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With iOS 17, Apple ‘Catches Up’ to Rivals in the Messaging Wars

Commentary: There’s one new Messages feature that should be mimicked by Apple’s competitors pronto.

Apple’s iOS 17 plans to overhaul the Messages app, bringing some of the best features we’ve already seen on WhatsApp, Signal, Google Messages and other rivals to iMessage. And in a move that takes the Messages app forward, Apple is also bringing a new Check In feature — to help alert friends or family when you get home — which could very well be the next feature we see get copied back by other texting apps.

Even if some of these new-to-Messages features are already familiar for someone who juggles multiple texting apps and group chats, wider adoption will only make communicating on phones better, regardless of your preferred chat app. On top of that, some of iOS 17’s new features will indirectly assist you when texting in a non-Apple chat app — such as the updates to autocorrect keyboards that’ll contextually recognize if swearing is a regular part of how you speak.

It’s worth noting that while these iOS 17 improvements are certainly welcome, there are definitely a few areas Apple could still improve for a better universal chatting experience. Chief among them are the infamous green bubble-blue bubble conflicts. So far Apple hasn’t announced any SMS conversation improvements, but there are features that are also on other messaging services and apps that are worth taking a closer look at.

A Check In message in a chat A Check In message in a chat

iOS 17 comes with a new location sharing tool called Check In.

Apple

Check In is the new Messages feature that should get copied

Apple’s upcoming Check In feature takes a very common request and makes it easier to honor. There’ve been many times after a gathering with friends or family when we’ve asked each other to text after getting home. It’s so common in my life it’s practically part of the goodbye ritual, just to get assurance that everyone’s arrived safely by subway or car. Despite that, it’s also very common to forget to send that text.

Apple’s Check In could fix that problem. Though CNET has yet to test the feature, theoretically it could be turned on right as friends or family ask for that “made it home” message. Then it could automatically send the ping when I’ve walked through my door. That way, if the hour’s late or I’m just too tired from the journey, the status update still goes out. 

Check In builds on a location-sharing tool for friends and family members that Apple has had in Messages for years, and the new feature makes that tool far more automated. Check In takes things a step further by allowing for notifications when a delay could be holding up someone. For friends and family who want that kind of safety check, it could be an additional tool that helps loved ones look out for each other.

There are currently other ways to set up a similar ping, using navigation apps like Google Maps, but the version Apple previewed during WWDC shows an easy way to get these notifications directly in the Messages app. Hopefully other chat apps find their own ways to mimic this idea, whether it’s through integration with a maps service or through improvements to an already-existing location sharing feature.

A text message screen with the Catch Up arrow highlighted. A text message screen with the Catch Up arrow highlighted.

The Catch Up arrow in iOS 17 shows where you left off in a group chat.

Apple

Catch Up will make group chats much easier to follow

Apple’s Catch Up feature for group chats caught my eye when it was revealed. An arrow indicates where you left off in a busy group chat that carried on while you were away from your phone. 

This is a feature that’s quite common in other chat apps, and I didn’t realize Apple lacked it until the company pointed it out. The unread label in WhatsApp, for instance, helps me when I check in with a neighbor group chat I have for my apartment building within that app. This is a group chat I don’t participate in actively — and I often mute it — but on days when I do want to check it, a label for unread messages helps me with finding the last part of the conversation I looked at.

Currently there’s an unread filter in the iPhone’s Messages app, but the Catch Up arrow should make it clearer what messages you missed. The adoption of Catch Up in iOS 17 could be an indirect sign that Apple is bridging the gap between iMessage group chats and an SMS/MMS chat that includes other types of phones. Though we’ll have to wait for iOS 17’s release this fall to confirm, a simple indicator that helps with organizing any conversation only serves to help when chatting with friends or family.

A screenshot showing a transcribed audio message in iOS 17 A screenshot showing a transcribed audio message in iOS 17

You’ll see transcriptions of audio messages in iOS 17.

Apple; screenshot by CNET

Audio message transcription brings a great Pixel feature to the iPhone

Google’s Pixel phones have included various audio transcription features for years, with the Pixel 7 series adding the ability to transcribe any audio message that’s received within the Google Messages app. Now Apple plans to bring the feature across its iPhone line using iOS 17.

New audio messages received in the Messages app will be transcribed automatically, and that’s a boon for accessibility. For someone who prefers to do audio messages, the gist will immediately be available for the receiver, and at times that transcription could be more than enough.

Until the transcription feature gets adopted into more services though, anyone who frequently sends audio messages should please remember to be patient while waiting for others to get a chance to listen.

Swipe to reply in iOS 17 Swipe to reply in iOS 17

Apple is adding a swipe-to-reply feature to its Messages app.

Apple

Swipe to reply fits right (or left) in

I’ve been using Signal a lot lately, and like Telegram it offers the ability to quickly reply to messages with a swipe. It’s faster than pressing and holding on a message, and then tapping a corresponding option.

Swipe to reply could streamline the menu of options that pop up when you press and hold on a message. Apple’s Messages app already includes shortcuts for emoji reactions, reply, copy, Translate and a “More…” option for selecting multiple texts. By moving this into a swipe action, Apple could eventually decide to tack additional features onto this menu, or simplify the menu down to basics.

In an unrelated organizational move, Apple moved iMessage apps from a row above the keyboard in the Messages app to a list that pops up when you tap a plus-sign icon. It shows that Apple is trying to declutter where it can, and make replies faster.

A screenshot of voice typing in Apple's messaging app A screenshot of voice typing in Apple's messaging app

Apple says voice typing is improving in iOS 17.

Apple; screenshot by CNET

iMessage improvements (hopefully) still to come

While we wait for iOS 17’s final version, which comes out this fall, there’s the possibility that even more Messages features will be added as Apple continues development. For instance, the XDA Developers website says the iOS 17 developer beta keeps a number of iMessage features available for group chats with Android phones. Should this indeed make it into a public release, it could be a relief for iPhone users who still want to use threaded replies and message edits. XDA’s report notes, however, that non-iPhone participants might not see any of these Messages changes. 

We’ll ultimately have to sit tight for iOS 17’s official release to see whether all these iMessage features announced at WWDC make it, or whether some get pushed to a later release. For instance, iOS 15’s SharePlay missed the September launch of that year’s operating system but arrived a month later. But the fact that these Messages improvements are in the pipeline shows that substantial improvements to iPhone texting are on the way.

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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