Technologies

Tariffs, Schmariffs! An iPhone 17 Price Hike Is Overdue, Regardless of Trump’s Threats

Commentary: Follow the math, not the tariffs and politics.

US President Donald Trump wants Apple to manufacture the iPhone, its best-selling product, in the US. And on Friday, he threatened to place a 25% tariff on the phone if the company doesn’t make that happen.

«I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,» Trump posted on Truth Social. «If that is not the case, a tariff of at least 25% must be paid by Apple to the US.»

Adding uncertainty to his ultimatum, Trump later said the tariff wouldn’t apply to just the iPhone but also to any smartphone made outside the US.

«It would be also Samsung and anybody that makes that product,» Trump told reporters in the White House on Friday. «Otherwise, it wouldn’t be fair.»

Despite tariffs and politics, the price of the iPhone hasn’t changed. But the launch of the rumored iPhone 17 will likely come with a higher price no matter what Trump says or does. Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs, according to a report by The Wall Street Journal.

Since what Trump touted as «Liberation Day,» the iPhone and how tariffs might affect its price have been main focal points when it comes to this administration’s policies and pronouncements. Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics.

But whether or not Apple gets taxed with tariffs, the iPhone hasn’t had a price hike in five years and is due for one. Historically, that’s the longest stretch of time the company has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17 (it’ll likely cost more).

In terms of my methodology, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoths designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G, to $599, where it would stay for four years. Then in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher, $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone, and everyone, because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last raise was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly raise the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would’ve even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a «big» version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

Earlier this year, Apple raised the price on its most affordable model. Though it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a May 1, 2025, quarterly earnings call.

Obviously, that $900 million number wasn’t just for the iPhone, but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually that added cost will need to be made up for — unfortunately, that usually means higher prices (even if Apple is pressured by Trump to attribute the increase to «new designs and features.»)

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

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WWE 2K25 Jumps From the Top Rope Onto PlayStation Plus in September

Subscribers will also be able to play a turn-based strategy Persona game.

«The American Nightmare» Cody Rhodes, son of one of the greatest pro wrestlers of all time, «The American Dream» Dusty Rhodes, is the current undisputed WWE champion. And PlayStation Plus subscribers can bring Rhodes down a peg or help establish a new wrestling dynasty with the champion beginning on Sept. 16 in WWE 2K25.

PlayStation Plus is Sony’s version of Xbox Game Pass, and it offers subscribers a large and constantly expanding library of games. There are three PlayStation Plus tiers — Essential ($10 a month), Extra ($15 a month) and Premium ($18 a month) — and each gives subscribers access to games. However, only Extra and Premium tier subscribers can access the PlayStation Plus Game Catalog.

Here are all the games PS Plus Extra and Premium subscribers can access starting on Sept. 16. You can also check out the games all PS Plus subscribers can play in September, including Psychonauts 2.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

WWE 2K25

Take control of your favorite superstar from the men’s and women’s divisions in this knockdown, dragout wrestling game. Become one of over 300 wrestlers from today and years past, like Rhea Ripley and Andre the Giant. This entry in the series also introduces intergender wrestling matches, barricade diving and new brawl environments where you can get over or turn heel.

Persona 5 Tactica

Join the Phantom Thieves in this real-time strategy game set in the Persona universe. You and the group wander into a bizarre realm where people are living under tyrannical oppression, and you cross paths with a revolutionary named Erina. Now you’re in cahoots with the rebels as you try to free an oppressed people and find your way back home.

Other games on PS Plus

Those are a few of the games Sony is bringing to PlayStation Plus, and subscribers can play these games as well starting on Sept. 16.

*Premium subscribers only.

For more on PlayStation Plus, here’s what to know about the service and a rundown of PS Plus Extra and Premium games added in August. You can also check out the latest and upcoming games on Xbox Game Pass and Apple Arcade.

Technologies

Little Nightmares 3 Hands-On: a Creepy Co-Op Game Arriving Just in Time for Halloween

The sequel adds cooperative play with all the haunting hallmarks of the earlier games.

After about an hour playing Little Nightmares 3, I’d used a person’s bisected halves to solve a puzzle, gotten a high score in a carnival shooting game and escaped the murderous claws of a deranged baby. As a 2-foot-tall youth trying to survive the morbid dangers of one demented area after another with my co-player, I was terrified and delighted.

I’ve only sampled the first two Little Nightmares games, but in my brief preview of Little Nightmares 3, it felt like a refined version of the series’ premise: small protagonists endangered by a large, grim world filled with traps to evade, puzzles to solve and horrid, lethal enemies to outwit. Take the scale of the animated horror movie 9, mix it with the darkest of stop-motion director Henry Selick’s maudlin settings and let players enjoy the haunting ride, room by perilous room.

This time, players aren’t alone. In Little Nightmares 3, developed by Supermassive Games, two players (or one and an AI companion) choose between characters Low (a bird-masked boy with a bow) and Alone (a girl with a jumpsuit and a wrench), who rely on each other and get out of rooms using their unique tools or just good ol’ fashioned teamwork. Sometimes this means pushing a box for the other to jump on, but other obstacles require rather complex puzzle-solving.

In the game, Low and Alone seek to escape the bleak Nowhere and its roulette of dystopian lands. My preview was limited to one of these areas — Carnevale, a demented circus where our small characters had to sneak under the feet of grotesque, ambling workers (or their corpses, tied up or swinging for the sport of their fellows). When we thought we were safe, possessed puppets sprinted after us until we could team up to knock their wooden heads off and crush them. Being noticed by anyone meant our demise, requiring frantic cooperation amid the anxious stakes of rather gruesome deaths.

It’s this tension and the dour setting that sets Little Nightmares 3 apart from other co-op games like the more excitable and dynamic Split Fiction released earlier this year, a rollercoaster flipbook of game genres that made for a breathless if not terribly coherent experience. In contrast, the section of Little Nightmares 3 I played unfolded like a series of grim vignettes that rely on its pleasingly goth trappings as much as working together with your friend (or computer teammate) to progress.

Surviving your little nightmares

While I got only an hour with the game, Little Nightmares 3 seems to iterate on rather than innovate away from its predecessors: Expect more of the same in new, grotesque settings, just with the welcome addition of tightly designed teamwork dynamics. For fans of the series, this is likely a good thing. There’s not much else like Little Nightmares.

The Carnevale stage I played through opened up with rain pelting red-and-white circus tent tops, which I as the masked Low (and someone from Bandai Namco who kindly played as the jumpsuit-wearing Alone) skittered between. Lumbering above us were brutish factory workers seeking escape at the funfair, which very quickly turned sinister as we very shortly saw some hanging tied-up as others took turns beating them like a piñata. We entered one room to find one worker in connected boxes as the subject of a magician’s saw-in-half trick…which was no trick, as we had to separate the halves to climb out of a window. I tried, and failed, to ignore the viscera slopping out of the boxes.

While we hid from the human-size enemies, we had to fight the wooden puppets. Like Geppeto’s most horrid creations, they ambushed us in several rooms, requiring me to knock their heads off with Low’s bow and run away from their decapitated bodies while my teammate rushed forward to crush their heads with Alone’s wrench.

But most of the rooms are about solving puzzles, which could be as simple as moving a box for my teammate to jump up and pull a switch or figure out how a radio plays into a complex solution. While these quiet moments are a nice break from the tense combat or pursuit, they also give time to appreciate the macabre backgrounds: I ran past one room with a circle of empty tall chairs only to come back a few seconds later to find them filled with puppets, unmoving but watching.

And then there are the really, really tense moments. We moved from the carnival to the adjoining candy factory (apparently where all those brutes work) and up to the offices where the boss works, to find him asleep with the TV droning on in the darkness…and his frankly hideous baby nestled next to him. Naturally, we had to make noise, cranking open a grate, awakening the terrifying spawn who ran after us. After many, many failed escapes, my teammate and I discovered we had to scramble for a hiding place after making it past the grate.

This was perhaps the most frustrating part of the preview as we panicked looking for a solution to our deadly woes (as opposed to the slow, methodical gameplay earlier) — but that’s part of the tension, especially when adding a teammate to the mix. Ultimately, it was a hard-won lesson in patience. In the next room, a kitchen, the nightmarish baby banged a bowl on the table until the father walked over to a corpse (presumably his worker) and cut out some meat for his ghoulish child to eat.

In my short time with it, Little Nightmares 3 seems like a cooperative spooky storybook for players and their friends (but not couch buddies, sadly — it’s online co-op only) to experience. How much it lives up to previous games in the series, especially as developer Supermassive Games takes more of the reins from the franchise’s original creators Tarsier Games, is anyone’s guess. (Tarsier’s similar spiritual sequel to Little Nightmares, Reanimal, is coming in 2026.)

But as the air turns crisp and Halloween beckons, it’s the best time of the year for a creepy co-op game like Little Nightmares 3 to land.

Little Nightmares 3 comes out Oct.10, 2025, for PC, PS4, PS5, Xbox One, Xbox Series X/S, Nintendo Switch and Nintendo Switch 2.