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With iOS 17, Apple ‘Catches Up’ to Rivals in the Messaging Wars

Commentary: There’s one new Messages feature that should be mimicked by Apple’s competitors pronto.

Apple’s iOS 17 plans to overhaul the Messages app, bringing some of the best features we’ve already seen on WhatsApp, Signal, Google Messages and other rivals to iMessage. And in a move that takes the Messages app forward, Apple is also bringing a new Check In feature — to help alert friends or family when you get home — which could very well be the next feature we see get copied back by other texting apps.

Even if some of these new-to-Messages features are already familiar for someone who juggles multiple texting apps and group chats, wider adoption will only make communicating on phones better, regardless of your preferred chat app. On top of that, some of iOS 17’s new features will indirectly assist you when texting in a non-Apple chat app — such as the updates to autocorrect keyboards that’ll contextually recognize if swearing is a regular part of how you speak.

It’s worth noting that while these iOS 17 improvements are certainly welcome, there are definitely a few areas Apple could still improve for a better universal chatting experience. Chief among them are the infamous green bubble-blue bubble conflicts. So far Apple hasn’t announced any SMS conversation improvements, but there are features that are also on other messaging services and apps that are worth taking a closer look at.

A Check In message in a chat A Check In message in a chat

iOS 17 comes with a new location sharing tool called Check In.

Apple

Check In is the new Messages feature that should get copied

Apple’s upcoming Check In feature takes a very common request and makes it easier to honor. There’ve been many times after a gathering with friends or family when we’ve asked each other to text after getting home. It’s so common in my life it’s practically part of the goodbye ritual, just to get assurance that everyone’s arrived safely by subway or car. Despite that, it’s also very common to forget to send that text.

Apple’s Check In could fix that problem. Though CNET has yet to test the feature, theoretically it could be turned on right as friends or family ask for that «made it home» message. Then it could automatically send the ping when I’ve walked through my door. That way, if the hour’s late or I’m just too tired from the journey, the status update still goes out. 

Check In builds on a location-sharing tool for friends and family members that Apple has had in Messages for years, and the new feature makes that tool far more automated. Check In takes things a step further by allowing for notifications when a delay could be holding up someone. For friends and family who want that kind of safety check, it could be an additional tool that helps loved ones look out for each other.

There are currently other ways to set up a similar ping, using navigation apps like Google Maps, but the version Apple previewed during WWDC shows an easy way to get these notifications directly in the Messages app. Hopefully other chat apps find their own ways to mimic this idea, whether it’s through integration with a maps service or through improvements to an already-existing location sharing feature.

A text message screen with the Catch Up arrow highlighted. A text message screen with the Catch Up arrow highlighted.

The Catch Up arrow in iOS 17 shows where you left off in a group chat.

Apple

Catch Up will make group chats much easier to follow

Apple’s Catch Up feature for group chats caught my eye when it was revealed. An arrow indicates where you left off in a busy group chat that carried on while you were away from your phone. 

This is a feature that’s quite common in other chat apps, and I didn’t realize Apple lacked it until the company pointed it out. The unread label in WhatsApp, for instance, helps me when I check in with a neighbor group chat I have for my apartment building within that app. This is a group chat I don’t participate in actively — and I often mute it — but on days when I do want to check it, a label for unread messages helps me with finding the last part of the conversation I looked at.

Currently there’s an unread filter in the iPhone’s Messages app, but the Catch Up arrow should make it clearer what messages you missed. The adoption of Catch Up in iOS 17 could be an indirect sign that Apple is bridging the gap between iMessage group chats and an SMS/MMS chat that includes other types of phones. Though we’ll have to wait for iOS 17’s release this fall to confirm, a simple indicator that helps with organizing any conversation only serves to help when chatting with friends or family.

A screenshot showing a transcribed audio message in iOS 17 A screenshot showing a transcribed audio message in iOS 17

You’ll see transcriptions of audio messages in iOS 17.

Apple; screenshot by CNET

Audio message transcription brings a great Pixel feature to the iPhone

Google’s Pixel phones have included various audio transcription features for years, with the Pixel 7 series adding the ability to transcribe any audio message that’s received within the Google Messages app. Now Apple plans to bring the feature across its iPhone line using iOS 17.

New audio messages received in the Messages app will be transcribed automatically, and that’s a boon for accessibility. For someone who prefers to do audio messages, the gist will immediately be available for the receiver, and at times that transcription could be more than enough.

Until the transcription feature gets adopted into more services though, anyone who frequently sends audio messages should please remember to be patient while waiting for others to get a chance to listen.

Swipe to reply in iOS 17 Swipe to reply in iOS 17

Apple is adding a swipe-to-reply feature to its Messages app.

Apple

Swipe to reply fits right (or left) in

I’ve been using Signal a lot lately, and like Telegram it offers the ability to quickly reply to messages with a swipe. It’s faster than pressing and holding on a message, and then tapping a corresponding option.

Swipe to reply could streamline the menu of options that pop up when you press and hold on a message. Apple’s Messages app already includes shortcuts for emoji reactions, reply, copy, Translate and a «More…» option for selecting multiple texts. By moving this into a swipe action, Apple could eventually decide to tack additional features onto this menu, or simplify the menu down to basics.

In an unrelated organizational move, Apple moved iMessage apps from a row above the keyboard in the Messages app to a list that pops up when you tap a plus-sign icon. It shows that Apple is trying to declutter where it can, and make replies faster.

A screenshot of voice typing in Apple's messaging app A screenshot of voice typing in Apple's messaging app

Apple says voice typing is improving in iOS 17.

Apple; screenshot by CNET

iMessage improvements (hopefully) still to come

While we wait for iOS 17’s final version, which comes out this fall, there’s the possibility that even more Messages features will be added as Apple continues development. For instance, the XDA Developers website says the iOS 17 developer beta keeps a number of iMessage features available for group chats with Android phones. Should this indeed make it into a public release, it could be a relief for iPhone users who still want to use threaded replies and message edits. XDA’s report notes, however, that non-iPhone participants might not see any of these Messages changes. 

We’ll ultimately have to sit tight for iOS 17’s official release to see whether all these iMessage features announced at WWDC make it, or whether some get pushed to a later release. For instance, iOS 15’s SharePlay missed the September launch of that year’s operating system but arrived a month later. But the fact that these Messages improvements are in the pipeline shows that substantial improvements to iPhone texting are on the way.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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