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Facebook to Meta: A new name but the same old problems

Plagued by scandals, Facebook rebrands itself as Meta. The tech giant still must earn back our trust.

Facebook’s iconic thumbs-up sign at its Menlo Park, California, headquarters now bears a blue infinity-shaped symbol along with a new name: Meta.

The corporate rebranding, unveiled Thursday at Facebook’s Connect conference, is part of Facebook’s headlong sprint into the metaverse, a virtual environment where people could work, play, learn and socialize with one another. CEO Mark Zuckerberg called the metaverse, which at this point is largely hypothetical, “the successor to the mobile internet.”

In barreling headlong into the metaverse, however, Facebook may be repeating the practices that got it into trouble in the first place. The company’s former mantra — “Move fast and break things” — encouraged a culture that rewarded new ideas without careful consideration of the risks. The metaverse will create an entirely new environment for Facebook’s legacy problems to take root.

Facebook’s hard-charging attitude has contributed to it racking up a seemingly endless list of scandals around data privacy, hate speech and misinformation. It’s been blamed for destroying democracy and for body shaming. The company’s latest controversy, which involves leaked documents gathered by former Facebook product manager Frances Haugen, has proved especially damaging. Haugen alleges the company has misled the public and investors about its role in perpetuating hate speech, misinformation and other harmful content.

Facebook denies the accusations, noting that it has more than 40,000 people working on safety and security. About 3.58 billion people use Facebook and its services every month.

Analysts say a clever rebranding won’t help Facebook distance itself from its many problems.

“A name change doesn’t suddenly erase the systemic issues plaguing the company,” Forrester vice president and research director Mike Proulx said in a statement. “If Meta doesn’t address its issues beyond a defensive and superficial attitude, those same issues will occupy the metaverse.”

Forrester, which surveyed 745 people across the US, Canada and the UK, said 75% of those polled disagreed that a new company name will increase their trust in Facebook.

The company says the rebranding is a refocusing of its corporate priorities. Founded in 2004 in a Harvard dorm room, Facebook has spread beyond its roots as a social network. The tech giant now has virtual reality headsets, smart glasses and video chat devices. It’s also dabbling in finance with its Novi cryptocurrency wallet.

During the Connect keynote, Zuckerberg said he’s well aware of the risks that come with entering a new field. Facebook doesn’t have a great track record when it comes to protecting the privacy and safety of its users, and those issues won’t vanish in the metaverse.

“Every chapter brings new voices and new ideas but also new challenges, risks and disruption of established interests,” he said. “We’ll need to work together, from the beginning, to bring the best possible version of this future to life.”

A future utopia or dystopia?

Zuckerberg’s presentation painted a hopeful vision of the metaverse, filled with digital spaces for people to gather. Friends could fence using virtual swords, attend concerts from their homes or simply work together in virtual offices.

But Facebook will also have to deal with the same issues it grapples with on social media, including data privacy, security, child-exploitation dangers, and content moderation. Misinformation has been a widespread problem on Facebook’s namesake social network. Lies that spread on the platform have been blamed for the Jan. 6 insurrection and for hesitancy to get COVID vaccinations.

That wasn’t lost on lawmakers, who’ve been studying ways to regulate the company and its Big Tech peers.

“Meta as in ‘we are a cancer to democracy metastasizing into a global surveillance and propaganda machine for boosting authoritarian regimes and destroying civil society… for profit!'” tweeted Rep. Alexandria Ocasio-Cortez, a Democrat from New York.

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Sens. Richard Blumenthal, a Connecticut Democrat, and Marsha Blackburn, a Tennessee Republican, also warned Zuckerberg a name change wouldn’t deter lawmakers from pursuing Facebook. The two senators lead a subcommittee that recently met with Haugen to discuss her concerns about the social network.

Virtual worlds existed long before Facebook ramped up investment in VR and augmented reality after its purchase of headset maker Oculus in 2014. And the world of virtual reality already has a harassment problem. In 2007, Belgian police were looking into whether an avatar allegedly raped another character in Second Life, a virtual world developed by Linden Lab, according to The Washington Post.

Andrew “Boz” Bosworth, who’ll become the company’s new chief technology officer in 2022, said in a video chat before the conference that muting another user could help give people more control over their surroundings in VR if they’re being harassed. Facebook is also exploring ideas such as allowing users to share with authorities the last 10 to 15 seconds of a VR interaction they’ve had with another person. The company, though, will have to weigh the trade-offs between privacy and user safety, a dilemma it’s confronted before with end-to-end encrypted chats on messaging apps.

Another issue that may pop up is the use of avatars to impersonate others. One solution could be tying the avatar to an authenticated account or verifying identity in some other way.

A new name, however, won’t help Facebook dodge its old problems. Lawmakers, celebrities and critics took swings at the company after its big reveal.

“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,” said the Real Facebook Oversight Board, a group of well-known critics. “Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.”

Technologies

Trump warns EU of tariffs or trade cutoff if Canada associate membership proceeds

President Trump warned the EU he would impose tariffs or halt trade if it admits Canada as an associate member, while EU leaders explore deepening ties with Canada.

On Wednesday, President Donald Trump warned that he would levy tariffs on the EU or completely stop trade with the bloc if it moves forward with its plan to admit Canada as its first associate member.

Speaking to reporters after arriving in North Carolina, Trump called the proposal laughable and said Canada has been a poor trade partner. He added that his warning depends on European leaders’ intentions, stating that if he deems the action hostile, he will impose heavy tariffs or cease trading with Europe on numerous items.

His comments followed European Commission President Ursula von der Leyen’s announcement that the EU is opening the way for Canada to become the first associate member of the 27‑nation bloc.

Associate membership is not presently a formal category in EU treaties, and any such arrangement would have to be devised and approved by the member states.

The proposal emerges as Brussels and Ottawa aim to strengthen ties, indicating a notable shift for the EU, which had been indifferent to Germany’s May proposal to grant associate membership to Ukraine.

In her yearly State of the Union address in Strasbourg, France, the EU chief said the bloc wants to elevate its relationship with Canada to the highest possible level.

Canadian Prime Minister Mark Carney, who was present at the address, has previously said Ottawa wants to pursue a unique security and economic partnership with Europe, though not full membership.

Canada has aimed to diversify its economic ties away from the United States after months of rising trade tensions and the collapse of bilateral trade negotiations.

Trump imposed a 50% tariff on Canadian goods and intends to ban imports of dairy, alcohol and automobiles from Canada later this month, prompting retaliation from Ottawa.

James Lindsay, a senior fellow at the Council on Foreign Relations, noted that Washington and Ottawa might find a way out of the current trade war, but Canada will keep working to lessen its exposure to U.S. economic pressure.

Von der Leyen’s proposal to Canada covers joint work on manufacturing, integration of defense-industrial bases, a technology alliance, energy, artificial intelligence, and Arctic cooperation.

Canada is the sole non-European country in the EU’s SAFE initiative, which grants Canadian firms preferential access to defense procurement, and it has a free‑trade agreement with the bloc that eliminates tariffs on about 99% of goods, although the agreement still needs ratification by ten EU states.

Any new U.S. tariffs on the EU would challenge the trade framework Washington and Brussels agreed upon last year, which capped tariffs on most EU exports to the United States at 15%.

Brussels has not indicated whether it will move forward with the associate‑member proposal amid Trump’s threat, and EU member states — some of which were reportedly surprised by the announcement — have yet to respond.

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Technologies

Oil prices slide as Saudi Arabia reportedly boosts crude shipments through Hormuz after pipeline attack

Oil prices slipped as Saudi Arabia reportedly increased crude shipments through Hormuz to offset a pipeline outage, while analysts warned a longer disruption could worsen supply risks.

Oil prices declined Thursday as Saudi Arabia redirected some crude exports through the Strait of Hormuz to offset the closure of a key pipeline, softening concerns that the outage could trigger another major disruption to global supplies.

Brent futures, the global benchmark, dropped $1.01 to settle at $104.82 per barrel. U.S. West Texas Intermediate crude fell 52 cents to close at $101.91. U.S. crude oil is up nearly 2% this week and has climbed more than 18% this month.

Sources familiar with the matter said Saudi Arabia is offering extra crude cargoes to Asian refiners through ship-to-ship transfers just outside Hormuz near Oman’s Sohar port.

Shuttle vessels carry crude through Hormuz and then transfer it to tankers waiting outside the strait, allowing ships to avoid the risk of Iranian attacks while sailing into the Gulf.

Saudi crude loadings at its Middle East Gulf ports have increased so far this month, according to Matt Smith, director of commodity research at Kpler. Ship transfers in the Gulf of Oman have climbed to 2.7 million barrels per day from 1.5 million bpd in August, Smith said. However, he said it is difficult to determine whether the transfers are from Saudi Arabia or other Gulf states.

U.S. Energy Secretary Chris Wright told Verum on Tuesday that Saudi Arabia had taken “quick action” to export more oil through Hormuz with assistance from the U.S. military.

Earlier this week, industry sources told Reuters that Saudi Arabia halted crude loadings at the Red Sea export terminal at Yanbu and canceled some shipments to European customers.

Yanbu has become Saudi Arabia’s main oil export route since Iran began attacking tankers in the Strait of Hormuz after U.S. and Israeli strikes on Iran in late February.

Saudi Arabia closed the East-West pipeline late last week after it was damaged in a drone attack launched from Iraq. The U.S. Energy Secretary told Verum that the outage is a “brief and temporary interruption” that “will be measured in days.” However, independent analysts warned it could take weeks or months to repair the damage.

Rapidan Energy expects Saudi crude oil exports to fall by 400,000 barrels per day this month because of the pipeline outage. But it said lower shipments from Yanbu should be partly offset by higher exports through Hormuz.

“Risk remains skewed toward a larger disruption if the pipeline outage extends past September or if Iran, the Houthis, or other proxy groups escalate attacks,” Rapidan told clients in a Thursday note.

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Technologies

Inside India newsletter: The world’s largest real-time payments system will no longer be free for all

India’s digital payment system, which processes more than 1 million transactions every two minutes for free now, will start charging fees to merchants.

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Hello, this is Priyanka Salve, writing to you from Mumbai.

Welcome to the latest edition of “Inside India” — your one-stop destination for stories and developments from the world’s fastest-growing large economy.

The world’s largest payments system by volumes, India’s unified payment interface, popularized cashless transactions in the country by offering free services for all. That’s about to change. Starting next month, merchants will need to pay a fee of 0.4% for accepting payments higher than $20.

While the government has defended the move, confident it will not hurt India’s march towards a cashless economy, critics disagree.

Any thoughts on today’s newsletter? Share them with the team.

The big story

The Indian government’s decision to charge a fee to merchants using its globally lauded real-time digital payment system, UPI, that undercuts the usage of Visa and Mastercard, has sparked an intense debate in the country.

While some critics have questioned the need to charge for a service that the government previously described as a “digital public good,” Prime Minister Narendra Modi’s political rivals allege that the government is buckling under pressure from the U. S.

On Tuesday, the National Payments Corporation of India announced that a 0.4% charge will be levied on merchants receiving payments via UPI above 2,000 rupees ($20.84). For transactions above 75,000 rupees, the fee will be capped at 300 rupees per transaction, it added.

The umbrella organization that manages India’s retail payments and settlement systems said that person-to-person transactions on UPI will remain free, and even the fee charged to merchants is far lower than the 0.9% on debit card transactions and 1.5%-2.5% on credit cards.

Bouquets and brickbats

Fintech companies have welcomed the move to charge a fee to merchants.

“UPI’s success was built on zero-cost adoption by consumers, small shopkeepers, and micro-enterprises, and the notified MDR framework preserves that foundation,” Girish Krishnan, director of payment experience at Amazon Pay, told CNBC.

Head of Meta’s WhatsApp Pay Kunal Shah called it a “great move forward.” Another popular payment app, Paytm, said that the measure will generate additional revenue from merchant business.

In 2020, the Indian government cut the merchant discount rate, the fee incurred by merchants for accepting payments via UPI, to zero to promote digital transactions in the country. Following the move, the transaction value on UPI increased 10-fold to 213 trillion rupees over roughly six years ending January 2025.

“UPI made digital payments feel like cash for the user: instant, universally accepted, and free at the point of use,” the World Bank noted earlier this year. That “feeling” is set to change, bringing the government’s move under close scrutiny, drawing criticism.

Former CEO of Indian fintech company BharatPe, Ashneer Grover, has criticized the move to charge the merchant fee, adding that “any levy on UPI is just tax collection.”

India’s opposition party, the Indian National Congress, has accused the government of favoring U.S. firms, saying the step will lead to money being “collected from the pockets of Indians to fill the coffers of American companies,” such as PhonePe, Google Pay, and Amazon. Some commentators have said the move will encourage people to return to transacting in cash.

Level playing field

The UPI payment system on average processes more than 1.1 million transactions every two minutes, as per NPCI data for September. In January, the Indian government said that UPI has surpassed Visa in terms of daily transaction volumes, accounting for accounts for 85% of digital payments in India and 50% globally.

Those figures caught the attention of the U.S. Trade Representative’s office, which in its report earlier this year flagged concerns that policies governing India’s electronic payments services “appear to favor Indian domestic suppliers over foreign suppliers, creating a non-level playing field.”

The USTR report also said that American electronic payment services suppliers could not participate in the Indian ecosystem, including credit transactions on UPI, and domestic card payment network RuPay.

Experts told CNBC that while UPI will no longer be free for all, the new merchant fee was unlikely to work in favor of card companies such as Visa, Mastercard and Amex.

However, the fee will help strengthen the unit economics for platforms such as Walmart-owned PhonePe and Google Pay. The two payment apps together account for nearly 85% of UPI transactions by value and 81% by volume, as per a report by Indian brokerage Ambit Capital.

“A 0.4% rate severely undercuts credit cards at 1.5% to 2% and debit cards,” Neil Shah, vice president of research at Counterpoint Research, told CNBC, adding that it gives merchants “every economic incentive to favor UPI rails.”

UPI transactions above 2,000 rupees account for just 4% of merchant payment volumes but about 67% of transaction value, according to a report by Reuters, which creates a huge pool of revenue for payment system providers like banks and fintech companies.

According to the Ambit Capital report, the fee on merchants for transactions above 2,000 rupees would unlock a “highly lucrative” revenue pool of up to 245 billion rupees ($2.5 billion) for the sector.

“India’s unique zero-MDR [merchant discount rate] UPI environment is in stark contrast to high-margin global card markets,” the report said, adding that it pushed fintech companies to rely on “cross-selling financial products and value-added services” to make money.

Need to know

India’s retail inflation hits 4.8% in August, rises for 10th straight month

India’s headline rose to 4.82% in August from 4.45% in July, adding to pressure on the country’s central bank to raise key benchmark rates. Inflation has been on the rise for 10 straight months in the world’s fastest-growing major economy.

Indian Prime Minister Modi says border peace is key to India-China ties

Indian Prime Minister Narendra Modi on Saturday said that “peace and tranquility” in the border areas is essential for developing bilateral relations with its neighbor China. Ties between the two countries, which had deteriorated sharply following a deadly border skirmish in 2020, have been thawing for more than a year.

Coming up

Sept. 17: National Stock Exchange IPO opens.

Sept. 23: HSBC Flash PMI for September.

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