Technologies

Why Apple Vision Pro’s $3,500 Price Makes More Sense Than You Think

Commentary: Apple’s first headset is too expensive for most people. But there are a few reasons why it isn’t so farfetched.

Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. The problem? You’ll have to pay $3,500 to try it.

That’s a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple’s conference.

Behind those jokes, there’s a valid point. At $3,500, Apple’s Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. It’s also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro.

It tops many other Apple products in terms of price too. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism.

In an interview Tuesday with ABC News’ Good Morning America, Apple CEO Tim Cook acknowledged the headset’s price when asked if the average person would be able to afford it.

«I think people will make different choices depending upon their current financial situation,» he said.

To call Apple’s new headset expensive may be an understatement. But once you step back and look at the larger picture beyond the initial sticker shock, that eye-watering price starts to make a little sense.

Vision Pro’s price is comparable to a high-end Mac

Despite Vision Pro’s high price, it’s far from being the most expensive computer Apple sells. There’s another Apple computer that’s roughly double the price, the $6,999 Mac Pro, which just got its first major refresh since 2019 at WWDC on Monday. Apple’s modular desktop powerhouse is designed for professionals rather than everyday consumers, meaning it’s not intended for everyone.

mac pro device on a desk next to computer monitor — The new Mac Pro is $6,999.

Dan Ackerman/CNET

Even the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. Like Vision Pro, a 16-inch MacBook Pro with Apple’s M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499.

Years of research and development are also likely reflected in Vision Pro’s price. Since it’s an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset’s 12 cameras, five sensors and six microphones. Mike Rockwell, vice president of Apple’s technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro’s development. That effort certainly shows, according to CNET’s Scott Stein, who was impressed with the headset’s fidelity, video quality and interface.

«The engineering and depth of engineering in it is mind blowing,» Cook also said during the Good Morning America interview. «You’ve got more than a 4K experience in each eye. And, of course, it doesn’t come for free. It costs something to do that. «

That said, there’s a key difference that can make Vision Pro’s price more difficult to swallow compared with the MacBook Pro or Mac Pro. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. Vision Pro, however, is an entirely new product category that most people aren’t familiar with yet. It has yet to prove its value, and most people outside of Apple’s campus haven’t used it — except for select press that have gotten to try it in a demo controlled by Apple.

Microsoft’s HoloLens 2 is the same price as Vision Pro

microsoft-msft-hololens-2-1436-2 — Microsoft’s HoloLens 2

James Martin/CNET

Long before there was Vision Pro, there was Microsoft’s HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 — the same price as Apple’s Vision Pro.

On one hand, that makes Vision Pro’s price more sensible. But there are some important differences between Apple’s new head-mounted computer and the HoloLens to consider. Take one look at Microsoft’s website for the HoloLens 2, and it’s clear the company sees this as an enterprise device more than a personal computer.

While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls.

New tech gadgets usually get cheaper over time

apple vision pro headset on display at apple event — Apple’s Vision Pro headset

Scott Stein/CNET

First-generation technology products are typically expensive and limited compared with their successors. When the iPhone arrived in 2007, there was only one model and it started at $500, or roughly $749 in 2023 when adjusted for inflation. It included a paltry 4GB of storage, only one camera and just 15 apps. Even though Apple’s top-of-the-line iPhone 14 Pro will still cost $1,000 or more, Apple now sells several iPhones and different price ranges.

That includes the $429 iPhone SE, which has 16 times as much storage as the entry-level first iPhone, a significantly larger 4.7-inch screen compared to the original’s 3.5-inch display, a fingerprint reader and many other technologies that weren’t widely available back in 2007. And by 2023’s standards, the iPhone SE is about $320 cheaper than what Apple charged for the first iPhone.

Apple iPhone on display in 2007 — An original Apple iPhone on display during MacWorld in San Francisco, California, on Tuesday, Jan. 9, 2007.

Eric Slomanson/Bloomberg via Getty Images

A more direct comparison might be looking at the trajectory of virtual reality headsets. When the first Oculus Rift launched in 2016, it cost $599 and needed to be tethered to a powerful computer in order to work. But today’s Meta Quest 2 costs half the price at $300 and works wirelessly.

My point: Technology gets more affordable and more advanced over time. Don’t get me wrong, Vision Pro’s price will almost certainly prevent the current iteration of Apple’s headset from becoming as ubiquitous as the iPhone or Apple Watch.

However, that might not be the point — at least not right now. With Vision Pro, Apple is trying to establish what it believes will be the next major evolution of the personal computer. That’s a bigger goal than selling millions of units on launch day, and a shift like that doesn’t happen overnight, no matter what the price is. The version of Vision Pro that Apple launches next year likely isn’t the one that most people will buy.

Technologies

Nintendo Switch 2: Everything We Know About the Console, New Games, Release Date

The $450 console will get Mario Kart World at launch, 4K gaming when docked, Switch 2 Edition game enhancements and new mouse controls.

The Nintendo Switch 2 console’s biggest reveal yet arrived Wednesday morning as part of the company’s Nintendo Direct event. This teed up a day of Switch 2 reveals that include its June 5 release date, a $450 price, its specs, and its initial game lineup that extends from launch into 2026.

The console will be further buoyed by having Mario Kart World as a launch title, which will go on sale in either a $500 bundle with the Switch 2 or on its own for $80 — making the open-world racing game one of Nintendo’s most expensive yet. Other games announced, such as Donkey Kong Bananza, are being priced around $70, which matches the cost of 2023’s The Legend of Zelda: Tears of the Kingdom. That Zelda game and Breath of the Wild are among the original Switch titles that will get enhanced Nintendo Switch 2 Edition upgrades, a premium upgrade allowing players to get new features, modes and graphical enhancements that take advantage of the newer system’s capabilities.

Here are the top highlights from Nintendo’s console event, all of the games we’ve heard about so far (including new titles, Nintendo Switch 2 Edition titles and GameCube games coming to Nintendo Switch Online) and all of our coverage so far. You can also check out our Nintendo Switch 2 live blog for even more updates about the Switch 2 as we learn them.

Nintendo Switch 2 console

The Nintendo Switch 2’s specs saw a noticeable technical bump over the Switch. The Nintendo Switch 2 has a 7.9-inch, 1080p resolution LCD that supports a 120Hz refresh rate — matching what we now see on most Android phones. When the Switch 2 is docked, compatible games can run in 4K resolution. The new dock also includes a cooling fan.

The Switch 2 comes with 256GB of internal storage, and the new Switch 2 Game Cards will load games faster. For digital libraries, however, the Switch 2 will only work with microSD Express cards, which are different from the microSD cards that are compatible with the prior Nintendo Switch. Nintendo will have a Software Transfer feature available to help move games and data from the original Switch to the Switch 2.

The new Joy-Con for the controllers will support mouse controls, and a new C button will be part of a new GameChat communication feature that allows both voice and video chat. There’s also a Nintendo Switch 2 Camera, allowing players to see each other.

The Switch 2 also adds a second USB-C port to the top of the system, which Nintendo says can help connect its new camera accessory or charge the console when playing in tabletop mode. Nintendo also revealed a new Switch 2 Pro Controller with the C button and customizable GL and GR buttons on the back.

Following the presentation, Nintendo unveiled the system’s price of $450 in the US. It will also sell the Switch 2 bundled with a digital version of Mario Kart World for $500.

Mario Kart World

Mario Kart World removes its traditional boundaries and lets drivers roam freely across an entire world of race courses. The game will get its own Nintendo Direct later this month, where we’ll see additional details, but we already know it’ll include traditional races and a Free Roam mode, much like in the Forza Horizon series.

Getting the game bundled for an extra $50 on the cost of the Switch 2 might be the move if you are interested in the game, because Nintendo announced on its website that standalone copies of Mario Kart World will cost $80.

Joy-Con 2 C button and GameChat

Nintendo’s rolling out its new C button across several new Switch 2 controllers. The button will be used for the new GameChat communication features without a headset. The button will be used alongside a microphone on the console itself, which Nintendo says can be used whether it’s docked to a TV or in handheld mode.

In its teaser video, Nintendo promises the microphone will be able to cancel out loud background noises. GameChat will also work with a Nintendo Switch 2 Camera, allowing video chat and various camera-based game modes in supported titles. GameChat will be free at launch through March 31, 2026.

Nintendo Switch 2 Edition games upgrade titles

The Nintendo Switch 2 will play three types of games: original Switch games, Switch 2 games and Switch 2 Edition games that will receive substantial enhancements. For many of these Switch 2 Edition games, you’ll need to buy an upgrade pack if you own the original for Switch. Many of them will get more than just enhanced graphics in the upgrade; for example, Super Mario Party Jamboree will get new games that support the new Joy-Cons’ mouse controls, audio recognition and video camera gameplay options through the Switch 2 Camera.

Other Nintendo Switch games that are getting Switch 2 Edition options include The Legend of Zelda Breath of the Wild, The Legend of Zelda Tears of the Kingdom, Kirby and the Forgotten Land, Metroid Prime 4 Beyond and Pokemon Legends: Z-A. Enhancements vary: The Zelda games will start working with a companion phone app for maps and sending schematics to friends, while Kirby will get a new story that’s exclusive to the Switch 2 Edition. On the third-party side, Civilization 7 will get mouse controls.

Nintendo did not announce what upgrade packs will cost. However, some Switch games will get free updates that will improve performance or enhance features when playing them on the Switch 2. The Switch games getting these updates include:

Hyrule Warriors: Age of Imprisonment

Hyrule Warriors: Age of Imprisonment is a new game set in the world of Zelda that tells the story that leads into The Legend of Zelda: Tears of the Kingdom. This appears to be similar to how Hyrule Warriors: Age of Calamity told the story of a war that led to the events of Breath of the Wild. The teaser shows Zelda discovering that she’s arrived in the past of Hyrule, and the game will expand on how she gets involved in the corresponding Imprisonment War.

Nintendo Switch 2 games

Several other first- and third-party games were spotlighted during the Switch 2 Direct. These include Donkey Bananza, one of the first 3D platforming games featuring DK since 1999’s Donkey Kong 64. Kirby will also return to the racing genre in Kirby Air Riders, which comes more than 20 years after the GameCube racer Kirby’s Air Ride. DragXDrive will use mouse controls to control a futuristic wheelchair basketball game in which players will simulate push and pull motions to control their character.

An onslaught of Switch 2 third-party games were quickly shuffled through during the Direct, which I list below. An unnamed James Bond game is in development at Hitman studio IO Interactive, as is a darker title from Elden Ring creator FromSoftware called The Duskbloods, which will be exclusive to the Switch 2.

The full list of announced Nintendo Switch 2 games includes:

Borderlands 4
Bravely Default Flying Fairy HD Remaster
Cyberpunk 2077: Ultimate Edition
Daemon X Machina: Titanic Scion
Deltarune
Donkey Kong Bananza
Drag x Drive
EA Sports FC
EA Sports Madden NFL
Elden Ring Tarnished Edition
Enter the Gungeon 2
Fast Fusion
Final Fantasy 7 Remake Intergrade
Fortnite
Hades 2
Hitman World of Assassination — Signature Edition
Hogwarts Legacy
Hollow Knight: Silksong
Hyrule Warriors: Age of Imprisonment
Kirby Air Riders
Kirby and the Forgotten Land — Nintendo Switch 2 Edition and Star-Crossed World
Kunitsu-Gai: Path of the Goddess
Mario Kart World
Metroid Prime 4: Beyond — Nintendo Switch 2 Edition
NBA 2K
Nintendo Switch 2 Welcome Tour
Nobunaga’s Ambition: Awakening Complete Edition
Pokemon Legends: Z-A — Nintendo Switch 2 Edition
Project 007
Puyo Puyo Tetris 2S
Rune Factory: Guardians of Azuma — Nintendo Switch 2 Edition
Sid Meier’s Civilization 7 — Nintendo Switch 2 Edition
Split Fiction
Star Wars Outlaws
Starseeker: Astroneer Expeditions
Street Fighter 6
Super Mario Party Jamboree — Nintendo Switch 2 Edition and Jamboree TV
Survival Kids
The Duskbloods
The Legend of Zelda: Breath of the Wild — Nintendo Switch 2 Edition
The Legend of Zelda: Tears of the Kingdom — Nintendo Switch 2 Edition
Tony Hawk’s Pro Skater 3 and 4
WWE 2K
Yakuza 0 Definitive Edition

Among these titles, you can see the full list of June 5 Switch 2 launch day games here.

Nintendo GameCube library coming to Switch 2

The Nintendo Switch Online game library will add GameCube games to the Switch 2. On launch day, these games will initially include The Legend of Zelda: The Wind Waker, SoulCalibur 2 and F-Zero GX, with each game getting enhanced graphics. Online multiplayer will also be added to certain titles. Super Mario Sunshine, Super Mario Strikers and Luigi’s Mansion are among the games set to arrive later. At launch, Nintendo will also sell a GameCube controller, which will be wireless and include a C button for GameChat.

Technologies

Which Nintendo Switch Accessories Will Work With the Nintendo Switch 2?

The next-gen Switch console has many physical changes, but that doesn’t mean you’ll have to get rid of all your gear for the original Switch.

Nintendo detailed the highly anticipated Switch 2 on Wednesday. We still have to wait a few more months before we can actually get our hands on it — June 5, to be precise — but that gives us plenty of time to make sure we have all the extra accessories we’ll need. On the upside, many of the accessories for the original Nintendo Switch will work with the Switch 2, but some important ones won’t.

Controllers

Joy-Con

The Switch 2 will come with its own set of updated Joy-Cons, but you can still use the original ones. They won’t attach physically to the Switch 2, as the new Joy-Cons are larger and attach magnetically, but you can pair the original Joy-Cons wirelessly. That way, you can still play with your family and friends without buying extras.

Pro Controller

Nintendo’s excellent Pro Controller also got an upgrade for the Switch 2, but as with the Joy-Cons, the original Pro Controller will work fine with the Switch 2. It will pair wirelessly with the console and can be charged via a USB cable from the Switch 2 dock. The new Pro will have some decent upgrades, like enlarged buttons and triggers, GameCube-esque ergonomics, and programmable back paddles, but it will also cost $80, so if you don’t feel you need to upgrade, you won’t have to.

Other Nintendo controllers

Nintendo also clarified that all the wireless versions of the NES, SNES, N64 and Sega Genesis controllers will work wirelessly with the Switch 2. However, it also said that not every game would be compatible, but we don’t know yet which games those would be. It’s probably safe to assume all games supporting those controllers (also compatible with the Switch 2) would work, but we’ll update this once we know more.

Third-party controllers

This is the big question mark at the moment. We have not been able to confirm anything from either Nintendo or other controller manufacturers if third-party controllers will work with the Switch 2. I assume that since the original Pro Controller will work with the Switch 2, at the very least, officially licensed third-party controllers will work, but as of publish time, we have not had any confirmation about support for third-party controllers on the Switch 2. One vendor I spoke with confirmed it is currently in talks with Nintendo about compatibility but couldn’t share any details.

MicroSD cards

One of the biggest (and most welcome) upgrades to the Switch 2 is an 8x increase in internal storage from 32GB to 256GB. That means a microSD is no longer an immediate must-have accessory. That’s also good because not every microSD card that worked with the original Switch will work with the Switch 2.

Nintendo specified that only microSD Express cards will work with Switch 2. You can still view screenshots and videos from your non-Express microSD cards, but you won’t be able to save or load games or save data to them. You can tell if your microSD card is Express because it will have a little EX printed on it.

Bluetooth headphones

The original Nintendo Switch infamously did not have Bluetooth capabilities, so you had to plug in headphones or buy an adapter. Nintendo remedied this with updated Switch versions and kept that functionality for the Switch 2. That means all your favorite Bluetooth headphones should work just fine with your new Switch 2.

Docks

The Switch 2 dock is also getting a big upgrade. It’s larger with rounded corners and now supports 4K resolution at 60 frames per second, a welcome upgrade for a modern game console. That being said, for households with multiple Switch consoles and TVs, you may not want to buy extra Switch 2 docks to use around your home.

However, Nintendo confirmed that the original Switch Dock is incompatible with the Switch 2, which also means it’s likely the original Switch will not work in the Switch 2 Dock.

Third-party docks

Several docks not made by Nintendo work just fine with the first-generation Switch, so there’s no reason to expect they would not be compatible with the Switch 2 as long as they provide adequate power. However, once again, we’ve not had any confirmation, so we can’t say for sure.

Chargers, cables and adapters

Chargers

The first-generation Switch was notoriously fickle with non-Nintendo chargers, particularly when docked, and the Switch 2 looks likely to continue that trend. The Switch 2 has a different power input from the original Switch so that the original Switch charger won’t work for TV mode with the Switch 2. You can still charge the Switch 2 with it by plugging it in directly, but that’s it.

We also don’t know anything about third-party chargers for the Switch 2 yet. There were several that worked perfectly fine with the original Switch, but we don’t yet know the power draw of the Switch 2, so we can’t say for sure which chargers will work. Hopefully, we’ll find out more closer to launch, but for right now, the only charger that we know will work for TV mode with the Switch 2 is the charger that comes with it.

Cables

The Switch 2 most likely supports HDMI 2.1, which means the HDMI cable that came with the original Switch won’t work. Nintendo has confirmed as much, though, as with most other accessories, it hasn’t given specifics as to whether third-party HDMI cables will work or not. We’ll have to wait to find out. The Switch 2 will have an HDMI cable, so at least there’s that.

Adapters

Nintendo has confirmed that the only adapter that works with the Switch 2 is the GameCube Controller adapter. This lets you connect a wired GameCube controller to the Switch Dock, and Nintendo says it can be used in TV mode while connected to a Switch 2 Dock. We don’t know anything else about any other adapters at this time.

Nintendo did give us quite a lot of information about the Switch 2 today, including the price, most of the key upgrades, and the launch date, but as you can see, there’s still a lot we don’t know. We’ll continue to update this list and our other coverage of the Nintendo Switch 2 as we learn more.

Technologies

Save Up to 20% on Your Phone Plan Thanks to Ultra Mobile’s Spring Sale

Need to lower your monthly phone bill? Switching to Ultra Mobile could be a wise decision. We’ll explain why.

If you’re looking for more ways to decrease your spending, switching to a cheaper phone plan could be just the ticket. Many cellphone providers lavish perks on new clients, so making the switch could be a smart financial decision. For those looking for a new cellphone plan, we’re glad to announce that Ultra Mobile is offering up to 20% off on select phone plans until May 18.

Ultra Mobile is also offering 10% off its three- and six-month contracts as a part of this deal. These discounts are available for deals providing 5GB, 10GB or 15GB of data per month. The carrier also has two Unlimited Plans you can choose from to nab this discount. Note: Ultra Mobile has a Talk & Text plan and a 3GB plan, but they aren’t currently eligible for any discounts.

The biggest savings right now are for 12-month plans. You can save 20% on Ultra Mobile 5GB, 10GB, 15GB, Ultra Unlimited and Unlimited Plus Plans. The Ultra Unlimited plan includes unlimited 5G, 4G and LTE data, international calls to more than 90 countries, unlimited national and global texts and a $5 credit for international calls and roaming per month. You’ll also get 10GB of hotspot data per month.

The Unlimited Plus Plan includes 20GB of hotspot data, as well as all the aforementioned features. You’ll also get a $10 credit for international calls and a $10 credit for roaming per month. Keep in mind that your device and SIM must be compatible with Ultra Mobile, so make sure to confirm that before making the switch. Finally, these are prepaid plans, which means up-front payment is required.

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Why this deal matters

Your phone bill can strain your monthly budget, but prepaid plans like these are a great way to save. Ultra Mobile’s plans are already relatively inexpensive, but these deals can shave 10% to 20% off per month. Though three- and six-month plans are available, its biggest savings are on 12-month plans.