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Why I Use Apple AirTags to Track Everything From My Luggage to My Car

I have come to rely on Apple’s handy trackers to keep tabs on my most important things, and right now you can stock up with a deal on four-packs.

Not long ago, as I waited at baggage claim after a trip to Paris, I became increasingly nervous as bag after bag dropped onto the carousel, none of them mine. I knew there was no need to panic, though. Back at Charles de Gaulle airport, I had dropped a sophisticated little tracking device into my trusty rolling suitcase before handing it over and heading to my gate. So, I pulled out my iPhone and, with just a few taps, I could see that my bag had never left the City of Light. (Merde!)

Over the years, I’ve come to depend on Apple’s AirTags to keep track of many types of easy-to-lose valuables. They’re not just good for luggage. I also use them to track wallets, bikes, keys and even my car. I tell everyone who will listen that you can never have too many of these handy devices. That’s why I think it’s worth taking advantage of the current deal at Amazon that slashes the price of a four-pack of AirTags down to $75.  

Here’s how the Apple AirTag (like the one that was in my suitcase on that fateful trip) works. It uses an ingenious method of tracking itself, detecting its location from nearby iPhones and using them to anonymously piggyback the coordinates to a secure server where I could look it up on my iPhone. Until just a few years ago, this would have seemed like a scene straight out of a spy movie.

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Instead of wondering if my belongings were stuck on an abandoned luggage cart or strewn across the tarmac, I could see in almost real time that my suitcase was still chilling at Charles de Gaulle airport in Paris. I was able to calmly tell the airline my bag didn’t make the flight, and it made arrangements to have it delivered to me a few days later.

Apple AirTags are all about peace of mind

By itself, an AirTag isn’t much. A smooth, round, 1.26-inch puck that looks like a glossy white breath mint, it sinks to the bottom of a bag or dangles from a key chain (with a compatible key ring, sold separately). It’s meant to disappear.

Activating the AirTag was a simple process of pairing with my iPhone. And then, because it obviously doesn’t really do anything out of the box, I forgot about it.

But the next time I couldn’t find my keys? Sorcery. My iPhone didn’t just tell me they were somewhere nearby — it walked me directly to them, thanks to the AirTag’s built-in Ultra Wideband chip. Suddenly, all that time I’d spent retracing my steps and overturning couch cushions in the past felt like ancient history.

Now I have AirTags in or attached to every significant item I’d want to keep track of: My everyday laptop bag, my camera backpack, the suitcase I use most when traveling, my key chain, my car and a smaller sling bag I take on walks. I can pull up the Find My app on any of my Apple devices (or sign in to iCloud on any web browser) and see where my items are and the last time the AirTags registered their locations.

AirTags aren’t just for my everyday items. People I know in the movie business tell me that AirTags are tossed into nearly every bag and Pelican crate, not solely to ensure that the valuable equipment inside doesn’t walk away but also to quickly differentiate equipment amid similar-looking containers. Some of my friends also attach AirTags to their pets’ collars (though experts say there are better ways to track your pets).

AirTags are also useful for things that you want to keep close by

Being able to detect my luggage a continent away provided a sense of relief, to be sure. But at the local level, my AirTags will also trigger an alert when I get too far away from them. For example, if I accidentally forget my camera bag in the car when I stop somewhere for lunch, a Find My notification appears telling me I’ve left it behind. It works the same for newer AirPods models as well.

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Sharing is now a big part of AirTag tracking

My family has two cars, and I wanted to be able to track them both. But it used to be inconvenient to pair the AirTag in the car my wife drives to her iPhone (and the one in my car to my iPhone).

To guard against unwanted tracking, an AirTag will notify nearby iPhones of its existence, so whenever I drove my wife’s car without her in it, I got a notification that an AirTag was traveling with me. (If the owner is near the AirTag, the alert does not appear.)

However, ever since the release of iOS 17, AirTags are shareable, which solves this problem. I shared my AirTag with my wife, and she with me, so regardless of which car I’m driving, I can find it more easily in a crowded parking lot without getting constant, unnecessary alerts. 

A more recent feature to AirTags that arrived with iOS 18.2 is the ability to temporarily share an AirTag’s location with someone I trust. In my luggage example above, if the suitcase was in the airport with me, but the airport’s staff hadn’t yet been able to locate it (not uncommon during peak travel times), I could share its location with an attendant who could quickly retrieve it from areas inaccessible to the public.

Apple AirTag specs

  • Diameter: 1.26 inches (31.9 mm)
  • Height: 0.31 inches (8 mm)
  • Weight: 0.39 ounces (11 g)
  • Splash, water and dust resistance: Rated IP67 (maximum depth of 1 meter up to 30 minutes)
  • Connectivity: Bluetooth 5.0
  • Battery: Replaceable CR2032 coin cell battery

The only minor annoyance about AirTags

An AirTag includes Bluetooth, the U1 Ultra Wideband chip and an NFC chip to share basic details when it’s in Lost Mode. That’s all powered by a CR2032 coin cell battery, which in my experience lasts roughly a year before I need to replace it.

I get notified when a battery is starting to get low, although there’s no gauge to see how much is left until it goes into the red. And it’s easy to change batteries. But my small fleet of AirTags means I need to swap multiple ones each year. I buy them in packs of 20 that I slowly work through.

AirTags also make great gifts

Apple AirTags consistently appear in our gift guides throughout the year because you can always find another use for one. They’re often reduced in price when sold in packs of four. And there’s an ever-growing ecosystem of ways to mount them, from sturdy vaults that adhere to a car to discrete fabric holders that will keep your favorite classic bomber jacket from flying away. Whenever I show someone how I use AirTags on a bag or keychain, I kind of wish I had a pocket full of AirTags to hand out because once someone sees how it works, they’re sold.

When will this deal expire?

We don’t know how long this deal will last. We see four-packs available at this discounted price pretty frequently throughout the year, but it could expire at any time without notice. I recommend placing your order while you can be sure to get this price, because I’m confident you’ll find new uses for them once you have a few.

Technologies

Experts weigh in as researcher says AI has more than 10% chance of ‘killing all humans’

Jacob Coxon said in a post on X that Anthropic and OpenAI are “gambling with our lives.”

An artificial intelligence researcher quit his job at Anthropic on Tuesday and accused the company, and its chief rival, OpenAI, of acting irresponsibly, igniting a frenzy of concern on social media about the rapid pace of the technology’s development.

Jacob Coxon, who has worked as a researcher at both companies, said in a post on X that he resigned out of concern that Anthropic and OpenAI are “gambling with our lives.” He said the people building AI “earnestly believe that it could kill us all by the end of the decade.”

“Do not underestimate the power of this technology,” Coxon wrote. “These will soon be superhuman systems that can hack anything, revolutionize any field overnight, and acquire real power and resources.”

Coxon’s post, which has been viewed more than 70 million times, reflects a long-standing debate in Silicon Valley about whether AI can be safely developed and controlled. As Anthropic and OpenAI barrel toward potentially historic initial public offerings while releasing increasingly advanced models, many researchers are calling for a coordinated slowdown.

OpenAI’s chief scientist, Jakub Pachocki, published a blog post on Sunday and warned that no AI company has “solved alignment and monitoring to a sufficient degree to continue responsibly scaling at maximum speed for much longer.” In the AI industry, alignment refers to the work by AI developers to ensure that the system behaves in accordance with human values and intentions.

“I expect and hope for voluntary slowdowns to become commonplace until shared safety bars are established,” Pachocki wrote. “And I believe that international coordination on future AI development needs to become a top priority for governments around the world.”

Coxon’s post on Tuesday also struck a chord with industry researchers who are worried about recursive self-improvement, or an AI system becoming capable of designing and developing its successor without human intervention. Recursive self-improvement is not yet possible, but companies, including Anthropic and OpenAI, have warned that it would make it easier for humans to lose control over those systems.

“Neither company is acting responsibly,” Coxon wrote. “They are racing straight to self-improving superintelligence.”

Evan Hubinger, an alignment lead at Anthropic, echoed Coxon’s comments in a post on X late Tuesday.

“Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade,” Hubinger wrote. “I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to.”

While extreme, concerns about the potential for AI to cause human extinction or other catastrophic events are not new in AI research circles. In 2023, for instance, prominent AI researchers and executives, including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, signed a statement that said “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Some experts even use a shorthand, p(doom), to estimate the probability of dire outcomes that could stem from AI.

Anthropic’s Hubinger was also one of roughly 1,400 AI researchers who signed an open letter called “Pacing the Frontier” in July. The letter urged the U.S. government to develop the tools necessary to support an effort to “deliberately pace the frontier of automated AI development.”

Some members of Congress have taken steps to try and address AI’s rapid advancement in the months following, but there’s no clear consensus about how the technology should be regulated.

In July, Rep. Jay Obernolte, R-Calif., and Rep. Lori Trahan, D-Mass., introduced a bill called the FRONTIER Act, which aims to establish a framework for governing the deployment of advanced AI models. And earlier this month, Sen. Bernie Sanders, I-Vt., and Rep. Greg Casar, D-Texas, introduced a bill called the Ban Artificial Superintelligence Act, which would temporarily pause advanced AI development until the federal government establishes safety rules. Both bills have been met with mixed receptions.

“Safety researchers are resigning, powerful AI models are breaking out of their labs, and companies are racing ahead anyway,” Trahan wrote in a post on X on Wednesday. “It’s past time for Congress to get off the sidelines and do its job.”

Lawmakers are also trying to navigate growing public backlash against AI data centers, the large facilities that house the hardware for training and running AI models. The pushback has grown so intense that the The National Republican Senatorial Committee, or NRSC, said last month that data centers have become a “sleeper issue” for the entire midterm election cycle, as CNBC previously reported.

Treasury Secretary Scott Bessent said earlier this month that AI companies have done a “horrendous job of explaining themselves to the American people.”

“They’re going to have to take some of the blame, and they are going to have to convince the American people that all the benefits will not accrue to a small group,” Bessent said, following the G20 meetings with finance ministers and central bankers in Asheville, North Carolina. “That’s what they hear from me.”

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Hit TV show ‘South Park’ becomes ‘South America’ in apparent reference to Trump’s geographic name changes

Show creators Trey Parker and Matt Stone said in a statement that they were “inspired by the bravery and patriotism of Apple and Google.”

Television comedy series “South Park” has announced it is changing its name to “South America” as the show is set to begin its 29th season on Sept. 16.

The show’s creators Trey Parker and Matt Stone said, “Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.”

Parker and Stone’s statement comes after U.S. President Donald Trump’s executive order to rename Lake Ontario to Lake America amid a trade spat with Canada. Canadian officials said they will not recognize the new name.

Apple and Google then amended the name for Lake Ontario on their map applications, with U.S. users seeing “Lake America,” while Canadian users saw “Lake Ontario.”

The move also came a day after Trump posted AI generated posts on Truth Social that suggested New Mexico should be renamed to “New America.”

Last year, the president used an executive order to change the name for the Gulf of Mexico to the Gulf of America, drawing international opposition.

“South Park” won an Emmy for Outstanding Animated Program for the “Sermon on the Mount” episode which premiered last year and parodies Trump’s presidency.

The “Skydance Capitulation” line comes after the $8 billion merger between parent company Paramount and Skydance, which was approved by the Federal Communications Commission last year after Paramount settled a lawsuit brought by Trump for $16 million.

Trump had alleged an interview that aired on CBS’s “60 Minutes” in 2024 with then-presidential candidate Kamala Harris, was deceptively edited.

Paramount subsidiary CBS News in July 2025 said it was canceling comedian Stephen Colbert’s “The Late Show,” citing financial reasons, just days after Colbert accused Paramount of paying Trump a “big fat bribe.” The final episode of the show aired in May.

Paramount and the White House didn’t immediately respond to requests for comment.

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Trump expresses no remorse over initiating Iran conflict as U.S. intensifies economic sanctions

President Trump expressed no regrets over starting the Iran war, claiming he would act again despite election impacts, while the U.S. increases economic sanctions on Iran.

President Donald Trump stated that he has no regrets regarding the initiation of the Iran war, asserting that he would repeat the same actions if given the chance. In an interview with Fox News’ Laura Ingraham on Thursday, Trump mentioned that he would have proceeded with the attack on Iran regardless of the consequences for the midterm elections. Ingraham suggested that without the Iran conflict, the midterms would have been a victory, to which Trump responded that if Iran acquired a nuclear weapon, they would use it. Trump further added that a nuclear-armed Iran would eliminate Israel and the Middle East, and begin attacking U.S. cities. These remarks occur as markets anticipate a prolonged Iran war, following a Wall Street Journal report indicating that senior White House advisors explored with Trump the potential for the conflict to extend past his current term. Trump has claimed that the war will conclude right after the midterm elections, leading to a drop in oil and gas prices, reinforcing his repeated assertions that the conflict will end shortly. In distinct comments to NewsNation on Thursday, Trump refuted reports of damage to U.S. assets, after Iran asserted that it struck several U.S. fighter jets at a base in Jordan. When questioned about the reports, Trump said, ‘No damage. No nothing.’ Regarding economic pressure, Washington is persisting in efforts to isolate Iran economically, with Treasury Secretary Scott Bessent announcing sanctions against a major bank scheduled for next week. Bessent stated on ‘Real America’s Voice’ that the sanctions would be implemented on Monday to commemorate the fallen citizens of 9/11, urging to watch for updates. Bessent mentioned that the administration has sanctioned and shut down the Dubai branches of Egypt’s second-largest bank, alleging that it provided Iran with $1.8 billion. He also noted that the 30th-largest Turkish bank, which had been funding Iran, was sanctioned, but did not identify it. Last week, the U.S. imposed sanctions on the Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi, along with its subsidiaries. In the NewsNation interview, Trump was questioned about how Iran could withstand the current economic pressure. Trump responded, ‘I don’t know if they can hold out, but it will be settled after the elections, or perhaps sooner, but definitely right after the election.’ Correction: This article has been revised to accurately reflect Bessent’s statement that the 30th largest Turkish bank was sanctioned; an earlier version incorrectly stated the bank’s ranking.

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