Technologies

HBO Max Is Rebranding. Here’s What That Means for You

HBO Max is updating its name, features and catalog. Learn how those changes may impact your streaming.

Warner Bros. Discovery revealed on Wednesday that «HBO Max» is out, and «Max» is the name of its rebranded streaming service. The reworked platform will house merged content from HBO Max and Discovery Plus, giving you shows like Euphoria and Succession next to greige-tinted unscripted series like Fixer Upper. Along with the new name comes a new tagline: The One to Watch.

The company is touting a larger library and a better user interface, but you may have some basic questions about how all these changes will affect your existing account. And newcomers may be curious about what’s up with Max and what the service has to offer. Here are answers to some of your questions.

When will Max roll out in my country?

US customers will have access to Max on May 23. Users in Latin America will see the rollout in fall 2023, with certain Europe and Asia markets receiving Max access in early to mid 2024.

Once the service launches, it will automatically upgrade with the new Max logo, interface and features. According to Warner Bros. Discovery, existing subscribers will see their profiles, billing information and watch lists seamlessly transfer to the updated version and they’ll only have to open the app to use the platform. However, the company said some users will be prompted to download the new version of the streaming app.

New Max customers can either sign up for HBO Max now, or wait to subscribe to the new service on May 23 to start streaming instantly.

Subscribe to HBO Max

See at HBO Max

How much will Max cost?

The price will remain the same as current HBO Max subscriptions, but there’s one new premium plan that will cost more than the standard two options. Max Ad-Lite will cost $10 per month and come with HD and two streams, while ad-free Max is priced at $16 monthly for HD, two streams and 30 downloads.

When the new service arrives in May, there will also be a $20-per-month Ultimate Plan, which offers four concurrent streams, 4K HDR with Dolby Atmos sound and 100 downloads. This is a change, as HBO Max currently offers three streams for both plans with the ability to watch some titles in 4K Ultra HD. Yes, you’ll have to pay more for 4K, but some existing HBO Max features will still be available for up to six months after Max’s launch.

Note that Discovery Plus will continue to be a standalone streaming option. It’s currently priced at $5 a month for the ad-supported plan and $7 per month without ads.

What TV shows and movies will be on Max?

Warner Bros. Discovery’s streaming offering will bring together content from HBO Max and Discovery Plus. Max will have HBO originals, Warner Bros. movies, Max originals, DC Comics and Harry Potter alongside programming from brands including Discovery Channel, HGTV, Food Network, TLC and ID. The entire HBO Max library will be found on Max with a selected collection of Discovery titles.

At its Wednesday press conference, Warner Bros. Discovery highlighted a range of new titles that’ll be hitting the freshly rebranded streaming service. In addition to DC drama The Penguin, subscribers will have access to spinoffs of familiar franchises like The Conjuring, The Big Bang Theory, Game of Thrones and Harry Potter. New shows coming to the streamer range from a limited series starring Kate Winslet to a Barbie-themed home renovation competition series, and from a thriller based on a Pulitzer Prize-winning novel to a dating series from the producers of 90 Day Fiance.

WBD’s head of content, Kathleen Finch, and Max’s content boss, Casey Bloys, emphasized that family and children’s content will also take center stage on the new service, with an aim at audiences of all ages. Viewers will get more animation and entertainment releases from popular brands like Cartoon Network, Hanna-Barbera, Boomerang, Looney Toons and DC. This includes a new animated version of Peter & the Wolf from U2’s Bono.

Subscribers can also expect films to find Max as their streaming home after their theatrical runs. Shazam! Fury of the Gods will arrive on launch day, and Blue Beetle, Dune 2, Barbie, and The Flash are among the other movie titles you’ll find on the platform. The Flash will hit Max in the fall.

illustration of a boy facing a wolf — A new take on Peter & the Wolf is coming to Max, courtesy of Bono.

Max, Warner Bros. Discovery

Is there a way to opt out of Discovery or HBO Max content?

No. But you can choose to have a standalone Discovery Plus subscription instead of subscribing to Max. While there won’t be a separate version for HBO Max and HBO-branded content, Warner Bros. Discovery says the updated app will have an interface that’s more tailored to a user’s personal tastes. It’ll also feature genre hubs and a new content navigation menu at the top of the screen to make it easier to find what you want.

According to the company’s global streaming boss, J.B. Perrette, Max will «have differentiated and high-performing personalized experiences including elements such as ‘Because You Watched’ recommendations, and immersive hero images tailored for each user.» He indicated that the app’s recommendation engine will eventually learn to surface content that matches your viewing habits.

Should I cancel my current HBO Max or Discovery Plus subscription if I have both?

There’s no need to cancel your subscriptions right now unless you’re no longer enjoying them. All existing HBO Max subscribers will transition to Max when the app relaunches in May. Max will include Discovery Plus content, but Discovery Plus will also remain a separate, lower-priced streaming option that has content only from Discovery networks. If you like Max’s fully merged lineup, then you may want to wait and drop Discovery Plus in May.

What if I get HBO or HBO Max through cable?

If you currently receive HBO Max or HBO through a mobile carrier or your cable/satellite TV provider, you’ll have access to the updated Max app. You won’t have to cancel and resubscribe. Upon launch, it’ll be available through AT&T, Hulu, Cox, Xfinity, Verizon, DirecTV, Prime Video channels and other services. You can view the list on the Max website. Max will be accessible on most devices, including TVs, gaming consoles and mobile phones.

If you’re new to Max or Discovery Plus, you can sign up now or wait until May 23.

To learn more about WBD’s streaming services, read up on its strategy for live sports and which channels are on Discovery Plus.

Technologies

White House Joins TikTok With New Account. Here’s What It’s Posted So Far

An official White House account has shown up on TikTok, with one video featuring the caption: ‘We’re so back’.

The White House has officially joined TikTok, even as the administration is trying to help determine the future of the platform in the US.

So far, the TikTok account has four videos, a mix of videos of President Donald Trump speaking, footage of the White House itself over music and the caption: «We’re so back.» There’s also a video of Press Secretary Karoline Leavitt responding with hostility to a press conference question from a New York Times reporter, which is one way to set the tone early doors. As of this writing, the account had more than 123,000 followers so far.

The tagline for the account is: «Welcome to the Golden Age of America.»

After a move to ban TikTok in the US due to its Chinese ownership, the administration has delayed a shutdown as it seeks to help the company’s owner ByteDance, transfer ownership to a US company. There are expectations that new ownership could be announced as early as September as the company works on a US-only version of the TikTok mobile app.

Technologies

ROG Xbox Ally: Release Date, Specs, Price and How It Compares to Steam Deck

Can Microsoft and Asus give Valve some handheld competition?

The Steam Deck has yet to find a real competitor in the PC handheld gaming device battle. Other hardware companies, including Asus, Lenovo and MSI, have tried, but so far, their devices keep falling short. Asus plans to try to take another swipe at the crown, though, this time with the help of Microsoft.

In June, the two revealed their partnership for a new handheld device: the ROG Xbox Ally. This handheld will come in two variants and will attempt to bring the Xbox console experience to a portable device. Microsoft confirmed the release date for the Xbox Ally of Oct. 16 on Wednesday, but there are still some questions about the handheld.

Will the Xbox Ally outdo the Steam Deck, or will it wind up being just another wannabe?

How much will the Xbox Ally cost?

Neither Microsoft nor Asus has confirmed an official price yet. One thing for sure is that the Xbox Ally won’t be cheap.

Multiple leaks suggest the price will be 599 euros for the Xbox Ally and 899 euros for a higher-end version, the Xbox Ally X. That does leave the question of what the price will be in the US. Most likely, the price will be the same just in dollars, as that is the typical practice for gaming hardware prices.

Discount social media poster Wario64 tweeted Best Buy listings for the Xbox Ally, Xbox Ally X, charger dock, and case on Wednesday. There’s no pricing on the site for the devices, just a button to be notified when preorders become available. However, Wario64 states the pricing on the back end shows the Xbox Ally at $550 and the Xbox Ally X at $900, while the charging dock is listed on the site $100 and case for $70. The dock and case prices are on Best Buy and are accurate. It’s unclear if Microsoft changed plans at the last minute.

Best Buy has listed ROG Xbox Ally listings (no preorders yet)
Ally ($549.99) https://t.co/nmHw6Nxov3
Ally X ($899.99) https://t.co/Dts0GcUNFW
100W Charger Dock (HDMI 2.0, USB-A, USB-C) ($99.99) https://t.co/LkoKyunOE8
Case $69.99 https://t.co/jaTIBfWUXX
Confirming… pic.twitter.com/oalzcOON77

— Wario64 (@Wario64) August 20, 2025

Microsoft didn’t immediately respond to a request for comment about the post.

The uncertainty about the price of the Xbox Ally is likely due to tariffs. Microsoft recently increased the prices of its Xbox Series consoles and Asus has done the same with its laptops and its current ROG Ally lineup.

When does the Xbox Ally come out?

Microsoft did confirm the release date of the Xbox Ally on Oct. 16. This date was mentioned in previous leaks regarding the handheld device’s price.

When can I preorder the Xbox Ally?

Preorders are not available as of yet. In the blog post about the release date, Microsoft says preordering and pricing will be announced sometime in the future. Best Buy does have the listings for the Xbox Ally, Xbox Ally X, charging dock and case, and those interested can request to be notified when preorders become available.

What’s the difference between the Xbox Ally and Xbox Ally X?

There are two versions of the Xbox Ally: the lower-priced Xbox Ally and the higher-priced Xbox Ally X.

The key differences between the two are in their processors, storage and memory. The Xbox Ally will have the AMD Ryzen Z2 A Processor, while the Xbox Ally X will use the faster AMD Ryzen AI Z2 Extreme Processor. Memory will be different, with the lower-priced Xbox Ally having 16GB of LPDDR5X-6400 and the higher-cost handheld coming with 24GB LPDDR5X-8000. Both will come with SSD storage but the Xbox Ally will have 512GB and the Xbox Ally X will have 1TB. The Xbox Ally X will also come with a bigger battery but with a faster processor and more memory. It’s not clear if that difference in capacity translates to a longer battery life.

Specs for Xbox Ally and Xbox Ally X

	ROG Xbox Ally	ROG Xbox Ally X
Operating System	Windows 11 Home	Windows 11 Home
Controls and grip	Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort. ABXY buttons / D-pad / L & R Hall Effect analog triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU	Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort, complete with impulse triggers for enhanced control.ABXY buttons / D-pad / L & R impulse triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU
Processor	AMD Ryzen Z2 A Processor	AMD Ryzen AI Z2 Extreme Processor
Memory	16GB LPDDR5X-6400	24GB LPDDR5X-8000
Storage	512GB M.2 2280 SSD for easier upgrade	1TB M.2 2280 SSD for easier upgrade
Display	7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection	7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection
I/O Ports	2x USB-C (2 x DP 2.1, PD 3.0), 1x microSD, 1x analog audio	2x USB-C (1x USB4, 1x USB 3.2 both w/ DP 2.1, PD 3.0), 1x micro SD, 1x analog audio
Network and Communication	Wi-Fi 6E (2 x 2), Bluetooth 5.4	Wi-Fi 6E (2 x 2), Bluetooth 5.4
Dimensions	29.1×12.2×5.1 cm	29.1×12.2×5.1 cm
Weight	670g	715g
Battery	60Wh	80Wh
Included	ROG Xbox Ally 65W charger Stand	ROG Xbox Ally X 65W charger Stand

What makes the Xbox Ally different from the Steam Deck?

The most notable difference between the Xbox Ally and the Steam Deck is the operating system. Like the ROG Ally, the Xbox Ally will also use Windows 11, while the Steam Deck uses Valve’s SteamOS.

Even though every PC game works with Windows, handheld gaming devices running Windows have had serious issues, as the OS implementation has been a bit buggy. Portable consoles like the ROG Ally, MSI Claw and Lenovo Legion Go simply don’t run well with full Windows because the OS is designed for laptops and desktops and not handheld devices. SteamOS, however, is designed to run almost every game on Steam without issues and regardless of device size.

The Xbox Ally changes that by giving it an Xbox interface. This would be similar to how the Xbox app on PCs works for running games. It would also be able to download Xbox games directly to it, remote play them off a console or stream them via Xbox Cloud.

Another big difference is the hardware. The Steam Deck came out in 2022 and it was the first mass-produced handheld gaming device for PC. At the time, Valve had to use custom AMD processors but since then, AMD has produced more processors for handheld devices, which are now much more powerful in just a few years. The Xbox Ally would also have faster RAM. Both the improvement in processors and RAM should significantly increase the number of games the Xbox Ally can run versus the Steam Deck, which is already struggling to run newer games at 30fps.

Externally, the Xbox Ally will come with the same size 7-inch display but it will have a higher refresh rate of 120Hz, a brighter screen at 500 nits and increased resolution at 1080p. There will also be some slight differences in the physical size of the Xbox Ally, which will be a little bigger and heavier. Another difference from the Steam Deck is that the Xbox Ally controls will be more similar to the Xbox controller.

Microsoft and Asus have a large hill to climb if they plan to have the Xbox Ally dethrone the Steam Deck. It will be especially tough if Valve decides to announce the Steam Deck 2 soon.

Technologies

Sony Raises Prices of PlayStation 5 consoles

Starting Thursday, you can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting Thursday, Aug. 21. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs.

The PlayStation-maker posted about the pricing on Wednesday. The jump in price is $50 more than the current price for each model.

The new prices are:

PlayStation 5: $500 to $550
PlayStation 5 Digital Edition: $450 to $500
PlayStation 5 Pro: $700 to $750

«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase.

Back in March, Microsoft increased the price of the Xbox Series consoles back in May, and Nintendo hiked the original Switch console price and Switch 2 accessories earlier this month.

While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months.