Technologies
Get Ready for the Holiday Tech Splurge: US Adults Expected to Spend $931 on Devices, CNET Survey Finds
Half of US adults plan to shop for holidays early, mainly during Black Friday sales.
The holidays are still months away, but if you want the best deals on a new laptop or smartphone, you should probably start shopping now. According to a new CNET survey, nearly half of shoppers aren’t waiting until Black Friday and Cyber Monday to shop. Instead, they’re shopping for tech for the holidays months early to beat potential rising prices and shortages.
But is shopping early the best strategy? I spoke with CNET’s resident tech and shopping experts to find out.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source on Chrome.
Here’s what they say you need to know about navigating early sales, finding the best deals and avoiding common pitfalls, like product shortages and hidden price hikes.
Shoppers plan to spend an average of $931 on tech this holiday season
CNET found that US shoppers plan to spend an average of $931.18 on tech this holiday season, and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070.57 on tech this holiday season. Gen X plans to spend the least, with $747.02.
Smartphones and laptops are at the top of holiday tech wish lists
Smartphones (26%) and laptops (23%) are the top two tech gadgets most US adults are buying this holiday season. Between new features and popular releases, CNET experts shared why smartphones and laptops are sought after this year and what to know before you buy.
Smartphones
New smartphone models, including the Google Pixel 10 and Apple’s iPhone 17, are released months before the holidays. Some features, like Apple Intelligence and Gemini Nano, are limited to newer models. David Lumb, CNET’s mobile expert and reporter, says that may persuade you to buy a new phone for the holidays.
«It’s probably the time of year when consumers’ old phones start to feel long in the tooth — and with new iPhones typically released in September, they may be tempted by their extra features and capabilities.»
But don’t expect to see steep discounts on these newly released models in time for the holidays. Lumb says most brand-new phones released within the past few months won’t have great holiday deals. Sometimes Samsung doesn’t follow this trend, but Apple rarely discounts its phones. You may see a $100 discount on last year’s iPhone when the new one is released.
When’s the best time to buy? If you’re still planning to buy a new phone this year, November is the best time to look for one, especially during Black Friday and Cyber Monday week. Retailers will have the best deals then, but don’t expect big discounts. Some phone carriers may offer trade-in offers, but comparing deals is still best.
«The best way to save money on brand-new premium phones is to look for bundles and deals from carriers and third-party retailers like Best Buy or Amazon,» Lumb says. «And make sure you’re taking care of your old phone to get the most trade-in value, which can save you hundreds of dollars off a new one when you turn in your old one.»
There are still a few popular budget-friendly smartphones if you’re looking for a good deal but don’t need the latest and greatest.
«While this year’s new iPhone 16E stretches the idea of ‘budget’ at $600, the $429 iPhone SE released in 2022 remains the most affordable iOS phone,» Lumb says. «Android fans have far more options around the same price range, like the $499 Google Pixel 9A or $400 Samsung Galaxy A36, and into true budget territory with the $300 Moto G Power 5G, $250 TCL 60 XE NxtPaper 5G and $200 Samsung Galaxy A16.»
Laptops
Deals are available on several types of laptops, including budget-friendly options and high-performance gaming models. Depending on your needs, you can choose from plenty of laptops, but CNET recommends the M4 MacBook Air or the Microsoft Surface Laptop 7.
Before you buy a laptop this holiday season, Josh Goldman, CNET’s laptop expert and managing editor, recommends setting a budget and expectations first.
«The best move is to set a budget, try to stick to it and look at deals from retailers and direct from the manufacturers,» Goldman says. Most importantly, make sure you’re getting a laptop with the features and specifications you need now and in the foreseeable future.
When’s the best time to buy? Goldman says if Amazon follows its usual fall Prime Day sale, you should start to see good deals on computers then. Deals are expected to continue through Black Friday and the week of Cyber Monday. You can find the lowest laptop prices during Black Friday, but there are sales throughout the year.
«Unless you’re buying one as a gift or have an urgent need, another sale is always just around the corner,» Goldman says.
TVs are also on holiday shopping lists
One in five (20%) shoppers is considering buying TVs this holiday season. While CNET tracks weekly TV deals and lists the best TVs of this year, it’s still a prime time to buy now.
When’s the best time to buy? David Katzmaier, CNET’s resident TV expert and senior editorial director, says the best time to start shopping for one is usually around Black Friday. Deals will continue through the holiday season, leading up to the Super Bowl in February. You may still find deals during the fall Prime Day or other early sales.
Katzmaier recommends using a price tracker, like Keepa, for historical pricing and to spot a good deal. Keepa is one of several websites with a browser extension to track Amazon product prices. Experts also recommend CamelCamelCamel.
«That way, when it goes on sale, you know how deep the discount really is and you can pounce if it’s a good deal. Waiting is usually the best strategy and when the TV hits an all-time low, go for it,» Katzmaier says.
However, the more substantial discounts are usually on the more expensive TV options because they cost more, but you can still find good offers on other models.
«The best deals we find are often midpriced models — neither super budget nor really high-end — that go on sale during Black Friday,» Katzmaier says. «Those are also the kinds of TVs that do the best in our reviews.»
Shoppers are concerned about buying tech for the holidays
Nearly nine in 10 (87%) of shoppers are worried about purchasing tech this holiday season.
By the numbers, over half (52%) are worried about tariffs and rising prices on tech they plan to buy, while 48% worry about finding quality tech at an affordable price. Other concerns include shoppers being able to afford new tech (38%), going into debt or straining their finances to purchase devices (26%) and availability and shortages (23%).
The concerns are valid. Holiday tech shopping may not be smooth sailing for some popular tech devices, like video gaming consoles and smartphones. Here’s a closer look and what CNET experts are seeing.
Over half of shoppers are worried about rising prices and tariffs
With over half of shoppers worried about rising prices and tariffs, Russell Holly, CNET’s shopping expert and director of commerce, has seen plenty of evidence that suggests tariffs on personal electronics and home tech will affect prices during sales this year. However, you can get ahead of some price hikes on personal and home tech essentials.
«Things like AA batteries, replacement batteries for AirTags and even kitchen necessities like dishwasher tabs will reduce possible price gouging later,» Holly says.
Goldman says that it’s less about tariffs for many retailers. There are other economic factors impacting prices.
«We’ve seen some small price increases, but several manufacturers we’ve asked about the impact of tariffs have said the increases are more about general inflation and that sometimes newer tech just costs more, which is true,» Goldman says. «Sometimes you have to wait a couple of years for the latest and greatest to become more affordable.»
Nearly half are worried about finding tech at an affordable price
Bridget Carey, CNET’s consumer tech expert and editor, advised shopping with caution and not buying the first device you see, especially if you’re concerned about finding quality devices at a good price. More paid social media influencers and AI-generated search results are skewing top recommendations, which may not be the best or accurate, she says. That’s why she recommends taking an extra few minutes to do your research to save money and frustration from a device you’re unhappy with.
«Before making a large purchase, it’s more important this year to find reviews written by independent, trusted sources to weed out the junk — or just to help you find the right brand for your needs,» Carey adds.
Expect shortages on popular tech items
Some popular newly released items may face shortages this holiday shopping season, especially if there’s a good deal. That’s a concern that nearly 1 in 4 (23%) have. If there’s a must-have item on your list, like the highly anticipated iPhone 17 or the Nintendo Switch 2, don’t wait to buy it if it’s in stock and you can afford it. That’s because waiting for lower prices may mean missing out on the item altogether.
For example, Carey predicts that the Nintendo Switch 2 may be tighter on supply as December approaches.
«Nintendo of America president Doug Bowser told CBS there would be a steady supply of Switch 2 units coming throughout the year. But our CNET Switch 2 restock tracker has found stores regularly going out of stock, so I would shop sooner rather than later to avoid disappointment,» Carey says.
Half of US adults are shopping for tech ahead of the holiday season
Thinking about holiday shopping before Halloween may sound odd, but Carey recommends planning your shopping list now.
«With the cost of tech increasing, you’ll want to be prepared to jump on any sale you see in October and early November. Black Friday isn’t just one weekend anymore — it starts in October.» But you’ll still want to keep an eye out for sales after October and pay attention to return policies just in case you find a better deal.
CNET found that half of tech shoppers plan to shop early — September and October — to ease some of their shopping concerns. Still, most shoppers (25%) plan to wait until November, and 6% will wait until December.
How US adults are trimming costs on consumer tech and services
Close to nine in 10 (89%) shoppers plan to use various strategies. Shopping on Black Friday is the most popular money-saving method (59%). Other popular methods include comparison shopping (37%), shopping during Fall Prime Day and competing retailer sales (34%), shopping refurbished or pre-owned tech (23%) and shopping earlier (22%).
If you’re comparing prices, especially during sales, Holly advises making sure you’re getting a deal.
«Tools like CamelCamelCamel.com will show you the price history of a product, so you know whether the sale is genuine and how tariffs have affected the price over the course of this year,» Holly says. «You can also verify discounts through CNET’s Deals page, where we actively track discounts to make sure you’re getting the lowest price.»
So when’s the best time to buy tech and appliances?
Holly adds that Black Friday sales focus on entertainment and popular gifts. It’s also a good time to shop for TVs, eBikes and gaming accessories. Fall sales before Black Friday typically focus on home appliances, laptops and emergency preparedness.
«The best strategy for making sure you’re getting the best deals is to prioritize more practical life improvements first and be ready for entertainment purchases closer to the end of the year,» said Holly.
Methodology
CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,395 US adults, of whom 1,369 were interested in purchasing consumer tech products or services this winter holiday season. Fieldwork was undertaken Aug. 20-22, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).
Technologies
Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis
Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.
The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.
Technologies
Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth
Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.
Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.
U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.
Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.
Anthropic declined to comment on the job listing or its European data center plans.
This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.
Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.
Securing AI infrastructure
The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.
Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.
The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.
Anthropic is also hiring for a similar role based in Australia.
The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.
Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.
In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.
Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.
Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.
Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.
Technologies
Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk
Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.
<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies5 лет agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies5 лет agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoThe number of Сrypto Bank customers increased by 10% in five days
-
Technologies5 лет agoOlivia Harlan Dekker for Verum Messenger
