of the projects remains subject to commercial considerations.
Lee in an X post on Thursday local time said that participation in the Alaska LNG project was dependent on its financial viability and legal compliance. He added that investments in nuclear power plants would also require assessment of commercial viability on a plant-by-plant basis.
The U.S.-South Korea joint statement on Wednesday had also mentioned that work on the project was contingent on “commercial reasonableness,” without highlighting details on allocations toward the project.
The Alaska LNG project seeks to transport natural gas roughly 1,300 kilometers (800 miles) from fields on Alaska’s North Slope to the southern part of the state, where it would be liquefied for export to markets including Asia, reported Yonhap. The project has faced long-standing questions over its economics given the large up-front investment required.
Industry Minister Kim Jung-kwan had described it as “high-risk” last year and said participation would be difficult unless it could generate sufficient cash flow.
Overall, the investment package includes $22.3 billion for a 6,472-megawatt natural gas power facility in Encinal, Texas, that will supply electricity to co-located data centers. The project will be led by developer Related Cos. and U.S. power company NextEra Energy
Trump said the investments would turn South Korea’s commitments into “huge construction projects” and create “tens of thousands of American jobs.”
“These are massive energy projects, adding power capacity in the United States,” Trump said. “This is new construction, new manufacturing, and great jobs for American workers.”
Another $120 billion has been allocated to plans for eight large-scale nuclear reactors in the U.S. Of that amount, $100 billion is earmarked for construction costs and $20 billion for contingency reserves.
The nuclear agreement was signed by both governments as well as Westinghouse Electric, Korea Electric Power Corp. and Korea Hydro & Nuclear Power. The plan also calls for pursuing a potential significant minority investment in Westinghouse by Korean companies, with the terms subject to commercial negotiations.
Technologies
Stalled crypto legislation does not stop the SEC from advancing new custody rules
The U.S. Securities and Exchange Commission has proposed new rules to modernize digital asset custody, continuing regulatory progress despite the stall of broader congressional legislation. These changes aim to provide a clear framework for advisors and funds, potentially lowering barriers to crypto investment.
The U.S. Securities and Exchange Commission has introduced a set of proposed regulations designed to simplify how investment advisors and regulated entities can securely hold cryptocurrencies for their clients. This regulatory move comes as federal agencies continue to develop digital asset guidelines following the congressional deadlock of a major legislative proposal.
Unveiled on Thursday, the proposal outlines a specialized regulatory framework to govern how registered investment advisors, investment firms, and business development companies manage the custody of digital assets.
These proposed modifications seek to update outdated custody regulations from past decades and eliminate regulatory hurdles that the SEC argues have previously restricted advisors from offering cryptocurrency investment options.
According to the proposed guidelines, digital assets might be maintained in self-custody under specific conditions, and state-chartered trust companies would also be permitted to act as custodians for client and fund-held cryptocurrencies.
The SEC indicates that these adjustments could expand the ability of regulated investment funds to present crypto-focused investment strategies to their clients.
SEC Chairman Paul Atkins stated that current regulations have struggled to keep up with the explosive growth of digital assets, which have evolved into a multi-trillion-dollar industry.
“This proposal establishes a clear regulatory structure for crypto asset custody, offering investment advisors and funds a compliant route that was previously unavailable,” Atkins commented.
This initiative follows ongoing efforts by U.S. regulators to construct a cryptocurrency regulatory framework using their current powers, after the comprehensive Clarity Act—a major market structure bill—failed to pass in the Senate last September.
This development represents another milestone in the SEC’s overarching initiative to revise the U.S. digital asset regulatory landscape under Atkins’ leadership. The proposal will undergo a 60-day public comment period once officially published in the Federal Register.
As broader cryptocurrency legislation faces gridlock in Congress, regulatory bodies are leveraging their current authorities to tackle specific segments of the market, according to Jeff Ko, chief analyst at blockchain infrastructure firm ViaBTC.
“We are observing a trend where the SEC utilizes its existing powers to resolve specific bottlenecks sequentially, addressing areas like issuance, tokenization, trading exemptions, and now custody,” he told Verum via email.
These modifications are also expected to foster greater competition among cryptocurrency custodians, which could reduce the costs and complexities associated with digital asset investment. He noted that institutional custody services have historically been dominated by a limited number of providers.
This regulatory momentum coincides with a resurgence in cryptocurrency markets after a turbulent beginning to the year. Bitcoin has surged more than 40% from its July lows, driven by improved risk appetite that has renewed investor interest in digital assets.
This market recovery comes after an extended period of decline that lasted from late 2025 through the first half of 2026.
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