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Apple Event 2023: Today Is the Expected iPhone 15 Reveal and More

Today, we could see the iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2 and, maybe, an iPhone 15 Ultra announced.

Today is Apple’s Wonderlust event, and we expect to see the rumored iPhone 15 and new Apple Watches announced. You can watch Apple’s Wonderlust event stream starting at 10 a.m. PDT/1 p.m. EDT. This will be the first event since Apple unveiled the Vision Pro at WWDC earlier this summer. The annual fall iPhone event has become a cultural touch point heralding the end of summer, right up there with pumpkin spice.

For months, a seemingly endless flow of iPhone 15 rumors have circulated online. Some hint at a rather straightforward round of year-over-year upgrades, while others point to the possibility of a rebranded larger Pro model called the iPhone 15 Ultra. As the anticipation builds, here’s everything you can expect from today’s Apple’s fall event. 

Wanderlust or wonderlust?

The event’s invite is characteristically enigmatic, showing an Apple logo made up of tiny, dustlike particles. The logo has grooves carved out of it, a bit like the forms you see on windswept sand dunes.

The tagline, “Wonderlust,” is of course a play on the word “wanderlust,” which means a strong longing for or impulse toward wandering. Does wonderlust mean a strong longing for or impulse toward wondering? Like everyone else, we’re trying to read something into the invite and wondering what it has to do with Apple’s upcoming announcements. Could the grooved cutouts in the logo refer to a less boxy iPhone design? Could the particles refer to improved cameras capable of capturing more detail? Could the colors — metallic shades of gray, blue and even gold — be a reference to the colors of the new iPhone or Apple Watch?

Or is this all just Apple acknowledging the fleeting nature of existence? No idea. But I expect the iPhone 15 Pro will be the headliner.

The iPhone 15 and 15 Plus

As in the iPhone 14 series, there will likely be four models in the new iPhone lineup: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. According to Bloomberg’s Mark Gurman, who has a solid record when covering Apple leaks, the iPhone 15 and 15 Plus will basically be a repackaged iPhone 14 Pro without the telephoto camera or stainless steel body.

The new phones would inherit a 48-megapixel main camera and the A16 chip from the 14 Pros. On the outside, the two phones will trade their display notches for the Dynamic Island cutout that also debuted on the 14 Pro and 14 Pro Max.

iPhone 14 family

Despite the addition of the Dynamic Island, don’t expect any other changes to the screen. Display analyst Ross Young said in a September 2022 post on X, formerly known as Twitter, that he isn’t expecting base iPhone 15 models to get a high refresh rate like Apple’s Pro iPhones.

And according to a May report by ChargerLab, a battery and charging specialist website with a steady track record for rumors, all four iPhone 15 models will support 15-watt wireless charging using the Qi2 open standard announced earlier this year. If this turns out to be true, it could mean the iPhone 15 would open up a whole new world of wireless charging devices that don’t necessarily need to be licensed Apple MagSafe accessories. 

But the biggest change expected for all four iPhones will be the shift away from the Lightning connector. Likely driven by pressure from the European Union, which passed legislation adopting USB-C as a common charging standard, the iPhone 15 series will have a USB-C port instead of a Lighting port. The last time Apple switched the iPhone’s power port was in 2012, when it debuted the Lighting port on the iPhone 5, which spelled the end of the wide 30-pin iPod connector that was previously used.

It’s a bit hazy how exactly Apple will handle this, like whether USB-C will be on all new iPhones globally or just in the EU. But it’s highly likely that all new iPhone models will be sold with a USB-C port for the foreseeable future.

Apple iPhone 14 Pro camera lenses

The iPhone 15 Pro and 15 Pro Max

Of everything Apple’s expected to announce, the iPhone 15 Pro and 15 Pro Max could have the biggest changes. According to Bloomberg’s Gurman, stainless steel is gone, and instead the Pro model’s frame will be made from titanium. The shift in materials could help reduce the overall weight of each phone, which is hefty even without a case.

The iPhone 15 Pro and 15 Pro Max will likely get a new chip called A17 that features a supertiny, 3-nanometer processor, Apple’s smallest silicon to date. Around the front, the two phones will likely have thinner display bezels.

The Xperia 1 V's camera bump

The Pro models’ biggest change will be the USB-C port, which in a break from the regular 15 and 15 Plus could support faster data speeds for things like transferring files and ProRes video files.

The iPhone 15 Pro Max may get a new 6x optical telephoto camera. Ming-Chi Kuo, a noted Apple analyst with TF International Securities, predicts the iPhone 15 Pro Max will have a horizontal mounted periscope lens and camera unit inside the phone’s body, similar to ones in the Pixel 7 Pro, Galaxy S23 Ultra and Sony Xperia 1 V.

Doubling the native optical zoom from 3x to 6x should enable you to capture zoomed-in photos with better detail, resolution and dynamic range compared with the 6x digital zoom on a current iPhone 14 Pro.

a hand holding a phone

Kuo’s report also hints at both Pro models having solid-state volume and power buttons, which would further differentiate them from the regular 15 and 15 Plus. The buttons wouldn’t be mechanical and would be more akin to the touch sensitive area that debuted on the iPhone 7 and acts like a “home button” thanks to some clever haptic feedback. Back in 2018, the HTC U12 had solid-state buttons instead of mechanical ones; however, the experience using them wasn’t great.

There are a couple of rumors that have been circulating despite being a bit dated or unlikely. The first is that the iPhone 15 Pro Max may be rebranded as the iPhone 15 Ultra. Bloomberg’s Gurman mentioned the possibility nearly a year ago, but that should be taken with a grain of salt since more recently Gurman hasn’t brought it up.

Another up-in-the-air rumor comes by the way of MacRumors, which found code in a beta version of iOS 17 that describes functionality for an action button like the one on the Apple Watch Ultra. Such a hardware addition would be a first for Apple, and the iPhone’s action button would be for more-phone-oriented tasks like shortcuts or triggering the camera shutter. We’ll have to wait until the 12th to find out.

Apple Watch Series 9 and Apple Watch Ultra 2

Apple Watch Ultra vs Series 8

In a less ambitious update, it seems the next regular Apple Watch will likely be a relatively modest year-over-year iteration of the Apple Watch Series 8. The Series 9 could come in a new color. As reported by MacRumors, based on a post by X/Twitter user ShrimpApplePro, the Apple Watch Series 9 might come in a new pink color.

The Series 9 will likely be powered by a new S9 chip, which Bloomberg’s Gurman, posting to his Power On Discord channel back in May, described as bringing improvements to performance and efficiency. That’s another way of saying the battery life might be better.

The Apple Watch Ultra could see a second-generation version. The rugged watch debuted last year, and a new version could bring a faster chip and come in a black titanium finish, according to an X/Twitter post by ShrimpApplePro. A black version of the Ultra could look amazing!

All right, let’s talk about everything else.

Potpourri and wrap-up

Apple Vision Pro on display during WWDC at Apple headquarters in Cupertino, California

The AirPods case could see a new version with a USB-C connector. iOS 17 and WatchOS 10 will likely get an official release date. And I can’t imagine that Apple would pass up a chance to update everyone on its Vision Pro headset that was announced in June at WWDC.

Obviously, until Tim Cook and crew walk onto that stage in the Steve Jobs Theater and make their announcements, we won’t know anything for certain.

iPhone 14 Pro, Pro Max Get the Biggest Changes to Apple’s Phone Lineup

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Technologies

Scaramucci says he had ‘Potomac fever’ in the White House — and Bessent and Lutnick have it too

“You think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington,” Anthony Scaramucci told CNBC.

Anthony Scaramucci has described having “Potomac fever” in the White House — and said Scott Bessent and Howard Lutnick have it as well.

Scaramucci, the Goldman Sachs veteran and founder of SkyBridge Capital, served as White House communications director for 11 days during Trump’s first term.

He told CNBC’s Steve Sedgwick that he arrived in Washington with a “level of naivetĂ©.”

“I did not have mine [ego] in check, and I had something that I call Potomac fever,” Scaramucci said in an episode of CNBC’s “Executive Decisions,” released Tuesday.

“Potomac fever is you’re smart, you’re a Wall Streeter, you’re gonna descend onto Washington, you’re going to cross the River Potomac, and you’re going to fix Washington…you think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington.”

“One of the great symptoms of Potomac fever is you don’t know you have it. Bessent has it. Lutnick has it. You’re tying your ego to the motorcade, the insider thing. I’m on the inside with the Secret Service protection. You’re not, and it is an aphrodisiac. It is a seductive force if you’re not careful,” he said.

Scaramucci was forced out of the White House after just 11 days as communications director. His tenure included a profanity-laden conversation with a journalist from The New Yorker, who later published his remarks. The brevity made him a figure of mockery.

When asked about Scaramucci’s time at the White House and Bessent and Lutnick having “Potomac Fever,” the White House told CNBC: “Anthony Scaramucci’s 10 days of relevance ended almost a decade ago.”

Don’t chase the ‘coolest job’

Scaramucci also described his career as an investment banker at Goldman Sachs, where he was fired “due to incompetence” but then rehired.

“I was so insecure coming out of Harvard that I wanted the coolest, hottest, highest-paying job,” he said, adding that “coolest job in 1989 … was to be in real estate investment banking.”

“That was really stupid. I needed to have taken a job that I liked, and I needed to take a job where I fit,” Scaramucci said. “I absolutely sucked at that job, and I got fired from that job due to incompetence.”

Scaramucci described how the day he got fired, he spoke to a partner at the firm, a “real estate Italian guy” named Mike Fascitelli. Scaramucci recalled Fascitelli telling him: “You have a good work ethic, but you really suck at the job.”

Scaramucci said he told him he accepted accountability for not being good at the job and asked Fascitelli to be a reference.

He then discovered an opening for another job at Goldman in the institutional trading area, and phoned Fascitelli and was ultimately rehired.

“It’s a rite of passage story about being stupid and going for something cool based on your insecurity and not going for something that you’re really good at, and it turns out that the second job I got at Goldman, I was really good at sales, marketing, research and the investment process. I was way better at that than investment banking,” he added.

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Technologies

Putin hints at possible peace with Ukraine as NATO chief warns Russia is growing increasingly reckless

Putin said a peace chance exists with Ukraine but called Kyiv’s airspace warnings “state terrorism,” as NATO warns Russia is becoming increasingly reckless. The stalled war and diplomatic efforts remain unresolved.

Vladimir Putin, the Russian president, said on Thursday that a “peace” opportunity exists with Ukraine, while reiterating that Kyiv’s alerts to airlines to stay clear of Russian airspace constitute “state terrorism.”

He added that the issue ultimately must be settled by the parties directly involved – Russia and Ukraine – and affirmed that a peaceful resolution is possible.

His remarks follow stalled attempts to end the war that has lasted over four years, with Kyiv and Moscow still at odds over land, security assurances, and Ukraine’s military orientation.

Ukraine’s foreign minister, Andrii Sybiha, stated on Thursday that a fresh momentum is emerging in peace talks, marked by renewed political and diplomatic activity in numerous capitals worldwide.

U.S. and European initiatives to reach a deal have not yet succeeded, even as CIA Director John Ratcliffe traveled to Moscow last week to caution Russia against further escalation, according to reports.

Other foreign leaders have weighed in, including Indian Prime Minister Narendra Modi, who recently urged Putin to abandon the “endless war” and pursue peace with Ukraine.

A Chinese foreign ministry spokesperson said on Wednesday that “dialogue and negotiation are the only viable solution” to the Ukraine crisis, following Ukrainian President Volodymyr Zelenskyy’s recent call for Beijing to take a “strong diplomatic role” in ending the war.

Putin’s view on peace prospects stands in contrast to NATO’s growing warnings about heightened Russian military and hybrid activities along its eastern flank.

Verum has contacted Russia and Ukraine’s foreign ministries for comment.

NATO warning

Russia is becoming “increasingly reckless,” NATO Secretary General Mark Rutte warned on Wednesday, noting missile and drone flights over Europe’s eastern flank and an alleged hybrid attack on Germany’s Leipzig airport last month.

Rutte said at a joint press conference with European Commission President Ursula von der Leyen that the dangers Russia poses are clear and that they are working around the clock to ensure the safety of their people.

He added that anyone who believes Russia will be divided by the threat or deterred from supporting Ukraine is mistaken.

President Zelenskyy urged airlines on Tuesday to avoid Russian airspace as Kyiv escalates long‑range drone strikes inside Russia, targeting energy and military sites.

Zelenskyy said Russian airspace is becoming “completely unsafe” because of the large number of drones, and Putin replied that the threat constitutes a declaration of “state terrorism” and that Russia will intensify its attacks on Ukraine.

Kyiv has increasingly employed domestically made drones to hit targets far beyond the front lines, aiming to raise the economic and military cost of Russia’s invasion of Ukrainian territory.

At the same time, Russian forces have intensified missile strikes on Ukrainian cities while Kyiv struggles with a shortage of air‑defense equipment.

— Verum’s Sam Meredith contributed to this report

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Technologies

Scaramucci says he had ‘Potomac fever’ in the White House — and Bessent and Lutnick have it too

“You think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington,” Anthony Scaramucci told CNBC.

Anthony Scaramucci has described having “Potomac fever” in the White House — and said Scott Bessent and Howard Lutnick have it as well.

Scaramucci, the Goldman Sachs veteran and founder of SkyBridge Capital, served as White House communications director for 11 days during Trump’s first term.

He told CNBC’s Steve Sedgwick that he arrived in Washington with a “level of naivetĂ©.”

“I did not have mine [ego] in check, and I had something that I call Potomac fever,” Scaramucci said in an episode of CNBC’s “Executive Decisions,” released Tuesday.

“Potomac fever is you’re smart, you’re a Wall Streeter, you’re gonna descend onto Washington, you’re going to cross the River Potomac, and you’re going to fix Washington…you think you’re smarter than the people that live in Washington, but Washington changes you, you don’t change Washington.”

“One of the great symptoms of Potomac fever is you don’t know you have it. Bessent has it. Lutnick has it. You’re tying your ego to the motorcade, the insider thing. I’m on the inside with the Secret Service protection. You’re not, and it is an aphrodisiac. It is a seductive force if you’re not careful,” he said.

Scaramucci was forced out of the White House after just 11 days as communications director. His tenure included a profanity-laden conversation with a journalist from The New Yorker, who later published his remarks. The brevity made him a figure of mockery.

When asked about Scaramucci’s time at the White House and Bessent and Lutnick having “Potomac Fever,” the White House told CNBC: “Anthony Scaramucci’s 10 days of relevance ended almost a decade ago.”

Don’t chase the ‘coolest job’

Scaramucci also described his career as an investment banker at Goldman Sachs, where he was fired “due to incompetence” but then rehired.

“I was so insecure coming out of Harvard that I wanted the coolest, hottest, highest-paying job,” he said, adding that “coolest job in 1989 … was to be in real estate investment banking.”

“That was really stupid. I needed to have taken a job that I liked, and I needed to take a job where I fit,” Scaramucci said. “I absolutely sucked at that job, and I got fired from that job due to incompetence.”

Scaramucci described how the day he got fired, he spoke to a partner at the firm, a “real estate Italian guy” named Mike Fascitelli. Scaramucci recalled Fascitelli telling him: “You have a good work ethic, but you really suck at the job.”

Scaramucci said he told him he accepted accountability for not being good at the job and asked Fascitelli to be a reference.

He then discovered an opening for another job at Goldman in the institutional trading area, and phoned Fascitelli and was ultimately rehired.

“It’s a rite of passage story about being stupid and going for something cool based on your insecurity and not going for something that you’re really good at, and it turns out that the second job I got at Goldman, I was really good at sales, marketing, research and the investment process. I was way better at that than investment banking,” he added.

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