Technologies

DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online.

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta.

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch.

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo?

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you.

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog.

DuckDuckGo search page — The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode.

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing.

A blocked tracking notification on DuckDuckGo — When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from.

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo.

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

Today’s NYT Mini Crossword Answers for Thursday, Dec. 4

Here are the answers for The New York Times Mini Crossword for Dec. 4.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? 1-Across stumped me until I filled in some more letters. Read on for the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Butterfingers
Answer: KLUTZ

6A clue: Letter before beta
Answer: ALPHA

7A clue: Like «ad hoc» or «ad hominem»
Answer: LATIN

8A clue: Prestigious university in Atlanta
Answer: EMORY

9A clue: Word drawn out in speech before «… they’re off!»
Answer: AND

Mini down clues and answers

1D clue: Dinosaur ___, vegetable so-named for its bumpy green texture
Answer: KALE

2D clue: Animal in a Peruvian herd
Answer: LLAMA

3D clue: Sinclair who wrote «The Jungle»
Answer: UPTON

4D clue: Base that’s 90 feet from home
Answer: THIRD

5D clue: Wild and funny
Answer: ZANY

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Technologies

Prices Set by Algorithms: New Yorkers Now See Warnings About Stores Using Personal Data to Set Costs

This new law, already subject to lawsuits, lets shoppers know when companies are quietly raising online prices for certain types of customers.

Online shoppers in New York are now seeing a new warning on product pages thanks to consumer protection legislation that took effect in early November. Particularly noticeable during Black Friday sales were messages that told shoppers: «This price was set by an algorithm using your personal data.»

This piece of legislation requires companies (with exceptions for rideshare apps) to show buyers when they use surveillance pricing to set online prices, potentially raising costs for some people while lowering them for others.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

So what data are these companies collecting to shift prices? Well, unlike surge pricing, this type of algorithm pricing calculates data related to the individual person or device. That could include the type of device (Android versus iPhone, etc.), your account’s browsing history, recent purchases made from that browser and — most importantly — your location.

In other words, reported examples have shown that items like eggs will increase in cost for wealthy neighborhoods while staying at lower standard costs for less prosperous zones. But it can get far more complicated than that: Some pricing algorithms study millions of online purchases to predict buyer patterns.

A representative for the New York Senate didn’t immediately respond to a request for comment.

Is surveillance pricing legal?

So far, yes. What laws like this New York legislation do is enforce transparency about what may be affecting prices, instead of banning it. And even that was too much for business groups, which immediately sued to block the law in federal court, alleging that it violates the businesses’ First Amendment rights.

It’s not clear whether companies are complying with the law as directed, or what it fully entails, either. The bill requires «clear and conspicuous disclosure» near the price, but some companies appear to be putting the information in a harder-to-spot area behind an information icon at the bottom of a pop-up.

Efforts to control pricing via algorithm

New York isn’t the only state to tackle surveillance pricing. Other states and cities are entertaining similar legislation, as well as complete bans on the practice. But it’s an uphill battle due to the many details and strong pushback from, well, every industry that sells products online.

The most recent example was from September, when California’s congress went through its proposed ban on surveillance pricing and cut out nearly everything. In its current state, the California law would only apply to grocery prices, which is still not a common online purchase. Colorado, Illinois and other states are also working on their own versions of related laws.

The question of whether shoppers would appreciate transparency laws, or whether they’d be less likely to purchase products if they knew the price was based on their personal data, is tough to answer (what if the algorithms are giving you a lower price than other nearby shoppers?). But the privacy question has a more far-reaching impact: Once shoppers see how much of their personal data is being harvested for pricing, they may start to wonder what else it’s being used for.

Technologies

Spotify Wrapped Is Live, Try the Buzzy New Party Game

Wrapped Party and your listening age are the big new features of the music streamer’s yearly wrapper.

Music streaming service Spotify has unveiled new features in its 2025 Wrapped listener recap, including a party game and the most popular albums, at an event in New York City.

Spotify Wrapped is one of the biggest events in the year’s music calendar, and 2025 promises to be even bigger, thanks in part to the new game. Wrapped Party is Spotify’s first multiplayer game included in Wrapped, allowing you to compete against up to nine friends with questions based on your listening habits.

Also read: Best Music Streaming Services

Matthew Luhks, Spotify’s senior director of global marketing, said the new game is the Wrapped feature he’s most excited about.

«I think Wrapped Party is amazing, and it’s something we’ve been talking about for years. Wrapped is usually a solo experience, and now you can play Wrapped with your friends and your family,» Luhks said at the event.

Wrapped Party is one of almost a dozen new features for the company’s viral wrap-up, which also includes your Listening Age (giving this writer an age of 100!) and Top Artist Sprint, which shows your favorite artist listens «racing» over twelve months. This year is also the first time that the recap highlights a user’s most popular albums.

Read more: Spotify Says I Have the Music Taste of a 79-Year-Old: Is That Bad?

Meanwhile, the new Clubs feature assigns you, Harry Potter sorting hat-style, to one of six fan clubs based on your listening and designates you a role such as «Archivist.»

As with every year, the company also revealed its most popular content across all categories for 2025. After six years in a row, it was no surprise that Joe Rogan had the platform’s most popular podcast, but the biggest upset was when Bad Bunny pipped Taylor Swift for most popular global artist. However, Swift was the most popular artist in the US for 2025.

Other popular categories included:

Global top song: Die With A Smile by Lady Gaga & Bruno Mars
Global top album: DeBÍ TiRAR MáS FOToS by Bad Bunny
Top Audiobook in Premium: Fourth Wing by Rebecca Yarros

To access Spotify Wrapped, look for the Wrapped feed on the Home tab. To find Wrapped Party, just search for it in Spotify or access it at the end of your personalized wrap.

In 2025, almost every streaming service has its own yearly stats roundup, including YouTube’s new Recap feature, but Spotify Wrapped is still arguably the most famous.

Spotify is the most popular music streaming service, with over 100 million tracks, and it currently costs $12 a month for Premium (including audiobooks). The company is rumored to be planning a price increase in early 2026, however.