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ChatGPT Begins Showing Ads to US Users for the First Time

ChatGPT Plus, Pro, Business and Enterprise users will stay ad-free.

After weeks of teasing, OpenAI has begun testing advertisements inside ChatGPT in the US, marking a major evolution in the product’s business model and user experience. The rollout affects those with Free tier plans and the new lower-cost ChatGPT Go plan. People on paid tiers such as Plus, Pro, Business and Enterprise will remain free of ads. 

The company says this early ad experiment is part of its effort to support broader access to powerful AI features while helping fund the infrastructure and development that keep ChatGPT running at scale. 

The company says that ads will be clearly labeled as sponsored and visually separated from the chatbot’s answers.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Read also: ChatGPT Free vs. ChatGPT Plus: Paying $20 Per Month Is Worth It

Controlled advertising and privacy

According to OpenAI, the ads will not influence the chatbot’s responses or compromise privacy. Conversations and personal chat data will not be shared with advertisers. You will also have control over your ad experience, including toggles for personalization or the option to opt out entirely in exchange for fewer free messages. 

As part of the rollout, each ad is matched to the topic that a user is already discussing, though safeguards are in place to prevent ads from appearing in sensitive contexts, such as health or political discussions. 

The company emphasizes that this initial phase is a test-and-learn opportunity. Feedback from early users will help shape how ads are refined and potentially expanded in the future. OpenAI says it will use insights from this pilot to better balance monetization with user experience.

The broader implications

The introduction of ads in ChatGPT comes amid growing competitive pressure in the AI industry and heightened expectations around sustainable revenue models for large AI platforms. While the move has drawn mixed reactions from users and industry observers, OpenAI maintains that the ads are meant to subsidize free and low-cost access.

As the testing continues, OpenAI’s approach will likely influence how other AI companies think about monetization and the role of advertising in conversational AI tools, though some platforms — like Anthropic — have «promised» to never incorporate ads. Anthropic even ran a series of Super Bowl commercials, making fun of the idea of ads showing up in AI discussions. In one of them, for instance, a young man asks AI for help getting six-pack abs, and the AI, in the form of a personal trainer, starts helping him, then begins hawking fictional insoles that will make him taller.

Read also: Meta’s All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

Technologies

YouTubers Sue Amazon, Claim AI Tool Was Trained on Scraped Videos

The lawsuit alleges that Amazon bypassed YouTube protections to collect content for its generative AI video system.

A group of YouTube creators is suing Amazon, accusing the tech giant of secretly scraping their videos to train its AI video model without permission.

The proposed class action lawsuit, filed in federal court in Seattle, alleges Amazon used automated tools to download and extract data from millions of YouTube videos to build and improve its Nova Reel generative AI system — a model that can create short videos from text prompts and images. 

At the center of the complaint is how that data was obtained. The plaintiffs claim that Amazon bypassed YouTube’s protections using virtual machines and rotating IP addresses to avoid detection, effectively sidestepping the platform’s safeguards against bulk downloading

The lawsuit was brought by several creators, including Ted Entertainment (the company behind the H3 Podcast and h3h3 Productions), as well as individual YouTubers and channel operators. They argue that the alleged scraping violated copyright law and the Digital Millennium Copyright Act, and are seeking damages as well as an injunction to stop the practice. 

Amazon did not respond to a request for comment.

The case lands at a pivotal moment for generative AI, as courts weigh whether training on copyrighted material qualifies as fair use and how much control creators retain once their work is used to build these systems. The disputes have often centered on written material, which has been at the center of the AI revolution for several years, while AI video generators such as OpenAI’s Sora and Google’s Veo have emerged more recently.

The lawsuit is one of dozens testing the boundaries of AI training practices, alongside high-profile cases from authors, artists and news organizations, including lawsuits against OpenAI and Meta, all circling the same unresolved question: Where does fair use end and infringement begin?

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Technologies

The Galaxy Z TriFold Is Back. You Can Buy It From Samsung Soon

The $2,899 phone paused its sales in March after selling through its inventory, but Samsung is bringing it back to its online store.

Samsung’s $2,899 Galaxy Z TriFold is going back on sale on Friday, following a halt to its sales in March after the foldable phone sold through its inventory. Samsung has announced the TriFold’s return with a countdown clock on the phone’s online store page along with a Wednesday newsletter email sent to customers.

The initial pause, which Samsung said at the time was related to the TriFold being a «super-premium device in limited quantities,» happened after just three months of availability. The TriFold first went on sale in South Korea on Dec. 12 and then arrived in Samsung’s US store on Jan. 30. The TriFold sold out in the US within minutes of going on sale — which I know personally after joining my colleagues that morning in an attempt to buy it. Thankfully Senior Reporter Abrar Al-Heeti succeeded, and then reviewed the TriFold.

It’s unclear whether the Galaxy Z TriFold is now permanently returning to Samsung’s online store or if it is again on sale until its stock sells through. Given that the phone is very expensive, and unfolds to reveal a large, 10-inch display, it wouldn’t be surprising if its stock will be in limited quantities. We’ve asked a Samsung representative to clarify and will update if we hear more.

The Galaxy Z TriFold’s return also comes ahead of the summer season when we expect a slew of other foldable phones: Samsung typically refreshes its Galaxy Z Fold and Z Flip line in July or August, and Motorola has announced its first book-style Razr Fold phone will also debut during the season. And Apple’s rumored iPhone Fold (or perhaps iPhone Ultra based on latest rumors) could also be teased later this year.

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Technologies

Help Us Crown the Most Loved Headphones and Earbuds of 2026

Got a pair you swear by? Take our People’s Picks survey to help us find a winner.

CNET just launched People’s Picks, a series of surveys where actual humans like you vote for the products and services you use. Starting in April, we want you to weigh in on your favorite headphones and earbuds. We’ll pick a winner based on which ones you love the most. 

Why we want to hear from you

Our writers and editors test hundreds of products each year, but your real-world experience with these devices is something we can’t replicate in our labs. You’ve used these headphones at the gym, on your commute to work and on long flights, and that perspective is invaluable. Your voice helps others know about the headphones or earbuds you love, too.

«I review a lot of headphones and earbuds for CNET, and there are plenty of great models from the top brands in this survey that I rate highly. I’m always curious about what models people ultimately choose and why, so I’m excited to get your feedback and learn the results of this survey,» says David Carnoy, CNET’s executive editor and headphones expert.

With our survey, we’ll collect answers from real-world users like you. The headphones and earbuds chosen through our 3-minute survey will be featured in our People’s Picks roundup of the top picks based on your recommendation.

Make your voice heard

Whether you swear by a pair of $25 earbuds or love a pair of high-end headphones, your pick counts. The survey takes just a few minutes to complete, and after we gather enough information, we’ll tally the results and publish the winners.

Not sure what to pick? Check out our Best Headphones to revisit your favorites before voting.

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