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With iOS 17, Apple ‘Catches Up’ to Rivals in the Messaging Wars

Commentary: There’s one new Messages feature that should be mimicked by Apple’s competitors pronto.

Apple’s iOS 17 plans to overhaul the Messages app, bringing some of the best features we’ve already seen on WhatsApp, Signal, Google Messages and other rivals to iMessage. And in a move that takes the Messages app forward, Apple is also bringing a new Check In feature — to help alert friends or family when you get home — which could very well be the next feature we see get copied back by other texting apps.

Even if some of these new-to-Messages features are already familiar for someone who juggles multiple texting apps and group chats, wider adoption will only make communicating on phones better, regardless of your preferred chat app. On top of that, some of iOS 17’s new features will indirectly assist you when texting in a non-Apple chat app — such as the updates to autocorrect keyboards that’ll contextually recognize if swearing is a regular part of how you speak.

It’s worth noting that while these iOS 17 improvements are certainly welcome, there are definitely a few areas Apple could still improve for a better universal chatting experience. Chief among them are the infamous green bubble-blue bubble conflicts. So far Apple hasn’t announced any SMS conversation improvements, but there are features that are also on other messaging services and apps that are worth taking a closer look at.

A Check In message in a chat A Check In message in a chat

iOS 17 comes with a new location sharing tool called Check In.

Apple

Check In is the new Messages feature that should get copied

Apple’s upcoming Check In feature takes a very common request and makes it easier to honor. There’ve been many times after a gathering with friends or family when we’ve asked each other to text after getting home. It’s so common in my life it’s practically part of the goodbye ritual, just to get assurance that everyone’s arrived safely by subway or car. Despite that, it’s also very common to forget to send that text.

Apple’s Check In could fix that problem. Though CNET has yet to test the feature, theoretically it could be turned on right as friends or family ask for that «made it home» message. Then it could automatically send the ping when I’ve walked through my door. That way, if the hour’s late or I’m just too tired from the journey, the status update still goes out. 

Check In builds on a location-sharing tool for friends and family members that Apple has had in Messages for years, and the new feature makes that tool far more automated. Check In takes things a step further by allowing for notifications when a delay could be holding up someone. For friends and family who want that kind of safety check, it could be an additional tool that helps loved ones look out for each other.

There are currently other ways to set up a similar ping, using navigation apps like Google Maps, but the version Apple previewed during WWDC shows an easy way to get these notifications directly in the Messages app. Hopefully other chat apps find their own ways to mimic this idea, whether it’s through integration with a maps service or through improvements to an already-existing location sharing feature.

A text message screen with the Catch Up arrow highlighted. A text message screen with the Catch Up arrow highlighted.

The Catch Up arrow in iOS 17 shows where you left off in a group chat.

Apple

Catch Up will make group chats much easier to follow

Apple’s Catch Up feature for group chats caught my eye when it was revealed. An arrow indicates where you left off in a busy group chat that carried on while you were away from your phone. 

This is a feature that’s quite common in other chat apps, and I didn’t realize Apple lacked it until the company pointed it out. The unread label in WhatsApp, for instance, helps me when I check in with a neighbor group chat I have for my apartment building within that app. This is a group chat I don’t participate in actively — and I often mute it — but on days when I do want to check it, a label for unread messages helps me with finding the last part of the conversation I looked at.

Currently there’s an unread filter in the iPhone’s Messages app, but the Catch Up arrow should make it clearer what messages you missed. The adoption of Catch Up in iOS 17 could be an indirect sign that Apple is bridging the gap between iMessage group chats and an SMS/MMS chat that includes other types of phones. Though we’ll have to wait for iOS 17’s release this fall to confirm, a simple indicator that helps with organizing any conversation only serves to help when chatting with friends or family.

A screenshot showing a transcribed audio message in iOS 17 A screenshot showing a transcribed audio message in iOS 17

You’ll see transcriptions of audio messages in iOS 17.

Apple; screenshot by CNET

Audio message transcription brings a great Pixel feature to the iPhone

Google’s Pixel phones have included various audio transcription features for years, with the Pixel 7 series adding the ability to transcribe any audio message that’s received within the Google Messages app. Now Apple plans to bring the feature across its iPhone line using iOS 17.

New audio messages received in the Messages app will be transcribed automatically, and that’s a boon for accessibility. For someone who prefers to do audio messages, the gist will immediately be available for the receiver, and at times that transcription could be more than enough.

Until the transcription feature gets adopted into more services though, anyone who frequently sends audio messages should please remember to be patient while waiting for others to get a chance to listen.

Swipe to reply in iOS 17 Swipe to reply in iOS 17

Apple is adding a swipe-to-reply feature to its Messages app.

Apple

Swipe to reply fits right (or left) in

I’ve been using Signal a lot lately, and like Telegram it offers the ability to quickly reply to messages with a swipe. It’s faster than pressing and holding on a message, and then tapping a corresponding option.

Swipe to reply could streamline the menu of options that pop up when you press and hold on a message. Apple’s Messages app already includes shortcuts for emoji reactions, reply, copy, Translate and a «More…» option for selecting multiple texts. By moving this into a swipe action, Apple could eventually decide to tack additional features onto this menu, or simplify the menu down to basics.

In an unrelated organizational move, Apple moved iMessage apps from a row above the keyboard in the Messages app to a list that pops up when you tap a plus-sign icon. It shows that Apple is trying to declutter where it can, and make replies faster.

A screenshot of voice typing in Apple's messaging app A screenshot of voice typing in Apple's messaging app

Apple says voice typing is improving in iOS 17.

Apple; screenshot by CNET

iMessage improvements (hopefully) still to come

While we wait for iOS 17’s final version, which comes out this fall, there’s the possibility that even more Messages features will be added as Apple continues development. For instance, the XDA Developers website says the iOS 17 developer beta keeps a number of iMessage features available for group chats with Android phones. Should this indeed make it into a public release, it could be a relief for iPhone users who still want to use threaded replies and message edits. XDA’s report notes, however, that non-iPhone participants might not see any of these Messages changes. 

We’ll ultimately have to sit tight for iOS 17’s official release to see whether all these iMessage features announced at WWDC make it, or whether some get pushed to a later release. For instance, iOS 15’s SharePlay missed the September launch of that year’s operating system but arrived a month later. But the fact that these Messages improvements are in the pipeline shows that substantial improvements to iPhone texting are on the way.

Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels. 

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

Watch on YouTube 
Watch on Instagram 

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Technologies

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum has officially launched Verum Finance, an innovative financial application that transforms a private messenger into a true financial super app. News of the launch was also featured on the respected platform Dealroom.co.

Verum Finance can now be used both within Verum Messenger and as a standalone application for iPhone and iPad. When users sign in to Verum Finance with their Verum Messenger account, all balances, settings, and account data are automatically synchronized for maximum convenience.

Users can now do more than communicate securely and protect their data — they can also generate passive income directly within the ecosystem.

What Verum Finance Offers

• Top up your balance with a bank card, Apple Pay, or USDT
• Send money instantly anywhere in the world
• Issue and manage debit cards (virtual and physical)
• Full Apple Pay support
• Exchange assets and withdraw funds quickly

One of the most unique features is the built-in cryptocurrency mining system inside Verum Messenger.

The application utilizes your device’s resources and allows you to earn cryptocurrency in the background — passively, while chatting, traveling, or simply using the messenger.

Maximum Privacy + Real Freedom

• Registration without a phone number, email address, or passport
• End-to-end encryption and full control over your data
• Lifetime free VPN
• eSIM connectivity in more than 150 countries
• Reliable offline communication mode
• Support for 12+ languages for users worldwide

Everything is available in one place: secure communication, financial tools, earning opportunities, and privacy protection.

Users can access the full experience directly within Verum Messenger or switch to the dedicated Verum Finance app for iOS. All data is synchronized automatically between the two applications.

Why Download Verum Today

While many messaging platforms collect user data and expose users to restrictions, Verum offers greater independence and the opportunity to earn.

With a one-time purchase of the feature package, users receive lifetime access to privacy tools, VPN, eSIM services, cryptocurrency mining, and financial features.

This is more than just a messenger.

It is your personal tool for financial and digital freedom.

Download Verum Finance and Verum Messenger today — start communicating securely and begin earning tomorrow.

Download Links:

→ App Store (iPhone / iPad): Verum Finance
→ App Store (Verum Messenger): Verum Messenger

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Technologies

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance has announced the launch of a new financial application that allows users to manage their money directly within the secure Verum Messenger ecosystem.

The project has already attracted attention from major media outlets. A dedicated feature was published by Forbes Türkiye, while one of the world’s largest cryptocurrency exchanges, MEXC, covered the launch. Yahoo Finance had previously reported on the evolution of Verum Messenger into a comprehensive financial ecosystem.

What Verum Finance Offers

Verum Finance transforms a messenger into a complete financial platform. Users can:

• Manage their balance and top up using bank cards or USDT
• Send money instantly to other Verum users
• Issue and use debit cards, including Apple Pay support
• Exchange assets and withdraw funds
• Access all these services without installing separate banking applications

A strong emphasis is placed on privacy. The platform offers registration without a phone number or email address, end-to-end encryption, and full user control over personal data.

Recognition from Forbes Türkiye

In a dedicated article, Forbes Türkiye highlighted Verum Finance as a notable example of modern privacy-driven fintech. The publication emphasized the growing trend of financial services moving from standalone banking applications into unified messaging ecosystems — a model that has proven successful in Asia through platforms such as WeChat and Alipay and is now expanding globally.

Support from the Crypto Community

Alongside the Forbes Türkiye coverage, news about the launch of Verum Finance was also featured by MEXC, one of the world’s leading cryptocurrency exchanges. This reflects growing interest in the project from both traditional business media and the cryptocurrency community.

A Strategic Vision

“We are building more than a payments application and more than a messenger. Verum is a unified secure ecosystem where communication, finance, and privacy tools work together,” the company stated.

Verum Finance is now available for iPhone and iPad users. The application complements Verum Messenger, which offers anonymous chats, voice and video calls, VPN services, eSIM connectivity, and other tools designed to enhance digital freedom.

Verum Financehttps://finance.verum.im

Verum Messengerhttps://verum.im

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