Technologies

DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online.

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta.

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch.

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo?

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you.

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog.

DuckDuckGo search page — The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode.

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing.

A blocked tracking notification on DuckDuckGo — When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from.

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo.

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

Harvard Business Review Study Finds ‘AI Brain Fry’ Is Leaving Workers Mentally Fatigued

Study participants reported increased mental fatigue while using AI tools, but less burnout overall.

Workers who excessively use AI agents and tools at work are at increased risk of mental fatigue, according to a recent Harvard Business Review study. In certain industries, more than 25% of hired professionals report increased mental strain due to their role in AI oversight — though these professionals also generally experienced less burnout than peers who aren’t using AI.

This phenomenon — which the researchers refer to as «AI brain fry» — is described as a «‘buzzing’ feeling or a mental fog» that caused study participants to develop headaches and difficulty focusing and making decisions. Individuals pointed to being overwhelmed by large amounts of information and to frequent task switching as the reasons for these feelings.

Studied individuals experienced more brain fry when they utilized AI agents to manage a workload beyond their own cognitive capacity. When participants used AI to replace mundane, repetitive tasks, managing the growing number of tools led to increased mental fatigue.

Crucially, the study found that fewer individuals who used these AI agents reported workplace burnout.

The researchers predict that this is because burnout testing assesses emotional and physical distress. In contrast, they report, acute mental fatigue «is caused by marshalling attention, working memory and executive control beyond the limited capacity of these systems.»

These are the processes that are taxed when study participants use multiple AI tools in their workflow, according to the researchers.

The Harvard study identifies several business costs incurred by workers suffering from AI brain fry. The foremost consequence is that these individuals may end up making lower-quality decisions. «Workers in [the] study who endorsed AI brain fry experience 33% more decision fatigue than those who did not,» the study reports. Workers who report AI brain fry were also more likely to self-report making both minor and major errors at their jobs.

Another recent Harvard Business Review study similarly found that employees who use AI tools «worked at a faster pace, took on a broader scope of tasks and extended work into more hours of the day,» but warned that «workload creep can in turn lead to cognitive fatigue, burnout and weakened decision-making.»

Technologies

Today’s NYT Connections Hints, Answers and Help for March 11, #1004

Here are some hints and the answers for the NYT Connections puzzle for March 11, No. 1,004.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Once I spotted «ice cream» and «traffic» in today’s NYT Connections puzzle, I had the blue category all but filled in. But that purple category was even more bizarre than usual. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Bring that back!

Green group hint: Fancy ____.

Blue group hint: Think of a certain shape.

Purple group hint: Sounds like…

Answers for today’s Connections groups

Yellow group: Steal.

Green group: Make nicer, with «up.»

Blue group: Kinds of cones.

Purple group: Pronoun homophones.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is steal. The four answers are lift, palm, pinch and pocket.

The green words in today’s Connections

The theme is make nicer, with «up.» The four answers are dress, jazz, spiff and spruce.

The blue words in today’s Connections

The theme is kinds of cones. The four answers are ice cream, pine, snow and traffic.

The purple words in today’s Connections

The theme is pronoun homophones. The four answers are hee, mi, oui and yew.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for March 11, #534

Here are hints and the answers for the NYT Connections: Sports Edition puzzle No. 534 for Wednesday, March 11.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition features a real mix of categories, but the yellow one came easily to this Seahawks fan. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Super Bowl champs’ division.

Green group hint: Baseball stats.

Blue group hint: Stars on ice.

Purple group hint: You wear it around your waist.