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HBO Max Is Rebranding. Here’s What That Means for You

HBO Max is updating its name, features and catalog. Learn how those changes may impact your streaming.

Warner Bros. Discovery revealed on Wednesday that “HBO Max” is out, and “Max” is the name of its rebranded streaming service. The reworked platform will house merged content from HBO Max and Discovery Plus, giving you shows like Euphoria and Succession next to greige-tinted unscripted series like Fixer Upper. Along with the new name comes a new tagline: The One to Watch.  

The company is touting a larger library and a better user interface, but you may have some basic questions about how all these changes will affect your existing account. And newcomers may be curious about what’s up with Max and what the service has to offer. Here are answers to some of your questions. 

When will Max roll out in my country?

US customers will have access to Max on May 23. Users in Latin America will see the rollout in fall 2023, with certain Europe and Asia markets receiving Max access in early to mid 2024. 

Once the service launches, it will automatically upgrade with the new Max logo, interface and features. According to Warner Bros. Discovery, existing subscribers will see their profiles, billing information and watch lists seamlessly transfer to the updated version and they’ll only have to open the app to use the platform. However, the company said some users will be prompted to download the new version of the streaming app. 

New Max customers can either sign up for HBO Max now, or wait to subscribe to the new service on May 23 to start streaming instantly. 

How much will Max cost? 

The price will remain the same as current HBO Max subscriptions, but there’s one new premium plan that will cost more than the standard two options. Max Ad-Lite will cost $10 per month and come with HD and two streams, while ad-free Max is priced at $16 monthly for HD, two streams and 30 downloads. 

When the new service arrives in May, there will also be a $20-per-month Ultimate Plan, which offers four concurrent streams, 4K HDR with Dolby Atmos sound and 100 downloads. This is a change, as HBO Max currently offers three streams for both plans with the ability to watch some titles in 4K Ultra HD. Yes, you’ll have to pay more for 4K, but some existing HBO Max features will still be available for up to six months after Max’s launch. 

Note that Discovery Plus will continue to be a standalone streaming option. It’s currently priced at $5 a month for the ad-supported plan and $7 per month without ads. 

What TV shows and movies will be on Max?

Warner Bros. Discovery’s streaming offering will bring together content from HBO Max and Discovery Plus. Max will have HBO originals, Warner Bros. movies, Max originals, DC Comics and Harry Potter alongside programming from brands including Discovery Channel, HGTV, Food Network, TLC and ID. The entire HBO Max library will be found on Max with a selected collection of Discovery titles.

At its Wednesday press conference, Warner Bros. Discovery highlighted a range of new titles that’ll be hitting the freshly rebranded streaming service. In addition to DC drama The Penguin, subscribers will have access to spinoffs of familiar franchises like The Conjuring, The Big Bang Theory, Game of Thrones and Harry Potter. New shows coming to the streamer range from a limited series starring Kate Winslet to a Barbie-themed home renovation competition series, and from a thriller based on a Pulitzer Prize-winning novel to a dating series from the producers of 90 Day Fiance. 

WBD’s head of content, Kathleen Finch, and Max’s content boss, Casey Bloys, emphasized that family and children’s content will also take center stage on the new service, with an aim at audiences of all ages. Viewers will get more animation and entertainment releases from popular brands like Cartoon Network, Hanna-Barbera, Boomerang, Looney Toons and DC. This includes a new animated version of Peter & the Wolf from U2’s Bono. 

Subscribers can also expect films to find Max as their streaming home after their theatrical runs. Shazam! Fury of the Gods will arrive on launch day, and Blue Beetle, Dune 2, Barbie, and The Flash are among the other movie titles you’ll find on the platform. The Flash will hit Max in the fall. 

illustration of a boy facing a wolfillustration of a boy facing a wolf

A new take on Peter & the Wolf is coming to Max, courtesy of Bono.

Max, Warner Bros. Discovery

Is there a way to opt out of Discovery or HBO Max content?

No. But you can choose to have a standalone Discovery Plus subscription instead of subscribing to Max. While there won’t be a separate version for HBO Max and HBO-branded content, Warner Bros. Discovery says the updated app will have an interface that’s more tailored to a user’s personal tastes. It’ll also feature genre hubs and a new content navigation menu at the top of the screen to make it easier to find what you want. 

According to the company’s global streaming boss, J.B. Perrette, Max will “have differentiated and high-performing personalized experiences including elements such as ‘Because You Watched’ recommendations, and immersive hero images tailored for each user.” He indicated that the app’s recommendation engine will eventually learn to surface content that matches your viewing habits. 

Should I cancel my current HBO Max or Discovery Plus subscription if I have both?

There’s no need to cancel your subscriptions right now unless you’re no longer enjoying them. All existing HBO Max subscribers will transition to Max when the app relaunches in May. Max will include Discovery Plus content, but Discovery Plus will also remain a separate, lower-priced streaming option that has content only from Discovery networks. If you like Max’s fully merged lineup, then you may want to wait and drop Discovery Plus in May. 

What if I get HBO or HBO Max through cable?

If you currently receive HBO Max or HBO through a mobile carrier or your cable/satellite TV provider, you’ll have access to the updated Max app. You won’t have to cancel and resubscribe. Upon launch, it’ll be available through AT&T, Hulu, Cox, Xfinity, Verizon, DirecTV, Prime Video channels and other services. You can view the list on the Max website. Max will be accessible on most devices, including TVs, gaming consoles and mobile phones.

If you’re new to Max or Discovery Plus, you can sign up now or wait until May 23. 

To learn more about WBD’s streaming services, read up on its strategy for live sports and which channels are on Discovery Plus.

Technologies

Trump Maintains US‑Iran Negotiations Continue Amid Tehran’s Denials of Duplicity

President Trump insists that US‑Iran talks are ongoing despite Tehran’s denial of any negotiation plans, while warning that only a deal or total surrender will allow passage through the Strait of Hormuz. Conflicting statements from both sides have heightened uncertainty as the conflict enters its sixth month.

On Monday, President Donald Trump asserted that negotiations between the United States and Iran are still taking place, even after Tehran stated it has no intention of engaging in direct talks with Washington.

In a fiery Truth Social post, Trump labeled Iran’s leaders “unbelievably duplicitous,” claiming they are lying about ongoing peace talks “whether Iran wants to admit it or not.” He repeated his assertion that the United States completely controls the Strait of Hormuz, despite maritime traffic through the crucial route lingering at only a small fraction of pre‑conflict levels.

He wrote, “Nothing reaches Iran unless we allow it, and nothing will pass unless a deal—or total surrender—is achieved.”

Earlier that day, Iranian Foreign Ministry spokesperson Esmail Baghaei told reporters there is no imminent plan for U.S.–Iran negotiations, contradicting Trump’s earlier comment that talks would resume Monday afternoon. Baghaei added that Iran’s only current discussions are with Oman concerning the Strait of Hormuz.

The conflicting statements have heightened uncertainty over the peace‑talk process and the broader conflict, now in its sixth month.

Trump’s assertion about new negotiations came a day after he said on Truth Social that he had agreed to cancel a massive strike against Iran “subject to being able to rapidly make a DEAL.” He said in the same post that Iran and other Middle Eastern countries had asked him to hold off on that attack because “the perimeters of a deal has been agreed to.”

Trump has claimed dozens of times throughout the more‑than‑five‑month‑long war that a deal is at hand. No permanent deal has been signed, and a temporary ceasefire reached in June has fallen apart.

Trump has also repeatedly threatened to launch devastating strikes against Iran before backing off. After the latest example, oil prices on Monday fell and stocks surged.

BMI, a research unit of Fitch Solutions, said in a note Monday that a broader diplomatic understanding on reopening the Strait of Hormuz is still achievable this quarter, while raising the probability of its escalation scenario to 35% from 25%, citing mounting military, diplomatic and economic signs of rising U.S.-Iran tensions.

“Diplomatic progress is likely to be punctuated by periodic military flare-ups, while miscalculation by either side could trigger a renewed escalation,” BMI analysts wrote in a note. The firm said the key issue to watch is the future governance of the strait, as the Iran-Oman talks — potentially backed by Gulf states, China and the U.S. — point to efforts to build a post-conflict shipping framework.

Shipping risks persist even as diplomacy appears to be advancing. The United Kingdom Maritime Trade Operations Centre said it received a report of an incident 20 nautical miles (23 miles) northeast of Khasab, Oman — at the mouth of the strait — with a tanker’s master reporting an explosion in close proximity to the vessel at about 20:37 UTC Sunday (4:37 pm ET). The vessel and crew were safe and authorities are investigating, UKMTO said, advising ships to transit with caution.

The proposal Trump announced over the weekend calls for the U.S. and Iran to return to negotiations and continue ironing out some of the thorny issues that had derailed diplomatic efforts, according to The Associated Press, citing a regional official involved in the mediation efforts.

The official said the proposal also includes a reopening of the Hormuz Strait and halting attacks across the region, including by Iranian-backed militias in Iraq on the Arab Gulf countries and Jordan.

The U.S., for its part, will end its naval blockade on Iran and allow Tehran to export its oil, the official said, adding that no deal has been reached, although the mediation efforts remained underway.

Trump’s weekend reversal has lowered the temperature after days of escalating attacks across the Gulf. Kuwait said Saturday that Iranian forces launched a wave of drones within its airspace, with its military destroying multiple aircraft after Iran targeted critical infrastructure in the country’s north.

A parallel track with Muscat is also advancing. Iranian diplomats said Tehran was close to reaching a new arrangement with Oman to manage shipping through the Strait of Hormuz, a deal critical to preventing the war from escalating further, according to the Financial Times.

Iranian officials said negotiations over future management of the Hormuz Strait with Oman, which sits on the opposite shore of the waterway, are in their final stages. The agreed shipping route would be different from those used before, according to Iran’s Foreign Ministry spokesperson, Baghaei, adding that the new route was separate from the issue of the strait’s reopening or continued closure.

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Technologies

Oil Prices Slide as Trump Halts Planned Iran Strike

Oil prices dropped after Trump cancelled a planned strike on Iran, with WTI down about 5% and Brent near 5% lower. He said the move followed requests from Tehran and regional allies for a pause while a deal shaping the Strait of Hormuz and Iran’s nuclear program is negotiated.

Oil prices fell on Monday after President Donald Trump announced he had cancelled a planned strike on Iran. WTI futures dropped roughly 5% to $80.34 a barrel, while Brent slipped about 4.7% to $83.77 a barrel.

Trump said early Sunday he called off the strike after Iran and several Middle Eastern nations asked him to hold off, noting that the outlines of a deal had been agreed upon. He added that the prospective accord would entail the immediate, full opening of the Strait of Hormuz and an end to Iran’s nuclear ambitions, according to his Truth Social post.

The president had been considering another round of strikes as diplomatic hopes waned since the conflict began on February 28. He said the U.S. and Iran would meet for talks on Monday, but Iran denied any scheduled negotiations with Washington, citing PressTV. Iran’s foreign‑ministry spokesperson Esmaeil Baghaei clarified that Tehran was only discussing shipping routes through the Strait of Hormuz with Oman. In a follow‑up Truth Social message, Trump insisted that, regardless of Iran’s acknowledgment, the United States is indeed discussing a solution to a long‑standing problem created by Iran.

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Technologies

Oil Prices Drop as Trump Cancels Planned Attack on Iran

Oil prices fell sharply after President Trump announced the cancellation of a planned strike on Iran, citing a new deal that would open the Hormuz Strait and end Iran’s nuclear threat.

Oil prices fell sharply on Monday after President Donald Trump announced that he had called off a planned strike on Iran.

West Texas Intermediate futures, the U.S. benchmark, slipped roughly 5% to close at $80.34 per barrel, while Brent crude, the international benchmark, declined 4.7% to settle at $83.77 a barrel.

Trump made the announcement early Sunday, saying he had canceled the strike following requests from Tehran and other Middle Eastern countries.

In a Truth Social post, he wrote: “We have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to.”

The president indicated that the proposed agreement would include the immediate, complete, and total opening of the Hormuz Strait, as well as an end to Iran’s nuclear threat.

Trump had been weighing additional strikes amid diminishing prospects for a diplomatic resolution to the conflict that began on Feb. 28. He stated that the U.S. and Iran would hold negotiations on Monday.

Tehran denied that talks were planned with Washington, according to state news outlet PressTV.

Iran’s Foreign Ministry spokesman Esmaeil Baghaei said Tehran was only holding talks with Oman regarding the routes ships can use through the Strait of Hormuz.

In a subsequent Truth Social post, Trump added that whether “Iran wants to admit it or not, we are, in fact, talking of a solution to a problem that they have caused for decades.”

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