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DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. 

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta. 

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch. 

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo? 

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you. 

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog. 

DuckDuckGo search pageDuckDuckGo search page

The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode. 

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing. 

A blocked tracking notification on DuckDuckGoA blocked tracking notification on DuckDuckGo

When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from. 

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo. 

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

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Today’s NYT Connections: Sports Edition Hints and Answers for July 4, #284

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 4, No. 284.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition has kind of a July 4 flavor. But come on, New York Times puzzle makers, is the blue category really a sport? Read on for hints and the answers. And pass the mustard.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you won.

Green group hint: Lone Star State sports.

Blue group hint: Chow down.

Purple group hint: Not cold.

Answers for today’s Connections: Sports Edition groups

Yellow group: A monetary reward.

Green group: A Texas basketball player.

Blue group: Nathan’s hot dog contest eating winners.

Purple group: Hot ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is a monetary reward. The four answers are prize, purse, stakes and winnings.

The green words in today’s Connections

The theme is a Texas basketball player. The four answers are Maverick, Rocket, Spur and Wing.

The blue words in today’s Connections

The theme is Nathan’s hot dog contest eating winners. The four answers are Bertoletti, Chestnut, Kobayashi and Sudo.

The purple words in today’s Connections

The theme is hot ____. The four answers are corner, dog, hand and stove.

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Technologies

Today’s NYT Connections Hints, Answers and Help for July 4, #754

Here are some hints and the answers for the NYT Connections puzzle for July 4, #754.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle was a fairly simple one, I thought. Maybe it was a July 4 gift from the puzzle-makers. Read on for clues and today’s Connections answers.

The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Round and round.

Green group hint: Salute.

Blue group hint: Turn the air on.

Purple group hint: Threw away your shot.

Answers for today’s Connections groups

Yellow group: Parts of a wheel.

Green group: Military clothing descriptors.

Blue group: Used in ventilation.

Purple group: Fail to take advantage of, as an opportunity.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is parts of a wheel. The four answers are hub, rim, spoke and tire.

The green words in today’s Connections

The theme is military clothing descriptors. The four answers are camo, drab, fatigue and khaki.

The blue words in today’s Connections

The theme is used in ventilation. The four answers are duct, exhaust, hose and pipe.

The purple words in today’s Connections

The theme is fail to take advantage of, as an opportunity. The four answers are blow, lose, miss and waste.

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Technologies

Motorola’s July 4th Sale Can Save You Up to $650 on Popular Phones Like the Foldable Razr Ultra

This massive sale from Motorola brings you brand-new, unlocked Android phones, starting at just $130.

The Fourth of July holiday weekend is upon us and with it a huge array of bargains to be had. If you’ve been thinking about a new Android phone, Motorola is having a big sale on its most popular devices, making these already affordable options even more attainable. With savings of up to $650 on phones in the Razr, Edge and Moto G families, there’s something for every style and budget. Just keep in mind that these deals are likely to fade as fast as fireworks in the sky. We don’t have an exact end date, but «limited time» means if you see something you like, don’t wait.

The Motorola Razr Ultra 2025 is the company’s competitively priced foldable phone. You can pick one up with 1TB of storage for $1,300, which is $200 off the regular price and available in a variety of colors and finishes. If you prefer the Motorola Razr Plus 2024 model instead, you’ll find that starting at $799, again $200 less than the typical retail price. We spotted this same deal at Amazon right now as well, if you prefer to shop there.

Hey, did you know? CNET Deals texts are free, easy and save you money.

If the Motorola Edge lineup is more your style for a limited time, you can get the Motorola Edge 2024 for just $350 and the Motorola Edge Plus 2023 for $400, both deals reflecting a $400 savings. We also spotted the Edge 2024 for the same price of $350 at Best Buy.

And for the most wallet-friendly phones, the Moto G phones make a great option. These already super-affordable phones are now even less, including the Moto G Power 5G 2024, which is $210 at Amazon or at Motorola, a price that falls $90 below the regular cost.

More Motorola July 4th phone deals:

MOBILE DEALS OF THE WEEK

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

Concerns over the rising cost of tech because of tariffs may have you feeling more urgent about getting a new phone before there’s a further price increase. Between the Fourth of July discounts and forthcoming Prime Day offers, it’s a great time to stock up on tech. Motorola is already known for making some of the more affordable Android phones on the market, including foldable options, so if you’ve been wanting to upgrade or try one out, this July 4th sale is the time to do it.

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