Technologies

Tariffs, Schmariffs! An iPhone 17 Price Hike Is Overdue, Regardless of Trump’s Threats

Commentary: Follow the math, not the tariffs and politics.

US President Donald Trump wants Apple to manufacture the iPhone, its best-selling product, in the US. And on Friday, he threatened to place a 25% tariff on the phone if the company doesn’t make that happen.

«I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,» Trump posted on Truth Social. «If that is not the case, a tariff of at least 25% must be paid by Apple to the US.»

Adding uncertainty to his ultimatum, Trump later said the tariff wouldn’t apply to just the iPhone but also to any smartphone made outside the US.

«It would be also Samsung and anybody that makes that product,» Trump told reporters in the White House on Friday. «Otherwise, it wouldn’t be fair.»

Despite tariffs and politics, the price of the iPhone hasn’t changed. But the launch of the rumored iPhone 17 will likely come with a higher price no matter what Trump says or does. Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs, according to a report by The Wall Street Journal.

Since what Trump touted as «Liberation Day,» the iPhone and how tariffs might affect its price have been main focal points when it comes to this administration’s policies and pronouncements. Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics.

But whether or not Apple gets taxed with tariffs, the iPhone hasn’t had a price hike in five years and is due for one. Historically, that’s the longest stretch of time the company has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17 (it’ll likely cost more).

In terms of my methodology, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoths designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G, to $599, where it would stay for four years. Then in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher, $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone, and everyone, because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last raise was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly raise the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would’ve even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a «big» version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

Earlier this year, Apple raised the price on its most affordable model. Though it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a May 1, 2025, quarterly earnings call.

Obviously, that $900 million number wasn’t just for the iPhone, but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually that added cost will need to be made up for — unfortunately, that usually means higher prices (even if Apple is pressured by Trump to attribute the increase to «new designs and features.»)

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

I Used to Tell People Wi-Fi 7 Routers Were a Waste of Money. CNET’s Lab Data Just Proved Me Wrong

Technologies

My Camera Test: Comparing the $499 Pixel 10A With the Galaxy S25 FE, Motorola Edge

The Pixel 10A’s cameras are similar to those on the 9A, but it still performs quite well compared to other phones in its price range.

Google’s $499 Pixel 10A uses nearly the same cameras as last year’s Pixel 9A, but I wanted to see how its photos directly match up to its midrange Android rivals: the $650 Samsung Galaxy S25 FE and the $550 Motorola Edge.

I traveled with all three phones around St. Petersburg, Florida, checking how flexible each was in different environments, from bright outdoor settings to an indoor coffee shop and an evening brewery. All three environments can be challenging for the small image sensors on each phone.

While I find the cameras on all three phones to have different strengths and weaknesses depending on the setting, I’m quite impressed with how the Pixel 10A keeps up. In my tests, the photos include lots of detail, even though certain settings appear to involve a lot of processing to improve them.

Wide and telephoto cameras

Starting with photos taken on the sidewalk in downtown St. Petersburg, I notice that all three phones handle bright sunlight slightly differently, especially how it’s depicted on the street.

For the Pixel 10A, the sun provides a slight exposure mark over the Bay First sign at the top of the frame, but it remains fairly cordoned off to focus on the rest of the streetscape. Zooming in, you can see the Century 21 location, but the street is captured in the most detail, with the phone’s camera maintaining its natural gray color.

For both the Galaxy S25 FE and the Motorola Edge, the sun has a more pronounced effect on the rest of the image. The pavement’s color is notably brighter. I also find both the S25 FE and the Edge have slightly more clarity on the business signs on the Bay First building, including the aforementioned Century 21 logo.

Since the S25 FE and the Edge each include a telephoto camera that supports 3x optical zoom, I took a photo at that zoom with each phone. The Pixel 10A uses digital zoom on the phone’s 48-megapixel wide camera, but a lot of the scene’s detail remains preserved.

The Pixel’s zoom photo provides a clear view of the 7th St N sign, the trees and the plants. However, if you look further back at the next intersection, you’ll notice that the 7th St S sign and the Colony Grill are much harder to see. It’s those smaller details that are captured by the S25 FE and the Edge, both aided by telephoto cameras, making them more visible.

Of the three zoom photo examples, I feel like the S25 FE has the best color reproduction while also retaining details like the signs further back. Even though the photo was taken with the S25 FE’s 8-megapixel telephoto camera rather than its 50-megapixel wide camera, the colors remain complementary when comparing the 1x to the 3x. Meanwhile, the Edge’s 10-megapixel telephoto camera looks quite a bit different from the 50-megapixel wide camera — the whole image has a more yellowish hue.

Ultrawide cameras

Moving inside the Southern Grounds coffee shop, I decided to use the ultrawide cameras to capture my sausage, egg and cheese on toast. The three photos came out wildly different.

The Pixel 10A’s 13-megapixel ultrawide and S25 FE’s 12-megapixel ultrawide have a more balanced set of colors and details, in my opinion. The wheat toast appears lighter in the Pixel’s photo than in the darker hues captured by both the S25 FE and the Edge.

When zooming into my notebook, however, the Pixel and S25 FE captured more of the page markings, details that blur together more in the photo taken by the Edge. While the Edge’s 50-megapixel ultrawide camera is a higher-spec number, I noticed it had a harder time distinguishing toast levels, giving more of it a darker look. If I hadn’t eaten it myself, I’d have thought it was burned based on the Edge’s photo.

Night photography

Moving over to a nighttime setting, I used the three phones to take photos outside of 3 Daughters Brewing. I felt like all three did a decent job at producing the colors of the building, but they differ in how they handle light sources.

Both the Pixel and the S25 FE tone back the glare produced by the various lighting fixtures. Meanwhile, the Edge’s photos show noticeable streaks that dominate the sky. When inspecting the photos more closely, I find that the Galaxy captured a sharper view of the furniture, like in the Connect 4 set next to the blue chairs in the center of the frame. The same details are visible in the Pixel’s and the Edge’s depictions of the scene, but they appear smudgy by comparison.

This type of scene needs to take advantage of a phone’s processing power in order to iron out visibility issues, and I do find that the Edge appears to come up short here in this regard, with a lot of noticeable image noise.

Selfies

Each phone takes selfies with noticeable differences in style and color choices. For this test example, I’m in a well-lit daytime room with natural light from a window. The 12-megapixel front-facing camera on Google’s Pixel 10A brightened up my face as if there was a light in front of me, and captured a decent amount of the details of my hair and face.

The front-facing camera on Samsung’s Galaxy S25 FE shows a noticeably darker color tone, but it still captures a similar shade of orange on the wall behind me. Of the three photos, I felt like the S25 captures the most details, including strands of hair, and defaulted to a closer crop than the other two.

The photos taken by the 50-megapixel selfie camera on the Motorola Edge feel a bit smoothed out. The orange color on the wall is noticeably different from the Pixel and the S25 FE, though it does capture a lot of my face details, from hair strands to the fabric textures on my shirt.

The $499 Pixel 10A camera keeps up and, in some cases, exceeds the detail captured by the slightly more expensive $550 Motorola Edge and $650 Galaxy S25 FE. I’m quite impressed by how the Pixel camera handles colors and low-light environments, but the phone’s processing work sometimes makes scenes appear brighter than they are in real life.

The Galaxy S25 FE is no slouch either, with a third telephoto lens for capturing more detail farther away. While I did find the Motorola Edge to struggle in low light, it is one of the lowest-cost phone options currently available for someone who must have a 3x optical telephoto camera.

But if you can live without the telephoto lens, the Pixel 10A’s low cost and photography abilities will likely be a good fit for most people.

Google’s Pixel 10A Looks Stylish for a Low-Cost Flagship Phone

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Technologies

Today’s NYT Strands Hints, Answers and Help for March 14 #741

Here are hints and answers for the NYT Strands puzzle for March 14, No. 741.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Does today’s date seem memorable to you? If so, today’s NYT Strands puzzle might be easy. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: A math teacher’s favorite dessert.

If that doesn’t help you, here’s a clue: 3.14

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

RITE, SPIT, TIPS, STAT, STATE, GIVE, RUST, FINE, LAZE, SURE, PEAL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

VENT, CRUST, FRUIT, EDGES, GLAZE, FILLING, LATTICE

Today’s Strands spangram

Today’s Strands spangram is HAPPYPIDAY. To find it, start with the H that’s six rows down and three to the right from the upper-left corner, and make — well, a pie shape.