Technologies

Why Apple Vision Pro’s $3,500 Price Makes More Sense Than You Think

Commentary: Apple’s first headset is too expensive for most people. But there are a few reasons why it isn’t so farfetched.

Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. The problem? You’ll have to pay $3,500 to try it.

That’s a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple’s conference.

Behind those jokes, there’s a valid point. At $3,500, Apple’s Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. It’s also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro.

It tops many other Apple products in terms of price too. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism.

In an interview Tuesday with ABC News’ Good Morning America, Apple CEO Tim Cook acknowledged the headset’s price when asked if the average person would be able to afford it.

«I think people will make different choices depending upon their current financial situation,» he said.

To call Apple’s new headset expensive may be an understatement. But once you step back and look at the larger picture beyond the initial sticker shock, that eye-watering price starts to make a little sense.

Vision Pro’s price is comparable to a high-end Mac

Despite Vision Pro’s high price, it’s far from being the most expensive computer Apple sells. There’s another Apple computer that’s roughly double the price, the $6,999 Mac Pro, which just got its first major refresh since 2019 at WWDC on Monday. Apple’s modular desktop powerhouse is designed for professionals rather than everyday consumers, meaning it’s not intended for everyone.

mac pro device on a desk next to computer monitor — The new Mac Pro is $6,999.

Dan Ackerman/CNET

Even the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. Like Vision Pro, a 16-inch MacBook Pro with Apple’s M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499.

Years of research and development are also likely reflected in Vision Pro’s price. Since it’s an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset’s 12 cameras, five sensors and six microphones. Mike Rockwell, vice president of Apple’s technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro’s development. That effort certainly shows, according to CNET’s Scott Stein, who was impressed with the headset’s fidelity, video quality and interface.

«The engineering and depth of engineering in it is mind blowing,» Cook also said during the Good Morning America interview. «You’ve got more than a 4K experience in each eye. And, of course, it doesn’t come for free. It costs something to do that. «

That said, there’s a key difference that can make Vision Pro’s price more difficult to swallow compared with the MacBook Pro or Mac Pro. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. Vision Pro, however, is an entirely new product category that most people aren’t familiar with yet. It has yet to prove its value, and most people outside of Apple’s campus haven’t used it — except for select press that have gotten to try it in a demo controlled by Apple.

Microsoft’s HoloLens 2 is the same price as Vision Pro

microsoft-msft-hololens-2-1436-2 — Microsoft’s HoloLens 2

James Martin/CNET

Long before there was Vision Pro, there was Microsoft’s HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 — the same price as Apple’s Vision Pro.

On one hand, that makes Vision Pro’s price more sensible. But there are some important differences between Apple’s new head-mounted computer and the HoloLens to consider. Take one look at Microsoft’s website for the HoloLens 2, and it’s clear the company sees this as an enterprise device more than a personal computer.

While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls.

New tech gadgets usually get cheaper over time

apple vision pro headset on display at apple event — Apple’s Vision Pro headset

Scott Stein/CNET

First-generation technology products are typically expensive and limited compared with their successors. When the iPhone arrived in 2007, there was only one model and it started at $500, or roughly $749 in 2023 when adjusted for inflation. It included a paltry 4GB of storage, only one camera and just 15 apps. Even though Apple’s top-of-the-line iPhone 14 Pro will still cost $1,000 or more, Apple now sells several iPhones and different price ranges.

That includes the $429 iPhone SE, which has 16 times as much storage as the entry-level first iPhone, a significantly larger 4.7-inch screen compared to the original’s 3.5-inch display, a fingerprint reader and many other technologies that weren’t widely available back in 2007. And by 2023’s standards, the iPhone SE is about $320 cheaper than what Apple charged for the first iPhone.

Apple iPhone on display in 2007 — An original Apple iPhone on display during MacWorld in San Francisco, California, on Tuesday, Jan. 9, 2007.

Eric Slomanson/Bloomberg via Getty Images

A more direct comparison might be looking at the trajectory of virtual reality headsets. When the first Oculus Rift launched in 2016, it cost $599 and needed to be tethered to a powerful computer in order to work. But today’s Meta Quest 2 costs half the price at $300 and works wirelessly.

My point: Technology gets more affordable and more advanced over time. Don’t get me wrong, Vision Pro’s price will almost certainly prevent the current iteration of Apple’s headset from becoming as ubiquitous as the iPhone or Apple Watch.

However, that might not be the point — at least not right now. With Vision Pro, Apple is trying to establish what it believes will be the next major evolution of the personal computer. That’s a bigger goal than selling millions of units on launch day, and a shift like that doesn’t happen overnight, no matter what the price is. The version of Vision Pro that Apple launches next year likely isn’t the one that most people will buy.

Technologies

Today’s NYT Connections Hints, Answers and Help for Jan. 29, #963

Here are some hints and the answers for the NYT Connections puzzle for Jan. 29 #963.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

What a fun NYT Connections puzzle today! There’s a favorite children’s story in one group, and four classic author surnames that, naturally, don’t show up in an «author surname» category. Read on for clues and all of today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Maybe it’s Maybelline.

Green group hint: Too hot, too cold, just right.

Blue group hint: Raise a cup.

Purple group hint: They all sound like words with a similar meaning.

Answers for today’s Connections groups

Yellow group: Makeup.

Green group: Featured in Goldilocks and the Three Bears.

Blue group: Ending with drinking vessels.

Purple group: Homophones of words meaning «brutal.»

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is makeup. The four answers are bronzer, foundation, liner and stain.

The green words in today’s Connections

The theme is featured in Goldilocks and the Three Bears. The four answers are bear, bed, Goldilocks and porridge.

The blue words in today’s Connections

The theme is ending with drinking vessels. The four answers are fiberglass, Silverstein, smug and stumbler.

The purple words in today’s Connections

The theme is homophones of words meaning «brutal.» The four answers are Gorey, Grimm, grizzly and Scarry.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Jan. 29, #493

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Jan. 29, No. 493.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition features some tricky terms. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Checkmate!

Green group hint: Think Nadia Comăneci.

Blue group hint: Soccer stars.

Purple group hint: H2O.

Answers for today’s Connections: Sports Edition groups

Yellow group: Chess pieces.

Green group: Gymnastics terms.

Blue group: Premier League Golden Boot winners.

Purple group: Water ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is chess pieces. The four answers are bishop, pawn, queen and rook.

The green words in today’s Connections

The theme is gymnastics terms. The four answers are handspring, round-off, salto and twist.

The blue words in today’s Connections

The theme is Premier League Golden Boot winners. The four answers are

The purple words in today’s Connections

The theme is water ____. The four answers are bottle, boy, hazard and polo.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Technologies

Google Gives Chrome an AI Side Panel and Lets Gemini Browse for You

The update also includes Nano Banana image tools and deeper integrations with Google apps like Gmail, Calendar, Maps and Flights.

Google is turning Chrome into something closer to a digital copilot.

In the next wave of Gemini updates rolling out, Google on Wednesday revealed a set of new AI-powered features coming directly to its browser, aimed at reducing the frustrations of exploring the internet each day. Built on Gemini 3, the updates introduce an always-available side panel, deeper app integrations, creative image tools and a new browser agent called auto browse that can complete multistep tasks on your behalf.

Essentially, Google wants Chrome to be like an AI wingman that browses, compares and multitasks for you.

Now you can automate browsing

To me, the standout new addition is auto browse, a browser agent designed to handle tedious and time-consuming chores. Instead of hopping between tabs, filling out forms or manually comparing prices of things like products or flights, you can ask Chrome to do the legwork.

Auto browse can research flights and hotels across different dates, collect documents, schedule appointments, manage subscriptions and help with tasks like renewing a driver’s license or filing expense reports.

In a live demo I saw, Product Lead Charmaine D’Silva used the new tools to plan a family vacation. Gemini compared destinations and prices across multiple travel sites, checked school calendars to see when her kids were off and lined up schedules to find workable travel windows. When it came time to book, though, D’Silva emphasized that the final decision and purchase were still hers, underscoring Google’s plan to keep humans in control for key tasks like booking and purchases.

The feature is rolling out to AI Pro and Ultra subscribers in the US now, signaling Google’s broader push toward more agentic AI experiences.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

A new side panel experience

Another update rolling out now is a redesigned Gemini side panel in Chrome, available across MacOS, Windows and Chromebook Plus. Instead of opening a separate tab, Gemini now lives alongside whatever you’re working on, making it easier to multitask without breaking your flow. Testers have used it to summarize reviews across sites, compare shopping options and juggle packed calendars while keeping their main task front and center.

AI image editing with Nano Banana

Chrome is also trying to become more creative. Google is bringing Nano Banana, its AI image editing and generation tool, directly into the browser. You can now edit and reimagine images you find on the web without downloading files or switching apps — whether that’s mocking up a living room redesign or turning raw data into an infographic at work.

Chrome connects with other Google apps

Under the hood, Gemini in Chrome is becoming more connected to the rest of Google’s ecosystem. Integrations with Gmail, Calendar, Maps, YouTube, Google Flights and Shopping will allow the assistant to pull in relevant context and take action across apps. Planning a trip, for example, could involve referencing an old email, checking flight options and drafting a follow-up email to your travel companions. Now all in one place.

More to come

Looking ahead, Google says personal intelligence is coming to Chrome in the coming months. With user opt-in, Gemini will remember context from past interactions to deliver more tailored, proactive help across the web, while giving you control over what data is connected and when.