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DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. 

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch. 

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo? 

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you. 

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog

DuckDuckGo search pageDuckDuckGo search page

The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode. 

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing. 

A blocked tracking notification on DuckDuckGoA blocked tracking notification on DuckDuckGo

When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from. 

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo. 

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

Apple and Amazon Debut Musical Year-End Recaps While You Wait for Spotify Wrapped

Apple’s Music Replay 2025 and Amazon’s 2025 Delivered examine your listening habits for the year.

Spotify has yet to release its 2025 edition of its popular Wrapped year-in-review feature (last year it debuted on Dec. 4), but Apple Music and Amazon Music are here to fill the void with their own versions of the year-end recap (if you use those services).

Apple Music Replay is now live and puts together a playlist of your most-listened to songs as well as shareable videos and images. You’ll be able to see your top artists, amount of time you listened to Apple Music songs and genres. 


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Similarly, Amazon’s 2025 Delivered feature tracks what you listened to across music, podcasts and audiobooks, but this year Amazon’s theme is a music festival, with some of your listening habits presented as badges. It will also generate a festival poster with artists from your listening history.

Even YouTube is getting into the act with a recap of what you watched in 2025.

How to get to Apple Music Replay and Amazon 2025 Delivered

Both Apple Music Replay and Amazon 2025 Delivered are available in their respective apps.

Apple Music Replay is on the homepage of the Music app and under the «New» tab, but can also be found at replay.music.apple.com

For Amazon’s 2025 Delivered, go to the Library page in the Amazon Music app if Delivered doesn’t appear on the home page. It doesn’t appear to be available in the web version of Amazon Music. 

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Technologies

Metroid Prime 4 Beyond on Switch: This Was Worth Waiting For

Come on in, the space desert’s fine.

Winter’s coming, and Nintendo has delivered an epic Switch game to get lost in for the season. After a week of playing Metroid Prime 4: Beyond, I know this is the one I’ve been waiting for. It’s full of alien motorbikes, alien relics, psychic powers and a lot of puzzle-solving.

It’s been a long time since I played a Metroid Prime game. I used to huddle around my GameCube in California, playing the first one. I never got sucked too far into 2D Metroid games, but Prime’s mysterious unfolding caverns and worlds felt like exploring space tombs. It’s always had a bit of a 3D Zelda vibe to me. The Prime games felt more powerful, more immersive than the 2D ones, even Dread. (The original Prime is on Switch too, remastered and worth playing.)

With Prime 4, announced more than eight years ago, it took me some time to get back into it. But now it’s all I think about playing. My recommendation is to just go in for the experience. Go in knowing nothing, and maybe even skip everything in this review, or any other review. Mystery is Metroid’s calling card. Your big adventure on the Switch is here. 

If you’re new, here’s the deal: 3D Metroid is a first-person shooter adventure, but with a lot more emphasis on exploration and puzzle-solving than straight-up battle. Once again, you play as Samus, the bounty hunter who quietly explores her world. Enemies and bosses do pop up, and they can be hard, but expect challenges similar to boss battles in a Zelda game. Just like all the other Metroid games, your various powers are lost and must be found again, piece by piece. Besides running and jumping and shooting, you can morph into a ball. Or, this time, hop on a Tron-like space bike called Vi-O-La.

I wasn’t sure if Prime 4 would be for me, or if I’d feel lost in lore I’d forgotten or hadn’t absorbed (since I hadn’t finished Prime 2 or 3, and barely remember what happened in Prime). It’s OK. This game assumes you might be coming in clean, though knowing the Metroid series will help.

Hollywood flair, but not too much

It’s also clear that Nintendo is pushing the Metroid series more into the mainstream. With Nintendo making theme parks and films now, Metroid seems like a future candidate for another franchise spin-off. The game’s stellar opening video sequences feel like being propelled into Star Wars, and yes, the new talking side characters are peppered throughout. Some are annoying, some a bit clichéd, but all seem like they’re possibly auditioning for roles in future entertainment to come.

That annoying guy who seemed to always barge in during early game demos a few weeks ago? He doesn’t bother me too much. Definitely a lot of chat at first, but it settles down later. And, good news: So far, hours into playing, these characters don’t bother you all the time. In fact, in most of the maze-like maps, they’re out of communication range, and you’re on your own. Don’t worry, the lonely Samus vibe is still there.

Just enough feelings of getting truly lost

Samus ends up isolated on a new planet, Viewros, which is full of ancient artifacts from a civilization called the Lamorn that need to be awakened. You don’t know why you’re there, and you don’t know where to go. I mean, there are maps, and suggestions, and sometimes the game pings you a specific map goal. But the game doesn’t hold your hand much. I often wondered what to do next, which isn’t a bad thing at all. There are in-game suggestions and clues, and the design also lends itself to further suggestions. 

A semi-open world

And what I’m still wrapping my head around is the vast desert overworld of Viewros, which exists within a mega map where specific regions to visit are scattered throughout. The desert feels largely empty, but there are mysterious things to find in it, some of which can’t even be accessed at first. Underground shrine-like caves. Pieces of rubble. Odd machines.

Also, the motorbike you uncover and ride — Vi-O-La, aka the Zelda Horse of Metroid Prime 4 — adds a nice bit of open-world feel here. Not a massive one so far, but enough to give the game dimension. It’s not Breath of the Wild, but it is a bit like Ocarina of Time’s handling of space. I love riding that Tron bike around, and I want all the Metroid games to add this type of layer. (Would there ever be a spaceship to fly? Is there one later, in this game? I don’t even know yet.)

It’s great (on Switch 2)

I haven’t played Metroid Prime 4 on the original Switch, but just like Pokemon Legends Z-A, it’s both Switch and Switch 2 playable. The Switch 2 version features a silky-smooth 60 frames per second (or 120fps at a lower resolution) and a fun mouse mode with the Joy-Cons, but I barely used it. I just find standard controls perfectly great as they are.

And, you do a lot of scanning of things in this game, using a Psychic Visor mode that sometimes activates relics, or scans and catalogs creatures, items and artifacts. That left trigger is maybe the most-used button in the game. 

The game plays great both docked and handheld, which is good news because I’ll be traveling with this one for a while. I’m nowhere near finishing (sorry, I’m a slow gamer), but this earns the hype, even if it’s not a total reinvention of the control and play style. Now erase your brain of everything I said and dive in. Better you know nothing at all.

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Technologies

Cyber Monday Might Be Gone, but This Record-Low Price on the Google Pixel 9 Is Still Here

Take hundreds off the Google Pixel 9. But hurry, there’s not much time left to score this after-Cyber Monday deal.

If you’re looking to get your hands on one of the best Android phones out there, Google is the best place to look. The company has been producing stellar phones for some time now. But like all great things, it certainly comes with a pretty big price tag. If you’re not eager to get the latest and greatest model, Cyber Monday had some pretty nice deals you can still grab while they hang around a smidge longer. You can save significantly on previous-generation devices if that works for you.

Right now, you can pick up the previous-gen Google Pixel 9 for just $499. This post-Cyber Monday deal brings the phone to its lowest-ever price with a 38% discount. That’s an exceptional price for one of the best phones you can buy, but that also means it’s unlikely to last for very long. So, if you want to pick this one up, we recommend doing so soon before it sells out. 

The Google Pixel 9 is the sweet spot if you’re looking for a compact phone that doesn’t compromise on camera, performance or display specs. It has a 6.3-inch display, a long-lasting battery and is 5G-ready. This previous-gen flagship’s camera system is the same as the bigger model of its series. It also comes equipped with 12GB of RAM and 256GB of storage.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The phone is available in multiple colors, but the special price isn’t offered for all of them. For that reason, we suggest checking the price of your preferred color before placing your order. Don’t worry if the Pixel 9 isn’t for you, though. 

Not the phone you wanted? We’re rounding up all the remaining Cyber Monday phone deals so you don’t wind up paying more than you need to.

Why this deal matters

This Pixel 9 isn’t the latest that Google has to offer, but it’s still a great option. The Pixel 9 will continue to receive Android feature and security updates for a long time to come. That means you won’t need to replace your Pixel for years, making this deal an even better value. If you’re an Android fan who likes your phones to be as straightforward as possible, Google’s Pixel phones are a great place to start your search. And now that Cyber Monday is behind us, this deal won’t last much longer. 

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