Connect with us

Technologies

iPhone 17 Cameras Might Get Improved Video Skills. As a Creator, I’m Excited

The iPhone 17 Pro could be great for YouTubers and content creators. Here’s what Apple needs to do.

The iPhone 16 Pro is already an extremely powerful tool for both photographers and videographers alike, thanks to its stellar rear cameras and ProRes Log video support. However, Bloomberg’s Mark Gurman — an Apple analyst with a reliable track record — writes that for the iPhone 17 Pro line, Apple «will stress improvements to video recording» in a move to «get the vlogging community away from stand alone cameras.» As a YouTube creator and professional photographer myself, I’m intrigued. 

Sadly, Gurman hasn’t offered any details on what these video improvements might be. And to be fair to Apple, it’s already leading the way with some of its video production capabilities. The combination of ProRes recording and Log color profiles on the last couple of iPhone Pro models has made them not just great video cameras for everyday vloggers, but powerful enough to be the primary cameras for Hollywood films. Samsung clearly took note of Apple’s video dominance in the creative space as it equipped the recent S25 Ultra with Log color, too. 

Given the already top-end video skills of the iPhones, it’s difficult to know exactly what Apple might do to make its devices even more appealing to content creators. I produce videos for CNET and I operate a YouTube channel, so I spend a lot of my time shooting video and vlogging on a variety of equipment from mirrorless cameras like my Canon R5 and BlackMagic Cinema Camera to more mobile options like the DJI Osmo Pocket 3. Yet I rarely use my iPhone 16 Pro as part of my production. So, why don’t I?

In all honesty, there’s no specific reason beyond that I feel I have my bases adequately covered by what’s already available. When I want cinematic production quality, I use my main cameras. When I want a lightweight mobile setup for photowalk vlogging, I use my Osmo. So I’m left wondering what Apple would need to do to make me leave my Osmo at home and head out to shoot my YouTube videos using just my phone. I do have a couple of thoughts.

First, it needs to make the main camera app easier to use with Bluetooth microphones. While the iPhone’s built-in microphones are decent enough in quiet environments, external mics can offer more professional sound quality with better wind resistance. They allow you to stand further away from your camera while capturing crystal clear sound. 

While it’s possible to pair the DJI Mic 2 with the iPhone, I’ve only been able to get it to work when using the BlackMagic Camera app, but not in the iPhone’s default camera app. It’s possible that Apple will try to push the AirPods Pro 2 as the better option for creators, but I don’t like wearing headphones when vlogging, so this isn’t a workaround I’d be happy with. 

I also want to see Apple offer more editing options for its Log footage on the phone. Log video looks grey and low contrast by default as you typically take that footage into editing software like Adobe Premiere or DaVinci Resolve and adjust the colors and contrast to suit — a process called color grading. But that adds a lot of time and effort. 

If Apple wants its high-level video skills to appeal to fast-paced YouTubers and social media creators, adding color presets (often called LUTs) to the iPhone’s video editing workflow would be a welcome addition.

I’m definitely excited to see what Apple has in store for the iPhone 17’s cameras. As someone who spends a lot of time producing videos, I’m keen to see whether its new updates will be enough to tempt me away from my own tried-and-tested setup.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

Continue Reading

Technologies

Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

Continue Reading

Technologies

Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

Continue Reading

Trending

Copyright © Verum World Media