Technologies

Apple Debuts Newest Lineup of iPhones: Expect Premium Prices

Contrary to popular belief, the new iPhone 17 price won’t skyrocket due to tariffs. Apple phones just aren’t cheap.

Apple’s iPhones have never been cheap. On Tuesday, the prices for the new iPhone 17 lineup were revealed at Apple’s fall iPhone event, held at Apple Park in Cupertino, California, and… well, in a year of tariffs and other economic turmoil, they could be worse.

CNET Senior Editor James Bricknell wasn’t surprised by the iPhone prices.

«Given the tariffs and all the other stuff that’s happened in the past year, the prices are good,» he said. «They match what you would expect in terms of inflation rather than the leap I was expecting.»

Apple unveiled three models on Tuesday: the iPhone 17, the iPhone Air and the iPhone 17 Pro. That’s right, the skinny new iPhone Air doesn’t include the 17 in its name. The full lineup also includes the low-end iPhone 16E, released earlier this year.

iPhone 16E, from $599

CNET Managing Editor Patrick Holland reviewed the iPhone 16E, which is Apple’s most affordable iPhone, and noted that some compromises had to be made to get the price down. There’s no Dynamic Island cutout for one thing, and it only comes in black and white.

iPhone 17, from $799

The standard iPhone 17 has some small upgrades over past models, namely a new chip, a brighter and sharper screen, better cameras and an improved selfie camera. With the introduction of the super-thin iPhone Air, this phone is now Apple’s entry-level flagship.

iPhone Air, from $999

The new iPhone Air made headlines for its slim shape, weighing in at just 165 grams. Apple called the Air the «most power-efficient iPhone we have ever made» and says it has all-day battery life. It clocks in at just under $1,000 as its starting price.

iPhone 17 Pro, from $1,099

The priciest iPhones are the iPhone 17 Pro and Pro Max, which pack a range of camera upgrades plus a new orange color. While the iPhone 16 Pro was slightly cheaper at a $999 starting price last year, CNET Editor-at-Large Andrew Lanxon notes, «It’s now got double the storage and actually costs the same as the equivalent 256GB iPhone 16 Pro.»

If you’re rolling in cash, the iPhone 17 Pro Max with 2TB of storage will happily take more of your money. It’s priced at $1,999.

How to order the new iPhone

Sold on the new iPhone lineup? Preorders begin on Friday, and launch day is Sept. 19.

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Hurry to Nab the Baseus Bowie MH1 Headphones for Over Half Off With This Early Black Friday Deal

This deal drops the price of this premium pair to just $47, but this discount ends soon.

High-quality noise-canceling headphones can cost a pretty penny, especially if you are after adaptive ANC, all-day comfort, and a reliable battery life. Most options with all these features sit well over $100, but we just found a way to score a premium pair for less than $50.

Amazon has a solid early Black Friday deal on the Baseus Bowie MH1 headphones. You can get them for 20% off right now, which drops the price to $80. But stack that with the $25 on-page coupon and use the promo code 8JWTGEUN at checkout, and you slash another $33 off. That brings the final price down to just $47, which is a steal considering all the features you are going to enjoy.

The headphones come with cloud-soft protein leather earcups with resilient memory foam for cloud-like comfort. The pair is capable of blocking up to 99.8% of noise with –48 dB deep noise cancellation, and it adapts to your surroundings as needed.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The 36mm drivers and full-range LCP diaphragms give you clear, rich sound no matter what you listen to. In addition, with Baseus Immersive Spatial Acoustics, the audio surrounds you for a more natural listening experience. For clearer calls, the headphones also pack 5-mic sound sensors with AI-powered voice enhancement and wind-noise reduction. You won’t have to repeat yourself constantly.

Battery-wise, you get up to 80 hours of playtime with ANC off, and 55 hours with it on. A quick 10-minute top-up can also get you up to an additional 10 hours of playback, which is great for when you’re out and about.

HEADPHONE DEALS OF THE WEEK

Beats Studio Pro Wireless Noise Cancelling Headphones (Black):

$200 (save $151)
Bose QuietComfort Wireless Noise Cancelling Headphones:

$199 (save $150)
Apple AirPods Max ANC Wireless Headphones (USB-C Charging, Midnight):

$500 (save $50)
Bose QuietComfort Ultra Wireless Noise Cancelling Headphones:

$329 (save $100)
Sony WH-1000XM5 Wireless Noise Canceling Headphones (Black):

$328 (save $72)

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

High-end audio gear doesn’t come cheap. This deal takes over 50% off a powerful pair of headphones, making the upgrade easy. It won’t last long, though, so it’s best to snap it up sooner rather than later.

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