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US Adults Expected to Spend $931 on Devices This Holiday Season, CNET Survey Finds

Smartphones, laptops and TVs are at the top of wish lists

The holidays are still months away, but if you want the best deals on a new laptop or smartphone, you should probably start shopping now. According to a new CNET survey, nearly half of shoppers aren’t waiting until Black Friday and Cyber Monday to shop. Instead, they’re shopping for tech for the holidays months early to beat potential rising prices and shortages.

But is shopping early the best strategy? I spoke with CNET’s resident tech and shopping experts to find out.


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Here’s what they say you need to know about navigating early sales, finding the best deals and avoiding common pitfalls, like product shortages and hidden price hikes.

Shoppers plan to spend an average of $931 on tech this holiday season

CNET found that US shoppers plan to spend an average of $931 on tech this holiday season, and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070 on tech this holiday season. Gen X plans to spend the least, with $747. 

Smartphones and laptops are at the top of holiday tech wish lists 

Smartphones (26%) and laptops (23%) are the top two tech gadgets most US adults are buying this holiday season. Between new features and popular releases, CNET experts shared why smartphones and laptops are sought after this year and what to know before you buy. 

Smartphones 

New smartphone models, including the Google Pixel 10 and Apple’s iPhone 17, are released months before the holidays. Some features, like Apple Intelligence and Gemini Nano, are limited to newer models. David Lumb, CNET’s mobile expert and reporter, says that may persuade you to buy a new phone for the holidays. 

“It’s probably the time of year when consumers’ old phones start to feel long in the tooth — and with new iPhones typically released in September, they may be tempted by their extra features and capabilities.”

But don’t expect to see steep discounts on these newly released models in time for the holidays. Lumb says most brand-new phones released within the past few months won’t have great holiday deals. Sometimes Samsung doesn’t follow this trend, but Apple rarely discounts its phones. You may see a $100 discount on last year’s iPhone when the new one is released. 

When’s the best time to buy? If you’re still planning to buy a new phone this year, November is the best time to look for one, especially during Black Friday and Cyber Monday week. Retailers will have the best deals then, but don’t expect big discounts. Some phone carriers may offer trade-in offers, but comparing deals is still best. 

“The best way to save money on brand-new premium phones is to look for bundles and deals from carriers and third-party retailers like Best Buy or Amazon,” Lumb says. “And make sure you’re taking care of your old phone to get the most trade-in value, which can save you hundreds of dollars off a new one when you turn in your old one.”

There are still a few popular budget-friendly smartphones if you’re looking for a good deal but don’t need the latest and greatest. 

“While this year’s new iPhone 16E stretches the idea of ‘budget’ at $600, the $429 iPhone SE released in 2022 remains the most affordable iOS phone,” Lumb says. “Android fans have far more options around the same price range, like the $499 Google Pixel 9A or $400 Samsung Galaxy A36, and into true budget territory with the $300 Moto G Power 5G, $250 TCL 60 XE NxtPaper 5G and $200 Samsung Galaxy A16.” 

Laptops 

Deals are available on several types of laptops, including budget-friendly options and high-performance gaming models. Depending on your needs, you can choose from plenty of laptops, but CNET recommends the M4 MacBook Air or the Microsoft Surface Laptop 7. 

Before you buy a laptop this holiday season, Josh Goldman, CNET’s laptop expert and managing editor, recommends setting a budget and expectations first. 

“The best move is to set a budget, try to stick to it and look at deals from retailers and direct from the manufacturers,” Goldman says. Most importantly, make sure you’re getting a laptop with the features and specifications you need now and in the foreseeable future. 

When’s the best time to buy? Goldman says if Amazon follows its usual fall Prime Day sale, you should start to see good deals on computers then. Deals are expected to continue through Black Friday and the week of Cyber Monday. You can find the lowest laptop prices during Black Friday,  but there are sales throughout the year. 

“Unless you’re buying one as a gift or have an urgent need, another sale is always just around the corner,” Goldman says.

TVs are also on holiday shopping lists 

One in five (20%) shoppers is considering buying TVs this holiday season. While CNET tracks weekly TV deals and lists the best TVs of this year, it’s still a prime time to buy now. 

When’s the best time to buy? David Katzmaier, CNET’s resident TV expert and senior editorial director, says the best time to start shopping for one is usually around Black Friday. Deals will continue through the holiday season, leading up to the Super Bowl in February. You may still find deals during the fall Prime Day or other early sales. 

Katzmaier recommends using a price tracker, like Keepa, for historical pricing and to spot a good deal. Keepa is one of several websites with a browser extension to track Amazon product prices. Experts also recommend CamelCamelCamel. 

“That way, when it goes on sale, you know how deep the discount really is and you can pounce if it’s a good deal. Waiting is usually the best strategy and when the TV hits an all-time low, go for it,” Katzmaier says. 

However, the more substantial discounts are usually on the more expensive TV options because they cost more, but you can still find good offers on other models. 

“The best deals we find are often midpriced models — neither super budget nor really high-end — that go on sale during Black Friday,” Katzmaier says. “Those are also the kinds of TVs that do the best in our reviews.”

Shoppers are concerned about buying tech for the holidays 

Nearly nine in 10 (87%) of shoppers are worried about purchasing tech this holiday season. 

By the numbers, over half (52%) are worried about tariffs and rising prices on tech they plan to buy, while 48% worry about finding quality tech at an affordable price. Other concerns include shoppers being able to afford new tech (38%), going into debt or straining their finances to purchase devices (26%) and availability and shortages (23%). 

The concerns are valid. Holiday tech shopping may not be smooth sailing for some popular tech devices, like video gaming consoles and smartphones. Here’s a closer look and what CNET experts are seeing.

Over half of shoppers are worried about rising prices and tariffs 

With over half of shoppers worried about rising prices and tariffs, Russell Holly, CNET’s shopping expert and director of commerce, has seen plenty of evidence that suggests tariffs on personal electronics and home tech will affect prices during sales this year. However, you can get ahead of some price hikes on personal and home tech essentials.
“Things like AA batteries, replacement batteries for AirTags and even kitchen necessities like dishwasher tabs will reduce possible price gouging later,” Holly says. 

Goldman says that it’s less about tariffs for many retailers. There are other economic factors impacting prices.

“We’ve seen some small price increases, but several manufacturers we’ve asked about the impact of tariffs have said the increases are more about general inflation and that sometimes newer tech just costs more, which is true,” Goldman says. “Sometimes you have to wait a couple of years for the latest and greatest to become more affordable.” 

Nearly half are worried about finding tech at an affordable price

Bridget Carey, CNET’s consumer tech expert and editor, advised shopping with caution and not buying the first device you see, especially if you’re concerned about finding quality devices at a good price. More paid social media influencers and AI-generated search results are skewing top recommendations, which may not be the best or accurate, she says. That’s why she recommends taking an extra few minutes to do your research to save money and frustration from a device you’re unhappy with.

“Before making a large purchase, it’s more important this year to find reviews written by independent, trusted sources to weed out the junk — or just to help you find the right brand for your needs,” Carey adds. 

Expect shortages on popular tech items

Some popular newly released items may face shortages this holiday shopping season, especially if there’s a good deal. That’s a concern that nearly 1 in 4 (23%) have. If there’s a must-have item on your list, like the highly anticipated iPhone 17 or the Nintendo Switch 2, don’t wait to buy it if it’s in stock and you can afford it. That’s because waiting for lower prices may mean missing out on the item altogether. 

For example, Carey predicts that the Nintendo Switch 2 may be tighter on supply as December approaches.

“Nintendo of America president Doug Bowser told CBS there would be a steady supply of Switch 2 units coming throughout the year. But our CNET Switch 2 restock tracker has found stores regularly going out of stock, so I would shop sooner rather than later to avoid disappointment,” Carey says. 

Half of US adults are shopping for tech ahead of the holiday season

Thinking about holiday shopping before Halloween may sound odd, but Carey recommends planning your shopping list now. 

“With the cost of tech increasing, you’ll want to be prepared to jump on any sale you see in October and early November. Black Friday isn’t just one weekend anymore — it starts in October.” But you’ll still want to keep an eye out for sales after October and pay attention to return policies just in case you find a better deal. 

CNET found that half of tech shoppers plan to shop early — September and October — to ease some of their shopping concerns. Still, most shoppers (25%) plan to wait until November, and 6% will wait until December.

How US adults are trimming costs on consumer tech and services

Close to nine in 10 (89%) shoppers plan to use various strategies. Shopping on Black Friday is the most popular money-saving method (59%). Other popular methods include comparison shopping (37%), shopping during Fall Prime Day and competing retailer sales (34%), shopping refurbished or pre-owned tech (23%) and shopping earlier (22%).

If you’re comparing prices, especially during sales, Holly advises making sure you’re getting a deal. 

“Tools like CamelCamelCamel.com will show you the price history of a product, so you know whether the sale is genuine and how tariffs have affected the price over the course of this year,” Holly says. “You can also verify discounts through CNET’s Deals page, where we actively track discounts to make sure you’re getting the lowest price.”

So when’s the best time to buy tech and appliances?

Holly adds that Black Friday sales focus on entertainment and popular gifts. It’s also a good time to shop for TVs, eBikes and gaming accessories. Fall sales before Black Friday typically focus on home appliances, laptops and emergency preparedness. 

“The best strategy for making sure you’re getting the best deals is to prioritize more practical life improvements first and be ready for entertainment purchases closer to the end of the year,” said Holly. 

Methodology 

CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,395 US adults, of whom 1,369 were interested in purchasing consumer tech products or services this winter holiday season. Fieldwork was undertaken Aug. 20-22, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

Technologies

Global bond sell-off likely not over yet, Mohamed El-Erian tells CNBC

In a wide-ranging interview, the renowned economist also said the U.S. Treasury had taken “a step too far” with its market intervention.

Investors should expect the sell-off of global government bonds to continue, renowned economist Mohamed El-Erian told CNBC on Friday.

“I don’t see any appetite in the U.S. for immediate fiscal consolidation. So I suspect we will continue to see upward pressures on yields,” he told CNBC’s Carolin Roth at the Ambrosetti Forum in Cernobbio, Italy.

Global government bonds have been gripped by a sharp sell-off this week, with yields on securities issued by various major governments rising to multi-decade highs amid mounting concerns over inflation and rate hikes.

Bond yields and prices move inversely to one another.

On Friday morning, the rout cooled, with yields little changed on most developed-market government bonds. U.S. Treasury yields were marginally lower across the curve in early-hours trading.

El-Erian, the Rene M. Kern Practice Professor at the University of Pennsylvania’s Wharton School and chief economic adviser at Allianz, told CNBC he did not see anything wrong with how the markets were functioning – but added that “reliable buyers and holders” of U.S. Treasurys were coming under pressure.

“China, for geopolitical purposes, is no longer as willing,” he said. “Japan and the Gulf countries have domestic issues.”

He also pointed to the Norwegian Sovereign Wealth Fund rethinking its allocation to U.S. government bonds.

“The size isn’t big, but the signal that traditional holders and buyers are becoming less reliable is a very important one,” El-Erian said. “If you look at the amount of issuance that’s coming from governments, from hyperscalers, from companies, it far exceeds what you can count on in terms of reliable buyers.

“And that’s why there’s been pressure on interest rates. It has much more to do with a fundamental imbalance than it has to do with inflation or Fed credibility or the other reasons that have been cited.”

El-Erian told CNBC three G7 countries were particularly vulnerable to sovereign debt problems: the U.K., Japan and France.

“Those by numbers, by everything else, and the U.K. in particular is what I call a high-beta country,” he said. “That every time rates move by a bit in the U.S., they move by a lot more in the U.K.”

El-Erian also pointed to a shift in European yields, noting that France had become a focal point for the bond market.

“In the old days you would worry about Italy. Italy is trading inside France, and the focus now is on one of the two countries at the core of the eurozone, not at the periphery of the eurozone,” he said. “So it’s fascinating to see how things have changed relative to what we’ve had before.”

U.S. Treasury department’s ‘step too far’

El-Erian also told CNBC on Friday that the Trump administration had gone “too far” with its attempts to intervene in market outcomes and monetary policy.

Last month, the U.S. Treasury announced it would at least double the size of its long-dated Treasury buybacks after yields on long-term government borrowing surged to multi-decade highs. On Thursday, U.S. Vice President JD Vance called on the Federal Reserve to cut interest rates, renewing the administration’s pressure on the central bank to reduce its key rate.

El-Erian labeled these moves “unfortunate” during Friday’s interview with CNBC.

“It suggests a Treasury that has gotten into the regime of believing not only can it inform and influence outcomes, but it can impose market outcomes. I think that’s a step too far,” he said. “And the question now is, how do you step back from this? I think the results are clear. It’s a massive market. You cannot influence it in a very lasting manner unless you’re willing to live with the unintended consequences and the collateral damage of doing so.”

CNBC reached out to the U.S. Treasury Department for comment.

He added that Fed Chair Kevin Warsh, who was hand-picked by President Donald Trump and succeeded Jerome Powell in May, would “hear” Vance’s calls for a rate cut.

“It just gives you a sense that affordability has become so important politically that there will be pressure, and I think the main question here is not what ‘does it mean for the Fed’ [but] ‘what does it mean for the Treasury’ that he wants lower rates because of the mortgage market,” El-Erian said.

Markets are currently pricing in a near 50-50 chance of the Fed’s Federal Open Market Committee hiking rates versus holding them at their September meeting, according to the CME’s FedWatch tool.

Warsh gets ‘three things right’ at Jackson Hole

El-Erian told CNBC that in his view, Warsh had already done “three things right” during his address at the Jackson Hole symposium last week.

“First, he addressed the concerns about his reaction function,” he said. “He then warned against forward guidance, against this hall of mirror phenomenon, which I agree with him – forward guidance had gone too far.”

“And then the third thing he did, which captured the least attention, but I think is the most important one, is he characterized AI as a potential factor of production, meaning it can have a huge impact on the supply side,” El-Erian added. “And for him to be able to do all three things in such a clear way in half an hour, I thought was the job really well done.”

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Technologies

EU Joins U.S. ‘Economic Outcast’ Campaign Against Iran as South Korea Considers Military Support

The EU has joined the U.S.-led ‘Operation Economic Outcast’ sanctions campaign against Iran, while South Korea considers military support to reopen the Strait of Hormuz as regional tensions escalate.

The European Union has officially signed onto the U.S.-led sanctions drive targeting Iran, even as South Korea indicated it is evaluating a potential military contribution to help reopen the Strait of Hormuz, with Washington urging allies to support its conflict with Tehran across both economic and military dimensions.

U.S. Treasury Secretary Scott Bessent commended the EU for joining ‘Operation Economic Outcast,’ the initiative designed to cut Tehran off from the international financial network.

“We value their firm and prompt position,” Bessent wrote in a Thursday evening social media post. “The international community is delivering an unambiguous signal to the Iranian government: We will not relent until every last financial lifeline has been cut,” he continued.

The remarks followed an Aug. 31 statement from Brussels expressing backing for efforts to halt Tehran’s ‘destabilizing activities’ and restart peace negotiations, including via Operation Economic Outcast, to impose further economic strain on the Islamic government.

The bloc’s approval coincided with this week’s gathering of Group of 20 finance ministers and central bank governors in Asheville, North Carolina.

“The United States remains steadfast alongside our allies in preventing the lethal Iranian regime from leveraging the global financial system to finance its nuclear aspirations, weapons development, and proxy terror networks,” Bessent stated in the Thursday post.

The Trump administration initiated the Operation Economic Outcast campaign in late August, taking aim at Iran’s access to digital assets, advanced technology acquisition, gold holdings, commercial aviation, and maritime shipping.

Iran’s Foreign Ministry spokesperson, Esmail Baghaei, countered the EU’s decision to endorse what he labeled Washington’s ‘economic terrorism.’ In a Sept. 1 post, Baghaei accused the bloc of having ‘surrendered its sovereignty, its laws and regulations, values and ethics to U.S. coercion.’

Bessent characterized the campaign as an ‘economic onslaught’ on Iran’s worldwide financial ties, cautioning that nations assisting Tehran should ‘anticipate sharing in the isolation of a decaying regime.’ China stood as Iran’s top trading partner, purchasing approximately 90% of Iran’s sanctioned crude oil exports prior to the conflict.

The EU separately upholds its own sanctions framework aimed at Iran’s nuclear and ballistic missile programs as well as its military assistance to Russia.

Ahead of the summit, Bessent had indicated he would urge G20 counterparts to sever financial links with Tehran or confront secondary sanctions. He also signaled weekly new secondary sanctions, initially targeting banks, with a warning to completely disconnect institutions facilitating Iran-linked transactions from the dollar-based financial system.

Seoul Considers Role in Hormuz

Separately, South Korea is evaluating options that include military aid to back the U.S. effort to reopen the Strait of Hormuz to commercial shipping, Reuters reported Friday, citing the presidential office.

The government, however, refuted local media reports that a decision had already been reached, stating ‘details related to the issue have yet to be decided,’ in a statement to reporters, per Yonhap News.

Multiple South Korean media outlets reported Thursday that Seoul was readying to deploy troops to the Gulf region before year-end, and might request parliamentary approval as early as this month.

The deliberation comes as Washington has voiced frustration with Seoul’s hesitance to provide military support in its war against Iran, including by reducing an annual joint military exercise last month and canceling a landing drill planned for September.

Impasse

Military clashes in the region escalated in recent days, rekindling concerns of a wider conflict.

The U.S. military executed a fresh round of strikes earlier this week, targeting military sites in Iran in response to attacks on vessels and American forces in the area. Iran has answered back, firing missiles at U.S. military installations throughout the Middle East.

Shipping through the Strait of Hormuz — a chokepoint for about one-fifth of global oil flows prior to the war — stayed muted, with Iran conducting intermittent strikes on ships using the southern shipping lane off the Omani coast.

The U.S. has kept a naval blockade in the strait, preventing vessels from entering or departing Iranian ports to hinder the country’s crude oil exports. U.S. Central Command stated Friday that it has diverted 87 commercial vessels, disabled three, and boarded two to guarantee full compliance.

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Technologies

Buy these cheap dividend-paying energy stocks, Goldman Sachs says

The firm still sees an opportunity to grab attractive dividend-paying energy names, despite the sector’s run higher this year.

There is still an opportunity to grab attractive dividend-paying energy names, despite the sector’s run higher this year, according to Goldman Sachs. While the firm continues to see long-term value in the oil and gas sector, it recognizes the area is outperforming the broader market right now. The State Street Energy Select Sector SPDR ETF (XLE) has gained 45% so far this year and hit a 52-week high on Thursday. In comparison, the S & P 500 is up 13% year to date. XLE YTD mountain State Street Energy Select Sector SPDR ETF year to date Energy companies have benefited from the jump in oil prices due to the conflict in the Middle East. Brent crude futures closed above $95 per barrel . “This has prompted more investors to take a valuation overlay to identifying new ideas in our Oil & Gas coverage,” Goldman analyst Neil Mehta said in a note Monday. “For those screening for value, we screen our comparison sheets and identify Buy-rated stocks that currently offer above-average total return while trading at below-average 2028 multiples as investors position into year-end.” Here are some of the names that made the cut: Devon Energy has gained roughly 33% so far this year, versus a 40% advance for its large-cap oil exploration and production peers, said Mehta, calling the name “a compelling valuation opportunity.” “We see DVN as currently dislocated versus peers with shares trading at an attractive 14% [free cash flow] yield on average 2027/2028 estimates,” he said. He also has a constructive view on Devon Energy’s development and focus on the Delaware Basin asset as the core of its long-term portfolio. Plus, the company seeks to return up to 70% of its free cash flow to shareholders, he added. Last month, Devon Energy handily beat earnings and revenue expectations for its second quarter. It announced a dividend hike in May. Mehta’s $55 price target implies 12% upside from Wednesday’s close. The stock pays a 2.3% dividend yield. Gas exploration and production name, Expand Energy , also has a compelling valuation relative to its Appalachian peers, according to Mehta. He sees it currently trading at a 10% free-cash-flow yield on his average 2027/2028 estimates relative to its peer average of 8%. Expand Energy, which yields 2.3%, has reliable free cash flow and a steady capital return program, Mehta said. In addition, he believes in its ability to “generate sustainable cash flow improvement through incremental marketing and commercial initiative.” The company posted mixed second-quarter results in July, with its adjusted earnings per share topping expectations and its revenue falling short. Shares are down roughly 10% so far in 2026. U.S. refiner HF Sinclair , on the other hand, has rallied 131% year to date — and also hit a 52-week high on Thursday. Despite that, Mehta believes the stock trades at a discount to its refiner peers due to uncertainty around the CEO and chief financial officer transitions. Both are currently interim roles. ”[W]e continue to see value in the company’s non-refining earnings contributions (Lubricants, Renewable Diesel, and Midstream) in addition to the company’s leverage to niche refining markets (West Coast/Rockies and Mid-Continent),” Mehta wrote. HF Sinclair posted a beat on both its top and bottom lines for the second quarter and raised its quarterly dividend. The stock currently yields about 2%. Mehta’s $114 price target suggests 7.5% upside from Wednesday’s close. Lastly, oil major ConocoPhillips has a $146 price target, which implies more than 6% upside ahead. Goldman’s buy rating is based on a $7 billion free-cash-flow inflection by 2029 as four major growth projects come online and the company cuts $1 billion in costs. The stock is trading at a discounted multiple, which reflects “a heavy phase of the capital cycle, with the market hesitant to pay for a back-half-weighted free cash flow inflection, where the bulk of the uplift lands in 2029,” Mehta wrote. ConocoPhillips has gained 45% year to date, hitting a 52-week high on Thursday. It currently yields 2.5%.

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