Technologies

Why Apple Vision Pro’s $3,500 Price Makes More Sense Than You Think

Commentary: Apple’s first headset is too expensive for most people. But there are a few reasons why it isn’t so farfetched.

Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. The problem? You’ll have to pay $3,500 to try it.

That’s a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple’s conference.

Behind those jokes, there’s a valid point. At $3,500, Apple’s Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. It’s also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro.

It tops many other Apple products in terms of price too. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism.

In an interview Tuesday with ABC News’ Good Morning America, Apple CEO Tim Cook acknowledged the headset’s price when asked if the average person would be able to afford it.

«I think people will make different choices depending upon their current financial situation,» he said.

To call Apple’s new headset expensive may be an understatement. But once you step back and look at the larger picture beyond the initial sticker shock, that eye-watering price starts to make a little sense.

Vision Pro’s price is comparable to a high-end Mac

Despite Vision Pro’s high price, it’s far from being the most expensive computer Apple sells. There’s another Apple computer that’s roughly double the price, the $6,999 Mac Pro, which just got its first major refresh since 2019 at WWDC on Monday. Apple’s modular desktop powerhouse is designed for professionals rather than everyday consumers, meaning it’s not intended for everyone.

mac pro device on a desk next to computer monitor — The new Mac Pro is $6,999.

Dan Ackerman/CNET

Even the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. Like Vision Pro, a 16-inch MacBook Pro with Apple’s M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499.

Years of research and development are also likely reflected in Vision Pro’s price. Since it’s an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset’s 12 cameras, five sensors and six microphones. Mike Rockwell, vice president of Apple’s technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro’s development. That effort certainly shows, according to CNET’s Scott Stein, who was impressed with the headset’s fidelity, video quality and interface.

«The engineering and depth of engineering in it is mind blowing,» Cook also said during the Good Morning America interview. «You’ve got more than a 4K experience in each eye. And, of course, it doesn’t come for free. It costs something to do that. «

That said, there’s a key difference that can make Vision Pro’s price more difficult to swallow compared with the MacBook Pro or Mac Pro. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. Vision Pro, however, is an entirely new product category that most people aren’t familiar with yet. It has yet to prove its value, and most people outside of Apple’s campus haven’t used it — except for select press that have gotten to try it in a demo controlled by Apple.

Microsoft’s HoloLens 2 is the same price as Vision Pro

microsoft-msft-hololens-2-1436-2 — Microsoft’s HoloLens 2

James Martin/CNET

Long before there was Vision Pro, there was Microsoft’s HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 — the same price as Apple’s Vision Pro.

On one hand, that makes Vision Pro’s price more sensible. But there are some important differences between Apple’s new head-mounted computer and the HoloLens to consider. Take one look at Microsoft’s website for the HoloLens 2, and it’s clear the company sees this as an enterprise device more than a personal computer.

While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls.

New tech gadgets usually get cheaper over time

apple vision pro headset on display at apple event — Apple’s Vision Pro headset

Scott Stein/CNET

First-generation technology products are typically expensive and limited compared with their successors. When the iPhone arrived in 2007, there was only one model and it started at $500, or roughly $749 in 2023 when adjusted for inflation. It included a paltry 4GB of storage, only one camera and just 15 apps. Even though Apple’s top-of-the-line iPhone 14 Pro will still cost $1,000 or more, Apple now sells several iPhones and different price ranges.

That includes the $429 iPhone SE, which has 16 times as much storage as the entry-level first iPhone, a significantly larger 4.7-inch screen compared to the original’s 3.5-inch display, a fingerprint reader and many other technologies that weren’t widely available back in 2007. And by 2023’s standards, the iPhone SE is about $320 cheaper than what Apple charged for the first iPhone.

Apple iPhone on display in 2007 — An original Apple iPhone on display during MacWorld in San Francisco, California, on Tuesday, Jan. 9, 2007.

Eric Slomanson/Bloomberg via Getty Images

A more direct comparison might be looking at the trajectory of virtual reality headsets. When the first Oculus Rift launched in 2016, it cost $599 and needed to be tethered to a powerful computer in order to work. But today’s Meta Quest 2 costs half the price at $300 and works wirelessly.

My point: Technology gets more affordable and more advanced over time. Don’t get me wrong, Vision Pro’s price will almost certainly prevent the current iteration of Apple’s headset from becoming as ubiquitous as the iPhone or Apple Watch.

However, that might not be the point — at least not right now. With Vision Pro, Apple is trying to establish what it believes will be the next major evolution of the personal computer. That’s a bigger goal than selling millions of units on launch day, and a shift like that doesn’t happen overnight, no matter what the price is. The version of Vision Pro that Apple launches next year likely isn’t the one that most people will buy.

Technologies

The Future’s Here: Testing Out Gemini’s Live Camera Mode

Gemini Live’s new camera mode feels like the future when it works. I put it through a stress test with my offbeat collectibles.

«I just spotted your scissors on the table, right next to the green package of pistachios. Do you see them?»

Gemini Live’s chatty new camera feature was right. My scissors were exactly where it said they were, and all I did was pass my camera in front of them at some point during a 15-minute live session of me giving the AI chatbot a tour of my apartment. Google’s been rolling out the new camera mode to all Android phones using the Gemini app for free after a two-week exclusive to Pixel 9 (including the new Pixel 9A) and Galaxy S5 smartphones. So, what exactly is this camera mode and how does it work?

When you start a live session with Gemini, you now how have the option to enable a live camera view, where you can talk to the chatbot and ask it about anything the camera sees. Not only can it identify objects, but you can also ask questions about them — and it works pretty well for the most part. In addition, you can share your screen with Gemini so it can identify things you surface on your phone’s display.

When the new camera feature popped up on my phone, I didn’t hesitate to try it out. In one of my longer tests, I turned it on and started walking through my apartment, asking Gemini what it saw. It identified some fruit, ChapStick and a few other everyday items with no problem. I was wowed when it found my scissors.

That’s because I hadn’t mentioned the scissors at all. Gemini had silently identified them somewhere along the way and then recalled the location with precision. It felt so much like the future, I had to do further testing.

My experiment with Gemini Live’s camera feature was following the lead of the demo that Google did last summer when it first showed off these live video AI capabilities. Gemini reminded the person giving the demo where they’d left their glasses, and it seemed too good to be true. But as I discovered, it was very true indeed.

Gemini Live will recognize a whole lot more than household odds and ends. Google says it’ll help you navigate a crowded train station or figure out the filling of a pastry. It can give you deeper information about artwork, like where an object originated and whether it was a limited edition piece.

It’s more than just a souped-up Google Lens. You talk with it, and it talks to you. I didn’t need to speak to Gemini in any particular way — it was as casual as any conversation. Way better than talking with the old Google Assistant that the company is quickly phasing out.

Google also released a new YouTube video for the April 2025 Pixel Drop showcasing the feature, and there’s now a dedicated page on the Google Store for it.

To get started, you can go live with Gemini, enable the camera and start talking. That’s it.

Gemini Live follows on from Google’s Project Astra, first revealed last year as possibly the company’s biggest «we’re in the future» feature, an experimental next step for generative AI capabilities, beyond your simply typing or even speaking prompts into a chatbot like ChatGPT, Claude or Gemini. It comes as AI companies continue to dramatically increase the skills of AI tools, from video generation to raw processing power. Similar to Gemini Live, there’s Apple’s Visual Intelligence, which the iPhone maker released in a beta form late last year.

My big takeaway is that a feature like Gemini Live has the potential to change how we interact with the world around us, melding our digital and physical worlds together just by holding your camera in front of almost anything.

I put Gemini Live to a real test

The first time I tried it, Gemini was shockingly accurate when I placed a very specific gaming collectible of a stuffed rabbit in my camera’s view. The second time, I showed it to a friend in an art gallery. It identified the tortoise on a cross (don’t ask me) and immediately identified and translated the kanji right next to the tortoise, giving both of us chills and leaving us more than a little creeped out. In a good way, I think.

I got to thinking about how I could stress-test the feature. I tried to screen-record it in action, but it consistently fell apart at that task. And what if I went off the beaten path with it? I’m a huge fan of the horror genre — movies, TV shows, video games — and have countless collectibles, trinkets and what have you. How well would it do with more obscure stuff — like my horror-themed collectibles?

First, let me say that Gemini can be both absolutely incredible and ridiculously frustrating in the same round of questions. I had roughly 11 objects that I was asking Gemini to identify, and it would sometimes get worse the longer the live session ran, so I had to limit sessions to only one or two objects. My guess is that Gemini attempted to use contextual information from previously identified objects to guess new objects put in front of it, which sort of makes sense, but ultimately, neither I nor it benefited from this.

Sometimes, Gemini was just on point, easily landing the correct answers with no fuss or confusion, but this tended to happen with more recent or popular objects. For example, I was surprised when it immediately guessed one of my test objects was not only from Destiny 2, but was a limited edition from a seasonal event from last year.

At other times, Gemini would be way off the mark, and I would need to give it more hints to get into the ballpark of the right answer. And sometimes, it seemed as though Gemini was taking context from my previous live sessions to come up with answers, identifying multiple objects as coming from Silent Hill when they were not. I have a display case dedicated to the game series, so I could see why it would want to dip into that territory quickly.

Gemini can get full-on bugged out at times. On more than one occasion, Gemini misidentified one of the items as a made-up character from the unreleased Silent Hill: f game, clearly merging pieces of different titles into something that never was. The other consistent bug I experienced was when Gemini would produce an incorrect answer, and I would correct it and hint closer at the answer — or straight up give it the answer, only to have it repeat the incorrect answer as if it was a new guess. When that happened, I would close the session and start a new one, which wasn’t always helpful.

One trick I found was that some conversations did better than others. If I scrolled through my Gemini conversation list, tapped an old chat that had gotten a specific item correct, and then went live again from that chat, it would be able to identify the items without issue. While that’s not necessarily surprising, it was interesting to see that some conversations worked better than others, even if you used the same language.

Google didn’t respond to my requests for more information on how Gemini Live works.

I wanted Gemini to successfully answer my sometimes highly specific questions, so I provided plenty of hints to get there. The nudges were often helpful, but not always. Below are a series of objects I tried to get Gemini to identify and provide information about.

Technologies

Today’s Wordle Hints, Answer and Help for April 26, #1407

Here are hints and the answer for today’s Wordle No. 1,407 for April 26. Hint: Fans of a certain musical group will rock out with this puzzle.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle isn’t too tough. The letters are fairly common, and fans of a certain rock band might get a kick out of the answer. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

There is one vowel in today’s Wordle answer.

Wordle hint No. 3: Start letter

Today’s Wordle answer begins with the letter C.

Wordle hint No. 4: Rock out

Today’s Wordle answer is the name of a legendary English rock band.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a violent confrontation.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is CLASH.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, April 25, No. 1406 was KNOWN.

Recent Wordle answers

April 21, No. 1402: SPATE

April 22, No. 1403: ARTSY

April 23, No. 1404: OZONE.

April 24, No. 1405: GENIE

What’s the best Wordle starting word?

Don’t be afraid to use our tip sheet ranking all the letters in the alphabet by frequency of uses. In short, you want starter words that lean heavy on E, A and R, and don’t contain Z, J and Q.

Some solid starter words to try:

ADIEU

TRAIN

STARE

NOISE

Technologies

T-Mobile Adds New Top 5G Plans, T-Satellite and New 5-Year Price Locks

The new top unlimited plans, Experience More and Experience Beyond, shave some costs and add data and satellite options.

Just two years after expanding its lineup of cellular plans, T-Mobile this week announced two new plans that replace its Go5G Plus and Go5G Next offerings, refreshed its prepaid Metro line and wrapped them all in a promised five-year pricing guarantee.

To convert more subscribers, the carrier is also offering up to $800 to help customers pay off phone balances when switching from another carrier.

In a briefing with CNET, Jon Friar, president of T-Mobile’s consumer group, explained why the company is revamping and simplifying its array of mobile plans. «The pain point that’s out there over the last couple of years is rising costs all around consumers,» Friar said. «For us to be able to bring more value and even lower prices on [plans like] Experience More versus our former Go5G Plus is a huge win for consumers.»

The new plans went into effect April 23.

With these changes, CNET is already hard at work updating our picks for Best T-Mobile Plans, so check back soon for our recommendations.

More Experiences to define the T-Mobile experience

The top of the new T-Mobile postpaid lineup is two new plans: Experience More and Experience Beyond.

Experience More is the next generation of the Go5G Plus plan, which has unlimited 5G and 4G LTE access and unlimited Premium Data (download speeds up to 418Mbps and upload speeds up to 31Mbps). High-speed hotspot data is bumped up to 60GB from 50GB per month. The monthly price is now $5 lower per line than Go5G Plus.

The Experience More plan also gets free T-Satellite with Starlink service (the new name for T-Mobile’s satellite feature that uses Starlink’s constellation of satellites) through the end of 2025. Although T-Satellite is still officially in beta until July, customers can continue to get free access to the beta starting now. At the start of the new year, the service will cost $10 per month, a $5 drop from T-Mobile’s originally announced pricing. T-Satellite will be open to customers of other carriers for the same pricing beginning in July.

The new top-tier plan, Experience Beyond, also comes in $5 per line cheaper than its predecessor, Go5G Next. It has 250GB of high-speed hotspot data per month, up from 50GB, and more data when you’re traveling outside the US: 30GB in Canada and Mexico (versus 15GB) and 15GB in 215 countries (up from 5GB). T-Satellite service is included in the Experience Beyond plan.

However, one small change to the Experience plans affects that pricing: Taxes and fees, previously included in the Go5G Plus and Go5G Next prices, are now broken out separately. T-Mobile recently announced that one such fee, the Regulatory Programs and Telco Recovery Fee, would increase up to 50 cents per month.

According to T-Mobile, the Experience Beyond rates and features will be «rolling out soon» for customers currently on the Go5G Next plan.

The Essentials plan is staying in the lineup at the same cost of $60 per month for a single line, the same 50GB of Premium Data and unlimited 5G and 4G LTE data. High-speed hotspot data is an optional $10 add-on, as is T-Satellite access, for $15 (both per month).

Also still in the mix is the Essentials Saver plan, an affordable option that has ranked high in CNET’s Best Cellphone Plans recommendations.

Corresponding T-Mobile plans, such as those for military, first responders and people age 55 and older are also getting refreshed with the new lineup.

T-Mobile’s plan shakeup is being driven in part by the current economic climate. Explaining the rationale behind the price reductions and the streamlined number of plans, Mike Katz, president of marketing, innovation and experience at T-Mobile told CNET, «We’re in a weird time right now where prices everywhere are going up and they’ve happened over the last several years. We felt like there was an opportunity to compete with some simplicity, but more importantly, some peace of mind for customers.»

Existing customers who want to switch to one of the new plans can do so at the same rates offered to new customers. Or, if a current plan still works for them, they can continue without changes (although keep in mind that T-Mobile earlier this year increased prices for some legacy plans).

Five years of price stability

It’s nearly impossible to think about prices these days without warily eyeing how tariffs and US economic policy will affect what we pay for things. So it’s not surprising to see carriers implement some cost stability into their plans. For instance, Verizon recently locked prices for three years on their plans.

Now, T-Mobile is building a five-year price guarantee for its T-Mobile and Metro plans. That pricing applies to talk, text and data amounts — not necessarily taxes and other fees that can fluctuate.

Given the uncertain outlook, it seems counterintuitive to lock in a longer rate. When asked about this, Katz said, «We feel like our job is to solve pain points for customers and we feel like this helps with this exact sentiment. It shifts the risk from customers to us. We’ll take the risk so they don’t have to.»

The price hold applies to new customers signing up for the plans as well as current customers switching to one. T-Mobile is offering the same deals and pricing to new and existing subscribers. Also, the five-year deal applies to pricing; it’s not a five-year plan commitment.

More money and options to encourage switchers

The promise of a five-year price guarantee is also intended to lure people from other carriers, particularly AT&T and Verizon. As further incentive, T-Mobile is offering up to $800 per line (distributed via a virtual prepaid Mastercard) to help pay off other carriers’ device contracts. This is a limited-time offer. There are also options to trade in old devices, including locked phones, to get up to four new flagship phones.

Or, if getting out of a contract isn’t an issue, T-Mobile can offer $200 in credit (up to $800 for four lines) to bring an existing number to the network.

Four new Metro prepaid plans

On the prepaid side, T-Mobile is rolling out four new Metro plans, which are also covered by the new five-year price guarantee:

• Metro Starter costs $25 per line per month for a family of four and there is no need to bring an existing number. (The cost is $105 the first month.)

• Metro Starter Plus runs $40 per month for a new phone, unlimited talk, text and 5G data when bringing an existing number. For $65 per month, new customers can get two lines and two new Samsung A15 phones. No autopay is required.

• Metro Flex Unlimited is $30 per line per month with autopay for four lines ($125 the first month) with unlimited talk, text and 5G data.

• Metro Flex Unlimited Plus costs $60 per line per month, then $35 for lines two and three and then lowers the price of the fourth line to $10 per month as more family members are added. Adding a tablet or smartwatch to an existing line costs $5. And streaming video, such as from the included Amazon Prime membership, comes through at HD quality.

See more: If you’re looking for phone plans, you may also be looking for a new cell phone. Here are CNET’s picks.