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Why Apple Vision Pro’s $3,500 Price Makes More Sense Than You Think

Commentary: Apple’s first headset is too expensive for most people. But there are a few reasons why it isn’t so farfetched.

Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. The problem? You’ll have to pay $3,500 to try it. 

That’s a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple’s conference.

Behind those jokes, there’s a valid point. At $3,500, Apple’s Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. It’s also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro

It tops many other Apple products in terms of price too. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism. 

In an interview Tuesday with ABC News’ Good Morning America, Apple CEO Tim Cook acknowledged the headset’s price when asked if the average person would be able to afford it.

«I think people will make different choices depending upon their current financial situation,» he said. 

To call Apple’s new headset expensive may be an understatement. But once you step back and look at the larger picture beyond the initial sticker shock, that eye-watering price starts to make a little sense. 

Vision Pro’s price is comparable to a high-end Mac

Despite Vision Pro’s high price, it’s far from being the most expensive computer Apple sells. There’s another Apple computer that’s roughly double the price, the $6,999 Mac Pro, which just got its first major refresh since 2019 at WWDC on Monday. Apple’s modular desktop powerhouse is designed for professionals rather than everyday consumers, meaning it’s not intended for everyone. 

mac pro device on a desk next to computer monitor mac pro device on a desk next to computer monitor

The new Mac Pro is $6,999.

Dan Ackerman/CNET

Even the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. Like Vision Pro, a 16-inch MacBook Pro with Apple’s M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499.

Years of research and development are also likely reflected in Vision Pro’s price. Since it’s an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset’s 12 cameras, five sensors and six microphones. Mike Rockwell, vice president of Apple’s technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro’s development. That effort certainly shows, according to CNET’s Scott Stein, who was impressed with the headset’s fidelity, video quality and interface. 

«The engineering and depth of engineering in it is mind blowing,» Cook also said during the Good Morning America interview. «You’ve got more than a 4K experience in each eye. And, of course, it doesn’t come for free. It costs something to do that. «

That said, there’s a key difference that can make Vision Pro’s price more difficult to swallow compared with the MacBook Pro or Mac Pro. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. Vision Pro, however, is an entirely new product category that most people aren’t familiar with yet. It has yet to prove its value, and most people outside of Apple’s campus haven’t used it — except for select press that have gotten to try it in a demo controlled by Apple. 

Microsoft’s HoloLens 2 is the same price as Vision Pro

microsoft-msft-hololens-2-1436-2 microsoft-msft-hololens-2-1436-2

Microsoft’s HoloLens 2

James Martin/CNET

Long before there was Vision Pro, there was Microsoft’s HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 — the same price as Apple’s Vision Pro. 

On one hand, that makes Vision Pro’s price more sensible. But there are some important differences between Apple’s new head-mounted computer and the HoloLens to consider. Take one look at Microsoft’s website for the HoloLens 2, and it’s clear the company sees this as an enterprise device more than a personal computer. 

While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls. 

New tech gadgets usually get cheaper over time

apple vision pro headset on display at apple event apple vision pro headset on display at apple event

Apple’s Vision Pro headset

Scott Stein/CNET

First-generation technology products are typically expensive and limited compared with their successors. When the iPhone arrived in 2007, there was only one model and it started at $500, or roughly $749 in 2023 when adjusted for inflation. It included a paltry 4GB of storage, only one camera and just 15 apps. Even though Apple’s top-of-the-line iPhone 14 Pro will still cost $1,000 or more, Apple now sells several iPhones and different price ranges. 

That includes the $429 iPhone SE, which has 16 times as much storage as the entry-level first iPhone, a significantly larger 4.7-inch screen compared to the original’s 3.5-inch display, a fingerprint reader and many other technologies that weren’t widely available back in 2007. And by 2023’s standards, the iPhone SE is about $320 cheaper than what Apple charged for the first iPhone.

Apple iPhone on display in 2007 Apple iPhone on display in 2007

An original Apple iPhone on display during MacWorld in San Francisco, California, on Tuesday, Jan. 9, 2007. 

Eric Slomanson/Bloomberg via Getty Images

A more direct comparison might be looking at the trajectory of virtual reality headsets. When the first Oculus Rift launched in 2016, it cost $599 and needed to be tethered to a powerful computer in order to work. But today’s Meta Quest 2 costs half the price at $300 and works wirelessly. 

My point: Technology gets more affordable and more advanced over time. Don’t get me wrong, Vision Pro’s price will almost certainly prevent the current iteration of Apple’s headset from becoming as ubiquitous as the iPhone or Apple Watch.

However, that might not be the point — at least not right now. With Vision Pro, Apple is trying to establish what it believes will be the next major evolution of the personal computer. That’s a bigger goal than selling millions of units on launch day, and a shift like that doesn’t happen overnight, no matter what the price is. The version of Vision Pro that Apple launches next year likely isn’t the one that most people will buy.

Technologies

In a World Without BlackBerry, Physical Keyboards on Phones Are Making a Comeback

Commentary: You might not even need a new phone to get clicky buttons.

If you have fond memories of clicking away on the BlackBerry, the Palm Treo, the T-Mobile Sidekick or similar handhelds from back in the day, I have good news for you: Phones with keyboards are making a comeback. Sort of. 

There’s a growing number of companies looking to bring back clicky, tactile buttons, whether for that nostalgic appeal or to reinvent phone keyboards as an addition to your iPhone or Android device. Some of these have even just announced their plans at CES 2026 or will be bringing these button-filled phones to this year’s Mobile World Congress. 

From keyboard cases to modern-day BlackBerry clones, here’s what we know about the potential QWERTY renaissance. 

Why are keyboards on phones making a comeback?

It’s difficult to assess the exact turning point for when physical phone keyboards made a comeback, but we have a couple of guesses. Perhaps the biggest reason this is happening is that people rely on their phones as their primary computer. As such, they’re probably typing long emails or editing documentation with just their phone’s touch keyboard. 

While that’s perfectly fine for most people, some yearn for the comfort and tactile feel of physical keys. And perhaps getting tired of bad autocorrect errors when typing too quickly.

Another potential case for phones with keyboards is simply the desire for variety. Some people might feel a general fatigue over the familiar look and feel of modern smartphones. Having a handset that functions differently — see the popularity of recent flip and folding phones — is a welcome change. 

Plus, phones with keyboards appeal not just to the older generation who miss them, but also to the younger generation who are increasingly into retro tech. 

Can I get a BlackBerry in 2026?

Not really. If you want to get a new BlackBerry right out of the factory, you’re out of luck, as the company discontinued hardware production in 2020 and further discontinued its software services in 2022. 

You could try to get a BlackBerry on the secondary market (like the TCL-made KeyOne or Key2), but the Android version is outdated and won’t be as functional as other smartphones. Wirecutter’s Brenda Stolyar recently attempted to revive a Blackberry Classic Q20 from 2015 and discovered that, while it can still run modern apps, it takes a lot of patience to sideload them onto the device.

Zinwa is one company that’s buying up old stock of BlackBerry hardware, replacing the internals with new components, installing Android and then reselling them. Its first «product» is the Zinwa Q25, which is essentially a retrofitted BlackBerry Classic. You can buy the finished product for $400 or get a conversion kit for $300. 

What keyboard phones and accessories are currently available?

There are several options for keyboard phones on the market. 

Clicks keyboard case

The easiest way to get a phone with a keyboard is to turn your existing phone into one. That’s the promise of the Clicks keyboard case, which adds a physical keyboard to most modern smartphones. It made a big splash at CES 2024 and has continued to expand its lineup (we’ll get to that shortly). Simply pop your phone inside the case, and voila, you’ll have a phone with a keyboard.

In our hands-on, we liked the extra screen real estate, how quickly the keyboard interface worked, the preprogrammed keyboard shortcuts and the tactile keys. That said, the keyboard does feel a bit crowded, and it’s unclear if it’s that much more comfortable than the default touch keyboard. Currently, the Clicks keyboard case works with the iPhone 14 and newer, the Razr 2024 and newer and the Pixel 9 and 9 Pro. Its price starts at $139. 

There are also plans to release a Clicks Power Keyboard, that attaches to your phone via MagSafe or Qi2 magnetic connection. The Power Keyboard has a slider that accommodates phones of different sizes, plus it can be paired with a tablet, a smart TV or anything that uses Bluetooth. This makes the Power Keyboard much more flexible than the Clicks case, since it doesn’t need to be made for a particular device. 

The preorder price is $79, though that could go up in the future. 

Clicks Communicator

If you feel ready to get a dedicated keyboard-equipped phone, Clicks also recently announced the Clicks Communicator, an Android smartphone centered around the keyboard experience. It is designed by a former BlackBerry designer to show what a new BlackBerry phone would be like for 2026. It has a slimmed-down interface that prioritizes messaging apps, a text-based home screen and of course, a tactile and clicky keyboard.

As it’s not as full-featured as other modern smartphones, Clicks is positioning the Communicator as a secondary productivity-focused device, which might be a good thing if you’re trying to limit your social media screen time. 

It’ll be available later this year for $499, but you can preorder it now for $399. 

Unihertz Titan

Unihertz is a Chinese company that’s been making keyboard phones for a few years now. They’re all part of the Titan series and run Android. The current lineup includes the Titan, Titan Pocket, Titan Slim and Titan 2. Plus, an upcoming Titan 2 Elite has been teased for Mobile World Congress. It looks like a curvier addition to the lineup, compared with the other passport-shaped models. 

These phones look a lot like BlackBerrys of yore, and the Titan 2 in particular seems to bear a passing resemblance to the BlackBerry Passport. 

Prices start at around $300.

Ikko Mind One

The Ikko Mind One is a unique «card-sized» Android phone that comes with an innovative Sony 50-megapixel flip-up camera and, indeed, an optional keyboard case. It also ships with an «Ikko AI OS,» though it’s unclear how that works just yet. It looks utterly adorable, but we haven’t heard enough about it yet. 

The Pro version sells for $429. 

Minimal Phone

If you combined a Kindle with a BlackBerry, you might have the Minimal Phone. As the name suggests, the Minimal Phone is designed to be a super-simple distraction-free alternative to the modern smartphone. It has a generic e-paper display, a straightforward user interface, a QWERTY keyboard and the Android operating system. 

The price starts at $449. You can check out PCMag’s review of the Minimal Phone here.

Which physical phone keyboard should I get?

For now, the easiest way to get a physical keyboard on your phone is likely one of the Clicks accessories, since the keyboard case and power keyboard won’t require a full phone purchase. 

For most of these other devices, you’re entering a niche phone category, so support could be all over the place. You’ll want to check how many years of software and security updates these other phones are expected to receive. That way, you can have an idea about how many years of use you can safely get with these phones.

You’ll also want to consider how you want to use the device. If you’re looking for something that’s a step back from a more powerful yet constantly pinging device, the Clicks Communicator or the Minimal Phone might make a good secondary phone. The Unihertz Titan line and the Ikko Mind One may be a closer mimic of that BlackBerry experience. 

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Technologies

I Asked Audiologists if My Earbuds Are Damaging My Ears

I spoke with ear health experts to learn more about the risks of wearing earbuds and which headphone style is best to prevent hearing loss.

I experienced hearing loss for the first time in early 2025 due to a case of eustachian tube dysfunction, which is when the tube connecting the middle ear to the back of the nose no longer functions properly. Even after I recovered, I was scared it would happen again. So as a wellness writer with 10-plus years of experience who understands the importance of being proactive with my health, I decided to do everything in my power to prevent hearing loss from affecting me again.

While researching ear health tips, I discovered that a common piece of technology, my earbuds, could have been contributing to my hearing issues. To find out if that’s actually the case, I spoke to ear health experts. This is what they had to say, and what they taught me about preserving my ear health.

Earbuds, ear health and hearing risks

Earbuds can pose a few risks, according to Dr. Ruth Reisman, a licensed audiologist and New York hearing aid dispenser. They can trap heat and moisture in the ear, increasing the risk of ear infections. With repeated use, earbuds can also push earwax deeper into the ear, leading to buildup or impaction. Plus, if your earbuds don’t fit correctly or you wear them for long periods, they can cause irritation or soreness in your ear canal. 

“Earbuds sit directly in the ear canal, which can increase several risks. The biggest concern is noise-induced hearing loss if volume is too high or listening time is too long,” said Reisman. “I have witnessed all of these problems in the course of my 15 years as an audiologist.”

When you listen to content at high volume, particularly for an extended period, Dan Troast, an audiologist at HearUSA, explains that it can permanently damage the delicate hair cells in your inner ear. Earbud use combined with high volume can cause:

  • Noise-induced hearing loss
  • Tinnitus (ringing, buzzing or hissing in the ears)
  • Sound sensitivity over time

Misusing earbuds is also common. If they don’t have noise cancellation, you might repeatedly turn up the volume to avoid hearing background noise, which can put you in an unsafe listening range fast. However, even listening at a moderate volume can become a problem if you do so for hours each day. 

“Early signs of overexposure include temporary muffled hearing or ringing after listening sessions — both are warning signals from the auditory system,” Troast said. Even if you periodically experience temporary ringing in your ears, it can ultimately increase your risk of developing chronic tinnitus. 

Earbuds and radiation

In my search for ear health tips, I came across several articles discussing whether wireless Bluetooth earbuds can cause harm through radiation. I asked Reisman if this is true. 

“Current scientific evidence doesn’t show that the energy from Bluetooth earbuds causes harm,” she said. “These devices emit far less radiation than cell phones and remain well below established safety limits. From an audiology standpoint, sound exposure is a far greater risk than radiation.”

The 60/60 rule you’ll want to follow if you wear earbuds 

Both Reisman and Troast recommend the “60/60 rule” to people who wear earbuds. The 60/60 rule means you listen at no more than 60% of the maximum volume for no more than 60 minutes at a time. 

“Daily use is fine if the volume stays safe and ears are given time to rest,” Reisman advises. “I usually tell patients to take a 15- to 20-minute break for every hour of use.”

If you haven’t already, Troast recommends checking whether your devices have built-in hearing health settings that automatically monitor volume exposure. For instance, on your iPhone, Apple Watch or iPad, you can set up headphone notifications to alert you to lower the volume when you’ve reached the seven-day audio exposure limit (such as 80 decibels for 40 hours over seven days). Or, you can activate the Reduce Loud Audio feature to have your headphone volume automatically lowered once it exceeds your set decibel level.

Safer types of headphones for your ears

Over-the-ear headphones are generally safer, according to Reisman, because they sit outside the ear canal and don’t concentrate sound as directly on the eardrum. Since they aren’t in the ear canal like earbuds, they’re also less likely to cause irritation or earwax buildup. 

“Over-the-ear headphones can be safer — if they allow for lower listening volumes,” said Troast. “Even better are noise-canceling headphones, which reduce background noise, so listeners don’t feel the need to crank up the volume.” Just make sure you’re still aware of your surroundings, especially if you’re outdoors near traffic. 

Open earbuds could also be a safer option. They use bone-conduction technology, which transmits sound through the earbones and the skull rather than directly to the eardrum. «Several headphone companies claim open earbuds are better for your hearing health and are more hygienic,» said David Carnoy, CNET’s resident headphone expert. 

Since open earbuds don’t sit inside or cover the ear:

  • Warmth and moisture, like sweat, won’t build up, which can cause ear infections. 
  • Debris, such as dust, won’t transfer from the earbuds into the ear. 
  • They won’t push earwax deeper in your ear, which can lead to impaction. 
  • Don’t rub or press on the ear canal, reducing discomfort or irritation.

However, if you listen to content at high volumes, no headphone style is completely safe. What matters most for your ear and hearing health is total sound exposure over time, so make sure you’re monitoring your volume level and giving your ears breaks. 

Expert earbud tips

If earbuds are your preferred headphone type for listening to your favorite music, shows and podcasts, Troast offers the following tips from an audiology perspective:

  • Use built-in volume limit settings on smartphones.
  • Choose noise-canceling earbuds or headphones to avoid increasing volume in loud environments.
  • Take regular listening breaks.
  • Avoid sleeping in earbuds.
  • Get a baseline hearing test, especially if you use earbuds daily.

If you’re already experiencing tinnitus, it’s especially important that you manage your volume level to prevent it from worsening. 

Carnoy adds that there have also been instances of people being allergic to the materials used for earbud tips. If you have a known allergy, make sure your earbuds don’t use that material, or replace the tips. If you do have an allergic reaction, stop using the earbud tips until you can find a substitute. 

Lastly, Reisman advises keeping your earbuds clean, avoiding sharing them and ensuring they fit properly. Most earbuds come with tips in different sizes, so you can find the right fit for your ear size.

When to see an audiologist or doctor

If you experience ringing in the ears, muffled hearing, ear pain or frequent infections, Reisman recommends you consider an evaluation with an audiologist. 

You’ll also want to pay attention to early warning signs of inner ear damage from noise exposure, such as ringing in the ears, difficulty hearing or needing to turn up the volume over time.

If you’re already experiencing hearing loss, Troast said that addressing it with hearing aids can provide relief. Tinnitus, on the other hand, can be treated with evidence-based approaches such as sound therapy or specific counseling strategies. 

“Hearing damage is gradual and cumulative,” Reisman said, “but it’s also largely preventable with smart and healthy listening habits.” And that includes using your headphones — or, in my case, earbuds — responsibly. 

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Technologies

Today’s NYT Mini Crossword Answers for Saturday, Feb. 21

Here are the answers for The New York Times Mini Crossword for Feb. 21.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s the long Saturday version, and some of the clues are stumpers. I was really thrown by 10-Across. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: «Jersey Shore» channel
Answer: MTV

4A clue: «___ Knows» (rhyming ad slogan)
Answer: LOWES

6A clue: Second-best-selling female musician of all time, behind Taylor Swift
Answer: MADONNA

8A clue: Whiskey grain
Answer: RYE

9A clue: Dreaded workday: Abbr.
Answer: MON

10A clue: Backfiring blunder, in modern lingo
Answer: SELFOWN

12A clue: Lengthy sheet for a complicated board game, perhaps
Answer: RULES

13A clue: Subtle «Yes»
Answer: NOD

Mini down clues and answers

1D clue: In which high schoolers might role-play as ambassadors
Answer: MODELUN

2D clue: This clue number
Answer: TWO

3D clue: Paid via app, perhaps
Answer: VENMOED

4D clue: Coat of paint
Answer: LAYER

5D clue: Falls in winter, say
Answer: SNOWS

6D clue: Married title
Answer: MRS

7D clue: ___ Arbor, Mich.
Answer: ANN

11D clue: Woman in Progressive ads
Answer:  FLO

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