Technologies
Vision Pro: Apple’s Ambitious VR/AR Headset Emerges at WWDC, Arrives in 2024
Apple’s first new product category in years makes its debut, at long last. It costs $3,499.
The moment we’ve been anticipating for years has arrived: Apple unveiled its new Vision Pro today, a mixed reality headset that could finally bring augmented reality technology into the mainstream. And after demoing it, we’ve already come away impressed.
This moment marks a whole new phase in Apple’s hardware and software ecosystems, and pushes to reestablish an existing category that’s had trouble going mainstream beyond gaming. If Apple gets this right, it could be the device that finally persuades you to take the plunge and invest in your first ever VR/AR headset. And if you do plan on buying a Vision Pro, you might want to get saving now, as it will cost a whopping $3,499 (around ÂŁ2,815 or AU$5,290 converted) when it goes on sale early next year in the US.

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The key to understanding the Vision Pro — what it is and what it does — is in getting your head around how it works with existing Apple apps, services and hardware that you’re probably already familiar with. From the app landscape, you can open up your Messages, Notes, Keynote and Safari as you would on your iPhone using either hand and arm gestures, or you can do so from the digital crown, which you might recognize from the Apple Watch. You can also use Apple’s Magic Keyboard and Trackpad to navigate the interface, which is capable of mirroring the screen of your Mac.
To put it simply: This isn’t just another virtual reality headset. It’s an extension of Apple’s product ecosystem that will bring new flexibility to the tech you know, while opening up access to new experiences you perhaps hadn’t dreamed of before.

Apps you know well, but displayed in a whole new way.
“In the same way that Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing,” said Apple CEO Tim Cook introducing the device during his company’s WWDC developer conference. “This marks the beginning of a journey that will bring a new dimension to powerful personal technology.”
Cook unveiled the Vision Pro in a classic Apple “one more thing” moment, showing an image of a sleek black headset with a thick knitted headband and a black, seemingly translucent screen — a little like Meta’s Quest Pro, except you can see the wearer’s eyes from the outside thanks to an OLED display. Unlike other VR headsets that cut you off from the outside world, the Vision Pro functions as a kind of second screen that sits between your eyes and the real world beyond.Â
You can also dim the world beyond the headset or tune it out completely, to provide a more immersive environment, depending on what you’re using it for. If you’re totally in the Vision Pro zone, the outward OLED display will warn people in the room with you that you’re not totally present.

The replaceable strap is made from a chunky knit.
Apple is pitching the Vision Pro as your dream movie-watching experience, creating a private theater within your headset that feels 100 feet wide and that can even display 3D films (hello, Avatar) for you, and you alone — ideal for that long-haul flight you’ve got coming up. To really sell the movie experience, the company has partnered with Disney to make its Disney Plus streaming service available from Day 1 when the headset goes on sale.
FaceTime is another reason Apple thinks you will love using the Vision Pro. Hanging out with people remotely (in the metaverse) is an idea Meta has really been selling for the past year or so, but Apple is selling a similar premise without using the same language. Instead of appearing as an avatar, if you’re on a call wearing Vision Pro (and therefore have your face covered) will appear as a rendered picture of yourself that Apple is calling a “Persona.” FaceTime calls take advantage of the room around you, said Apple, with everyone on the call reflected in life-size tiles. While on a call you can co-watch movies, browse photos or collab on a presentation together.
To make all of this happen, there’s a ton of sophisticated tech built into the Vision Pro. Apple’s Spatial Audio will make immersive sound part of the Vision Pro experience, while the ultra-high resolution double displays should deliver crisp, clear images, whether in 2D or 3D. The entire headset is powered by a homegrown dual chip, bringing together Apple’s M2 silicon for the performance and a new R1 chip processing the info from the 12 cameras, five sensors and six microphones on board — phew.
Apple had been expected to enter the VR/AR space for years, with reports going all the way back to 2018. Apple has already had AR tools for iPhones and iPads going back to 2017. Apple’s entry into the landscape now comes when Meta, with its lineup of VR headsets, is having challenges evolving its devices beyond game consoles, and ahead of a Google-Samsung partnership that could lead to competition in the next year. That doesn’t mean it’s eschewing gaming, though. Over 100 Apple Arcade games will be playable on the Vision Pro at launch.
More from WWDC 2023
The end game for these mixed reality devices is in compact glasses that ideally can stay on for a whole day and don’t feel strange to use, but in the meantime a wave of smaller VR headsets that blend virtual and real things using passthrough camera video are becoming standard. Apple’s video of someone wearing the Vision Pro as they’re moving around their house didn’t look any different to someone walking around in a standard VR headset, but the fact that you can adjust the immersive level of virtual environments and fold in more of the real world with a twist of the digital crown means that it has more potential than most for all-day wear… or for you being able to function while wearing the headset.
Apple’s headset also looks to redefine an emerging space of AR hardware that still isn’t established yet. The Magic Leap 2 and Microsoft HoloLens 2, along with a handful of smaller glasses like the NReal Light, have all been business-focused or niche AR devices with transparent lenses that haven’t caught on with everyday customers.
Apple’s emergence into this space, and its focus on creating a fluid system that can serve up amazing visuals on an impressive display while finessing hand-tracking tech, could advance the evolution of a whole new wave of much more capable mixed reality headsets to come.Â
Technologies
Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded
The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”
President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.
The White House later clarified that the super PAC â MAGA Inc. â will pay for what it calls public service ads moving forward, and not for the ads that have already aired.
Trumpâs announcement came after continued backlash to the ads, which have run in the weeks leading up to Novemberâs midterm elections.
Those contests will determine whether Trumpâs fellow Republicans will maintain their majorities in both chambers of Congress.
Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying âAmerica will never be a communist country.â
âThe Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,â Trump said in a post on Truth Social on Monday.
âThis is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,â Trump said.
AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.
Trumpâs announcement came three days after The New York Times, citing people familiar with the matter, reported that âTrump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.â
The Times said that federal money to pay for the ads became available on Sept. 19, âwhen the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.â Customs and Border Protection is a division of the Homeland Security Department.
Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, âThe advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of âa general propaganda effort designed to aid a political party or candidates.ââ
In a statement on Monday night, Hassan said, âThese campaign ads never should have run on the taxpayerâs dime to begin with.â
âThey were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,â said Hassan. âThereâs a lesson here: We canât underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.â
Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.
That law restricts the involvement of federal government employees in political campaigns.
A White House spokesperson defended the ads in a statement in late September to CNBC, calling them âpublic service announcementsâ intended to remind âAmericans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.â
âThe ad is educational and unapologetically patriotic. We should be proud of our country,â the spokesperson said.
MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.
MAGA Inc. has spent at least $57 million this election cycle, according to CNBCâs analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.
â CNBCâs Luke Fountain contributed to this article
Technologies
Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from IranâBacked Houthi Fighters in Major Offensive
Yemenâs government forces said they have retaken the Red Sea port of Mokha from Iranâbacked Houthi fighters, weakening the militantsâ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.
Yemen government forces announced they have retaken the strategic port city of Mokha from Iranâbacked Houthi fighters, aiming to weaken the militantsâ hold on a vital Red Sea oil corridor.
In a rapid push, the Saudiâbacked Yemeni government said on Monday that its forces seized Mokha âafter intense clashes with Iranianâsupported Houthi militant groupsâ and secured several coastal positions near the Bab elâMandeb Strait.
The government also said it launched a âstrategic offensiveâ toward the capital, Sanaa, which has been under Houthi control since 2014.
Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.
Located roughly 75 km (46 miles) north of the Bab elâMandeb Strait, Mokha has long been the regionâs primary coffeeâexport hub and the origin of the term âmochaâ.
Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iranâbacked group could gain sway over the Bab elâMandeb Strait.
Iranâs shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.
On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact âdeterrence measuresâ and to swiftly deploy troops to bolster the oilârich kingdom and counter Houthi attacks in Yemen.
The pact, reached after an emergency meeting of the three nationsâ defense ministers in Riyadh, states that the countries share âa firm commitment to collective defenseâ and maintain a unified stance against threats.
Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdomâs aviation authority.
In a Tuesdayâmorning socialâmedia statement, Saudi Arabiaâs General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.
GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdomâs civil aviation system.
Energy market nervousness âlikely to persistâ
Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.
International benchmark Brent
“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.
“Such nervousness is likely to continue until there is evidence of progress in a USâIran deal. Meanwhile, the risk of further escalation remains very real,” they added.
Technologies
Russia plague: What we know about the suspected case reportedly linked to a lab workerâs death
According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.
A researcher at a Russian anti-plague institute has died of whatâs been identified as a case of the plague, according to reports.
Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.
The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasnât been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.
âAll of the patientâs contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,â the WHO said.
What is the plague and how does it spread?
Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. Itâs caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.
Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.
The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.
As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesnât travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.
The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.
âPotentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,â Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. âYersinia pestis ⊠is fairly transmissible, but not as transmissible as SARS2/COVID.â
Whatâs happening with the suspected case in Russia?
According to Russiaâs public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with âpneumonia of unknown aetiology.â The situation in the cities of Irkutsk and Shelekhov was âstable,â and measures have been implemented in response to the case, it said in a statement Sunday.
Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.
CNBC has not been able to independently verify the reports. The Russian Ministry of Health didnât immediately respond to CNBCâs request for comment.
According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. âBut there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,â he added.
A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that âif Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.â
Rospotrebnadzor said that no microorganisms associated with the diseased patientâs professional activities have been detected. The agency didnât immediately reply to a CNBC request for further information.
The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.
â CNBCâs Jenny Lee contributed to this report.
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