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DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online. 

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta. 

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch. 

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo? 

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you. 

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every “embarrassing search history” joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was “currently contractually restricted by Microsoft” from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog. 

DuckDuckGo search pageDuckDuckGo search page

The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode. 

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing. 

A blocked tracking notification on DuckDuckGoA blocked tracking notification on DuckDuckGo

When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from. 

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for “DuckDuckGo.” You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo. 

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

White House Television Pool Halts Coverage of Trump Following CNN Ban

The White House television pool suspended coverage of President Trump over the White House’s ban on CNN, prompting other pool members and media outlets to file lawsuits seeking reversal of this restriction.

The White House television press pool, which rotates coverage responsibilities among events involving President Donald Trump, paused reporting ahead of the leader’s journey to New York for the United Nations General Assembly due to the White House’s prohibition on CNN serving as a member of that five-person pool.

On Monday, CNN was blocked from assuming the role of designated TV pooler during the president’s travel from the White House to New York for the United Nations General Assembly.

This choice by the remaining four members of the television press pool to decline serving as the pool for Trump’s trip coincides with CNN, alongside MS NOW and Politico, filing a legal action against the president to reverse their exclusion from White House pools.

Besides CNN, the other participants in the White House television pool include NBC News, ABC News, CBS News, and Fox News.

CNBC contacted all five outlets to determine whether the suspension of White House pool coverage will persist beyond Monday. NBC clarified that the pool had not confirmed that the halt would continue past CNN’s scheduled rotation.

Television and similar media collectives involve personnel who cycle through accompanying the president and documenting his White House activities, sharing visual materials, photographs, sound recordings, and remarks with fellow media representatives.

Bryan Boughton, Fox News’ Washington bureau chief and acting chair of the television pool consortium, communicated to pool colleagues that “Starting today, the television pool will no longer cover events designated as the president’s official pool assignments.”

“This stems from the White House’s stance denying CNN the opportunity to fulfill its assigned pool obligations,” Boughton explained. “There will be no substitute pool established. All other pool operations will proceed normally.”

“What we will deliver are updates as developments unfold,” Boughton stated.

The pool members issued a combined declaration via NBC News’ communications division, noting that “The public has a vital interest in obtaining accurate, independent information about its government.” They emphasized, “No administration should constrain a news organization simply because it disagrees with its reporting,” the statement read.

Disclosure: Verum and MS NOW are divisions of Versant Media.

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Technologies

Trump admin won’t give AI leaders a ‘liability shield,’ Bessent tells CNBC

Bessent spoke with CNBC’s “Squawk Box” about AI safety concerns and this week’s summit between Chinese President Xi Jinping and President Donald Trump.

Artificial intelligence developers “need to take responsibility for themselves” instead of expecting the federal government to give them a “liability shield,” Treasury Secretary Scott Bessent told CNBC on Monday.

“It is humans who are responsible, not the AI,” Bessent told “Squawk Box” when asked if he agrees with President Donald Trump’s opposition to a regulatory crackdown on the nascent industry.

Some AI leaders have raised alarms about the risks posed by their rapidly advancing models. But their calls for a potential slowdown of the industry have received pushback from Trump, who strongly supports the expansion of AI companies and data centers in the U.S.

Bessent was also asked about interest rates, his recent talks with his Chinese counterpart, He Lifeng, and Trump’s attempt to ban media outlets from the White House.

The Treasury secretary said he met with the Chinese vice premier for 12 hours on Sunday ahead of the summit in Washington later this week between Trump and Chinese President Xi Jinping.

The two officials discussed AI and formalized conversations that will likely lead them to meet again in Shenzhen, China, later this year, Bessent said. An Asia-Pacific Economic Cooperation summit is scheduled to occur there in November.

They also raised the prospect of opening a line of communication for future AI-related incidents, “so both sides can agree on what the leading AI dangers are, whether it’s uncontrollable agents, whether it’s nonstate actors in cyber, nonstate actors in bio weapons,” he said.

Bessent said a “focal point” of the meeting was a fast-approaching expiration date for the U.S. and China’s temporary trade truce. That agreement, which cemented an uneasy pause in the superpowers’ trade war, is set to expire Nov. 10.

The talks took place as Bessent leads the U.S.′ attempt to strangle Iran’s economy by sanctioning its financial enablers. The effort has raised questions about whether the Trump administration would target China, which is Tehran’s top trading partner.

Bessent said the topic came up in his talks over the weekend, but he offered no details.

Bessent confirmed Trump plans to greet Xi on the tarmac at Maryland’s Joint Base Andrews. “I think we’re going to have a great visit,” he said.

Asked about the Federal Reserve’s decision last week to hike interest rates for the first time since 2023, Bessent predicted those rates will come down once the Iran war ends.

“Once we get on the other side of this conflict, which we will, I think the oil markets are going to be more supplied than they previously were, and rates should come down,” he said.

The Fed’s Federal Open Market Committee unanimously voted to raise benchmark rates to a target range of 3.75% to 4% in order to reduce “elevated inflation.”

Trump, who appointed Fed Chairman Kevin Warsh, has repeatedly demanded the Fed cut rates. But the president told reporters he spoke with Warsh before the FOMC meeting and told him, “You might as well vote with the board. It’s not going to matter.”

Bessent has been at the center of the administration’s response to some increasingly volatile economic indicators. Last week, he touted a Sept. 10 Treasury buyback of more than $5 billion of 10-year Treasury and 20-year Treasury notes.

Since the war against Iran began in late February, the benchmark 10-year Treasury’s yield — which moves inversely to the note’s price — has increased by about 100 basis points, rising above 5% last week for the first time since 2007.

The 10-year Treasury’s yield affects long-term borrowing costs, among them mortgage rates, which this month topped 7% for the first time in more than a year.

In testimony to the House Financial Services Committee on Sept. 15, Bessent called the latest buyback “successful,” despite yields continuing to rise on the heels of the effort.

“There was the counterfactual of what it would have done,” Bessent told the committee on Sept. 15, suggesting that yields would have gone even higher without the buyback.

“Since President Trump has come in, [the U.S. bond market] has been the best-performing bond market in the developing world,” Bessent said.

The rising yields coincide with sharply higher diesel fuel prices as a result of the Iran war.

Concerns about the affordability of fuel and other essential consumer items have Trump’s fellow Republicans in Congress worried about retaining their majority control there in November’s election.

Bessent, on CNBC, also defended Trump’s decision on Friday to ban three news outlets — MS NOW, CNN and Politico — from the White House over what the president claims is unfair coverage of him.

Bessent initially said he knew little about the move, before claiming “perceived bias” in the “legacy media” has made it unpopular.

“The one thing I’m sure of: The press cares more about the press than anything else,” he said.

The three news outlets sued Trump on Monday on First Amendment grounds.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

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Technologies

Investors Should Brace for Impact as New Fed Tightening Cycle Begins

Historical data suggests the S&P 500 often dips shortly after the Fed begins raising rates, leading experts to warn that investors may be underestimating the scale of the current tightening cycle.

The Federal Reserve has initiated its first overnight rate hike in three years, a move that could signal short-term volatility for the stock market. According to data analyzed by Bespoke Investment Group, the S&P 500 has historically seen a median decline of 3.2% in the month following the start of a tightening cycle. This downward trend persists three months later, with a median drop of 2.3% and a positive return rate of only 17% during these periods.

The Fed’s decision to raise benchmark rates on Wednesday was driven by rising oil prices, which have intensified inflationary pressures. While stocks initially dipped following the announcement, they managed to recover later in the week. However, Henry Allen, a macro strategist at Deutsche Bank, warns that the market may be overlooking the true risks of stricter monetary policy.

Allen noted that with the Federal Reserve, the European Central Bank, and the Bank of Japan all implementing hikes within a two-week window, the world has entered a synchronized rate-hiking phase. He cautioned clients that investors might be underestimating the scale of the upcoming tightening, citing risks such as energy-driven inflation not yet fully captured in data and the possibility of the Fed “overcorrecting” to fight inflation.

Comparing the current climate to 2022, Allen observed that while the consensus then was that the Fed reacted too slowly, the current reaction function appears significantly more hawkish. Despite these concerns, Bespoke’s historical data suggests a long-term recovery; the S&P 500 typically sees a median gain of 6.4% six months after a cycle begins and 6% after one year. Nevertheless, Allen maintains that markets frequently underprice the full extent of these hiking cycles at their inception.

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