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All the ‘Awe Dropping’ Announcements You Missed at Apple’s Event

Apple dropped some big reveals with the iPhone Air, AirPods 3 and much more this week. Here’s everything announced.

Each September, Apple’s product release playbook dials up the unveiling of the company’s newest line of iPhones, along with a variety of complementary gadgets. On Tuesday, the company took the wraps off the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches — Series 11 and Ultra 3 — and an upgrade to its 2-year-old AirPods Pro 2 earbuds.

Along with the hardware, Apple is rolling out the new versions of the devices’ respective operating systems, iOS 26 and WatchOS 26, both of which have been in public beta all summer. (The final version of iOS 26 will be available on Monday, Sept. 15.) The new Liquid Glass interface design may even seem routine to you by now. 

Many of the new devices’ capabilities come from new features in their operating systems, and throughout Apple stressed health and fitness as one of the primary drivers. It deemphasized how many of the features’ analysis capabilities — notably most of the new heart-rate sensing and Live Translation in the AirPods Pro 3 — really rely on the iPhone for their heavy lifting.

Given Apple’s struggles with its AI efforts, especially given how much it stressed Apple Intelligence at previous events, the company came as close to downplaying it as it could: There was only the occasional mention of features being driven by AI and the increased neural power in the new A19 Pro processor. And despite no discussion of smart home tech, there was a brief hint in the iPhone Air announcement.

For more in-the-moment commentary, check out ourApple Event live blog.


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iPhone 17 boasts a better screen

The update to Apple’s most mainstream model comes in pastel colors. Notably, the base iPhone 17 now has a ProMotion (120Hz VRR) display, which was formerly only on the Pro models. The screen is larger (6.3 inches) and brighter (up to 3,000 nits) with an improved scratch- and glare-resistant coating. ProMotion has been a much-wanted upgrade; I think there’s probably some dancing going on right now. Inside, it incorporates the A19 chip with a five-core GPU and adds fast charging.

The new front camera has an 18-megapixel square sensor for more flexibility in framing, alongside a larger field of view to enable Center Stage and stabilization. It still has two cameras, though the main camera is bumped to 48 megapixels via Dual Fusion or 24 megapixels as standard. 

It starts at $799 in the US — the 16E remains in the line at $599 — and all the iPhones are available for preorder now. It’s £799 in the UK and AU$1,399 in Australia.

The iPhone Air is thin but powerful

Thin seems to be in for phones this year — at least for manufacturers, since buyers don’t seem to be quite as interested and iPhone buyers even less so. Did anyone ask for a super thin iPhone? But in the continuing absence of a foldable iPhone model, what’s a company to do? Behold the iPhone Air, at 5.6mm thick. 

It has a polished titanium frame and Ceramic Shield on both sides, which makes some people just want to touch it. According to the company, it’s almost entirely battery on the inside, with Apple claiming all-day battery life.

It’s got high-end specs, too: a 6.5-inch ProMotion XDR display and the A19 Pro processor found in the Pro models. The processor incorporates neural accelerators into each GPU core (six of them), bigger caches and more, giving it quite a bit of computing power.

A new N1 chip and C2 modem improve connectivity (Wi-Fi 7, Bluetooth 6) and power conservation. The device has 48-megapixel Fusion and 12-megapixel wide-angle cameras, the Center Stage front camera, and a way to combine front and back cameras live.

It requires all-new accessories, including a MagSafe pack (80 hours) and a thin, translucent case. It starts at $999 (£999, AU$1,799).

iPhone 17 Pro and Pro Max deliver a love letter to videographers

The flagship iPhone Pro models tend to differ only by screen size (now 6.3 and 6.9 inches), and their unique features are made possible by their higher-powered processors, more flexible camera arrays and other component differences over the lower-end models. 

Like the Air, the iPhone 17 Pro uses an A19 Pro processor with updated cooling and thermal management — a vapor chamber — and has a Ceramic Shield back and front. Apple promises 39 hours of video playback.

The cameras are usually the highlight of the Pro, and that remains true: It has an 18-megapixel front Center Stage camera and a triple-camera Fusion Telephoto system, with three 48-megapixel cameras, including a 4x-8x telephoto for a maximum of 200mm equivalent. The phones can capture ProRes Raw and Genlock (to synchronize cameras for video), which should tickle the fancy of pro videographers.

The Pros now come in orange, which isn’t everyone’s favorite, and there’s a new 2TB storage option. They start at $1,099 (£1,099, AU$1,999).

Apple Watch Series 11, Watch SE and Watch Ultra 3 get redesigns

The Apple Watch Series 10 is our Editors’ Choice for smartwatches. The next-generation Watch Series 11 shrinks the thickness, with a more scratch-resistant front glass. It adds 5G support and better power management for up to 12 hours of battery life. A new Flow watch face takes advantage of Liquid Glass visuals. It adds blood pressure tracking (based on blood flow) to find indications of high blood pressure and sleep score from WatchOS 26. Prices start at $399 (£369, AU$679).

There are new bands in new colors, too.

It’s been three years since the last iteration of the Watch SE. Now, we get the Watch SE 3, with the new S10 chip with 5G wireless. It still delivers 18-hour battery life and an always-on display. There’s wrist temperature sensing for ovulation tracking, it gets sleep apnea tracking, sleep score and more. Prices start at $249 (£219, AU$399), and preorders start now.

Apple’s top-of-the-line smartwatch, the Ultra 3, is updated over the Watch Ultra 2 with a wide-angle OLED (smaller bezels mean more display area). Apple has given it emergency-related satellite connectivity, which required a new antenna and receiver. It also comes with increased battery life. Prices start at $799 (£749, AU$1,399).

AirPods Pro 3 upgrade includes live translation

The AirPods Pro 2 version released in 2023 offered only incremental hardware upgrades over the 2022 models (hence the lack of a name change). The AirPods Pro 3 are smaller, with an updated design that introduces foam-ish eartips for better noise isolation and upgraded active noise cancellation, live translation with adaptive ANC for better focus on the speaker, five sizes of ear tips and IP57 water resistance. Fitness enhancements include heart-rate and calorie tracking, among other updates, which come from iOS. Battery life increases to eight hours with ANC and 10 hours with transparency.

The live translation can be somewhat awkward, though, or as CNET’s Macy Meyer puts it, it’s fluent in convenience, not culture. The price hasn’t changed; they still start at $249 (£219, AU$429).

Notable new accessories for the iPhones

The iPhone Air debuts with new accessories. If you want to keep it thin and still have some level of protection, Apple is offering a $39 polycarbonate bumper that wraps around the edges. Aside from drop protection, I know I’d need it simply to keep the slight phone from slipping out of my hands. There is also a traditional $49 clear MagSafe Case along with an opaque Beats-branded polycarbonate case for $45. If for some reason you want to turn your ultrathin phone into a thicker one with longer battery life, you can pick up the $99 MagSafe battery

The redesign of the camera section of the iPhone 17 Pro and Pro Max means it needs a new case design, and in addition to all the newly designed versions of the usual cases Apple introduced a $59 MagSafe case made of a new TechWoven material — colored yarns of recycled polyester woven into a textured material and coated with polyurethane, or PTU. Presumably, it will fare better than the FineWoven cases Apple released with the iPhone 15. 

You can also get a novel (for Apple) $59 Beats Kickstand Case, which looks like the standard polycarb case. The kickstand, though, isn’t a kickstand; it’s a handstrap with a small bit on the end that you can use for standing the case on its side. The kickstand case also comes in a version for the iPhone 17. 

For many of the iPhone cases Apple launched yesterday, the company introduced magnetic attachment points. That makes them compatible with its new $59 Cross-Body Strap. On one hand, I’m not sure I want to trust my $1,200 phone to some magnets or my propensity to walk into walls and doorways. On the other, it’s probably safer than my back pocket.

Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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