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MWC Is Where Cutting-Edge Phones Shine. Too Bad You’ll Probably Never Buy Them

Commentary: The mobile industry doesn’t suffer from a lack of innovation, but from a lack of mass adoption of fresh designs.

For years, people have decried the monotony of smartphone design. With each annual release, companies tend to recycle the same features — when they’re not borrowing from each other — with minimal upgrades and hardly any aesthetic changes, resulting in an uninspiring sea of sameness and predictability.

That’s why at every tech event I’ve attended over the last several years, the most eager crowds cluster around phones that defy hardware limitations. This year’s Mobile World Congress was no exception. I wiggled my way through hordes of people pushing to get their hands on foldable, flippable and ultraslim devices

Some of these phones are already available to purchase, like Samsung’s Galaxy Z Trifold and Huawei’s Mate XTs. Others are still concepts, like Tecno’s superthin Phantom Ultimate G Fold and its modular phone. A handful of others I saw are on the way to store shelves, like Honor’s Robot Phone and Motorola’s book-style Razr Fold.

As our smartphone options have expanded, our collective tastes have remained largely the same. Global foldable phone shipments hit a record 14% year-over-year growth in the third quarter of 2025, according to Counterpoint Research. But their share of the overall smartphone market was just 2.5% that quarter, keeping foldables firmly in the niche sector. Thin handsets like Apple’s iPhone Air and Samsung’s Galaxy S25 Edge have reportedly been underwhelming, with marketing buzz not matching up to real-world adoption. Even at a tech conference like MWC, I rarely saw attendees toting anything other than a standard slab phone. 

«Just because something looks great, doesn’t mean you want it at the end of the day,» IDC Senior Research Director Nabila Popal told me in December.

Novelty and adoption remain two separate spheres in the world of mobile design. It’s refreshing to see phone manufacturers branch into more ambitious form factors, but those configurations have yet to graduate from spectacle to staple. And perhaps that’s by design; something can only be buzz-worthy if not everyone owns it. But the argument that there’s a lack of interesting phones loses merit with each passing year of hardware innovation — even if flagship devices continue to feel like copy-paste versions of their predecessors. 

Much of the gap between niche phone hype and adoption boils down to their needing to be more practical. Foldables, for instance, have come a long way with improving camera quality and battery life, but they still lag behind what you’ll get on high-end flat phones. The same goes for thin phones like the Galaxy S25 Edge and iPhone Air, which have scaled back specs in exchange for lighter builds. Until sleekness can fully coexist with function, most people will keep choosing the latter.

Prices for unique phones are also prohibitive. Book-style foldables cost around $2,000, and a trifold will set you back around $3,000. Even with their more limited capabilities, slimmer and lighter phones tend to linger at the $1,000 mark. 

Perhaps we’re creatures of habit. I’m guilty of this myself. After testing some of the most cutting-edge phones on the market, I always flock back to my plain old slab phones. They have everything I need — namely, great cameras and long battery life — without any frills. For most of us, one screen is more than enough for everyday tasks. 

Sure, the phone in your pocket may look strikingly like the one you used 10 years ago. But does that really matter if it’s still serving you well? 

It’s great that mobile companies are looking for ways to stand apart — not only from one another, but also from their existing products. And I hope they continue to push those limits and break away from more predictable designs, if only to give consumers more choices.

But until more people actually choose to branch out beyond the familiar, fresh mobile designs will remain firmly in the realm of feverish trade show fanfare and the occasional pocket.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Technologies

Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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