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Apple Event 2023: Today Is the Expected iPhone 15 Reveal and More

Today, we could see the iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2 and, maybe, an iPhone 15 Ultra announced.

Today is Apple’s Wonderlust event, and we expect to see the rumored iPhone 15 and new Apple Watches announced. You can watch Apple’s Wonderlust event stream starting at 10 a.m. PDT/1 p.m. EDT. This will be the first event since Apple unveiled the Vision Pro at WWDC earlier this summer. The annual fall iPhone event has become a cultural touch point heralding the end of summer, right up there with pumpkin spice.

For months, a seemingly endless flow of iPhone 15 rumors have circulated online. Some hint at a rather straightforward round of year-over-year upgrades, while others point to the possibility of a rebranded larger Pro model called the iPhone 15 Ultra. As the anticipation builds, here’s everything you can expect from today’s Apple’s fall event. 

Wanderlust or wonderlust?

The event’s invite is characteristically enigmatic, showing an Apple logo made up of tiny, dustlike particles. The logo has grooves carved out of it, a bit like the forms you see on windswept sand dunes.

The tagline, «Wonderlust,» is of course a play on the word «wanderlust,» which means a strong longing for or impulse toward wandering. Does wonderlust mean a strong longing for or impulse toward wondering? Like everyone else, we’re trying to read something into the invite and wondering what it has to do with Apple’s upcoming announcements. Could the grooved cutouts in the logo refer to a less boxy iPhone design? Could the particles refer to improved cameras capable of capturing more detail? Could the colors — metallic shades of gray, blue and even gold — be a reference to the colors of the new iPhone or Apple Watch?

Or is this all just Apple acknowledging the fleeting nature of existence? No idea. But I expect the iPhone 15 Pro will be the headliner.

The iPhone 15 and 15 Plus

As in the iPhone 14 series, there will likely be four models in the new iPhone lineup: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. According to Bloomberg’s Mark Gurman, who has a solid record when covering Apple leaks, the iPhone 15 and 15 Plus will basically be a repackaged iPhone 14 Pro without the telephoto camera or stainless steel body.

The new phones would inherit a 48-megapixel main camera and the A16 chip from the 14 Pros. On the outside, the two phones will trade their display notches for the Dynamic Island cutout that also debuted on the 14 Pro and 14 Pro Max.

iPhone 14 family

Despite the addition of the Dynamic Island, don’t expect any other changes to the screen. Display analyst Ross Young said in a September 2022 post on X, formerly known as Twitter, that he isn’t expecting base iPhone 15 models to get a high refresh rate like Apple’s Pro iPhones.

And according to a May report by ChargerLab, a battery and charging specialist website with a steady track record for rumors, all four iPhone 15 models will support 15-watt wireless charging using the Qi2 open standard announced earlier this year. If this turns out to be true, it could mean the iPhone 15 would open up a whole new world of wireless charging devices that don’t necessarily need to be licensed Apple MagSafe accessories. 

But the biggest change expected for all four iPhones will be the shift away from the Lightning connector. Likely driven by pressure from the European Union, which passed legislation adopting USB-C as a common charging standard, the iPhone 15 series will have a USB-C port instead of a Lighting port. The last time Apple switched the iPhone’s power port was in 2012, when it debuted the Lighting port on the iPhone 5, which spelled the end of the wide 30-pin iPod connector that was previously used.

It’s a bit hazy how exactly Apple will handle this, like whether USB-C will be on all new iPhones globally or just in the EU. But it’s highly likely that all new iPhone models will be sold with a USB-C port for the foreseeable future.

Apple iPhone 14 Pro camera lenses

The iPhone 15 Pro and 15 Pro Max

Of everything Apple’s expected to announce, the iPhone 15 Pro and 15 Pro Max could have the biggest changes. According to Bloomberg’s Gurman, stainless steel is gone, and instead the Pro model’s frame will be made from titanium. The shift in materials could help reduce the overall weight of each phone, which is hefty even without a case.

The iPhone 15 Pro and 15 Pro Max will likely get a new chip called A17 that features a supertiny, 3-nanometer processor, Apple’s smallest silicon to date. Around the front, the two phones will likely have thinner display bezels.

The Xperia 1 V's camera bump

The Pro models’ biggest change will be the USB-C port, which in a break from the regular 15 and 15 Plus could support faster data speeds for things like transferring files and ProRes video files.

The iPhone 15 Pro Max may get a new 6x optical telephoto camera. Ming-Chi Kuo, a noted Apple analyst with TF International Securities, predicts the iPhone 15 Pro Max will have a horizontal mounted periscope lens and camera unit inside the phone’s body, similar to ones in the Pixel 7 Pro, Galaxy S23 Ultra and Sony Xperia 1 V.

Doubling the native optical zoom from 3x to 6x should enable you to capture zoomed-in photos with better detail, resolution and dynamic range compared with the 6x digital zoom on a current iPhone 14 Pro.

a hand holding a phone

Kuo’s report also hints at both Pro models having solid-state volume and power buttons, which would further differentiate them from the regular 15 and 15 Plus. The buttons wouldn’t be mechanical and would be more akin to the touch sensitive area that debuted on the iPhone 7 and acts like a «home button» thanks to some clever haptic feedback. Back in 2018, the HTC U12 had solid-state buttons instead of mechanical ones; however, the experience using them wasn’t great.

There are a couple of rumors that have been circulating despite being a bit dated or unlikely. The first is that the iPhone 15 Pro Max may be rebranded as the iPhone 15 Ultra. Bloomberg’s Gurman mentioned the possibility nearly a year ago, but that should be taken with a grain of salt since more recently Gurman hasn’t brought it up.

Another up-in-the-air rumor comes by the way of MacRumors, which found code in a beta version of iOS 17 that describes functionality for an action button like the one on the Apple Watch Ultra. Such a hardware addition would be a first for Apple, and the iPhone’s action button would be for more-phone-oriented tasks like shortcuts or triggering the camera shutter. We’ll have to wait until the 12th to find out.

Apple Watch Series 9 and Apple Watch Ultra 2

Apple Watch Ultra vs Series 8

In a less ambitious update, it seems the next regular Apple Watch will likely be a relatively modest year-over-year iteration of the Apple Watch Series 8. The Series 9 could come in a new color. As reported by MacRumors, based on a post by X/Twitter user ShrimpApplePro, the Apple Watch Series 9 might come in a new pink color.

The Series 9 will likely be powered by a new S9 chip, which Bloomberg’s Gurman, posting to his Power On Discord channel back in May, described as bringing improvements to performance and efficiency. That’s another way of saying the battery life might be better.

The Apple Watch Ultra could see a second-generation version. The rugged watch debuted last year, and a new version could bring a faster chip and come in a black titanium finish, according to an X/Twitter post by ShrimpApplePro. A black version of the Ultra could look amazing!

All right, let’s talk about everything else.

Potpourri and wrap-up

Apple Vision Pro on display during WWDC at Apple headquarters in Cupertino, California

The AirPods case could see a new version with a USB-C connector. iOS 17 and WatchOS 10 will likely get an official release date. And I can’t imagine that Apple would pass up a chance to update everyone on its Vision Pro headset that was announced in June at WWDC.

Obviously, until Tim Cook and crew walk onto that stage in the Steve Jobs Theater and make their announcements, we won’t know anything for certain.

iPhone 14 Pro, Pro Max Get the Biggest Changes to Apple’s Phone Lineup

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Technologies

I’m Still Waiting for Amazon’s Big Alexa AI Upgrade: Here’s What to Know About the Delay

Like the Apple Siri AI upgrade, it looks like Amazon’s Alexa Plus is taking much longer than anticipated. Here’s why these voice assistants are dragging their digital feet.

We attended Amazon’s February announcement of a massive Alexa AI upgrade with great interest. The new service, called Alexa Plus, promised us conversational AI to set reservations, learn what we like, analyze home video for us and control our smart entertainment on the fly — even if it came with a wee bit of privacy loss. 

The enhanced Alexa was supposed to be ready to try in March. Now it’s the middle of May and we’re still waiting. I wish I could say I was surprised. Here’s what’s happening and why Echo users should practice their patience. 

Read more: Amazon Alexa Just Changed Its Privacy Settings. CNET Survey Reveals 73% of Device Users Were Already Worried

Alexa Plus stalls out: We’ve seen this before

So, where’s the AI? For now, it’s still in early access, and that early access period appears to be limited. Even the few who have tried out Alexa Plus have been quiet about it. Those who’ve spoken up have said the AI is lacking critical features that were mentioned at the announcement, including ordering food on Grubhub with a conversation, entering into a story mode with kids, visually identifying family members during conversations, brainstorming ideas in a casual conversation mode, and using Alexa Plus on the Web. In other words, it’s just not ready yet.

Read more: The Best Smart Displays for 2025

I’ve seen this before, very recently, with Apple’s announcement that it will be delaying Siri’s big AI upgrade, not only for a year after WWDC 2024, but then again in 2025 and possibly for as long as until 2027 according to our latest info. It’s possible Amazon watched the fallout from these delay announcements plus leaked employee complaints, and decided to be much quieter about the Alexa Plus rollout.

Either way, it could be months before the average consumer sees an option to upgrade to Alexa Plus, and with staggered rollouts, some Amazon customers could be waiting quite some time for the chatty new Alexa. No one at CNET has gotten an early access look at Alexa Plus yet, but the testing period is still ongoing, so we’re hopeful to get our hands on it very soon.

Waiting for the Show

We’re ready with Amazon Echos, Echo Shows, home cameras, smart gadgets and more to test out just what’s changed with Alexa Plus and what features have actually arrived (and what we still can’t do). But for now, it looks like we’re waiting for our own wake word — and I wouldn’t be surprised if Alexa Plus is on a similar trajectory to Siri’s AI delays, sans the troubling announcements and exposes we saw with Apple.

If you’re desperate to see what Amazon is doing with the latest Alexa AI technology, there is a way to get to the front of the line. Amazon has mentioned that during the early access period, it will focus on releasing Alexa Plus for Echo Shows. If you have an Echo Show 8, Show 10, Show 15 or Show 21, you’re more likely to see an offer for Alexa Plus if you sign up for the program.

Otherwise, we’ll keep you updated. Check out our AI Atlas to get the latest on Siri, Google Gemini, ChatGPT, Grok and, yes, Alexa Plus as we learn more and test out new capabilities.

Read more: The Best Smart Speakers for 2025

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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Kia Electric Truck: What We Know So Far About the New Pickup EV

Here’s everything we know right now about Kia’s upcoming electric pickup truck that will be coming to the US.

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Technologies

18 Amazon Prime Perks That Will Make Your Life Easier

Think Prime’s just for packages? These extra perks might surprise you.

You probably already know that an Amazon Prime membership gets you free two-day shipping and access to events like Prime Day. But there are plenty of other perks that fly under the radar, including discounts you can use beyond Amazon.

One unexpected benefit? You can actually save money on gas with your Prime subscription. From grocery deals to streaming extras, there’s a lot more value packed into your membership than most people realize.

Sure, a 30-day free trial lets you take advantage of limited-time deals, but it only lets you scratch the surface of all that a membership has to offer. It might surprise you to learn what else you can get by being a Prime member. Below, we’re going to break down some of the best perks you may not know about.

Spoiler: Some of them are bangers.

For more, don’t miss out on the best Amazon tech deals and how to get great savings on Amazon right now with coupons.

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1. Watch HBO or other premium TV channels without cable

You probably know about Prime Video and Amazon Music Prime, but you might not know all the special details. Amazon Prime members have access to a large number of feature-length movies and hit original TV shows like The Boys and The Lord of the Rings: Rings of Power, as well as an Amazon Music Prime library featuring 2 million songs and thousands of curated playlists. 

Prime members can also download movies and TV shows for watching later offline.

If a show or movie you want to watch is not included as part of your basic Prime subscription, you can subscribe to premium channels such as HBO, Showtime and Starz for $5 to $15 a month, with no need for cable or satellite service.

Music lovers can upgrade to Amazon Music Unlimited to get a library of 90 million songs that can be streamed to multiple devices for $9 a month or $89 a year.

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2. Get money back by choosing no-rush shipping

If you don’t need your purchase to be delivered quickly, you can opt out of two-day or shorter delivery options by selecting «no-rush shipping» and receive your package in about six days. In return for your patience, Amazon will give you rewards.

There’s no standard for no-rush shipping rewards — they vary from item to item — but they generally provide discounts on products and services that you might buy from Amazon.

Some common rewards are $1 credits for Amazon digital services like movies, music and ebooks, $3 coupons for Amazon’s Happy Belly-branded snacks, $10 to $20 off TV or furniture purchases and $10 to $20 off Amazon Home Services.

The value of no-rush shipping will depend on whether you’ll use any of the rewards. It might not seem like much, but a few no-rush shipping selections could easily earn you the $3 to $4 you need for a free movie rental from Prime Video.

3. Whole Foods grocery discounts

If you’re a frequent shopper at Whole Foods, an Amazon Prime membership can reap serious dividends. Prime Member Deals available in physical Whole Foods stores give members discounts of 10% to 20% on selected items marked with blue Amazon stickers. 

Yellow tags indicate even further savings, usually at least another 10% off an already discounted price. Prime members who scan the Whole Foods Market or Amazon app at checkout get an extra 10% off storewide sales. Prime membership also gives you access to special online deals.

4. Exclusive access to Thursday night NFL football games

It’s the second year that Amazon Prime has had exclusive rights to air Thursday Night Football, and Prime seems to be killing the game. It received five Sports Emmys nominations for its 2022 coverage and boasts a stacked cast of experts, commentators and former players. 

If you are a Prime subscriber, you can stream 2023-2024 Thursday Night Football games on Prime Video, NFL +, Amazon.com or Twitch. There is also a Spanish-language broadcast available on Prime Video. TNF pregame coverage begins at 7 p.m. EST each Thursday.  

5. Free same-day Amazon Fresh delivery

Whole Foods isn’t the only grocery option available to Amazon Prime members. Subscribers also have access to the online grocery store Amazon Fresh, which provides free deliveries to some locations. Amazon Fresh has some similar products to Whole Foods but generally focuses on a broader range of groceries and home products at lower prices. 

Anyone can purchase products from Amazon Fresh, but only Prime members get free same-day delivery. Amazon Fresh also has 44 physical locations that offer special weekly deals for Prime members.

6. Try on clothes and shoes before you buy them

It’s almost impossible to size clothing correctly online — to know if it fits, you have to try it on. Prime members get that chance with Amazon’s Try Before You Buy service. In specific personal shopping categories like clothes, shoes and accessories, you can order items and keep them for seven days without paying for them.

Return what you don’t want before the trial week is over, and you’ll only pay for the items that you keep. Eligible products are indicated on Amazon with a «Try Before You Buy» icon. Several online reports have indicated a limit of six products for Try Before You Buy, but the Amazon site doesn’t specify a maximum.

7. Borrow unlimited books, magazines and comics

Amazon Prime members gain access to Prime Reading, a service similar to Kindle Unlimited with a different collection of materials. You can borrow as many books as you like, and many include audible narration, so you can switch back and forth between reading and listening. The electronic downloads don’t require a Kindle or Fire device.

Amazon First Reads gives Prime members access to editors’ selections of early book releases. Anyone with a Prime membership gets one free Kindle book a month, as well as regular discounts on selected titles.

8. Prime-exclusive deals and promos

Amazon offers Prime-exclusive deals all-year round on top products meaning you can make back the cost of your membership in savings. For big shopping seasons like Black Friday or Prime Day, there are even more member-only prices to shop. 

Plus, Prime subscribers often get early access to Lightning Deals. These are sort of like Amazon’s version of a fire sale, featuring very low prices for a limited number of products that usually sell out very quickly. The good news for Amazon Prime members is that they get access to these deals earlier than everyone else. The bad news? There are a lot of Amazon Prime members.

9. Exclusive Zappos deals, faster shipping and a test month for running shoes

Amazon acquired the online shoe giant Zappos back in 2009, and it now provides a number of benefits for Prime members who link their accounts on Zappos.com. Prime members get faster shipping, bonus reward points for shopping and exclusive deals on certain products. 

Zappos also lets Prime members participate in Runlimited, a 30-day guarantee program for running shoes.

10. Save money on prescription drugs online or at your local pharmacy

Amazon Prime Rx Savings program gives Prime members discounts on prescription medicine, whether it’s purchased at Amazon Pharmacy or in-store at a physical pharmacy. An Amazon Rx savings card can be printed out or saved digitally and used for discounts at more than 60,000 participating pharmacies, including CVS, Walgreens and Rite Aid.

Amazon says that members can save up to 80% on common prescription drugs using Prime Rx, but it’s important to note that Amazon’s Prime Rx savings program does not work with health insurance. You’ll need to be sure that any savings you get from the program are more than you’d get from insurance coverage.

For more about Amazon Prime, learn about what to expect from this year’s back-to-school deals. 

11. Access to Prime Gaming

Prime Gaming is a fun feature that is included with both Amazon Prime and Prime Video. Eligible subscribers are able to download content in-game for their favorite games, free games and even a free monthly Twitch channel subscription. 

Prime Gaming is included with annual and monthly Prime subscriptions, Prime Student subscriptions, Amazon Prime free trials, and Prime Video memberships. It’s important to note that only one member per household may claim an offer, and if you have a Prime Video monthly free trial you will be unable to claim a free Twitch subscription. If you are using a free trial of Student Prime, your free Twitch membership will expire when your free trial expires. 

12. One Medical membership discounts

One Medical is a membership-based health service that provides primary in-person and virtual health care. Its concierge-like medical service is designed to allow members to easily schedule appointments and care using the company’s mobile app or website.

Amazon acquired One Medical in February and is now offering a major discount for Prime members. Instead of the usual price of $199 a year, Amazon Prime members can subscribe for $99 a year, or $9 per month. To activate the discount, Prime members should visit this page. Existing One Medical subscribers who are Prime members can also take advantage of the discount starting with their next payment.

13. Unlimited photo storage with Amazon Photos

With a subscription to Amazon Prime, you can store unlimited photos and 5GB of video on Amazon Photos. Without Amazon Prime, you’re limited to a total of 5GB of videos and photos total. 

You can view or share your photos and videos on Amazon Photos using the iOS or Android app, or on a computer with the desktop or web app. Your photo and video files are both fully encrypted, so they’re only visible to people with whom you intentionally share them.

14. Get discounts on Shutterfly

Amazon has partnered with photography company Shutterfly to offer Prime members 45% off most regular-priced products. Shoppers can also get free shipping on orders of $35 or more. To get the discount, you’ll have to link your Shutterfly and Amazon accounts.

If you store your photos with Amazon, you can now access your Amazon Photos directly from Shutterfly. This makes it extra convenient for Prime members to share images from their extensive photo library.

15. Get a Grubhub Plus membership for free

Don’t feel like cooking tonight? There’s a perk for that, too. 

When Amazon announced it would offer Grubhub Plus free for a year in 2022, it was a solid, but temporary, perk added to Prime. In 2023, Prime members were treated to another free year. For 2024, instead of renewing the food delivery service’s premium membership again for another year, Grubhub Plus became a permanent Amazon Prime perk. 

Grubhub Plus typically costs $9.99 a month, and provides unlimited free delivery for all orders over $12 in over 4,000 cities nationwide. 

16. Save on Amazon Kids Plus 

If you have Amazon Prime, you also get access to discounted Amazon Kids Plus. The subscription service features a wide range of ad-free content, including books, games and videos for children ages 3 to 12. Parents can limit the amount of screen time available to their children and manage up to four profiles on iOS and Android. 

The Amazon Kids Plus subscription is normally $79 a year, but Prime members can get it for $48 a year.

17. Get your package delivered on the day you want it with Amazon Day

If none of the usual delivery dates work for you, you have one additional option as a Prime member. Amazon Day is a free perk that lets you schedule your packages to arrive on your day of choice. Next time you’re on vacation, you don’t have to arrange for the neighbors to help you bring in your boxes, and you won’t have to worry about porch pirates stealing your delivery on days when you’re not home.

Amazon Day is also a great option to cut down on the number of boxes for your packages, since you can schedule multiple purchases to arrive as a single delivery.

18. Save money on gas

Do you spend several hours each week driving to and from work? If you’re an Amazon Prime member living in the US, your dollar will now stretch a little farther at the gas pump. You can save 10 cents per gallon at BP, Amoco and AM/PM gas stations — there are about 7,000 locations across the 50 states. Amazon estimates that this perk will save the average American nearly $70 per year.

Prime members who want to take advantage of this perk must first activate the offer. After the one-time activation, you can simply go to the pump and input your phone number or linked payment method for instant savings.

For more, check out these Amazon deals on tech and home goods and tips for getting the best Amazon deals.

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