Technologies
US Adults Expected to Spend $931 on Devices This Holiday Season, CNET Survey Finds
Smartphones, laptops and TVs are at the top of wish lists
The holidays are still months away, but if you want the best deals on a new laptop or smartphone, you should probably start shopping now. According to a new CNET survey, nearly half of shoppers aren’t waiting until Black Friday and Cyber Monday to shop. Instead, they’re shopping for tech for the holidays months early to beat potential rising prices and shortages.
But is shopping early the best strategy? I spoke with CNET’s resident tech and shopping experts to find out.
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Here’s what they say you need to know about navigating early sales, finding the best deals and avoiding common pitfalls, like product shortages and hidden price hikes.
Shoppers plan to spend an average of $931 on tech this holiday season
CNET found that US shoppers plan to spend an average of $931 on tech this holiday season, and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070 on tech this holiday season. Gen X plans to spend the least, with $747.Â
Smartphones and laptops are at the top of holiday tech wish listsÂ
Smartphones (26%) and laptops (23%) are the top two tech gadgets most US adults are buying this holiday season. Between new features and popular releases, CNET experts shared why smartphones and laptops are sought after this year and what to know before you buy.Â
SmartphonesÂ
New smartphone models, including the Google Pixel 10 and Apple’s iPhone 17, are released months before the holidays. Some features, like Apple Intelligence and Gemini Nano, are limited to newer models. David Lumb, CNET’s mobile expert and reporter, says that may persuade you to buy a new phone for the holidays.Â
“It’s probably the time of year when consumers’ old phones start to feel long in the tooth — and with new iPhones typically released in September, they may be tempted by their extra features and capabilities.”
But don’t expect to see steep discounts on these newly released models in time for the holidays. Lumb says most brand-new phones released within the past few months won’t have great holiday deals. Sometimes Samsung doesn’t follow this trend, but Apple rarely discounts its phones. You may see a $100 discount on last year’s iPhone when the new one is released.Â
When’s the best time to buy? If you’re still planning to buy a new phone this year, November is the best time to look for one, especially during Black Friday and Cyber Monday week. Retailers will have the best deals then, but don’t expect big discounts. Some phone carriers may offer trade-in offers, but comparing deals is still best.Â
“The best way to save money on brand-new premium phones is to look for bundles and deals from carriers and third-party retailers like Best Buy or Amazon,” Lumb says. “And make sure you’re taking care of your old phone to get the most trade-in value, which can save you hundreds of dollars off a new one when you turn in your old one.”
There are still a few popular budget-friendly smartphones if you’re looking for a good deal but don’t need the latest and greatest.Â
“While this year’s new iPhone 16E stretches the idea of ‘budget’ at $600, the $429 iPhone SE released in 2022 remains the most affordable iOS phone,” Lumb says. “Android fans have far more options around the same price range, like the $499 Google Pixel 9A or $400 Samsung Galaxy A36, and into true budget territory with the $300 Moto G Power 5G, $250 TCL 60 XE NxtPaper 5G and $200 Samsung Galaxy A16.”Â
LaptopsÂ
Deals are available on several types of laptops, including budget-friendly options and high-performance gaming models. Depending on your needs, you can choose from plenty of laptops, but CNET recommends the M4 MacBook Air or the Microsoft Surface Laptop 7.Â
Before you buy a laptop this holiday season, Josh Goldman, CNET’s laptop expert and managing editor, recommends setting a budget and expectations first.Â
“The best move is to set a budget, try to stick to it and look at deals from retailers and direct from the manufacturers,” Goldman says. Most importantly, make sure you’re getting a laptop with the features and specifications you need now and in the foreseeable future.Â
When’s the best time to buy? Goldman says if Amazon follows its usual fall Prime Day sale, you should start to see good deals on computers then. Deals are expected to continue through Black Friday and the week of Cyber Monday. You can find the lowest laptop prices during Black Friday, but there are sales throughout the year.Â
“Unless you’re buying one as a gift or have an urgent need, another sale is always just around the corner,” Goldman says.
TVs are also on holiday shopping listsÂ
One in five (20%) shoppers is considering buying TVs this holiday season. While CNET tracks weekly TV deals and lists the best TVs of this year, it’s still a prime time to buy now.Â
When’s the best time to buy? David Katzmaier, CNET’s resident TV expert and senior editorial director, says the best time to start shopping for one is usually around Black Friday. Deals will continue through the holiday season, leading up to the Super Bowl in February. You may still find deals during the fall Prime Day or other early sales.Â
Katzmaier recommends using a price tracker, like Keepa, for historical pricing and to spot a good deal. Keepa is one of several websites with a browser extension to track Amazon product prices. Experts also recommend CamelCamelCamel.Â
“That way, when it goes on sale, you know how deep the discount really is and you can pounce if it’s a good deal. Waiting is usually the best strategy and when the TV hits an all-time low, go for it,” Katzmaier says.Â
However, the more substantial discounts are usually on the more expensive TV options because they cost more, but you can still find good offers on other models.Â
“The best deals we find are often midpriced models — neither super budget nor really high-end — that go on sale during Black Friday,” Katzmaier says. “Those are also the kinds of TVs that do the best in our reviews.”
Shoppers are concerned about buying tech for the holidaysÂ
Nearly nine in 10 (87%) of shoppers are worried about purchasing tech this holiday season.Â
By the numbers, over half (52%) are worried about tariffs and rising prices on tech they plan to buy, while 48% worry about finding quality tech at an affordable price. Other concerns include shoppers being able to afford new tech (38%), going into debt or straining their finances to purchase devices (26%) and availability and shortages (23%).Â
The concerns are valid. Holiday tech shopping may not be smooth sailing for some popular tech devices, like video gaming consoles and smartphones. Here’s a closer look and what CNET experts are seeing.
Over half of shoppers are worried about rising prices and tariffsÂ
With over half of shoppers worried about rising prices and tariffs, Russell Holly, CNET’s shopping expert and director of commerce, has seen plenty of evidence that suggests tariffs on personal electronics and home tech will affect prices during sales this year. However, you can get ahead of some price hikes on personal and home tech essentials.
“Things like AA batteries, replacement batteries for AirTags and even kitchen necessities like dishwasher tabs will reduce possible price gouging later,” Holly says.Â
Goldman says that it’s less about tariffs for many retailers. There are other economic factors impacting prices.
“We’ve seen some small price increases, but several manufacturers we’ve asked about the impact of tariffs have said the increases are more about general inflation and that sometimes newer tech just costs more, which is true,” Goldman says. “Sometimes you have to wait a couple of years for the latest and greatest to become more affordable.”Â
Nearly half are worried about finding tech at an affordable price
Bridget Carey, CNET’s consumer tech expert and editor, advised shopping with caution and not buying the first device you see, especially if you’re concerned about finding quality devices at a good price. More paid social media influencers and AI-generated search results are skewing top recommendations, which may not be the best or accurate, she says. That’s why she recommends taking an extra few minutes to do your research to save money and frustration from a device you’re unhappy with.
“Before making a large purchase, it’s more important this year to find reviews written by independent, trusted sources to weed out the junk — or just to help you find the right brand for your needs,” Carey adds.Â
Expect shortages on popular tech items
Some popular newly released items may face shortages this holiday shopping season, especially if there’s a good deal. That’s a concern that nearly 1 in 4 (23%) have. If there’s a must-have item on your list, like the highly anticipated iPhone 17 or the Nintendo Switch 2, don’t wait to buy it if it’s in stock and you can afford it. That’s because waiting for lower prices may mean missing out on the item altogether.Â
For example, Carey predicts that the Nintendo Switch 2 may be tighter on supply as December approaches.
“Nintendo of America president Doug Bowser told CBS there would be a steady supply of Switch 2 units coming throughout the year. But our CNET Switch 2 restock tracker has found stores regularly going out of stock, so I would shop sooner rather than later to avoid disappointment,” Carey says.Â
Half of US adults are shopping for tech ahead of the holiday season
Thinking about holiday shopping before Halloween may sound odd, but Carey recommends planning your shopping list now.Â
“With the cost of tech increasing, you’ll want to be prepared to jump on any sale you see in October and early November. Black Friday isn’t just one weekend anymore — it starts in October.” But you’ll still want to keep an eye out for sales after October and pay attention to return policies just in case you find a better deal.Â
CNET found that half of tech shoppers plan to shop early — September and October — to ease some of their shopping concerns. Still, most shoppers (25%) plan to wait until November, and 6% will wait until December.
How US adults are trimming costs on consumer tech and services
Close to nine in 10 (89%) shoppers plan to use various strategies. Shopping on Black Friday is the most popular money-saving method (59%). Other popular methods include comparison shopping (37%), shopping during Fall Prime Day and competing retailer sales (34%), shopping refurbished or pre-owned tech (23%) and shopping earlier (22%).
If you’re comparing prices, especially during sales, Holly advises making sure you’re getting a deal.Â
“Tools like CamelCamelCamel.com will show you the price history of a product, so you know whether the sale is genuine and how tariffs have affected the price over the course of this year,” Holly says. “You can also verify discounts through CNET’s Deals page, where we actively track discounts to make sure you’re getting the lowest price.”
So when’s the best time to buy tech and appliances?
Holly adds that Black Friday sales focus on entertainment and popular gifts. It’s also a good time to shop for TVs, eBikes and gaming accessories. Fall sales before Black Friday typically focus on home appliances, laptops and emergency preparedness.Â
“The best strategy for making sure you’re getting the best deals is to prioritize more practical life improvements first and be ready for entertainment purchases closer to the end of the year,” said Holly.Â
MethodologyÂ
CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,395 US adults, of whom 1,369 were interested in purchasing consumer tech products or services this winter holiday season. Fieldwork was undertaken Aug. 20-22, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
Technologies
A Brexit reversal is on the table 10 years on from the vote that changed Britain. Here’s what’s at stake
Britain voted to leave the European Union in 2016.
U.K. Prime Minister Andy Burnham suggested this week that British voters could be given the chance to reverse Brexit, the country’s highly contentious departure from the European Union a decade ago.
Burnham, who became prime minister over the summer, told the BBC on Wednesday it was “possible” a referendum on rejoining the EU could be included in a future election manifesto.
A U.K. general election is not currently expected before 2029. Prime ministers are able to trigger an early snap election with the backing of parliament, but Burnham — who replaced predecessor Keir Starmer without a public vote — has ruled out such a move.
In his interview with the BBC, the prime minister said a referendum “wouldn’t be the right thing to do right now,” but added that the U.K. must “consider the options” for its relationship with the EU, arguing that “where we are isn’t good enough.”
Asked whether an in-out referendum in a future election manifesto was a possibility, Burnham said: “yes, things are possible.”
During the previous general election — which saw Starmer lead the governing Labour party to a landslide victory and end 14 years of Conservative rule — Burnham was serving as Mayor of Manchester. As he prepared to challenge Starmer’s leadership, Burnham pledged not to “re-run” arguments over Brexit.
In a separate interview with the BBC’s Today program, Burnham said he wanted to “look at the options” for resetting U.K.-EU relations.
“We could stay as we are. That’s definitely an option, if people think this is the right place to stay,” he said, when asked if he wanted Britain to rejoin the union. “We could look at what [former finance minister] George Osborne has said about a customs union, we could look at… the single market or we could go all the way.”
The interviews came after Burnham’s speech at the governing Labour party’s annual conference on Tuesday, in which he said “Brexit hasn’t given us control.”
The 2016 Brexit campaign promised to “take back control” of immigration, free up more money for the country’s health service, and forge trade deals with the rest of the world.
While the value of U.K. goods and services exports has grown significantly in the last decade, according to government figures, immigration and NHS funding pressures are more contentious than ever.
“Later this year, there will be a U.K.-EU summit,” Burnham said at the conference on Tuesday.
“We will not give Britain the clear path we need into the rest of the century until we decide on a long-term relationship with what is still our largest market. I cannot say to you truthfully that where we are is good enough. Brexit has done more harm than good [and] we need to restore a higher level of growth and prosperity for Britain.”
A decade of Brexit
On June 23, 2016, Britons headed to the polls to vote on whether to stay in the European Union. A shock result emerged that night: the electorate had voted to leave the bloc by 52% to 48%.
As the result sank in, the British pound tanked, and London’s FTSE 100 tumbled. Then-Prime Minister David Cameron — who had called the referendum and led the campaign for the Remain vote — resigned.
Britain did not officially leave the EU until 2020. In the interim years, the country’s looming exit from the bloc remained a contentious issue, with so-called “Remainers” staging huge protests against the decision and some political parties putting a reversal of the vote at the heart of their election campaigns.
The U.K. economy has largely failed to experience a post-Brexit boost after upending ties with its largest trading partner, and sterling never returned to its pre-referendum level. The country has also seen a quick succession of prime ministers, with some of the past decade’s seven leaders ousted over the way they handled Brexit and the post-referendum economy.
James Smith, developed markets economist at ING, told CNBC that while Burnham’s statement is politically significant, unlocking tangible economic upside relies on concrete changes to the trading relationship, which could take years.
“Though the PM has opened the door to full EU membership, the reality is that he faces the same constraints that have hemmed in previous leaders,” he said in an email. “The public may agree that Brexit hasn’t gone well, but it’s not clear there is a majority in favor of rejoining. It’s also not at all clear how willing the EU will be to give ground in negotiations, given the recent volatility of U.K. politics and the possibility of a Reform-led government in the future.”
Smith noted that it had taken more than five years to go from referendum to new economic relationship with the EU.
“I suspect it will take much longer for Britain to settle on and implement a new form of relationship now that [Brexit] has dropped down the list of political priorities among voters,” he said.
Steve Nolan, a senior lecturer in economics at Britain’s Liverpool John Moores University, told CNBC on Thursday that some estimates suggest U.K. gross domestic product was 5% to 8% smaller than it would have been without the vote to leave the EU.
“This hasn’t been a surprise to economists — standard models in trade say that if you put up barriers to trade with your nearest trading partner then this will cause problems,” he said. “So there are definite benefits to be reaped by rejoining, but the road towards that outcome could be rocky.”
Any new referendum would increase uncertainty and turmoil, he added.
“The U.K. would also be asking to be let back into the club from a weakened bargaining position and may have to accept many conditions — [such as] euro membership and free movement of labor — that may cause economic and political difficulties. So, there are opportunities to grabbed, but they won’t come without a cost.”
However, Nigel Green, CEO of London-based financial consultancy DeVere Group, said that while closer ties with Europe would make Britain richer, it would also make it easier for capital to leave the country.
“Sterling stands to gain from a steadier relationship with the U.K.’s biggest trading partner, and U.K.-focused equities, priced at a discount for a decade, could start to close the gap,” he said.
But he cautioned that “an open door works both ways,” with entrepreneurs, and senior professionals increasingly telling deVere they were considering leaving the U.K. to avoid the high tax burden.
“The EU reset needs a domestic twin: competitive taxes, faster planning and policy stability that lets businesses look beyond the next Budget,” he said. “Get both right and the U.K. becomes a magnet for capital in Europe. Get only one right and Britain becomes a more convenient place to leave.”
Technologies
South Korean President Lee Threatens ‘Additional Measures’ to Ukraine Over POW Disclosure
South Korean President Lee Jae Myung has threatened further actions against Ukraine following its disclosure of North Korean POW transfers to Seoul, demanding an apology over the alleged breach of a confidentiality agreement.
South Korean President Lee Jae Myung on Friday criticized Ukraine after its announcement that North Korean prisoners of war were handed over to Seoul, insisting on a public apology and warning of “further actions” against Kyiv.
In a post on X, Lee stated that Kyiv disclosed the transfer of certain captured North Korean soldiers unilaterally, despite requesting confidentiality and later asserting no secrecy pact existed, which made the Korean leader appear as a “liar.”
“As this is a matter concerning the honor of the Republic of Korea’s people and nation, we cannot overlook it,” he said in Korean, translated by Google.
Ukrainian Foreign Minister Andrii Sybiha reportedly characterized the dispute on Thursday as a “diplomatic misunderstanding,” which his nation expects to resolve. Seoul remains a significant partner for Kyiv, Sybiha added.
Alleged Secrecy Pact
During the United Nations General Assembly last week, Ukrainian President Volodymyr Zelenskyy stated that Kyiv had delivered two captured North Korean soldiers to South Korea.
This prompted South Korea to accuse Ukraine of violating a nondisclosure agreement regarding the transfer and to summon Ukraine’s chargé d’affaires for clarification. Seoul also noted that Ukraine requested the transfer remain confidential, as it could adversely affect prisoner exchanges with Russia.
“When we demanded acknowledgement of the agreement and an apology, they instead spoke of an imminent military clash between North and South, praying for the outbreak of war on the Korean Peninsula—we express grave regret toward Ukraine,” Lee said on Friday.
The remarks follow an interview with Ukrainian presidential chief of staff Kyrylo Budanov last week, in which he claimed North Korea’s involvement in the Ukraine-Russia conflict was intended to prepare for combat on the Korean Peninsula.
“The situation is escalating every day. And it is only a matter of time before a trigger event occurs that will lead to uncontrolled consequences,” he added, according to a Google translation of his Telegram post in Ukrainian.
While Kyiv has offered no explanation for why Zelenskyy made the announcement at the UNGA, South Korea’s National Intelligence Service reportedly informed lawmakers he may have done so to rally support in Seoul for supplying Kyiv with weapons and other aid.
In August, Zelenskyy asked South Korea to back Ukraine by providing air defense systems, something Seoul has not supported even as it has offered humanitarian aid to Ukraine.
Technologies
Generate more portfolio income in volatile times with these options strategies
When times get rocky, options strategies can boost your portfolio’s income — if they’re done right.
September was a bumpy ride for stocks and bonds, but strategies using options can help investors generate a little more portfolio income. Last month, the S & P 500 slipped 0.5% as higher oil prices, rising Treasury yields and fear of more Federal Reserve rate hikes weighed on the market. In September, the 10-year Treasury yield also spiked to levels not seen in 19 years, while the 30-year yield topped 5.6%, the highest since 2002. An options strategy is no replacement for holding income-generating assets like bonds and dividend-paying stocks, but it can complement an already diversified portfolio. “We’re hearing people are uneasy about the stock market,” said Ashton Lawrence, certified financial planner and director at Mariner Wealth Advisors in Greenville, South Carolina. “We’re taking your current portfolio and trying to use options to generate additional cash flow, establish positions more deliberately and put some guardrails around risk,” he added. Covered calls For individuals seeking additional income, covered calls can be the ticket. “The initial way that people start implementing income strategies is with covered calls,” said Joe Mazzola, head trading strategist at Charles Schwab. A call option gives the holder the right to buy shares at a specified price by a certain date. With a covered call, the investor already owns the stock and sells a call option against it. If the stock stays below the strike price, the call option won’t be exercised and the investor gets to keep the premium – but that individual must be ready to part with the shares if the stock hits the strike price. “You could write some covered calls on stocks you already own, stocks in AI-tangential sectors that have appreciated greatly in the last couple of years,” said Mazzola. “You might be sitting in a range where you haven’t seen that upside push lately, and you could sell out-of-the-money calls to augment those returns.” There’s a catch for investors: If the stock rises to the strike price and goes on a tear, the investor will miss out on that upside potential. Cash-secured puts For investors who want to earn a little money while waiting to buy an ETF or a stock they’ve had their eye on, a cash-secured put might be the way to move. “I’m surprised to see the number of people who have a lot of money sitting in cash and in money markets,” said Lawrence. “It speaks to people’s uneasiness about getting into the market. Here’s how we can get paid to wait for that lower price point.” A put option is the right to sell a stock at a specified price by a set date. With a cash-secured put, the investor sells the put to another party and pockets the premium – but he must have cash set aside to buy the shares in the event the stock reaches the strike price. The stock you’re writing the put option against should be one that you’re happy to own, even in a rocky patch. “The key with the cash-secured put is to make sure this is a stock you want to own at that price,” said Mazzola. “You might get tested at that expiration cycle.” The risk for the investor is that the stock experiences a sharp drop – one that takes it well below the strike price. There’s also the possibility that if the stock rises but never slides below the strike price, you keep the premium but not the opportunity to buy the shares. Know what you own In the best of scenarios, options can help boost a portfolio’s performance, but there is an element of risk. “There are a variety of ways to generate income, and using options contracts you pick up some additional risk,” said Lawrence. “If you’re trying to do it yourself, understand what you’re doing and why you’re doing it.” “I view them like fire: You can use fire to heat your home and be comfortable, but you can use that same fire to burn down that home and have nothing left,” he added.
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