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Vision Pro: Apple’s Ambitious VR/AR Headset Emerges at WWDC, Arrives in 2024

Apple’s first new product category in years makes its debut, at long last. It costs $3,499.

The moment we’ve been anticipating for years has arrived: Apple unveiled its new Vision Pro today, a mixed reality headset that could finally bring augmented reality technology into the mainstream. And after demoing it, we’ve already come away impressed.

This moment marks a whole new phase in Apple’s hardware and software ecosystems, and pushes to reestablish an existing category that’s had trouble going mainstream beyond gaming. If Apple gets this right, it could be the device that finally persuades you to take the plunge and invest in your first ever VR/AR headset. And if you do plan on buying a Vision Pro, you might want to get saving now, as it will cost a whopping $3,499 (around £2,815 or AU$5,290 converted) when it goes on sale early next year in the US.

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Watch this: Apple Unveils Vision Pro Headset

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The key to understanding the Vision Pro — what it is and what it does — is in getting your head around how it works with existing Apple apps, services and hardware that you’re probably already familiar with. From the app landscape, you can open up your Messages, Notes, Keynote and Safari as you would on your iPhone using either hand and arm gestures, or you can do so from the digital crown, which you might recognize from the Apple Watch. You can also use Apple’s Magic Keyboard and Trackpad to navigate the interface, which is capable of mirroring the screen of your Mac.

To put it simply: This isn’t just another virtual reality headset. It’s an extension of Apple’s product ecosystem that will bring new flexibility to the tech you know, while opening up access to new experiences you perhaps hadn’t dreamed of before.

App homescreen on VisionOS App homescreen on VisionOS

Apps you know well, but displayed in a whole new way.

Apple/Screenshot by CNET

«In the same way that Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing,» said Apple CEO Tim Cook introducing the device during his company’s WWDC developer conference. «This marks the beginning of a journey that will bring a new dimension to powerful personal technology.»

Cook unveiled the Vision Pro in a classic Apple «one more thing» moment, showing an image of a sleek black headset with a thick knitted headband and a black, seemingly translucent screen — a little like Meta’s Quest Pro, except you can see the wearer’s eyes from the outside thanks to an OLED display. Unlike other VR headsets that cut you off from the outside world, the Vision Pro functions as a kind of second screen that sits between your eyes and the real world beyond. 

You can also dim the world beyond the headset or tune it out completely, to provide a more immersive environment, depending on what you’re using it for. If you’re totally in the Vision Pro zone, the outward OLED display will warn people in the room with you that you’re not totally present.

Vision Pro headset, side view Vision Pro headset, side view

The replaceable strap is made from a chunky knit.

Apple/Screenshot by CNET

Apple is pitching the Vision Pro as your dream movie-watching experience, creating a private theater within your headset that feels 100 feet wide and that can even display 3D films (hello, Avatar) for you, and you alone — ideal for that long-haul flight you’ve got coming up. To really sell the movie experience, the company has partnered with Disney to make its Disney Plus streaming service available from Day 1 when the headset goes on sale.

FaceTime is another reason Apple thinks you will love using the Vision Pro. Hanging out with people remotely (in the metaverse) is an idea Meta has really been selling for the past year or so, but Apple is selling a similar premise without using the same language. Instead of appearing as an avatar, if you’re on a call wearing Vision Pro (and therefore have your face covered) will appear as a rendered picture of yourself that Apple is calling a «Persona.» FaceTime calls take advantage of the room around you, said Apple, with everyone on the call reflected in life-size tiles. While on a call you can co-watch movies, browse photos or collab on a presentation together.

To make all of this happen, there’s a ton of sophisticated tech built into the Vision Pro. Apple’s Spatial Audio will make immersive sound part of the Vision Pro experience, while the ultra-high resolution double displays should deliver crisp, clear images, whether in 2D or 3D. The entire headset is powered by a homegrown dual chip, bringing together Apple’s M2 silicon for the performance and a new R1 chip processing the info from the 12 cameras, five sensors and six microphones on board — phew.

Apple had been expected to enter the VR/AR space for years, with reports going all the way back to 2018. Apple has already had AR tools for iPhones and iPads going back to 2017. Apple’s entry into the landscape now comes when Meta, with its lineup of VR headsets, is having challenges evolving its devices beyond game consoles, and ahead of a Google-Samsung partnership that could lead to competition in the next year. That doesn’t mean it’s eschewing gaming, though. Over 100 Apple Arcade games will be playable on the Vision Pro at launch.

The end game for these mixed reality devices is in compact glasses that ideally can stay on for a whole day and don’t feel strange to use, but in the meantime a wave of smaller VR headsets that blend virtual and real things using passthrough camera video are becoming standard. Apple’s video of someone wearing the Vision Pro as they’re moving around their house didn’t look any different to someone walking around in a standard VR headset, but the fact that you can adjust the immersive level of virtual environments and fold in more of the real world with a twist of the digital crown means that it has more potential than most for all-day wear… or for you being able to function while wearing the headset.

Apple’s headset also looks to redefine an emerging space of AR hardware that still isn’t established yet. The Magic Leap 2 and Microsoft HoloLens 2, along with a handful of smaller glasses like the NReal Light, have all been business-focused or niche AR devices with transparent lenses that haven’t caught on with everyday customers.

Apple’s emergence into this space, and its focus on creating a fluid system that can serve up amazing visuals on an impressive display while finessing hand-tracking tech, could advance the evolution of a whole new wave of much more capable mixed reality headsets to come. 

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Technologies

Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Technologies

Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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