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Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Streaming service quietly has upped the hourly ad amount since the initial launch of Prime Video ads.

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That’s about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

According to the report, which is based on information from six ad buyers and documents, Amazon notified investors of the increase in ads but has not made a public announcement of the change.

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of two to three and a half minutes per hour.

«We remain focused on prioritizing ad innovation over volume,» an Amazon Ads spokesperson said. «While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV and new ad formats — all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.»

The higher volume of ads serves at least a couple of purposes. It brings Prime Video more closely in alignment with the larger amount of ads shown on other streamers such as Hulu, Tubi and Paramount Plus, and it also allows Amazon to sell many more ads in relation to its inventory.

It’s unknown whether Prime Video will further increase its ad load, but nonetheless ads on streaming channels will be more and more a major space for revenue growth for streaming services. A recent report from subscription analyst firm Antenna noted that «3 in 4 individuals who face an Ad Choice choose ads» and that nearly half of subscription video on demand customers are what Antenna calls «Ad Managers» — users who select both ad-free and ad-supported tiers.

Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

Watch on Instagram 
Watch on YouTube 

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Technologies

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum has officially released Verum Finance for macOS, bringing its financial platform to the Mac and expanding access to the Verum ecosystem across Apple’s devices. The launch allows users to manage their finances from desktop while enjoying the same secure and seamless experience available on iPhone and iPad.

The new Mac version includes the full range of Verum Finance features, including balance management, instant transfers to other Verum users, debit card management, Apple Pay support, asset exchange, and transaction history — all optimized for the macOS experience.

Verum Finance can be used as a standalone application or alongside Verum Messenger. Users who sign in with their Verum Messenger account automatically synchronize their balances, settings, and account data across devices, ensuring a consistent experience throughout the Verum ecosystem.

The macOS release further strengthens Verum’s vision of creating an integrated digital platform where communication and financial services work together. Verum Messenger, which is also available for Mac, complements the ecosystem with encrypted messaging, voice and video calls, VPN, eSIM, anonymous email, AI-powered tools, offline communication capabilities, and cryptocurrency features.

With both Verum Messenger and Verum Finance now available across iPhone, iPad, and Mac, users can access secure communication and financial services wherever they work.

Verum Finance for Mac is available now through the Mac App Store.

Verum Finance for macOS: https://apps.apple.com/us/app/verum-finance/id6774245148
Verum Finance: https://finance.verum.im
Verum Messenger: https://verum.im

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Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im

All of these services work on the same principle — fast, borderless internet without roaming stress.

Why It Matters Most in Summer

During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.

eSIM solves this problem:

* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required

Final Thoughts

Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.

eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.

Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.

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