Technologies

Amazon’s Alexa Plus Confounds Chris Hemsworth in Super Bowl Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon’s upcoming Super Bowl ad featuring Chris Hemsworth. Let’s look at how our phones and smart speakers are getting this smart voice assistant upgrade.

I’ve been reviewing beta Alexa Plus over the past year and found the AI upgrade to be highly conversational and more capable than the old Alexa, bringing new ties to third-party apps like Uber and Ticketmaster. Starting on Tuesday, Amazon has completed its rollout and made Alexa Plus available to anyone who wants to try it in the US.

It’s no wonder Hemsworth got worried at just how responsive the voice assistant could be. The rogue AI scenarios in the Super Bowl ad playfully acknowledge people’s fears over inviting generative artificial intelligence into their private lives as the Australian actor gets hacked by a garage door, drowned in his pool and mauled by an Alexa-ordered bear.

Amazon makes it clear that no damage was ultimately done.

«By casting Chris Hemsworth, the last guy on the planet you’d expect to be scared of anything, we were able to lean into the conversation and put people at ease through humor,» said Jo Shoesmith, Amazon’s global chief creative officer.

Alexa Plus arrives with a free version and more

So, what does this new Alexa Plus expansion — available now — include? The most interesting part is several tiers of the AI’s service, starting with a free version that anyone can use as long as they have the Alexa app downloaded or visit the web portal Alexa.com (which we’ve also tried).

You won’t get any advanced Amazon Echo capabilities that way, but you will be able to test out Alexa’s conversational AI and see how similar it is to talking to a human. Alexa Plus errs on the side of chatty, but its ability to summarize answers, stop in mid-conversation and answer follow-up questions is welcome. As I’ve said before, it feels like what voice assistants were always supposed to be like.

«Alexa Plus is built to make customers’ lives meaningfully easier — and that starts with conversation. Because Alexa Plus lives in the middle of everyday life, it has to be natural and trustworthy,» Panos Panay, senior vice president at Amazon Devices & Services, tells CNET. «The Super Bowl is the perfect moment to introduce this evolution at scale.»

Two other Alexa AI tiers exist. The first comes when you subscribe to Amazon Prime for $15 per month. That unlocks not only Prime’s own content but also all Alexa Plus capabilities across all compatible devices. This includes Echo smart speakers and AI video summaries for Ring security cameras, among other tricks. You can try telling your Echo device to «Upgrade to Alexa Plus» to get started.

The final option is paying $20 per month to unlock all Alexa Plus capabilities across all devices, independent of an Amazon Prime subscription. Alexa won’t be able to interact with Prime content like videos or Amazon Music, but it can connect with everything else the AI upgrade offers. Since you need an Amazon account either way, this tier is for specific people who want to avoid Prime content.

Is the new Alexa AI worth your time?

If you’re wondering whether Alexa Plus is worth it compared to alternatives like Gemini for Home or whatever Apple is cooking up with Siri, I found my experience with the voice assistant to be the most positive I’ve had overall. Sometimes a little too positive — as we’ve seen with chatbots, Alexa Plus can be very willing to agree with you and promise to do anything, even if it can’t.

Also, if you use an Echo, it will send your voice recordings to Amazon for automatic analysis; there’s no getting around that privacy concession if you want Alexa on a smart device.

Those issues aside, Alexa Plus as part of Amazon Prime for $15 is an excellent deal, especially if you already use Prime for ordering, catching up on Fallout, etc. If you’re not sure how talking to the new and vivacious Alexa feels like, all you need is an Amazon account to try it out online.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for April 20, #574

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for April 20 No. 574.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition included A’s, B’s and C’s as clues, which made the grid look kind of funny. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Golden State sports.

Green group hint: Beantown teams.

Blue group hint: Do you believe in miracles?

Purple group hint: Keep running.

Answers for today’s Connections: Sports Edition groups

Yellow group: California baseball teams.

Green group: Shortened nicknames for Boston teams.

Blue group: Associated with the Miracle on Ice.

Purple group: World marathon majors.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is California baseball teams. The four answers are A’s, Angels, Giants and Padres.

The green words in today’s Connections

The theme is shortened nicknames for Boston teams. The four answers are B’s, C’s, Pats and Sox.

The blue words in today’s Connections

The theme is associated with the Miracle on Ice. The four answers are 1980, Brooks, hockey and Lake Placid.

The purple words in today’s Connections

The theme is world marathon majors. The four answers are Berlin, Boston, Chicago and Tokyo.

Technologies

Today’s NYT Mini Crossword Answers for Monday, April 20

Here are the answers for The New York Times Mini Crossword for April 20

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? I found this puzzle a nice, easy one, Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: All-caps reply to a spammy political text
Answer: STOP

5A clue: Number of seasons that «Seinfeld» and «The Office» each ran
Answer: NINE

6A clue: Wild party, informally
Answer: RAGER

7A clue: Swedish furniture giant
Answer: IKEA

8A clue: Long-lasting salon treatment
Answer: PERM

Mini down clues and answers

1D clue: Chinese zodiac animal
Answer: SNAKE

2D clue: Chinese zodiac animal
Answer: TIGER

3D clue: Hour following midnight
Answer: ONEAM

4D clue: The «p» of m.p.h.
Answer: PER

6D clue: Tombstone letters
Answer: RIP

Technologies

Today’s Wordle Hints, Answer and Help for April 20, #1766

Here are hints and the answer for today’s Wordle for April 20, No. 1,766.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle has a couple of rare letters in it. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.