Technologies

iPhone 17 Cameras Might Get Improved Video Skills. As a Creator, I’m Excited

The iPhone 17 Pro could be great for YouTubers and content creators. Here’s what Apple needs to do.

The iPhone 16 Pro is already an extremely powerful tool for both photographers and videographers alike, thanks to its stellar rear cameras and ProRes Log video support. However, Bloomberg’s Mark Gurman — an Apple analyst with a reliable track record — writes that for the iPhone 17 Pro line, Apple «will stress improvements to video recording» in a move to «get the vlogging community away from stand alone cameras.» As a YouTube creator and professional photographer myself, I’m intrigued.

Sadly, Gurman hasn’t offered any details on what these video improvements might be. And to be fair to Apple, it’s already leading the way with some of its video production capabilities. The combination of ProRes recording and Log color profiles on the last couple of iPhone Pro models has made them not just great video cameras for everyday vloggers, but powerful enough to be the primary cameras for Hollywood films. Samsung clearly took note of Apple’s video dominance in the creative space as it equipped the recent S25 Ultra with Log color, too.

Given the already top-end video skills of the iPhones, it’s difficult to know exactly what Apple might do to make its devices even more appealing to content creators. I produce videos for CNET and I operate a YouTube channel, so I spend a lot of my time shooting video and vlogging on a variety of equipment from mirrorless cameras like my Canon R5 and BlackMagic Cinema Camera to more mobile options like the DJI Osmo Pocket 3. Yet I rarely use my iPhone 16 Pro as part of my production. So, why don’t I?

In all honesty, there’s no specific reason beyond that I feel I have my bases adequately covered by what’s already available. When I want cinematic production quality, I use my main cameras. When I want a lightweight mobile setup for photowalk vlogging, I use my Osmo. So I’m left wondering what Apple would need to do to make me leave my Osmo at home and head out to shoot my YouTube videos using just my phone. I do have a couple of thoughts.

First, it needs to make the main camera app easier to use with Bluetooth microphones. While the iPhone’s built-in microphones are decent enough in quiet environments, external mics can offer more professional sound quality with better wind resistance. They allow you to stand further away from your camera while capturing crystal clear sound.

While it’s possible to pair the DJI Mic 2 with the iPhone, I’ve only been able to get it to work when using the BlackMagic Camera app, but not in the iPhone’s default camera app. It’s possible that Apple will try to push the AirPods Pro 2 as the better option for creators, but I don’t like wearing headphones when vlogging, so this isn’t a workaround I’d be happy with.

I also want to see Apple offer more editing options for its Log footage on the phone. Log video looks grey and low contrast by default as you typically take that footage into editing software like Adobe Premiere or DaVinci Resolve and adjust the colors and contrast to suit — a process called color grading. But that adds a lot of time and effort.

If Apple wants its high-level video skills to appeal to fast-paced YouTubers and social media creators, adding color presets (often called LUTs) to the iPhone’s video editing workflow would be a welcome addition.

I’m definitely excited to see what Apple has in store for the iPhone 17’s cameras. As someone who spends a lot of time producing videos, I’m keen to see whether its new updates will be enough to tempt me away from my own tried-and-tested setup.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know