Technologies

I Put Apple AirTags on Basically Everything and You Can Too Thanks to This Labor Day Deal

I use AirTags for travel and tracking everything from my bike to my keys. If you want to stock up, you can get a four-pack for $70 right during Amazon’s Labor Day Deal.

Labor Day deal: With Labor Day weekend comes some pretty significant savings, especially on top tech like the Apple AirTags. During Prime Day in July, the four-pack dropped to $80. But right now, Amazon’s Labor Day deals have this four-pack down to just $70. That’s a 29% discount, saving you $29. Just remember, deals like these can be fleeting so scoop up this deal while you can.

Not long ago, as I waited at baggage claim after a trip to Paris, I became increasingly nervous as bag after bag dropped onto the carousel, none of them mine. I knew there was no need to panic, though. Back at Charles de Gaulle airport, I had dropped a sophisticated little tracking device into my trusty rolling suitcase before handing it over and heading to my gate. So, I pulled out my iPhone, and with just a few taps, I could see that my bag had never left the City of Light. (Merde!)

Over the years, I’ve come to depend on Apple’s AirTags to keep track of my easy-to-lose valuables. They’re not just good for luggage, I use them to track wallets, bikes, keys and even my car. I tell everyone who will listen that you can never have too many of these handy devices.

Here’s how the Apple AirTag (like the one that was in my suitcase on that fateful trip) works. It uses an ingenious method of tracking itself, detecting its location from nearby iPhones and using them to anonymously piggyback the coordinates to a secure server where I could look it up on my iPhone. Until just a few years ago, this would have seemed like a scene straight out of a spy movie.

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Instead of wondering if my belongings were stuck on an abandoned luggage cart or strewn across the tarmac, I could see in almost real time that my suitcase was still chilling at Charles de Gaulle airport in Paris. I was able to calmly tell the airline my bag didn’t make the flight, and it made arrangements to have it delivered to me a few days later.

Apple AirTags are all about peace of mind

By itself, an AirTag isn’t much. A smooth, round, 1.26-inch puck that looks like a glossy white breath mint, it sinks to the bottom of a bag or dangles from a key chain (with a compatible key ring, sold separately). It’s meant to disappear.

Activating the AirTag was a simple process of pairing with my iPhone. And then, because it obviously doesn’t really do anything out of the box, I forgot about it.

But the next time I couldn’t find my keys? Sorcery. My iPhone didn’t just tell me they were somewhere nearby — it walked me directly to them, thanks to the AirTag’s built-in Ultra Wideband chip. Suddenly, all that time I’d spent retracing my steps and overturning couch cushions in the past felt like ancient history.

Now I have AirTags in or attached to every significant item I’d want to keep track of: My everyday laptop bag, my camera backpack, the suitcase I use most when traveling, my key chain, my car and a smaller sling bag I take on walks. I can pull up the Find My app on any of my Apple devices (or sign in to iCloud on any web browser) and see where my items are and the last time the AirTags registered their locations.

AirTags aren’t just for my everyday items. People I know in the movie business tell me that AirTags are tossed into nearly every bag and Pelican crate, not solely to ensure that the valuable equipment inside doesn’t walk away but also to quickly differentiate equipment amid similar-looking containers. Some of my friends also attach AirTags to their pets’ collars (though experts say there are better ways to track your pets).

AirTags are also useful for things that you want to keep close by

Being able to detect my luggage a continent away provided a sense of relief, to be sure. But at the local level, my AirTags will also trigger an alert when I get too far away from them. For example, if I accidentally forget my camera bag in the car when I stop somewhere for lunch, a Find My notification appears telling me I’ve left it behind. It works the same for newer AirPods models as well.

Impulse Buys Under $25 on Amazon That Make Surprisingly Great Gifts

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Sharing is now a big part of AirTag tracking

My family has two cars, and I wanted to be able to track them both. But it used to be inconvenient to pair the AirTag in the car my wife drives to her iPhone (and the one in my car to my iPhone).

To guard against unwanted tracking, an AirTag will notify nearby iPhones of its existence, so whenever I drove my wife’s car without her in it, I got a notification that an AirTag was traveling with me. (If the owner is near the AirTag, the alert does not appear.)

However, ever since the release of iOS 17, AirTags are shareable, which solves this problem. I shared my AirTag with my wife, and she with me, so regardless of which car I’m driving, I can find it more easily in a crowded parking lot without getting constant, unnecessary alerts.

A more recent feature is the ability to temporarily share an AirTag’s location with someone I trust. In my luggage example above, if the suitcase was in the airport with me, but the airport’s staff hadn’t yet been able to locate it (not uncommon during peak travel times), I could share its location with an attendant who could quickly retrieve it from areas inaccessible to the public.

Apple AirTag specs

Diameter: 1.26 inches (31.9 mm)
Height: 0.31 inches (8 mm)
Weight: 0.39 ounces (11 g)
Splash, water and dust resistance: Rated IP67 (maximum depth of 1 meter up to 30 minutes)
Connectivity: Bluetooth 5.0
Battery: Replaceable CR2032 coin cell battery

The only minor annoyance about AirTags

An AirTag includes Bluetooth, the U1 Ultra Wideband chip and an NFC chip to share basic details when it’s in Lost Mode. That’s all powered by a CR2032 coin cell battery, which in my experience lasts roughly a year before I need to replace it.

I get notified when a battery is starting to get low, although there’s no gauge to see how much is left until it goes into the red. And it’s easy to change batteries. But my small fleet of AirTags means I need to swap multiple ones each year. I buy them in packs of 20 that I slowly work through.

AirTags also make great gifts

Apple AirTags consistently appear in our gift guides throughout the year because you can always find another use for one. They’re often reduced in price when sold in packs of four. And there’s an ever-growing ecosystem of ways to mount them, from sturdy vaults that adhere to a car to discrete fabric holders that will keep your favorite classic bomber jacket from flying away. Whenever I show someone how I use AirTags on a bag or keychain, I kind of wish I had a pocket full of AirTags to hand out because once someone sees how it works, they’re sold.

When will this deal expire?

We don’t know how long this deal will last. We saw four-packs available at a slightly higher price ($80) during Amazon Prime Day, and these four-packs do go on sale a few times throughout the year. This particular deal could expire at any time without notice, even before Labor Day weekend is over, so if you know you want to pick some up, I recommend placing your order while you can be sure to get this price, because I’m confident you’ll find new uses for them once you have a few.

Technologies

Goldman Sachs Leadership Transition Confronts Major Obstacle

Goldman Sachs faces a succession dilemma as the board weighs replacing CEO David Solomon with president John Waldron, but Solomon’s strong performance and board influence complicate a smooth transition.

Goldman Sachs

The bank’s strong performance under David Solomon makes it all the more notable that the board has reportedly considered replacing the 64-year-old CEO with president John Waldron, 57, potentially as soon as next year. According to The Wall Street Journal, the succession plan — which would move Solomon to executive chairman — could face a board vote in the coming months. Wells Fargo banking analyst Mike Mayo described the potential transition as one of the “smoother and more deliberate” leadership handovers on Wall Street.

However, a critical risk looms: Solomon may be reluctant to relinquish his position, while Waldron might not be willing to wait indefinitely. Solomon has successfully steered Goldman back on course following an unsuccessful venture into consumer banking earlier in his tenure. Bolstered by a dealmaking resurgence driven by the Trump administration and the artificial intelligence boom, Goldman has reemerged as a clean investment narrative for shareholders — the premier pure-play investment bank.

“It’s just very hard for a person like that to decide they are really going to retire,” said Charles Elson, retired University of Delaware law professor. “Being 65 years old today is like being 55 was 30 years ago.” Elson also pointed out that Solomon serves as chairman of Goldman’s board and wields outsized influence over the body, making it difficult to force him out.

Goldman spokesman Tony Fratto stated there is “no definitive timeline for succession” at the firm, noting that boards typically discuss succession planning across near, medium, and longer-term horizons.

‘There will always be tension’

Jeffrey Sonnenfeld of Yale School of Management, another expert on CEO succession, argued it would constitute poor governance if Goldman’s board attempted to “drive out a high performing CEO like David Solomon.” Since Solomon assumed the CEO role in 2018, Goldman shares have surged more than 300%, the second-best performance against the KBW Bank Index.

This leaves Goldman in a difficult position: Even if Solomon intends to depart within a year, he has minimal motivation to announce it. Doing so would render him a lame duck with diminished internal influence, according to Elson.

Conversely, if Solomon chooses to remain CEO amid an AI boom he believes is in its early stages, Waldron may grow impatient. After all, Waldron — Goldman’s president and chief operating officer — had reportedly been in discussions for leadership roles at alternative asset manager Apollo. To retain him, Goldman awarded Waldron an $80 million retention package extending through 2030. Even then, a well-funded suitor could still pursue Waldron, Elson noted.

“There will always be tension in a set up like that,” Elson said. “It’s like Prince Charles waiting for his mother to die. You can’t set your own priorities, because there’s someone else in charge.”

Technologies

Trump Rejects Claims of Iran Sanctions Relief Offer; Tehran Gets U.S. Proposal After Qatar Discussions

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Technologies

Fed’s favored inflation measure showed core inflation at 3.0% in August, softer than anticipated

The Fed’s preferred inflation gauge showed core inflation at 3.0% in August, below expectations, while headline PCE rose 3.4% year‑over‑year. The softer data eased fears of an October rate hike, pushing the next expected increase to December.

Consumer prices rose less than expected in August year‑over‑year, per the Federal Reserve’s main inflation gauge, the Commerce Department reported on Wednesday.

The PCE price index rose a seasonally adjusted 0.3% for the month, bringing the 12‑month increase to 3.4%. Dow Jones‑surveyed economists had forecast a 0.3% monthly rise and a 3.7% yearly gain.

Stripping out food and energy, the PCE index climbed 0.2%, putting the annual core rate at 3.0%. Expectations were for a 0.3% monthly increase and a 3.3% yearly core figure.

Although the Fed officially tracks the headline PCE, policymakers usually view the core measure as a clearer signal of longer‑term inflation trends.

While the yearly increases were below forecasts, they arrived as the Bureau of Economic Analysis tweaked the calculation method for several index components. It was not immediately evident how those revisions affected the final numbers.

After the release, stock‑market futures edged higher and Treasury yields slipped. Traders dialed back the odds of an October Fed rate hike, shifting the next expected increase to December.

“This is good news for investors uneasy about the recent jump in bond yields, and it strengthens the argument against an October hike,” said David Russell, global head of market strategy at TradeStation. “Nevertheless, the data are already somewhat stale and do not capture this month’s spike in diesel prices.”

The report also noted that personal income rose 0.2% while spending rose 0.9%, compared with consensus estimates of 0.4% for income and 0.8% for spending.

Both figures remain well above the central bank’s 2% target, leaving open the chance that the Fed could follow its September rate increase with another hike at either its October or December meeting.

Energy costs drove the August price rise, though many other sectors also advanced. Gasoline surged 4.4% and transportation services climbed 1.4%. Energy goods and services overall rose 2.3%.

Goods and services prices each posted a 0.3% monthly gain.

In other Wednesday economic news, the Commerce Department said second‑quarter GDP grew at a 2.2% annualized rate, according to the final of three estimates. That was up sharply from the earlier 1.5% estimate and reflected stronger contributions from consumer and government spending as well as investment.

Real final sales to private domestic purchasers—a metric Fed officials monitor to gauge underlying demand—rose 4.6%, an upward revision of 0.4 percentage point.

Inflation measures for the April‑through‑June period were also a bit lower, with headline PCE prices up 5.0% and core at 3.3%, each 0.3 point below the prior estimate.

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