Technologies

iPhone 15 and Every Other Apple Product to Expect in 2023

A new iPhone with USB-C charging is one of the many products we could see from Apple this year.

You never really know what to expect from Apple when it comes to its product launches. However, the company tends to release certain products on a regular schedule, providing possible clues about what’s to come. Leaks and rumors also paint a picture of potential gadgets we may see throughout 2023, such as the iPhone 15 and Apple’s long-rumored «mixed-reality» headset.

If the reports turn out to be accurate, 2023 could mark several firsts for Apple’s product lineup. We may see the company’s first AR/VR headset, the first iPhone with USB-C and the first 15-inch MacBook Air, for example. As for other products like AirPods, the Apple TV and the iPad, Bloomberg reports we likely won’t see major changes to those product lines this year.

The debut of a mixed-reality headset would signal an entirely new product category for Apple, while the other updates suggest Apple is further optimizing its devices to contend with Android and Windows competitors that offer bigger screens and universal USB-C charging.

Apple has already released several new products this year, including a new yellow version of the iPhone 14, an updated HomePod, a Mac Mini with the M2 and M2 Pro chips, and MacBook Pro computers with the new M2 Pro and M2 Max.

Here’s a look at what we’re expecting in 2023 based on Apple’s previous launches, rumors and leaks so far. Apple did not respond to a request for comment for this story.

iPhone 15 lineup

All four models in the iPhone 14 series standing on a desk — From left to right: the iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 Plus and iPhone 14.

Celso Bulgatti/CNET

Apple usually launches new iPhones in September, and this year will likely be no different. Among the most significant changes we’re expecting to see in the iPhone 15 is the switch from the Lightning charging port to USB-C. That’s because there are new rules requiring tech products sold in Europe to support USB-C by 2024. Still, it’s unclear whether Apple will fully embrace the transition to USB-C across the entire iPhone 15 lineup, or if it will make a region-specific model for Europe.

Another potential update could include the Dynamic Island’s arrival on standard non-Pro iPhone 15 models, Ross Young, CEO of Display Supply Chain Consultants, tweeted in September. At the same time, Apple could add more features to the iPhone 15 Pro that differentiate it from the base models. Such features could include a new periscope camera with better optical zoom for the iPhone 15 Pro Max and solid-state buttons for both Pro phones, according to TF International Securities analyst Ming-Chi Kuo.

Apple AR/VR headset

Apple AR/VR virtual reality headset — Apple is rumored to release a mixed-reality headset this year.

James Martin/CNET

Apple’s long-anticipated mixed-reality headset could finally make its debut in June, according to Bloomberg, marking Apple’s first major expansion into a new product category since the Apple Watch. The headset is expected to blend elements of augmented reality, which lays digital graphics over real-world environments similar to the smartphone game Pokemon Go, and virtual reality, which envelopes users in 360-degree graphics like the $400 Meta Quest 2.

But don’t expect Apple’s headset to come cheap. The device could cost $3,000 and will run on a new type of software that’s essentially a 3D version of the iPhone’s interface, Bloomberg reports. Expect it to be powered by Apple’s M2 chip, which can be found in its current MacBook lineup, the report says. Although Bloomberg reported that Apple could introduce the headset in June, a tweet from Kuo suggests mass production of the device may have been delayed.

Tech giants from Meta to Sony to Microsoft have all tried their hand at virtual or augmented reality. But there’s an expectation that Apple’s first VR product could popularize the technology, since the company has a long track record of doing so with other products.

«I think Apple is going to be a big help to the market kind of like it has with, let’s face it, smartphones, tablets and smartwatches,» said Ramon Llamas, a research director at the International Data Corporation.

Apple Watch Series 9

Apple Watch Ultra and Series 8 — The Apple Watch Ultra (left) and Apple Watch Series 8 both launched last year.

Lexy Savvides/CNET

Like clockwork, Apple typically releases new Apple Watch models alongside its new iPhones in the fall. This year, however, we may see a more modest update than usual. Bloomberg reports that we shouldn’t expect to see significant changes to the Apple Watch this year. What that means is unclear, but it’s possible the watch could include routine updates like performance enhancements rather than significant new health-tracking features.

That falls in line with the pattern that Apple has followed in recent years. Other than the addition of temperature sensing and car-crash detection, the Apple Watch Series 8 is very similar to the Series 7. Apple has also introduced more new features through software updates rather than hardware changes in recent years, such as the ability to track sleep stages that arrived in WatchOS 9. But I’m hoping the Series 9 inherits some features from the Apple Watch Ultra, especially its handy Action button, which makes it easier to jump right into a workout.

There haven’t been many rumors or reports about whether to expect updated Apple Watch SE or Ultra models in 2023. But since Apple doesn’t always release special-edition products on an annual cadence, it wouldn’t be surprising to see Apple skip those updates this time around.

A new iMac

Apple iMac M1 — The 2021 iMac is powered by Apple’s M1 chip.

Sarah Tew/CNET

Fans of Apple’s colorful all-in-one computer may have something to look forward to this year. The company’s next iMac is at an advanced development stage, meaning it could arrive in the second half of this year, according to Bloomberg. The refreshed computer will likely run on Apple’s rumored M3 processor, which would be a step up from the M2 chip powering the current MacBook Pro and MacBook Air. It’ll have a 24-inch screen like the 2021 edition and will be available in the same color options, but will have some internal design changes, according to the report.

Mac Pro with M2 Ultra

The 2019 Mac Pro on stage alongside Apple CEO Tim Cook — The 2019 Mac Pro can cost north of $50,000.

Apple/Screenshot by Alexandra Able/CNET

Apple is also readying a new version of its top-of-the-line Mac Pro that would run on a chip called the M2 Ultra processor, likely a successor to the M1 Ultra, according to Bloomberg. That would mark a departure from the current model, which debuted in 2019 and runs on Intel’s Xeon processors. The chip will reportedly have 24 CPU cores, 76 graphics cores and 192GB of memory.

The $5,999 Mac Pro is Apple’s high-end desktop computer aimed at professionals. It’s the last remaining Mac in Apple’s current lineup that doesn’t include the company’s own silicon. The report suggests it will launch between late spring and summer, meaning we might see it at Apple’s Worldwide Developers Conference in June.

A 15-inch MacBook Air

MacBook Air M2 2022 laptop — The M2 MacBook Air is «the most universally useful laptop you can buy,» according to CNET’s Dan Ackerman.

Dan Ackerman/CNET

Apple’s lightweight laptop will reportedly be available in a 15-inch size for the first time this year. Bloomberg reports that a 15-inch MacBook Air is in Apple’s 2023 product roadmap, although it’s unclear whether this machine will run on the company’s expected M3 chip. A new 13-inch MacBook Air is also said to be in the works.

These two laptops are also expected to arrive in the late spring or summer, so we should be hearing about them in the coming months if Bloomberg’s report is accurate.

All told, the rumors, leaks and reports suggest 2023 could be a pivotal year for Apple’s computing lineup. If Apple does announce its first mixed-reality headset, we’ll get a glimpse at the company’s vision for the future of computing. Apple CEO Tim Cook has been vocal about the potential he sees for augmented reality, but we haven’t seen dedicated Apple hardware for providing those experiences yet. The arrival of Apple silicon in the Mac Pro would also mark the completion of Apple’s transition to its homegrown Mac chips within its current lineup.

Technologies

White House Joins TikTok With New Account. Here’s What It’s Posted So Far

An official White House account has shown up on TikTok, with one video featuring the caption: ‘We’re so back’.

The White House has officially joined TikTok, even as the administration is trying to help determine the future of the platform in the US.

So far, the TikTok account has four videos, a mix of videos of President Donald Trump speaking, footage of the White House itself over music and the caption: «We’re so back.» There’s also a video of Press Secretary Karoline Leavitt responding with hostility to a press conference question from a New York Times reporter, which is one way to set the tone early doors. As of this writing, the account had more than 123,000 followers so far.

The tagline for the account is: «Welcome to the Golden Age of America.»

After a move to ban TikTok in the US due to its Chinese ownership, the administration has delayed a shutdown as it seeks to help the company’s owner ByteDance, transfer ownership to a US company. There are expectations that new ownership could be announced as early as September as the company works on a US-only version of the TikTok mobile app.

Technologies

ROG Xbox Ally: Release Date, Specs, Price and How It Compares to Steam Deck

Can Microsoft and Asus give Valve some handheld competition?

The Steam Deck has yet to find a real competitor in the PC handheld gaming device battle. Other hardware companies, including Asus, Lenovo and MSI, have tried, but so far, their devices keep falling short. Asus plans to try to take another swipe at the crown, though, this time with the help of Microsoft.

In June, the two revealed their partnership for a new handheld device: the ROG Xbox Ally. This handheld will come in two variants and will attempt to bring the Xbox console experience to a portable device. Microsoft confirmed the release date for the Xbox Ally of Oct. 16 on Wednesday, but there are still some questions about the handheld.

Will the Xbox Ally outdo the Steam Deck, or will it wind up being just another wannabe?

How much will the Xbox Ally cost?

Neither Microsoft nor Asus has confirmed an official price yet. One thing for sure is that the Xbox Ally won’t be cheap.

Multiple leaks suggest the price will be 599 euros for the Xbox Ally and 899 euros for a higher-end version, the Xbox Ally X. That does leave the question of what the price will be in the US. Most likely, the price will be the same just in dollars, as that is the typical practice for gaming hardware prices.

Discount social media poster Wario64 tweeted Best Buy listings for the Xbox Ally, Xbox Ally X, charger dock, and case on Wednesday. There’s no pricing on the site for the devices, just a button to be notified when preorders become available. However, Wario64 states the pricing on the back end shows the Xbox Ally at $550 and the Xbox Ally X at $900, while the charging dock is listed on the site $100 and case for $70. The dock and case prices are on Best Buy and are accurate. It’s unclear if Microsoft changed plans at the last minute.

Best Buy has listed ROG Xbox Ally listings (no preorders yet)
Ally ($549.99) https://t.co/nmHw6Nxov3
Ally X ($899.99) https://t.co/Dts0GcUNFW
100W Charger Dock (HDMI 2.0, USB-A, USB-C) ($99.99) https://t.co/LkoKyunOE8
Case $69.99 https://t.co/jaTIBfWUXX
Confirming… pic.twitter.com/oalzcOON77

— Wario64 (@Wario64) August 20, 2025

Microsoft didn’t immediately respond to a request for comment about the post.

The uncertainty about the price of the Xbox Ally is likely due to tariffs. Microsoft recently increased the prices of its Xbox Series consoles and Asus has done the same with its laptops and its current ROG Ally lineup.

When does the Xbox Ally come out?

Microsoft did confirm the release date of the Xbox Ally on Oct. 16. This date was mentioned in previous leaks regarding the handheld device’s price.

When can I preorder the Xbox Ally?

Preorders are not available as of yet. In the blog post about the release date, Microsoft says preordering and pricing will be announced sometime in the future. Best Buy does have the listings for the Xbox Ally, Xbox Ally X, charging dock and case, and those interested can request to be notified when preorders become available.

What’s the difference between the Xbox Ally and Xbox Ally X?

There are two versions of the Xbox Ally: the lower-priced Xbox Ally and the higher-priced Xbox Ally X.

The key differences between the two are in their processors, storage and memory. The Xbox Ally will have the AMD Ryzen Z2 A Processor, while the Xbox Ally X will use the faster AMD Ryzen AI Z2 Extreme Processor. Memory will be different, with the lower-priced Xbox Ally having 16GB of LPDDR5X-6400 and the higher-cost handheld coming with 24GB LPDDR5X-8000. Both will come with SSD storage but the Xbox Ally will have 512GB and the Xbox Ally X will have 1TB. The Xbox Ally X will also come with a bigger battery but with a faster processor and more memory. It’s not clear if that difference in capacity translates to a longer battery life.

Specs for Xbox Ally and Xbox Ally X

	ROG Xbox Ally	ROG Xbox Ally X
Operating System	Windows 11 Home	Windows 11 Home
Controls and grip	Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort. ABXY buttons / D-pad / L & R Hall Effect analog triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU	Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort, complete with impulse triggers for enhanced control.ABXY buttons / D-pad / L & R impulse triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU
Processor	AMD Ryzen Z2 A Processor	AMD Ryzen AI Z2 Extreme Processor
Memory	16GB LPDDR5X-6400	24GB LPDDR5X-8000
Storage	512GB M.2 2280 SSD for easier upgrade	1TB M.2 2280 SSD for easier upgrade
Display	7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection	7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection
I/O Ports	2x USB-C (2 x DP 2.1, PD 3.0), 1x microSD, 1x analog audio	2x USB-C (1x USB4, 1x USB 3.2 both w/ DP 2.1, PD 3.0), 1x micro SD, 1x analog audio
Network and Communication	Wi-Fi 6E (2 x 2), Bluetooth 5.4	Wi-Fi 6E (2 x 2), Bluetooth 5.4
Dimensions	29.1×12.2×5.1 cm	29.1×12.2×5.1 cm
Weight	670g	715g
Battery	60Wh	80Wh
Included	ROG Xbox Ally 65W charger Stand	ROG Xbox Ally X 65W charger Stand

What makes the Xbox Ally different from the Steam Deck?

The most notable difference between the Xbox Ally and the Steam Deck is the operating system. Like the ROG Ally, the Xbox Ally will also use Windows 11, while the Steam Deck uses Valve’s SteamOS.

Even though every PC game works with Windows, handheld gaming devices running Windows have had serious issues, as the OS implementation has been a bit buggy. Portable consoles like the ROG Ally, MSI Claw and Lenovo Legion Go simply don’t run well with full Windows because the OS is designed for laptops and desktops and not handheld devices. SteamOS, however, is designed to run almost every game on Steam without issues and regardless of device size.

The Xbox Ally changes that by giving it an Xbox interface. This would be similar to how the Xbox app on PCs works for running games. It would also be able to download Xbox games directly to it, remote play them off a console or stream them via Xbox Cloud.

Another big difference is the hardware. The Steam Deck came out in 2022 and it was the first mass-produced handheld gaming device for PC. At the time, Valve had to use custom AMD processors but since then, AMD has produced more processors for handheld devices, which are now much more powerful in just a few years. The Xbox Ally would also have faster RAM. Both the improvement in processors and RAM should significantly increase the number of games the Xbox Ally can run versus the Steam Deck, which is already struggling to run newer games at 30fps.

Externally, the Xbox Ally will come with the same size 7-inch display but it will have a higher refresh rate of 120Hz, a brighter screen at 500 nits and increased resolution at 1080p. There will also be some slight differences in the physical size of the Xbox Ally, which will be a little bigger and heavier. Another difference from the Steam Deck is that the Xbox Ally controls will be more similar to the Xbox controller.

Microsoft and Asus have a large hill to climb if they plan to have the Xbox Ally dethrone the Steam Deck. It will be especially tough if Valve decides to announce the Steam Deck 2 soon.

Technologies

Sony Raises Prices of PlayStation 5 consoles

Starting Thursday, you can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting Thursday, Aug. 21. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs.

The PlayStation-maker posted about the pricing on Wednesday. The jump in price is $50 more than the current price for each model.

The new prices are:

PlayStation 5: $500 to $550
PlayStation 5 Digital Edition: $450 to $500
PlayStation 5 Pro: $700 to $750

«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase.

Back in March, Microsoft increased the price of the Xbox Series consoles back in May, and Nintendo hiked the original Switch console price and Switch 2 accessories earlier this month.

While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months.