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DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. 

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch. 

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo? 

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you. 

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog

DuckDuckGo search pageDuckDuckGo search page

The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode. 

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing. 

A blocked tracking notification on DuckDuckGoA blocked tracking notification on DuckDuckGo

When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from. 

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo. 

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

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Missed Out on Hades? Play the Original on Game Pass This Weekend

Game Pass subscribers can also play the early access open beta of Call of Duty: Black Ops 7 starting on Oct. 2.

The god-like rogue-like dungeon crawler game Hades is one of the most popular games in recent memory — and one of my personal all-time favorite games. The gameplay feels smooth, it’s easily replayable and the game’s writing is full of heart and emotion. The game’s developer Supergiant Games is gearing up to release Hades 2 soon, but if you missed playing the original — or want to replay it — you can on Xbox Game Pass starting on Sept. 19.

Xbox Game Pass Ultimate, a CNET Editors’ Choice award pick, offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One, Amazon Fire TV, smart TV and PC or mobile device for $20 a month. A subscription gives you access to an extensive library of games, with new ones, like Clair Obscur: Expedition 33, added monthly, plus other benefits such as online multiplayer and deals on non-Game Pass titles.


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Here are the games Game Pass subscribers can play soon. You can also check out the games Microsoft added to the service in early September, including Hollow Knight: Silksong.


Call of Duty: Modern Warfare 3

Xbox Game Pass Standard subscribers can play starting on Sept. 17.

This rebooted first-person shooter comes to Game Pass Standard subscribers more than a  year after Game Pass Ultimate subscribers could play it. You can continue the story of Call of Duty: Modern Warfare 2 as you and a team of special forces members try to track down an ultranationalist terrorist. You can also take on hordes of the undead in the zombies gameplay mode, or challenge your friends in multiplayer mode. With the Carry Forward feature, you can transfer much of your content and weapons progressions from Modern Warfare 2 to this game. 


For the King 2

Xbox Game Pass Standard subscribers can play starting on Sept. 17.

Get ready for this turn-based roguelite tabletop RPG — try to say that five times fast. You and up to three others will work to overthrow the tyrannical Queen Rosomon and bring an end to her oppressive reign. You’ll encounter enemies and friends in lush forests, lava-filled wastelands and Merling-filled tropical seas. 


Overthrown (Game preview)

Xbox Game Pass Standard subscribers can play starting on Sept. 17.

Build and manage your kingdom as a monarch with a magical crown in this city-builder game. Be prepared to defend your home at a moment’s notice. Farm the land, build structures needed to survive and protect your citizens from mutants and bandits to keep your people happy. 

Game Pass Ultimate subscribers could play this game in January, and Game Pass Standard subscribers can get in on the fun, too.


Deep Rock Galactic: Survivor

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting on Sept. 17.

If you played Vampire Survivors, you should give this game a try. It’s another auto-shooter game where your character automatically shoots at enemies, and you have to avoid attacks while also mining minerals from the alien world Planet Hoxxes. And really, you play a dwarf miner in space, need I say more? 


Frostpunk 2

Xbox Game Pass Ultimate subscribers can play starting on Sept. 18.

Game Pass Ultimate subscribers could play this game on PC in 2024, and now Microsoft is bringing this game to console and Xbox Cloud Gaming (beta).

This city-building survival game asks you to make the tough decisions needed to ensure your community survives in an arctic apocalypse. Set 30 years after the events of the award-winning Frostpunk, you play as the Steward, who takes control of the city after the Captain — the original game’s player character — dies. The city is struggling with overpopulation plus food and coal shortages, among other issues. It’s up to you to build shelter and provide enough food for everyone while dealing with the factions vying for power. 


Wobbly Life

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting on Sept. 18.

Get ready to explore this silly, vibrant, open-world physics sandbox game with your friends or on your own. The world is filled with minigames, missions, secrets, collectibles and tons of clothing options to find and unlock. Plus, there are almost one hundred vehicles you can use as part of jobs, or that you can just crash for the fun of it. It’s up to you.


Hades

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting on Sept. 19.

If I were stuck on an island and could only play five games, Hades would be one of them. It’s an engaging roguelike with tons of different ways to overcome your enemies, but the real star of the game is the touching story about relationships and forgiveness. There’s a reason it made history as the first (and so far only) game to win a Hugo Award — an accolade usually given to science fiction and fantasy literary works, but that created a special category for video games in 2021.


Endless Legend 2 (Game preview)

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting on Sept. 22.

Lead your faction to build a great empire that can crush your enemies in this fantasy strategy game. You can play as warriors descended from the stars, cursed knights or hive-minded beasts, but know that each faction has its strengths, weaknesses and unique philosophies that can influence the rest of the game. And fending off enemies is just one challenge in this game. You’ll have to adapt to the changing environment as well. Will you expand as the tides reveal new treasures, or focus on improving your defenses?


Sworn

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting on Sept. 23.

Arthur and his Knights of the Roundtable have been corrupted in this roguelike game, and it’s up to you to bring them down. This game supports up to four-player co-op action, and players’ strengths can be combined in surprising ways to become worthy knights.


Peppa Pig: World Adventures

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting on Sept. 25.

Make a pizza in Italy, climb the Eiffel Tower and explore more places with your friends and family in this Peppa Pig game. You can meet new characters, build your perfect house and go on adventures across the world with Peppa and others.


Visions of Mana

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting on Sept. 25.

Square Enix’s latest game in the Mana series follows Val and his childhood friend Hinna as they go on a journey to the legendary Mana Tree. You’ll encounter adorable yet ferocious creatures, use the powers of Elementals in battles and explore a vast semi-open world on your adventure. 


Lara Croft and the Guardian of Light

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting on Sept. 30.

Lara Croft is back in this action-adventure game as she attempts to find the Mirror of Smoke. Along the way, she encounters a Mayan tribesman named Totec who has unique weapons and skills to help Lara on her quest. This game has the classic Tomb Raider gameplay elements like exploration, platforming and puzzle solving.


Call of Duty: Black Ops 7 Early Access Open Beta

Xbox Game Pass Ultimate and PC Game Pass subscribers can play between Oct. 2 and 7.

Fight it out in new 6v6 multiplayer maps, master an arsenal of new weapons and experience the next Call of Duty game before everyone else in the open beta of Black Ops 7. Early access to the beta launches at 1 p.m. ET/10 a.m. PT on Oct. 2 and will last 72 hours. Then, the open beta launches at 1 p.m. ET/10 a.m. PT on Oct. 5 before concluding on Oct. 8. 


Sopa – Tale of the Stolen Potato

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting on Oct. 7.

Miho goes to the pantry to grab a potato for his grandmother’s soup when he lands in a fantastical land. Now he has to find his way back home by following in the footsteps of a mysterious traveler from long ago. You’ll meet quirky characters, gather exotic ingredients and take in vibrant environments in this world of magical realism inspired by Latin America.


More games on Game Pass Core

Xbox Game Pass Core is the cheapest subscription tier ($10 a month) and gives people access to a handful of games. Microsoft occasionally adds new games to this tier, and on Oct. 1, the company is bringing these games to the service.

Games leaving Game Pass on Sept. 30

While Microsoft is adding those games to Xbox Game Pass, the company is also removing a few games from the service on Sept. 30. You’ll have to buy these games separately after that date.

For more on Xbox, discover other games available on Game Pass now, read our hands-on review of the gaming service and learn which Game Pass plan is right for you. You can also check out what to know about upcoming Xbox game price hikes.

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You Can Snag a Pair of Refurbished Sony WH-1000XM5 ANC Headphones for Just $180

These Sony headphones are popular thanks to their strong active noise canceling and great sound, and now they’re 55% off.

Quality headphones can cost a fortune — unless you can find a way to save. Going refurbished is one such way, and right now you can put a pair of Sony’s WH-1000XM5 headphones on your head for just $180. This model has been around for a while now, but they’re still among the best ANC headphones on the market.

That price gets you certified refurbished headphones that are a full 55% off the price you’d pay if you went for a brand-new pair. You’ll also be able to take advantage of eBay’s refurb warranty program, which means that your headphones will be covered for a full two years as well. This price doesn’t require any coupons or discount codes and the seller, Secondipity, has a positive review rating, too.

The Sony WH-1000XM5 headphones are known for being comfortable and great-sounding. Their battery life is rated for up to 32 hours per charge. Sony’s active noise-canceling technology is present, and among the best you can get.

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Best-in-class voice call quality is also part of the package so you can use these things for virtual meetings and phone calls, too. You’ll even get a carrying case in the box so you can take your headphones with you when you travel or just when you go to the office.

There are always headphone deals to be had if you know where to look. And if these WH-1000XM5 headphones are not your style, take a look at our picks of the best noise-canceling headphones.

Why does this deal matter

Sony’s over-ear headphones have built a reputation for top-tier sound and some of the best noise cancellation you will find anywhere. Normally, that level of performance doesn’t come cheap — but because these are refurbished, you’re looking at half the usual cost. For anyone who’s been holding off on upgrading to a pair of premium headphones, this is the golden chance to buy one before the deal runs out.

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