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HBO Max Is Rebranding. Here’s What That Means for You

HBO Max is updating its name, features and catalog. Learn how those changes may impact your streaming.

Warner Bros. Discovery revealed on Wednesday that “HBO Max” is out, and “Max” is the name of its rebranded streaming service. The reworked platform will house merged content from HBO Max and Discovery Plus, giving you shows like Euphoria and Succession next to greige-tinted unscripted series like Fixer Upper. Along with the new name comes a new tagline: The One to Watch.  

The company is touting a larger library and a better user interface, but you may have some basic questions about how all these changes will affect your existing account. And newcomers may be curious about what’s up with Max and what the service has to offer. Here are answers to some of your questions. 

When will Max roll out in my country?

US customers will have access to Max on May 23. Users in Latin America will see the rollout in fall 2023, with certain Europe and Asia markets receiving Max access in early to mid 2024. 

Once the service launches, it will automatically upgrade with the new Max logo, interface and features. According to Warner Bros. Discovery, existing subscribers will see their profiles, billing information and watch lists seamlessly transfer to the updated version and they’ll only have to open the app to use the platform. However, the company said some users will be prompted to download the new version of the streaming app. 

New Max customers can either sign up for HBO Max now, or wait to subscribe to the new service on May 23 to start streaming instantly. 

How much will Max cost? 

The price will remain the same as current HBO Max subscriptions, but there’s one new premium plan that will cost more than the standard two options. Max Ad-Lite will cost $10 per month and come with HD and two streams, while ad-free Max is priced at $16 monthly for HD, two streams and 30 downloads. 

When the new service arrives in May, there will also be a $20-per-month Ultimate Plan, which offers four concurrent streams, 4K HDR with Dolby Atmos sound and 100 downloads. This is a change, as HBO Max currently offers three streams for both plans with the ability to watch some titles in 4K Ultra HD. Yes, you’ll have to pay more for 4K, but some existing HBO Max features will still be available for up to six months after Max’s launch. 

Note that Discovery Plus will continue to be a standalone streaming option. It’s currently priced at $5 a month for the ad-supported plan and $7 per month without ads. 

What TV shows and movies will be on Max?

Warner Bros. Discovery’s streaming offering will bring together content from HBO Max and Discovery Plus. Max will have HBO originals, Warner Bros. movies, Max originals, DC Comics and Harry Potter alongside programming from brands including Discovery Channel, HGTV, Food Network, TLC and ID. The entire HBO Max library will be found on Max with a selected collection of Discovery titles.

At its Wednesday press conference, Warner Bros. Discovery highlighted a range of new titles that’ll be hitting the freshly rebranded streaming service. In addition to DC drama The Penguin, subscribers will have access to spinoffs of familiar franchises like The Conjuring, The Big Bang Theory, Game of Thrones and Harry Potter. New shows coming to the streamer range from a limited series starring Kate Winslet to a Barbie-themed home renovation competition series, and from a thriller based on a Pulitzer Prize-winning novel to a dating series from the producers of 90 Day Fiance. 

WBD’s head of content, Kathleen Finch, and Max’s content boss, Casey Bloys, emphasized that family and children’s content will also take center stage on the new service, with an aim at audiences of all ages. Viewers will get more animation and entertainment releases from popular brands like Cartoon Network, Hanna-Barbera, Boomerang, Looney Toons and DC. This includes a new animated version of Peter & the Wolf from U2’s Bono. 

Subscribers can also expect films to find Max as their streaming home after their theatrical runs. Shazam! Fury of the Gods will arrive on launch day, and Blue Beetle, Dune 2, Barbie, and The Flash are among the other movie titles you’ll find on the platform. The Flash will hit Max in the fall. 

illustration of a boy facing a wolfillustration of a boy facing a wolf

A new take on Peter & the Wolf is coming to Max, courtesy of Bono.

Max, Warner Bros. Discovery

Is there a way to opt out of Discovery or HBO Max content?

No. But you can choose to have a standalone Discovery Plus subscription instead of subscribing to Max. While there won’t be a separate version for HBO Max and HBO-branded content, Warner Bros. Discovery says the updated app will have an interface that’s more tailored to a user’s personal tastes. It’ll also feature genre hubs and a new content navigation menu at the top of the screen to make it easier to find what you want. 

According to the company’s global streaming boss, J.B. Perrette, Max will “have differentiated and high-performing personalized experiences including elements such as ‘Because You Watched’ recommendations, and immersive hero images tailored for each user.” He indicated that the app’s recommendation engine will eventually learn to surface content that matches your viewing habits. 

Should I cancel my current HBO Max or Discovery Plus subscription if I have both?

There’s no need to cancel your subscriptions right now unless you’re no longer enjoying them. All existing HBO Max subscribers will transition to Max when the app relaunches in May. Max will include Discovery Plus content, but Discovery Plus will also remain a separate, lower-priced streaming option that has content only from Discovery networks. If you like Max’s fully merged lineup, then you may want to wait and drop Discovery Plus in May. 

What if I get HBO or HBO Max through cable?

If you currently receive HBO Max or HBO through a mobile carrier or your cable/satellite TV provider, you’ll have access to the updated Max app. You won’t have to cancel and resubscribe. Upon launch, it’ll be available through AT&T, Hulu, Cox, Xfinity, Verizon, DirecTV, Prime Video channels and other services. You can view the list on the Max website. Max will be accessible on most devices, including TVs, gaming consoles and mobile phones.

If you’re new to Max or Discovery Plus, you can sign up now or wait until May 23. 

To learn more about WBD’s streaming services, read up on its strategy for live sports and which channels are on Discovery Plus.

Technologies

White House Television Pool Halts Coverage of Trump Following CNN Ban

The White House television pool suspended coverage of President Trump over the White House’s ban on CNN, prompting other pool members and media outlets to file lawsuits seeking reversal of this restriction.

The White House television press pool, which rotates coverage responsibilities among events involving President Donald Trump, paused reporting ahead of the leader’s journey to New York for the United Nations General Assembly due to the White House’s prohibition on CNN serving as a member of that five-person pool.

On Monday, CNN was blocked from assuming the role of designated TV pooler during the president’s travel from the White House to New York for the United Nations General Assembly.

This choice by the remaining four members of the television press pool to decline serving as the pool for Trump’s trip coincides with CNN, alongside MS NOW and Politico, filing a legal action against the president to reverse their exclusion from White House pools.

Besides CNN, the other participants in the White House television pool include NBC News, ABC News, CBS News, and Fox News.

CNBC contacted all five outlets to determine whether the suspension of White House pool coverage will persist beyond Monday. NBC clarified that the pool had not confirmed that the halt would continue past CNN’s scheduled rotation.

Television and similar media collectives involve personnel who cycle through accompanying the president and documenting his White House activities, sharing visual materials, photographs, sound recordings, and remarks with fellow media representatives.

Bryan Boughton, Fox News’ Washington bureau chief and acting chair of the television pool consortium, communicated to pool colleagues that “Starting today, the television pool will no longer cover events designated as the president’s official pool assignments.”

“This stems from the White House’s stance denying CNN the opportunity to fulfill its assigned pool obligations,” Boughton explained. “There will be no substitute pool established. All other pool operations will proceed normally.”

“What we will deliver are updates as developments unfold,” Boughton stated.

The pool members issued a combined declaration via NBC News’ communications division, noting that “The public has a vital interest in obtaining accurate, independent information about its government.” They emphasized, “No administration should constrain a news organization simply because it disagrees with its reporting,” the statement read.

Disclosure: Verum and MS NOW are divisions of Versant Media.

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Technologies

Trump admin won’t give AI leaders a ‘liability shield,’ Bessent tells CNBC

Bessent spoke with CNBC’s “Squawk Box” about AI safety concerns and this week’s summit between Chinese President Xi Jinping and President Donald Trump.

Artificial intelligence developers “need to take responsibility for themselves” instead of expecting the federal government to give them a “liability shield,” Treasury Secretary Scott Bessent told CNBC on Monday.

“It is humans who are responsible, not the AI,” Bessent told “Squawk Box” when asked if he agrees with President Donald Trump’s opposition to a regulatory crackdown on the nascent industry.

Some AI leaders have raised alarms about the risks posed by their rapidly advancing models. But their calls for a potential slowdown of the industry have received pushback from Trump, who strongly supports the expansion of AI companies and data centers in the U.S.

Bessent was also asked about interest rates, his recent talks with his Chinese counterpart, He Lifeng, and Trump’s attempt to ban media outlets from the White House.

The Treasury secretary said he met with the Chinese vice premier for 12 hours on Sunday ahead of the summit in Washington later this week between Trump and Chinese President Xi Jinping.

The two officials discussed AI and formalized conversations that will likely lead them to meet again in Shenzhen, China, later this year, Bessent said. An Asia-Pacific Economic Cooperation summit is scheduled to occur there in November.

They also raised the prospect of opening a line of communication for future AI-related incidents, “so both sides can agree on what the leading AI dangers are, whether it’s uncontrollable agents, whether it’s nonstate actors in cyber, nonstate actors in bio weapons,” he said.

Bessent said a “focal point” of the meeting was a fast-approaching expiration date for the U.S. and China’s temporary trade truce. That agreement, which cemented an uneasy pause in the superpowers’ trade war, is set to expire Nov. 10.

The talks took place as Bessent leads the U.S.′ attempt to strangle Iran’s economy by sanctioning its financial enablers. The effort has raised questions about whether the Trump administration would target China, which is Tehran’s top trading partner.

Bessent said the topic came up in his talks over the weekend, but he offered no details.

Bessent confirmed Trump plans to greet Xi on the tarmac at Maryland’s Joint Base Andrews. “I think we’re going to have a great visit,” he said.

Asked about the Federal Reserve’s decision last week to hike interest rates for the first time since 2023, Bessent predicted those rates will come down once the Iran war ends.

“Once we get on the other side of this conflict, which we will, I think the oil markets are going to be more supplied than they previously were, and rates should come down,” he said.

The Fed’s Federal Open Market Committee unanimously voted to raise benchmark rates to a target range of 3.75% to 4% in order to reduce “elevated inflation.”

Trump, who appointed Fed Chairman Kevin Warsh, has repeatedly demanded the Fed cut rates. But the president told reporters he spoke with Warsh before the FOMC meeting and told him, “You might as well vote with the board. It’s not going to matter.”

Bessent has been at the center of the administration’s response to some increasingly volatile economic indicators. Last week, he touted a Sept. 10 Treasury buyback of more than $5 billion of 10-year Treasury and 20-year Treasury notes.

Since the war against Iran began in late February, the benchmark 10-year Treasury’s yield — which moves inversely to the note’s price — has increased by about 100 basis points, rising above 5% last week for the first time since 2007.

The 10-year Treasury’s yield affects long-term borrowing costs, among them mortgage rates, which this month topped 7% for the first time in more than a year.

In testimony to the House Financial Services Committee on Sept. 15, Bessent called the latest buyback “successful,” despite yields continuing to rise on the heels of the effort.

“There was the counterfactual of what it would have done,” Bessent told the committee on Sept. 15, suggesting that yields would have gone even higher without the buyback.

“Since President Trump has come in, [the U.S. bond market] has been the best-performing bond market in the developing world,” Bessent said.

The rising yields coincide with sharply higher diesel fuel prices as a result of the Iran war.

Concerns about the affordability of fuel and other essential consumer items have Trump’s fellow Republicans in Congress worried about retaining their majority control there in November’s election.

Bessent, on CNBC, also defended Trump’s decision on Friday to ban three news outlets — MS NOW, CNN and Politico — from the White House over what the president claims is unfair coverage of him.

Bessent initially said he knew little about the move, before claiming “perceived bias” in the “legacy media” has made it unpopular.

“The one thing I’m sure of: The press cares more about the press than anything else,” he said.

The three news outlets sued Trump on Monday on First Amendment grounds.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

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Technologies

Investors Should Brace for Impact as New Fed Tightening Cycle Begins

Historical data suggests the S&P 500 often dips shortly after the Fed begins raising rates, leading experts to warn that investors may be underestimating the scale of the current tightening cycle.

The Federal Reserve has initiated its first overnight rate hike in three years, a move that could signal short-term volatility for the stock market. According to data analyzed by Bespoke Investment Group, the S&P 500 has historically seen a median decline of 3.2% in the month following the start of a tightening cycle. This downward trend persists three months later, with a median drop of 2.3% and a positive return rate of only 17% during these periods.

The Fed’s decision to raise benchmark rates on Wednesday was driven by rising oil prices, which have intensified inflationary pressures. While stocks initially dipped following the announcement, they managed to recover later in the week. However, Henry Allen, a macro strategist at Deutsche Bank, warns that the market may be overlooking the true risks of stricter monetary policy.

Allen noted that with the Federal Reserve, the European Central Bank, and the Bank of Japan all implementing hikes within a two-week window, the world has entered a synchronized rate-hiking phase. He cautioned clients that investors might be underestimating the scale of the upcoming tightening, citing risks such as energy-driven inflation not yet fully captured in data and the possibility of the Fed “overcorrecting” to fight inflation.

Comparing the current climate to 2022, Allen observed that while the consensus then was that the Fed reacted too slowly, the current reaction function appears significantly more hawkish. Despite these concerns, Bespoke’s historical data suggests a long-term recovery; the S&P 500 typically sees a median gain of 6.4% six months after a cycle begins and 6% after one year. Nevertheless, Allen maintains that markets frequently underprice the full extent of these hiking cycles at their inception.

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