Connect with us

Technologies

The iPhone 17 Cameras Need Google’s Approach for Identifying AI Images

Commentary: Google is taking the correct stance on tagging both AI-generated images and photos straight out of the camera. Apple should join in and throw its weight in the right direction.

Nearly all of the new camera features of Google’s Pixel 10 Pro lean on artificial intelligence. When you use Pro Res Zoom to zoom in at 100x, for example, the Pixel Camera uses generative AI to recreate a sharp, clear version. Or when you’re taking photos of people, the Auto Best Take feature melds multiple shots to create an image where everyone looks good.

But Google added another low-level feature to the Pixel 10 line, C2PA content credentials, that isn’t getting much attention. C2PA, or the Coalition for Content Provenance and Authenticity, is an effort to identify whether an image has been created or edited using AI and help weed out fake images. AI misinformation is a growing problem, especially as the systems used to create them have been rapidly improving — with Google among those advancing the technology. 


Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


Apple, however, is not part of the coalition of companies pledging to work with C2PA content credentials. But it sells millions of iPhones, some of the most popular image-making devices in the world. It’s time the company implemented the technology in its upcoming iPhone 17 cameras.

Identifying genuine photos from AI-edited ones

C2PA is an initiative founded by Adobe to tag media with content credentials that identify whether they’re AI-generated or AI-edited. Google is a member of the coalition. Starting with the Pixel 10 line, every image captured by the camera is embedded with C2PA information, and if you use AI tools to edit a photo in the Google Photos app, it will also get flagged as being AI-edited.

When viewing an image in Google Photos on a phone, swipe up to display information about it. In addition to data such as which camera settings were used to capture the image, at the bottom is a new «How this was made» section. It’s not incredibly detailed – a typical shot says it’s «Media captured with a camera» — but if an AI tool such as Pro Res Zoom was used, you’ll see «Edited with AI tools.» (I was able to view this on a Pixel 10 Pro XL and a Samsung Galaxy S25 Ultra, but it didn’t show up in the Google Photos app on an iPhone 16 Pro.)

As another example, if you edit a photo after taking it using the Help me edit field to replace the background of an image, the generated version also includes «Edited with AI tools» in the information.

To be fair, AI has a role in pretty much every photo you take with a smartphone, given that machine learning is used to identify objects and scenes to better merge bursts of exposures that are captured when you tap the shutter button. The Pixel 10 flags those as «Edited with non-AI tools,» so Google is specifically applying the AI tag to images where generative AI is at work. So far, the implementation is inconsistent: A short AI-generated clip I made using the Photo to Video feature in Google Photos on the Pixel 10 Pro XL shows no C2PA data at all, though it does include a «Veo» watermark in the corner of the video.

What’s important is that the C2PA info is there

But here’s the key point: What Google is doing is not just tagging pictures that have been touched by AI. The Camera app is adding the C2PA data to every photo it captures, even the ones you snap and do nothing with.

The goal is not to highlight AI-edited photos. It’s to let you look at any photo and see where it came from.

When I talked to Isaac Reynolds, group product manager for the Pixel cameras, before the Pixel 10 launch, C2PA was a prominent topic even though in practical terms the feature isn’t remotely as visible as Pro Res Zoom or the new Camera Coach.

«The reason we are so committed to saving this metadata in every Pixel camera picture is so people can start to be suspicious of pictures without any information,» said Reynolds. «We’re just trying to flood the market with this label so people start to expect the data to be there.»

This is why I think Apple needs to adopt C2PA and tag every photo made with an iPhone. It would represent a massive influx of tagged images and give weight to the idea that an image with no tag should be regarded as potentially not genuine. If an image looks off, particularly when it involves current events or is meant to imitate a business in order to scam you, looking at its information can help you make a better-informed choice.

Google isn’t an outlier here. Samsung Galaxy phones add an AI watermark and a content credential tag to images that incorporate AI-generated material. Unfortunately, since Apple is not even listed as one of the C2PA members, I admit it seems like a stretch to expect that the company would adopt the technology. But given Apple’s size and influence in the market, adding C2PA credentials to every image the iPhone makes would make a difference and hopefully encourage even more companies to get on board.

Google’s New Pixel Studio Is Weirdly Obsessed With the iPhone

See all photos

Technologies

This New Car Feature Uses AI to Keep You From Missing Your Exit

Google Maps’ live lane guidance is being integrated into Polestar’s head-up display.

Continue Reading

Technologies

Hurry to Nab the Baseus Bowie MH1 Headphones for Over Half Off With This Early Black Friday Deal

This deal drops the price of this premium pair to just $47, but this discount ends soon.

High-quality noise-canceling headphones can cost a pretty penny, especially if you are after adaptive ANC, all-day comfort, and a reliable battery life. Most options with all these features sit well over $100, but we just found a way to score a premium pair for less than $50.

Amazon has a solid early Black Friday deal on the Baseus Bowie MH1 headphones. You can get them for 20% off right now, which drops the price to $80. But stack that with the $25 on-page coupon and use the promo code 8JWTGEUN at checkout, and you slash another $33 off. That brings the final price down to just $47, which is a steal considering all the features you are going to enjoy.

The headphones come with cloud-soft protein leather earcups with resilient memory foam for cloud-like comfort. The pair is capable of blocking up to 99.8% of noise with –48 dB deep noise cancellation, and it adapts to your surroundings as needed.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The 36mm drivers and full-range LCP diaphragms give you clear, rich sound no matter what you listen to. In addition, with Baseus Immersive Spatial Acoustics, the audio surrounds you for a more natural listening experience. For clearer calls, the headphones also pack 5-mic sound sensors with AI-powered voice enhancement and wind-noise reduction. You won’t have to repeat yourself constantly.

Battery-wise, you get up to 80 hours of playtime with ANC off, and 55 hours with it on. A quick 10-minute top-up can also get you up to an additional 10 hours of playback, which is great for when you’re out and about.

Why this deal matters

High-end audio gear doesn’t come cheap. This deal takes over 50% off a powerful pair of headphones, making the upgrade easy. It won’t last long, though, so it’s best to snap it up sooner rather than later.

Join Our Daily Deals Text Group!

Get hand-picked deals from CNET shopping experts straight to your phone.

By signing up, you confirm you are 16+ and agree to receive recurring marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Msg & data rates may apply. View our Privacy Policy and Terms of Use.

Continue Reading

Technologies

Apple’s iPhone Pocket Is a $230 Gadget Mankini. We Tried It Out to Size It Up

The stretchy fabric satchel for your iPhone makes a fashion statement. CNET’s Bridget Carey wore it and waved it, and dubbed the iPhone Pocket «Apple’s Labubu.»

Remember iPod socks? Those brightly colored woolly wraps that swaddled your iPod like it was an infant? Apple sold them starting in 2004 for the better part of a decade. In things we did not have on our bingo card for 2025, Apple has decided now is the time to bring back the knitwear for the latest iPhones.

Meet the iPhone Pocket: a glorified yarn sling for your phone and whatever else you can cram in there without stretching the poor thing into oblivion. If we’re being catty, it does look a bit like a sweater you shrank in the wash and then tried to stretch out. Or maybe a mankini.

But hey, it could just be the zhuzh you’re looking for.

The iPhone Pocket is on sale now, but you can’t walk into just any old Apple Store and get it. Apple is selling it in 10 select shopping locales, like SoHo in New York, Regent Street in London, Marché Saint-Germain in Paris and Orchard Road in Singapore. Everyone else will just have to order it online like it’s from Temu.

High fashion does not come cheap. The short strap design will set you back $150, while the long strap version costs $230.


Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


Getting our hands on an iPhone Pocket

On Friday, the first day the iPhone Pocket went on sale, CNET’s Bridget Carey picked up one each of the long and short versions (blue and pink, respectively) at the Apple Store in fashion-centric SoHo, the only Apple retail store selling it in the US. Customers there could go hands-on with the woven slings, giving the Pocket a stretch or sample slipping their iPhones into it.

The longer, crossbody model held Carey’s phone securely, and she felt confident wearing it around New York throughout the day. She also put it through some impromptu testing. «I’ve been swinging it around and stuffing other items in it,» she said. «I’ve even tied it around my neck as a scarf and put it on my foot as a sock.»

So far, the Pocket has kept its shape. The material has some spring to it, and Carey thinks she could take it on errands with her kids and not have to worry. But it’s not tough enough for the washing machine. Instructions inside say the Pocket is to be hand washed and should not go in the dryer.

One of Apple’s suggestions for accessorizing with the iPhone Pocket, if you’re not doing crossbody, is to tie it onto the bag you’re carrying. That was not Carey’s first inclination. «I’m not sure I would feel comfortable hanging my phone like a keychain on my bag,» she said. «But I still wanted to get a short Pocket because, well, I wanted to have a bit of fashion history. And I love pink.»

If she does go the bag-Pocket route, Carey said, «I’ll hook my Labubu off it, too. After all, this is Apple’s Labubu now, a hard-to-find fashion accessory that hangs on your bag.»

The fashion sense of the iPhone Pocket

Apple designed the iPhone Pocket in collaboration with fashion brand Issey Miyake, the designer behind the endless supply of black turtlenecks worn by Steve Jobs (and an Apple employee uniform that almost happened).

I’m no fashion expert, but fashion writer Tiffany Lo is, and she told me «the design embodies Issey Miyake’s signature pleat pattern and the idea of crafting it from a single piece of fabric. It’s instantly recognizable.»

The iPhone Pocket is a stretchy 3D-knitted pouch with ribbed textures that hugs your iPhone. It’s see-through when you tug at it, so you can glimpse your lockscreen. But Apple wants you to put more than your iPhone in this accessory. You’re encouraged to slip in AirPods, lip balm, a key fob, breath mints or any other pocketable item. The shorter iPhone Pocket is more like a wristlet bag, while the longer one turns your iPhone into a crossbody accessory.

The wearable tech pouch is certainly a fashion statement if you decide to drape it across your torso, perhaps like a sash of questionable decisions. Whether you carry it in-hand, tie it to your bag, or sling it on like a fashion-forward postman, you will definitely get some looks, perhaps confused ones. The short strap version comes in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black. The long strap comes only in those latter three colors.

So who is the iPhone Pocket for? Lo says it «could appeal to younger generations thanks to the design that allows users to wear it as a crossbody.» Given that Apple released crossbody straps for all its iPhones earlier this year, maybe it has some insights into what Gen Z really wants. Is it worth the $230, or even $150? Yes or no, it’s a far cry from the $29 the iPod socks went for back in the day.

Continue Reading

Trending

Copyright © Verum World Media