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Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like «fierce alligator leaping out of the water during a lightning storm,» with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

«We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,» Costin said. «The only way to succeed in AI is to embrace it.»

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a «sea change»

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations 

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design. 

«It’s a sea change,» said Forrester analyst David Truog.

One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like «the letter N made of gold with intricate ornaments.»

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador Dalí.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else. 

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They «seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,» their lawsuit said.

Getty Images also sued Stability AI, alleging that it «unlawfully copied and processed millions of images protected by copyright.» It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. «You don’t want to infringe somebody else’s copyright by mistake,» Costin said.

The approach is smart, Truog said.

«What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,» he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. «Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.»

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

«The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,» Costin said. «We think the same thing will happen with generative AI.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.


Technologies

An AWS Outage Broke the Internet While You Were Sleeping

Reddit, Roblox and Ring are just a tiny fraction of the 1,000-plus sites and services that were affected when Amazon Web Services went down, causing a major internet blackout.

The internet kicked off the week the way that many of us often feel like doing: by refusing to go to work. An outage at Amazon Web Services rendered huge portions of the internet unavailable on Monday morning, with sites and services including Snapchat, Fortnite, Venmo, the PlayStation Network and, predictably, Amazon, unavailable for a short period of time.

The outage began shortly after midnight PT, and took Amazon around 3.5 hours to fully resolve. Social networks and streaming services were among the 1,000-plus companies affected, and critical services such as online banking were also taken down. You’ll likely find most sites and services functioning as usual this morning, but some knock-on effects will probably be seen throughout the day.

AWS, a cloud services provider owned by Amazon, props up huge portions of the internet. So when it went down, it took many of the services we know and love with it. As with the Fastly and Crowdstrike outages over the past few years, the AWS outage shows just how much of the internet relies on the same infrastructure — and how quickly our access to the sites and services we rely on can be revoked when something goes wrong. The reliance on a small number of big companies to underpin the web is akin to putting all of our eggs in a tiny handful of baskets. 

When it works, it’s great, but only one small thing needs to go wrong for the internet to come to its knees in a matter of minutes.

How widespread was the AWS outage?

Just after midnight PT on October 20, AWS first registered an issue on its service status page, saying it was «investigating increased error rates and latencies for multiple AWS services in the US-EAST-1 Region.» Around 2 a.m. PT, it said it had identified a potential root cause of the issue, and within half an hour, it had started applying mitigations that were resulting in significant signs of recovery. 

«The underlying DNS issue has been fully mitigated, and most AWS Service operations are succeeding normally now,» AWS said at 3.35 a.m. PT. The company didn’t respond to request for further comment beyond pointing us back to the AWS health dashboard.

Around the time that AWS says it first began noticing error rates, Downdetector saw reports begin to spike across many online services, including banks, airlines and phone carriers. As AWS resolved the issue, some of these reports saw a drop off, whereas others have yet to return to normal. (Disclosure: Downdetector is owned by the same parent company as CNET, Ziff Davis.)

Around 4 a.m. PT, Reddit was still down, while services including Ring, Verizon and YouTube were still seeing a significant number of reported issues. Reddit finally came back online around 4.30 a.m. PT, according to its status page, which was then verified by us.

In total, Downdetector saw over 6.5 million reports, with 1.4 million coming from the US, 800,000 from the UK and the rest largely spread across Australia, Japan, the Netherlands, Germany and France. Over 1,000 companies in total have been affected, Downdetector added.

«This kind of outage, where a foundational internet service brings down a large swathe of online services, only happens a handful of times in a year,» Daniel Ramirez, Downdetector by Ookla’s director of product told CNET. «They probably are becoming slightly more frequent as companies are encouraged to completely rely on cloud services and their data architectures are designed to make the most out of a particular cloud platform.»

What caused the AWS Outage?

AWS hasn’t shared full details about what caused the internet to fall off a cliff this morning. The likelihood is that now it’s deployed a fix, its next step will be to investigate what went wrong.

So far it’s attributed the outage to a «DNS issue.» DNS stands for the Domain Name System and refers to the service that translates human-readable internet addresses (for example, CNET.com) into machine-readable IP addresses that connects browsers with websites.

When a DNS error occurs, the translation process cannot take place, interrupting the connection. DNS errors are common are common internet roadblocks, but usually happen on small scale, affecting individual sites or services. But because the use of AWS is so widespread, a DNS error can have equally widespread results.

According to Amazon, the issue is geographically rooted in its US-EAST-1 region, which refers to an area of North Virginia where many of its data centers are based. It’s a significant location for Amazon, as well as many other internet companies, and it props up services spanning the US and Europe.

«The lesson here is resilience,» said Luke Kehoe, industry analyst at Ookla. «Many organizations still concentrate critical workloads in a single cloud region. Distributing critical apps and data across multiple regions and availability zones can materially reduce the blast radius of future incidents.»

Was the AWS Outage caused by a cyberattack?

DNS issues can be caused by malicious actors, but there’s no evidence at this stage to say that this is the case for the AWS outage.

Technical faults can, however, pave the way for hackers to look for and exploit vulnerabilities when companies’ backs are turned and defenses are down, according to Marijus Briedis, CTO at NordVPN. «This is a cybersecurity issue as much as a technical one,» he said in a statement. «True online security isn’t only about keeping hackers out, it’s also about ensuring you can stay connected and protected when systems fail.»

In the hours ahead, people should look out for scammers hoping to take advantage of people’s awareness of the outage, added Briedis. You should be extra wary of phishing attacks and emails telling you to change your password to protect your account.

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Technologies

A New Bill Aims to Ban Both Adult Content Online and VPN Use. Could It Work?

Michigan representatives just proposed a bill to ban many types of internet content, as well as VPNs that could be used to circumvent it. Here’s what we know.

On Sept. 11, Michigan representatives proposed an internet content ban bill unlike any of the others we’ve seen: This particularly far-reaching legislation would ban not only many types of online content, but also the ability to legally use any VPN.

The bill, called the Anticorruption of Public Morals Act and advanced by six Republican representatives, would ban a wide variety of adult content online, ranging from ASMR and adult manga to AI content and any depiction of transgender people. It also seeks to ban all use of VPNs, foreign or US-produced. 


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VPNs (virtual private networks) are suites of software often used as workarounds to avoid similar bans that have passed in states like Texas, Louisiana and Mississippi, as well as the UK. They can be purchased with subscriptions or downloaded, and are built into some browsers and Wi-Fi routers as well.

But Michigan’s bill would charge internet service providers with detecting and blocking VPN use, as well as banning the sale of VPNs in the state. Associated fines would be up to $500,000.

What the ban could mean for VPNs

Unlike some laws banning access to adult content, this Michigan bill is comprehensive. It applies to all residents of Michigan, adults or children, targets an extensive range of content and includes language that could ban not only VPNs but any method of bypassing internet filters or restrictions. 

That could spell trouble for VPN owners and other internet users who leverage these tools to improve their privacy, protect their identities online, prevent ISPs from gathering data about them or increase their device safety when browsing on public Wi-Fi.

Read more: CNET Survey: 47% of Americans Use VPNs for Privacy. That Number Could Rise. Here’s Why

Bills like these could have unintended side effects. John Perrino, senior policy and advocacy expert at the nonprofit Internet Society, mentioned to CNET that adult content laws like this could interfere with what kind of music people can stream, the sexual health forums and articles they can access and even important news involving sexual topics that they may want to read. «Additionally, state age verification laws are difficult for smaller services to comply with, hurting competition and an open internet,» John added.

The Anticorruption of Public Morals Act has not passed the Michigan House of Representatives committee nor been voted on by the Michigan Senate, and it’s not clear how much support the bill currently has beyond the six Republican representatives who have proposed it. As we’ve seen with state legislation in the past, sometimes bills like these can serve as templates for other representatives who may want to propose similar laws in their own states.

Could VPNs still get around bans like these?

That’s a complex question that this bill doesn’t really address. When I asked NordVPN how easy it would be track VPN use, privacy advocate Laura Tyrylyte explained, «From a technical standpoint, ISPs can attempt to distinguish VPN traffic using deep packet inspection, or they can block known VPN IP addresses. However, deploying them effectively requires big investments and ongoing maintenance, making large-scale VPN blocking both costly and complex.»

Also, VPNs have ways around deep packet inspection and other methods. CNET senior editor Moe Long mentioned obfuscation like NordWhisper, a counter to DPI that attempts to make VPN traffic look like normal web traffic so it’s harder to detect.

There are also no-log features offered by many VPNs to guarantee they don’t keep a record of your activity, and no-log audits from third parties like Deloitte that, well, try to guarantee the guarantee. There are even server tricks VPNs can use like RAM-only servers that automatically erase data each time they’re rebooted or shut down.

If you’re seriously concerned about your data privacy, you can look for features like these in a VPN and see if they are right for you. Changes like these, even on the state level, are one reason we pay close attention to how specific VPNs work during our testing, and make sure to recommend the right VPNs for the job, from speedy browsing to privacy while traveling.

Correction, Oct. 9: An earlier version of this story incorrectly stated how RAM-only servers work. RAM-only servers run on volatile memory and are wiped of data when they are rebooted or shut down.

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Technologies

AWS Outage Explained: Why Half the Internet Went Down While You Were Sleeping

Reddit, Roblox and Ring are just a tiny fraction of the hundreds of sites and services that were impacted when Amazon Web Services went down.

The internet kicked off the week the way that many of us often feel like doing: by refusing to go to work. An outage at Amazon Web Services (AWS) rendered huge portions of the internet unavailable on Monday morning, with sites and services including Snapchat, Fortnite, Venmo, the PlayStation Network and, predictably, Amazon, unavailable for a short period of time.

AWS is a cloud services provider owned by Amazon that props up huge portions of the internet. As with the Fastly and Crowdstrike outages over the past few years, the AWS outage shows just how much of the internet relies on the same infrastructure — and how quickly our access to the sites and services we rely on can be revoked when something goes wrong.

Just after midnight PT on October 20, AWS first registered an issue on its service status page, saying it was «investigating increased error rates and latencies for multiple AWS services in the US-EAST-1 Region.» Around 2 a.m. PT, it said it had identified a potential root cause of the issue, and within half an hour, it had started applying mitigations that were resulting in significant signs of recovery. 

«The underlying DNS issue has been fully mitigated, and most AWS Service operations are succeeding normally now,» AWS said at 3.35 a.m. PT. The company didn’t respond to request for further comment beyond pointing us back to the AWS health dashboard.

Around the time that AWS says it first began noticing error rates, Downdetector saw reports begin to spike across many online services, including banks, airlines and phone carriers. As AWS resolved the issue, some of these reports saw a drop off, whereas others have yet to return to normal. (Disclosure: Downdetector is owned by the same parent company as CNET, Ziff Davis.)

Around 4 a.m. PT, Reddit was still down, while services including Verizon and YouTube were still seeing a significant number of reported issues.

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