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New Comics Publisher Wants to Help Readers Feel Closer to Creators

Commentary: Why I’m excited about the publisher, called Dstlry, and the impact it could have on the comics industry.

Two former Comixology heads unveiled a new creator-owned comics and collectibles publisher Thursday called Dstlry. David Steinberger, co-founder and former CEO of Comixology, and Chip Mosher, former Comixology head of content, hope the new publisher shifts the industry around creator-owned comics and collectibles. 

Dstlry will offer a limited number of physical and digital items for sale online and in brick-and-mortar stores. Owners of digital items will then be able to sell their items in the Dstlry marketplace, and the original creators will get a percentage of what the item sells for.

Dstlry’s logo.

Dstlry

Steinberger and Mosher told me in an interview they hope Dstlry can help alleviate pains some creators have felt in the comics industry when it comes to compensation. While some comic characters and stories make millions of dollars as a result of films, some creators have felt left out in the cold.

Ed Brubaker and Steve Epting, for example, transformed Bucky Barnes into the Winter Soldier in 2005. However, Brubaker wrote in his newsletter in 2021 that he feels he and Epting haven’t been adequately compensated for their work given the character’s success in multiple Marvel Cinematic Universe films and shows. 

«For the most part all Steve Epting and I have gotten for creating the Winter Soldier and his storyline is a ‘thanks’ here or there,» Brubaker wrote. «I’ve even seen higher-ups on the publishing side try to take credit for my work a few times, which was pretty galling.»

Steinberger and Mosher saw these issues and wanted to be part of the solution by making sure creators are treated well so they can produce their best work for readers.

«We looked at all these problems creators had and we tried to fix that,» Mosher said. «We knew if we fix stuff for creators across the board, on a lot of different levels, then we’d be delivering the best thing for the customers.» 

Ed Brubaker (pictured) and Steve Epting brought Bucky Barnes back to life as the Winter Soldier in 2005.

Jeff Kravitz/Getty Images

«Without [creators] there’s nothing, and they don’t always get treated that way when their material that they create becomes $100 million movies or billion dollar movies,» Steinberger said. Dstlry is about «honoring their contribution … there’s a joy in trying to correct what is currently out there.»

Steinberger and Mosher also said they hope Dstlry will bring the fun of collecting print issues to the digital space. They said when new issues of a comic are released, digital copies of the comic will be sold online at dstlry.co for one week until the next issue comes out. 

«However many digital copies get sold between Wednesday and Tuesday, that’s it, never any more again,» Mosher said. 

But people will still be able to get their hands on digital issues through the Dstlry marketplace, and mass market digital trade collections will be available more broadly. Physical copies will be available in local comic shops, too. Some creators will also be given complimentary digital copies of comics they can give out to fans. 

Steinberger and Mosher said they hope this will help readers feel closer to all the creators that are publishing through Dstlry.

The list of Dstlry founding creators includes well-known writers and artists like Eisner Award winners Scott Snyder, Becky Cloonan and James Tynion IV. Dstlry’s advisory board consists of film producer Lorenzo di Bonaventura, video game industry veteran John Schappert and tech strategist Mike Vorhaus. 

You can find the full list of Dstlry’s founding creators at the end of this story.

Eisner Award winner Scott Snyder is one of the founding creators of Dstlry.

Roy Rochlin/Getty Images

«Artistic growth is spurred when its creators are nurtured and properly compensated for their achievements,» Bonaventura said in a news release. «This new system and its shared equity model will provide an invigorating environment which will foster great storytelling.»

And understanding how to build that kind of environment is something Steinberger and Mosher said they developed in their tenures at Comixology.

«Learning how to work with creators at a high level and do the best for them, which led to the best products, was one of the big things I learned,» Mosher said, referring to individual issues. 

«You want to have empathy for [creators],» Steinberger said. «You want to understand what they need, and try to deliver that every time.»

More details about Dstlry’s plans will be revealed later this year. 

Readers will still be able to get Dstlry comics at comic shops if they want physical copies.

Getty Images

How Dstlry could affect the comic industry

The type of commodities market Dstlry is launching has a few advantages over other commodities markets.

Namely, other commodities depreciate in value after they’re used. Sneakers, for example, depreciate in value the second you put them on your feet. Cars also depreciate in value by as much as 9% to 11% as soon as you drive one off the lot, according to financial counseling firm Ramsey Solutions.

A copy of Detective Comics No. 27 sold at auction in 2022 for $1.74 million.

Spencer Weiner/Getty Images

With Dstlry’s model, people should be able to read a digital comic as many times as they want, then sell that comic on Dstlry’s digital marketplace for the price they bought the comic for, or higher. Looking to physical comics as an example, Detective Comics No. 27, which introduced Batman in 1939, sold at auction in May 2022 for $1.74 million. Granted, that’s an extreme example that most new comics won’t replicate anytime soon. But Dstlry wants to create a system where creators still make money from the sale — and resale — of their comics at any time. 

That also means if you get into a digital series a few months after it launches, you’ll likely have to pay a higher price for an early comic in that digital series. You’ll probably have to pay more for a physical copy of that comic, too, since those are also sold in limited quantities, but that’s also often true of traditional publishers.

Admittedly, this could create a predatory resale market. That could happen if people buy as many digital copies of a comic as they can, then once the comic goes out of print, they ask for an absurd amount of money for the digital comics on the Dstlry marketplace. However, this kind of speculation led to a comics industry crash in the ’90s. People who hope to get rich from the resale of these digital comics will have to invest wisely and understand that some of the largest payoffs come after years of waiting.

The resale of digital comics on Dstlry’s marketplace should have a benefit over physical copies of comics, though. 

With physical copies of comics you need plastic covers and storage space to help keep comics secure and safe, and you’ll have to be vigilant about how they’re stored if you plan on selling them after a certain amount of time.

Digital copies of comics are limited only by the amount of space on your device. And if Dstlry offers cloud storage, people won’t even have to worry about that. 

Maintaining and transporting your digital comics is easier than their physical counterparts.

Getty Images

Besides those advantages for readers, Dstlry’s benefits for creators seem obvious, and it addresses an issue some people in the sneaker community have pointed out.

Nike made over $46 billion in revenue in 2022. Footwear made up about two-thirds of that revenue, at $29 billion. The sneaker resale market alone was estimated to be worth about $10 billion in 2021, according to Axios. It isn’t known how much estimated value Nike sneakers have on the resale market, but you can see there are huge profits in the resale market that companies like Nike are cut out of.

With Dstlry’s model, each time a digital item is resold, a percentage of that sale goes back to the creators. That means creators will benefit from their work weeks, months or even years after their digital series ends. Though the percentage of an item’s resale value that creators will receive hasn’t been disclosed at this time, any percentage is better than none.

I’m not expecting Dstlry to fix issues in the comics industry overnight, or even by the end of the year. Systemic changes take time and a lot of buy-in from others, like creators and readers. 

However, I believe creators should get the full benefit from their work. It’s ridiculous that someone can get rich off something a creator made while that creator gets little or nothing in return.

I’m hopeful for Dstlry, and I plan on supporting the publisher and its creators in the future.

For more on comics, check out the best comic to read if you’re sick of superheroes, Scott Snyder’s creator-owned comic Dark Spaces: Wildfire and a graphic novel that imagines what it would look like if Jan. 6 succeeded

Here’s the full list of Dstlry’s founding creators:

Technologies

iOS 17 Cheat Sheet: Your Questions on the iPhone Update Answered

Here’s what you need to know about new features and upcoming updates for your iPhone.

Apple’s iOS 17 was released in September, shortly after the company held its Wonderlust event, where the tech giant announced the new iPhone 15 lineup, the Apple Watch Series 9 and the Apple Watch Ultra 2. We put together this cheat sheet to help you learn about and use the new features in iOS 17. It’ll also help you keep track of the subsequent iOS 17 updates.

iOS 17 updates

Using iOS 17

Getting started with iOS 17

Make sure to check back periodically for more iOS 17 tips and how to use new features as Apple releases more updates.

17 Hidden iOS 17 Features You Should Definitely Know About

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Technologies

Get Ready for a Striking Aurora That Could Also Disrupt Radio Communications

Don’t expect the storm to cause a lingering problem, though.

A geomagnetic storm is threatening radio communications Monday night, but that doesn’t mean you should be concerned. In fact, it may be an opportunity to see a colorful aurora in the night sky.

The National Oceanic and Atmospheric Administration has issued a geomagnetic storm watch after witnessing a coronal mass ejection from the sun on Saturday. The watch, which was issued over the weekend and will expire after Monday, said the onset of the storm passing over Earth on Sunday night represented a «moderate» threat to communications. As the storm continues to pass through, it could deliver a «strong» threat on Monday night that could cause radio communications to be temporarily disrupted during the worst of it.

Even so, NOAA said, «the general public should not be concerned.»

A coronal mass ejection occurs when magnetic field and plasma mass are violently expelled from the sun’s corona, or the outermost portion of the sun’s atmosphere. In the vast majority of cases, the ejection occurs with no real threat to Earth. However, in the event the ejection happens in the planet’s direction, a geomagnetic storm occurs, and the Earth’s magnetic field is temporarily affected.

In most cases, geomagnetic storms cause little to no disruption on Earth, with radio communications and satellites affected most often. In extreme cases, a geomagnetic storm can cause significant and potentially life-threatening power outages — a prospect that, luckily, the planet hasn’t faced.

Switching poles

Every 11 years, the sun’s magnetic poles switch, with the north pole and south pole swapping positions. During those cycles, the sun’s activity ramps up as it gets closer to pole-switching time. The height of its activity is called solar maximum, and scientists believe we either may be entering the solar maximum or may be already in it.

During periods of heightened solar activity, sunspots increase on the sun and there’s an increase in coronal mass ejections, among other phenomena. According to NOAA, solar maximum could extend into October of this year before the sun’s activity calms and it works towards its less-active phase, solar minimum.

Even when geomagnetic storms hit Earth and disrupt communications, the effects are usually short-lived. Those most affected, including power grid operators and pilots and air traffic controllers communicating over long distances, have fail-safe technologies and backup communications to ensure operational continuity.

But geomagnetic storms aren’t only about radios. In most cases, they also present unique opportunities to see auroras in the night sky. When the storms hit, the plasma they carry creates a jaw-dropping aurora, illuminating the night sky with brilliant colors. Those auroras can be especially pronounced during the most intense phases of the storm, making for nice stargazing.

If you’re interested in seeing the aurora, you’ll need to be ready. The NOAA said the «brunt of the storm has passed» and even if it lingers into Tuesday, there won’t be much to see after Monday night. 

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Technologies

Last Total Solar Eclipse for 20 Years Is Coming: How to See and Photograph It

It’s your last chance until 2044.

Get your eclipse glasses ready, Skygazers: the Great American Eclipse is on its way. On April 8, there’ll be a total eclipse over North America, the last one until 2044.

A total solar eclipse happens when the moon passes between the Earth and the sun, blocking the sun and turning an otherwise sunny day to darkness for a short period of time. Depending on the angle at which you’re viewing the eclipse, you may see the sun completely shrouded by the moon (called totality) or some variation of it. The more off-angle you are and the further you are from the path of the eclipse, the less likely you’ll be to see the totality.

The 2024 total solar eclipse will happen on Monday, April 8. The Great American Eclipse will reach the Mexican Pacific coast at 11:07 a.m. PT (2:07 p.m. ET), and then traverse the US in a northeasterly direction from Texas to Maine, and on into easternmost Canada. If you want a good look at it, but don’t live in the path of totality, you shouldn’t wait much longer to book accommodation and travel to a spot on the path.

Or how about booking a seat in the sky? Delta Airlines made headlines for offering a flight that allows you to see the entire path of totality. Its first eclipse flight, from Austin, Texas, to Detroit sold out quickly. But as of Monday, Delta has added a second flight from Dallas to Detroit, which also covers the path of totality. The airline also has five flights that will offer prime eclipse viewing.

Not everyone can get on one of those elusive eclipse-viewing flights. Here’s a look at other options to nab a chance to see this rare sight and what to know about it.

Total solar eclipse path

The eclipse will cross over the Pacific coast of Mexico and head northeast over mainland Mexico. The eclipse will then make its way over San Antonio at approximately 2:30 p.m. ET on April 8 and move through Texas, over the southeastern part of Oklahoma and northern Arkansas by 2:50 p.m. ET.

By 3 p.m. ET, the eclipse will be over southern Illinois, and just 5 minutes later, will be traveling over Indianapolis. Folks in northwestern Ohio will be treated to the eclipse by 3:15 p.m. ET, and it will then travel over Lake Erie and Buffalo, New York, by 3:20 p.m. ET. Over the next 10 minutes, the eclipse will be seen over northern New York state, then over Vermont. By 3:35 p.m. ET, the eclipse will work its way into Canada and off the Eastern coast of North America.

Best places to watch the Great American Eclipse

When evaluating the best places to watch this year’s total eclipse, you’ll first want to determine where you’ll have the best angle to see the totality. The farther off-angle you are — in other words, the farther north or south of the eclipse’s path — the less of an impact you can expect.

Therefore, if you want to have the best chance of experiencing the eclipse, you’ll want to be in its path. As of this writing, most of the cities in the eclipse’s path have some hotel availability, but recent reports have suggested that rooms are booking up. And as more rooms are booked, prices are going up.

So if you want to be in the eclipse’s path, and need a hotel to do it, move fast. And Delta’s eclipse-viewing flight from Dallas to Detroit has just four seats left at the time of publication.

Eclipse eye safety and photography

 
As with any solar eclipse, it’s critical you keep eye safety in mind.

During the eclipse, and especially during the periods before and after totality, don’t look directly at the sun without special eye protection. Also, be sure not to look at the sun through a camera (including the camera on your phone), binoculars, a telescope or any other viewing device. This could cause serious eye injury. Sunglasses aren’t enough to protect your eyes from damage.

If you want to view the eclipse, you’ll instead need solar viewing glasses that comply with the ISO 12312-2 safety standard. Anything that doesn’t meet that standard or greater won’t be dark enough to protect your eyes. Want to get them for free? If you’ve got a Warby Parker eyeglasses store nearby, the company is giving away free, ISO-certified solar eclipse glasses at all of its stores from April 1 until the eclipse, while supplies last.

If you don’t have eclipse viewing glasses handy, you can instead use indirect methods for viewing the eclipse, like a pinhole projector.

Read more: A Photographer’s Adventure With the Eclipse

In the event you want to take pictures of the eclipse, attach a certified solar filter to your camera. Doing so will protect your eyes and allow you to take photos while you view the eclipse through your lens.

There’s also a new app to help you both protect your eyes and take better photos of the eclipse on your phone. Solar Snap, designed by a former Hubble Space Telescope astronomer, comes with a Solar Snap camera filter that attaches to the back of an iPhone or Android phone, along with solar eclipse glasses for protecting your eyesight during the event. After you attach the filter to your phone, you can use the free Solar Snap Eclipse app to zoom in on the eclipse, adjust exposure and other camera settings, and ultimately take better shots of the eclipse.

2024 eclipse compared to 2017

The last total solar eclipse occurred in 2017, and many Americans had a great view. Although there are plenty of similarities between the 2017 total solar eclipse and the one coming April 8, there are a handful of differences. Mainly, the 2024 eclipse is going to cover more land and last longer.

The 2017 eclipse started over the northwest US and moved southeast. Additionally, that eclipse’s path was up to 71 miles wide, compared with a maximum width of 122 miles for this year’s eclipse. Perhaps most importantly, the moon completely covered the sun for just 2 minutes, 40 seconds in 2017. This year, maximum totality will last for nearly four-and-a-half minutes.

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