Technologies

DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online.

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta.

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch.

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo?

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you.

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog.

DuckDuckGo search page — The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode.

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing.

A blocked tracking notification on DuckDuckGo — When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from.

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo.

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

Netflix Removes Casting Option for Most TVs and Smart Devices

The streaming service is encouraging people to use built-in apps on TVs and other devices instead of casting from their phones.

Netflix says it is dropping support for casting shows from mobile devices to TVs and streaming devices.

The streaming company hasn’t yet commented on the reason for the change. However, on a Help page on its website, Netflix appears to be encouraging people to use the built-in Netflix apps for those TVs and devices.

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A representative for Netflix did not immediately respond to a request for comment.

Several websites are reporting that casting still works on older versions of the Netflix app and that some devices, such as older Chromecast models, may still appear under the Cast button option. In our own testing, an LG TV that was previously available for casting no longer appears there. Some have reported they lost the ability to cast to their TVs as early as mid-November.

According to the Netflix help page, only those who aren’t on an ad-supported basic plan can still access the feature for older devices, such as Chromecasts.

Netflix’s move comes as movie and TV streaming services (and music services such as Spotify) are steadily increasing their prices, leading some viewers to cancel services to save money.

Technologies

Oxford’s New Word of the Year? It’s Designed to Bait, Debate and Irritate

Firstly, it’s not just one word. It’s also an unpleasant aspect of our digital life today.

In a move reflecting the darker side of the social-media era, Oxford University Press has named «rage bait» as its 2025 Word of the Year. (It’s actually two words, but don’t let that send you into a rage.) The phrase refers to online content deliberately designed to provoke anger or outrage by being provocative, offensive or otherwise manipulative, with the explicit aim of boosting engagement, clicks or shares.

According to Oxford University Press, usage of rage bait has roughly tripled over the past year. In announcing the choice, the organization noted that this surge isn’t just a change in vocabulary. It points to a larger shift in how online platforms and content creators capture attention, often by exploiting emotional triggers rather than curiosity or honest interest.

Casper Grathwohl, president of Oxford Languages, said that this trend marks a progression from earlier waves of click-driven sensationalism toward a more emotionally manipulative digital environment — one where outrage, not intrigue, is the currency that pays.
«Rage bait shines a light on the content purposefully engineered to spark outrage and drive clicks,» Grathwohl said. «And together, they form a powerful cycle where outrage sparks engagement, algorithms amplify it, and constant exposure leaves us mentally exhausted. These words don’t just define trends; they reveal how digital platforms are reshaping our thinking and behaviour.»

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2025’s other big words include ‘parasocial’ and ’67’

Rage bait isn’t the only word or phrase gaining recognition this year. Two other major dictionaries have picked their own Words of the Year, each illuminating a different facet of our cultural moment.

The Cambridge Dictionary named «parasocial» as its 2025 Word of the Year, capturing the growing phenomenon of one-sided relationships people form with celebrities, influencers, fictional characters — and now, increasingly, with AI personalities. The word reflects how many of us now treat virtual or distant figures as if they were friends, despite knowing that the connection is unreciprocated.
Dictionary.com selected «67» as its Word of the Year. Pronounced «six-seven,» this term is a slang expression that’s playful, ambiguous and rooted in meme culture. While 67 might not carry a dictionary-style definition, its rise points to how younger generations express attitudes of indifference, irony or insider-like humor in the digital age.

A quick look back at some past Words of the Year

To understand what 2025’s picks reveal about our time, it helps to glance at some past winners, which show how language shifts in response to social moods, technology and world events.

In 2024, Oxford’s Word of the Year was «brain rot,» a phrase meant to capture the mental fatigue, dissatisfaction, or dulling sensation people feel after endless scrolling through trivial or low-quality online content.
2023’s winner was «rizz,» a slang term for charisma or personal charm.
In 2022, the winning phrase was «goblin mode,» reflecting a mood of laziness, self-indulgence, or rejecting social expectations — especially as the world grappled with pandemic aftershocks.

Earlier years show a variety of themes. 2019’s climate emergency stood out as concern over global warming surged. In 2016, «post-truth» became the word, capturing a time of political upheaval, misinformation and shifting trust in facts.