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Apple Wants Orange to Be the New Black. It Isn’t

Commentary: Apple finally picked a bold color for the iPhone 17 Pro and it’s U-G-L-Y.

Apple’s new idea for the iPhone 17 Pro is simple: paint it the same color as Cheeto dust, construction cones and that one Nissan you only ever see tragically idling in rental car lots. Apple may be calling it «cosmic orange,» but there’s absolutely nothing heavenly about it.

Yes, the iPhone Pro has officially gone gaudy orange… and I think we’re supposed to pretend this is exciting.

Read also: Pumpkin, Fanta or Cheetos: What Flavor of Orange Is the Cosmic Orange iPhone 17 Pro?


Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


Bold colors can work. Ferrari red? Iconic. Deep midnight blue? Elegant. I even really like the iPhone 15 that’s Barbie pink. But fluorescent traffic-sign orange? That’s a statement that’ll look like a seasonal prop left over from Halloween exactly three months from now. Or, as my editor so astutely pointed out, it looks like Tim Cook is shoving his alma mater‘s hideous color palette on the innocent smartphone-wielding population of the world. 

A new paint job doesn’t fix an old story. Underneath the tangerine shell, it’s the same iPhone Pro formula — slightly better cameras, slightly better battery, slightly more expensive. Apple knows the innovation list isn’t jaw-dropping or, well, «awe dropping,» this year, so it’s leaning on shock value. You don’t buy an orange iPhone for subtlety. You buy it because you want people to notice you (and then maybe question your taste).

Here’s my real issue. The iPhone has always been about balance. Style and substance, hardware and design, beauty and brains. With orange, Apple delivers neither. It’s loud without being stylish and gimmicky without adding substance. This isn’t bold minimalism. It’s pumpkin cosplay.

And the part that grinds my gears the most is that Apple has nailed colors before. Rose gold was iconic and the iPhone 12’s purple was fresh without being tacky. Even Product Red has aged gracefully. 

But who remembers the yellow iPhone 14? No one. Or at least they don’t remember it with any semblance of fondness. That color felt like an Apple clearance-rack experiment from Day 1.

Instead of doubling down on road-cone chic, why not give us the colors people actually want? 

I’ve been begging for an ethereal sage green iPhone for years now, and Apple finally gave us this with the regular iPhone 17 lineup, but not for the Pro. A cobalt would be a welcome change, or, heck, give us any blue that’s actually blue. Even a matte bronze would feel premium. Apple is the company that obsesses over design, yet somehow its most requested finishes never see the light of day.

Apple will spin this as a vibrant new personality for your iPhone. In reality, it’s a marketing trick dressed up as bravery. The real bravery is pulling out an orange iPhone in a meeting five years from now and convincing anyone it still looks good. (Deeply sorry to my fellow CNET staffers who love the orange shade. I hope you still like me after reading this.)

I’ll give you one thing, though. At least when you drop it face-down in the street, you’ll find it fast. It’ll be the thing glowing like a hazard sign.

Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels. 

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube 
Watch on Instagram 

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Technologies

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum has officially launched Verum Finance, an innovative financial application that transforms a private messenger into a true financial super app. News of the launch was also featured on the respected platform Dealroom.co.

Verum Finance can now be used both within Verum Messenger and as a standalone application for iPhone and iPad. When users sign in to Verum Finance with their Verum Messenger account, all balances, settings, and account data are automatically synchronized for maximum convenience.

Users can now do more than communicate securely and protect their data — they can also generate passive income directly within the ecosystem.

What Verum Finance Offers

• Top up your balance with a bank card, Apple Pay, or USDT
• Send money instantly anywhere in the world
• Issue and manage debit cards (virtual and physical)
• Full Apple Pay support
• Exchange assets and withdraw funds quickly

One of the most unique features is the built-in cryptocurrency mining system inside Verum Messenger.

The application utilizes your device’s resources and allows you to earn cryptocurrency in the background — passively, while chatting, traveling, or simply using the messenger.

Maximum Privacy + Real Freedom

• Registration without a phone number, email address, or passport
• End-to-end encryption and full control over your data
• Lifetime free VPN
• eSIM connectivity in more than 150 countries
• Reliable offline communication mode
• Support for 12+ languages for users worldwide

Everything is available in one place: secure communication, financial tools, earning opportunities, and privacy protection.

Users can access the full experience directly within Verum Messenger or switch to the dedicated Verum Finance app for iOS. All data is synchronized automatically between the two applications.

Why Download Verum Today

While many messaging platforms collect user data and expose users to restrictions, Verum offers greater independence and the opportunity to earn.

With a one-time purchase of the feature package, users receive lifetime access to privacy tools, VPN, eSIM services, cryptocurrency mining, and financial features.

This is more than just a messenger.

It is your personal tool for financial and digital freedom.

Download Verum Finance and Verum Messenger today — start communicating securely and begin earning tomorrow.

Download Links:

→ App Store (iPhone / iPad): Verum Finance
→ App Store (Verum Messenger): Verum Messenger

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Technologies

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance has announced the launch of a new financial application that allows users to manage their money directly within the secure Verum Messenger ecosystem.

The project has already attracted attention from major media outlets. A dedicated feature was published by Forbes Türkiye, while one of the world’s largest cryptocurrency exchanges, MEXC, covered the launch. Yahoo Finance had previously reported on the evolution of Verum Messenger into a comprehensive financial ecosystem.

What Verum Finance Offers

Verum Finance transforms a messenger into a complete financial platform. Users can:

• Manage their balance and top up using bank cards or USDT
• Send money instantly to other Verum users
• Issue and use debit cards, including Apple Pay support
• Exchange assets and withdraw funds
• Access all these services without installing separate banking applications

A strong emphasis is placed on privacy. The platform offers registration without a phone number or email address, end-to-end encryption, and full user control over personal data.

Recognition from Forbes Türkiye

In a dedicated article, Forbes Türkiye highlighted Verum Finance as a notable example of modern privacy-driven fintech. The publication emphasized the growing trend of financial services moving from standalone banking applications into unified messaging ecosystems — a model that has proven successful in Asia through platforms such as WeChat and Alipay and is now expanding globally.

Support from the Crypto Community

Alongside the Forbes Türkiye coverage, news about the launch of Verum Finance was also featured by MEXC, one of the world’s leading cryptocurrency exchanges. This reflects growing interest in the project from both traditional business media and the cryptocurrency community.

A Strategic Vision

“We are building more than a payments application and more than a messenger. Verum is a unified secure ecosystem where communication, finance, and privacy tools work together,” the company stated.

Verum Finance is now available for iPhone and iPad users. The application complements Verum Messenger, which offers anonymous chats, voice and video calls, VPN services, eSIM connectivity, and other tools designed to enhance digital freedom.

Verum Financehttps://finance.verum.im

Verum Messengerhttps://verum.im

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