Technologies
My iPhone 17 Pro Went Head-to-Head Against a Pro Cinema Camera
To see just how close the iPhone 17 Pro can get to a real cinema camera, I set up a full commercial video shoot.
The iPhone 17 Pro has wowed us time and time again with its excellent still image and video quality. Its powerful video setup, including its trio of cameras, large image sensors (for a phone), ProRes raw codecs and Log color profiles for advanced editing makes it comfortably one of the most dependable video shooters of any of today’s smartphones.
Apple often boasts about famous directors using the iPhone to shoot films and music videos. The company even records its event videos for new products with the iPhone.
But is the iPhone really good enough at shooting video to replace a traditional cinema camera? To see how good the iPhone 17 Pro is for professional use, I gave it a proper test.
I put together a video shoot where I pitted the $1,000 iPhone against a full professional cinema camera rig, worth thousands of dollars, to see just how well Apple’s phone can hold its own. I planned a video production at my favorite coffee roaster in Edinburgh, called Santu, which is based in a stunning building that I knew would look amazing on camera.
To give both cameras the best chance, I worked with Director of Photography Cal Hallows, who has been responsible for production on major shoots around the world, working with brands including Aston Martin, the BBC, IBM and Hilton Hotels.
Here’s what happened.
Our filming equipment
We didn’t use any external lenses with the iPhone; instead, we relied on either the built-in main, ultrawide or telephoto options. I shot my footage using the BlackMagic Camera app. I had a Crucial X10 external SSD since I was recording in Apple’s ProRes raw codec, which creates large files.
I also had a variable neutral density filter to achieve a consistent shutter speed. For some shots, I used Moment’s SuperCage to help give me a better grip — and therefore smoother footage. But for other shots, I just used the phone by itself to make it easier to get into tight spaces. More on that later.
The iPhone’s competition was the $3,300 BlackMagic Pyxis 6K. It’s a professional cinema camera with a full-frame 6K resolution image sensor and raw video capabilities. I paired that with some stunning pro cine lenses, including a set of Arles Primes, the XTract Probe lens from DZO Film and a couple of choice cine primes from Sigma. It’s a formidable and pricey setup for any cinematographer.
The shoot day
We shot over the course of a single day. I’d already created a rough storyboard of the shots I wanted to get, which helped me plan my angles and lens choices. I wanted to try and replicate some angles directly with both cameras.
This shot of the store room being opened (above), for example — was a lovely scene, and I didn’t see much difference in quality between the iPhone’s video and the BlackMagic’s. This was the case with a few of the scenes we replicated. Apple’s ProRes raw codec on the iPhone provided a lot of scope for adjusting the color, allowing us to create beautiful color grades that looked every bit as striking as footage from the Blackmagic camera.
Sure, you could tell that they were different, but I couldn’t honestly say if one was better than the other.
Other shots were more difficult to replicate. I love this low-angle of the roastery owner, Washington, pulling his trolley through the scene. On the iPhone, the main lens wasn’t wide enough to capture everything we wanted but switching to the ultrawide was too much the other way and we ended up having spare gear and other people in the frame.
This made several shots a challenge to replicate as the fixed zoom ranges of the iPhone simply didn’t translate to the same fields of view offered by our lenses on the BlackMagic camera. As a result, getting the right framing for shots from the iPhone was trickier than I expected. But focal length wasn’t the only reason using «real» lenses was better.
The DZO Arles Primes are awesome cinema lenses that offer wide apertures that allowed us to shoot with gorgeous natural bokeh. We used this to our advantage on several shots where we really wanted the subject to be isolated against an out-of-focus background.
Secret weapons
That was especially the case when we used our secret weapon: the DZO Films Xtract probe lens. This bizarre-looking, long, thin lens gives both a wide-angle perspective coupled with a close focusing distance.
I loved using the probe lens for this shot, particularly where we’ve focused on exactly where Washington was using the bean grinder. I tried to replicate it on the iPhone using the close-focusing ultrawide lens and the shot looks good, but it lacks the visual sophistication that I can get from a big, professional camera. Especially because the lack of background blur makes it easier to see distracting background items stored under the counter that are otherwise «hidden» in the blur on the main camera.
But the iPhone has its own secret weapon, too. Its size. The tiny dimensions of the iPhone — even with a filter and the SSD crudely taped to it — is so small that we were able to get shots that we simply couldn’t have achieved with the big cinema camera.
In particular, this shot, where I rigged the iPhone to an arm inside the cooling machine so that it travelled around as the beans were churned. I love this shot — and a top-down view I shot of the arms turning beneath. Both angles give this incredible energy to the film and I think they are my favourite scenes of the whole production. It wasn’t easy to see the phone screen in these positions but SmallRig’s wireless iPhone monitor made it much easier to get my angles just right. Trying to rig up a large, heavy camera and lens to get the same shots was simply out of the question.
How well did the iPhone compare?
I’m really impressed with both cameras on this project, but my expert Director of Photography, Cal, had some thoughts, too.
«The thing I really found with the iPhone,» Cal explained, «was simply the creative freedom to get shots that I’d have never had time to set up. There’s only so long in a day and only so long you have access to filming locations or actors, so the fact that you can just grab your iPhone and get these shots is amazing.»
«I have used my iPhone on professional shoots before. One time in particular was when I was driving away from set and I saw this great sunset. If I’d have spent time rigging up my regular camera, I’d have missed the sunset. So I shot it on my phone and the client loved it — it ended up being the final shot of the film. At the end of the day, a good shot is a good shot and it doesn’t matter what you shot it with,» said Cal.
So was it all good for the iPhone?
«The depth of field and the overall look of the cinema lenses still come out on top — you’re just not going to get that on a phone,» explained Cal. «When it came to grading the footage, I had to use a lot of little workarounds to get the iPhones to match. The quality quickly started to fall apart in certain challenging scenes that just weren’t a problem with the BlackMagic.»
So it’s not a total win for the iPhone, but then, I never expected it to be. The iPhone was never going to replace the pro camera on this shoot, but it instead allowed us to augment our video with shots that we would otherwise never have gotten.
I love the creative angles we found using just the phone, and while Cal struggled to balance its colors as easily, the footage does fit in nicely with the rest of the video and makes it more dynamic and engaging as a result.
And that’s not to say the shots we didn’t use from it weren’t good. I’m actually impressed with how the iPhone handled most of the things we threw at it.
So don’t assume that if you want to get into filmmaking, you need to drop tens of thousands on a pro cinema camera and a set of cine primes. Your iPhone has everything you need to get started, and it’ll let you flex your creativity much more easily.
Our days of shooting, editing and grading have proven that the iPhone isn’t yet ready to be the only camera you need on a professional set. But mix its small size in with your other cameras, and then you’ve got yourself a truly powerful production setup.
Technologies
Apple’s AI Health Coach Project May Need a Wellness Check
The company’s ambitious plans to introduce a virtual health coach may be going back to the drawing board, according to a report.
Apple is scaling back and rethinking its ambitious plans to introduce an AI-powered health coach, according to a Bloomberg report by Mark Gurman citing anonymous sources privy to the company’s plans.
The project, known inside Apple as Mulberry, was first reported last year, with the company expected to roll together health-related AI features as a coach or assistant. But now, Bloomberg reports, that project will be broken down into individual features introduced over time, as it has done with tools such as the sleep apnea and hearing tests added to Apple Watch and Apple AirPods.
A representative for Apple did not immediately respond to a request for comment.
Bloomberg’s sources point to a change in leadership over Apple’s health technology. Veteran services head Eddy Cue is overseeing those projects and addressing pressure from competitors pushing into the health space, including Oura and Peloton as well as tech giants like Google and OpenAI, which just launched ChatGPT Health.
(Disclosure: Ziff Davis, CNET’s parent company, filed a lawsuit against OpenAI in April, alleging that it infringed Ziff Davis copyrights in training and operating its AI systems.)
Apple was also said to have built a studio for a revamped health services app that would have included virtual and video wellness instructions, and integration with existing health tools and Apple devices. It is likely that some of that content and software will still be released publicly, just not in one package, according to Bloomberg.
Technologies
Here’s Why Taylor Swift’s Opalite Music Video Isn’t on YouTube Yet
The video is now available on Apple Music and Spotify, but it isn’t landing on YouTube for a couple more days.
YouTube may still be where many people instinctively go to watch music videos, but when Taylor Swift dropped her video for Opalite on Friday, it was noticeably absent from the platform. In fact, it won’t be landing on YouTube until Sunday, two days after its release on other streaming platforms.
So, why is the Opalite music video only available on Apple Music and Spotify Premium right now? It likely has to do with a disagreement between YouTube and Billboard, which ranks the most popular songs and albums of the week.
In December, Billboard shifted its charting methodology so paid and subscription-based streams are weighted even more favorably than ad-supported streams. Billboard started weighting paid streams higher than ad-supported ones in 2018. This most recent shift narrows that ratio from 1:3 to 1:2.5, putting numbers from platforms like YouTube at more of a disadvantage.
Following the change, YouTube posted a statement about its dispute with Billboard, calling the charting company’s methodology «an outdated formula.» It added, «This doesn’t reflect how fans engage with music today and ignores the massive engagement from fans who don’t have a subscription…We’re simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported—because every fan matters and every play should count.»
YouTube said that starting Jan. 16, 2026, its data would «no longer be delivered to Billboard or factored into their charts.»
For artists like Taylor Swift who count on early streams to boost their Billboard rankings, that could make YouTube a less appealing option for debuting new content. So the Opalite video will still be making its way to YouTube, but you’ll have to wait until Sunday, Feb. 8, at 8 a.m. ET to watch it there. Representatives for Swift, YouTube and Billboard did not immediately respond to a request for comment.
YouTube has an ad-supported streaming service as well as a paid one called YouTube Premium. However, even YouTube Premium subscribers can’t see the Opalite music video on Friday. (I’m a subscriber and can confirm it’s nowhere to be found.) According to Statista, in March 2025, YouTube had 125 million paid subscribers across its Premium and Music services. (YouTube Music is included in its Premium subscription.) That pales in comparison with the estimated 2.5 billion total users on YouTube, the majority of whom still rely on that ad-supported offering.
It remains to be seen whether or when YouTube and Billboard will mend their affairs and whether, in the words of Taylor Swift in Opalite, «this is just a temporary speed bump.»
Technologies
Valve Delays Steam Frame and Steam Machine Pricing as Memory Costs Rise
The company says its 2026 release window remains intact, but final prices and dates are still in flux.
Valve revealed its lineup of upcoming hardware in November, including a home PC-gaming console called the Steam Machine and the Steam Frame, a VR headset. At the time of the reveal, the company expected to release its hardware in «early 2026,» but the current state of memory and storage prices appears to have changed those plans.
Valve says its goal to release the Steam Frame and Steam Machine in the first half of 2026 has not changed, but it’s still deliberating on final shipping dates and pricing, according to a post from the company on Wednesday. While the company didn’t provide specifics, it said it was mindful of the current state of the hardware and storage markets. All kinds of computer components have rocketed in price due to massive investments in AI infrastructure.
«When we announced these products in November, we planned on being able to share specific pricing and launch dates by now. But the memory and storage shortages you’ve likely heard about across the industry have rapidly increased since then,» Valve said. «The limited availability and growing prices of these critical components mean we must revisit our exact shipping schedule and pricing (especially around Steam Machine and Steam Frame).»
Valve says it will provide more updates in the future about its hardware lineup.
What are the Steam Frame and Steam Machine?
The Steam Frame is a standalone VR headset that’s all about gaming. At the hardware reveal in November, CNET’s Scott Stein described it as a Steam Deck for your face. It runs on SteamOS on an ARM-based chip, so games can be loaded onto the headset and played directly from it, allowing gamers to play games on the go. There’s also the option to wirelessly stream games from a PC.
The Steam Machine is Valve’s home console. It’s a cube-shaped microcomputer intended to be connected to a TV.
When will the Steam Frame and Steam Machine come out?
Valve didn’t provide a specific launch date for either. The initial expectation after the November reveal was that the Steam Frame and Steam Machine would arrive in March. Valve’s statement about releasing its hardware in the first half of 2026 suggests both will come out in June at the latest.
How much will the Steam Frame and Steam Machine cost?
After the reveal, there was much speculation on their possible prices. For the Steam Frame, the expectation was that it would start at $600. The Steam Machine was expected to launch at a price closer to $700. Those estimates could easily increase by $100 or more due to the current state of pricing for memory and storage.
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies5 лет agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies5 лет agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoOlivia Harlan Dekker for Verum Messenger
-
Technologies4 года agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
