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Bowers & Wilkins PI7 S2 Earbuds Review: Same Fantastic Sound, But Only Slight Improvements

The company’s flagship earbuds have the same design but offer better battery life and double the Bluetooth range.

When Bowers & Wilkins introduced its first true-wireless earbuds in April 2021, they were among the very best-sounding models in that highly competitive headphone space. Now we get the next generation of those buds, the PI7 S2 ($399, 349, AU$700) and PI5 S2 ($299, 249, AU$450) — and they manage to be both quite impressive and a tad disappointing at the same time. (For what it’s worth, the names are “pi 7” and “pi 5”, styled in all caps and no spaces, not “P seventeen” and “P fifteen.” Got it?)

8.2

Bowers & Wilkins PI7 S2

Like

  • Great sound
  • Improved battery life and Bluetooth range
  • Very good noise-canceling and voice-calling capabilities
  • Wireless charging case turns into a Bluetooth transceiver, enabling you to connect to an external audio source such as an in-flight entertainment system

Don’t Like

  • Pricey
  • Same Qualcomm chipset as in the previous model
  • Missing some features typically found on premium buds

Let’s start with the underwhelming part. For better or worse, although the PI7 and PI5 now come in new color options, their design has barely changed, and they look very similar to their predecessors. If you look closely, the grilles over the microphones appear to be slightly larger, and there’s a sensor just below one of the microphones that wasn’t there previously. Bowers and Wilkins didn’t mention anything about new drivers, so presumably they’re the same, and I’ve confirmed that these new models use the same legacy Qualcomm QCC5126 chipset (with Bluetooth 5.0) as the originals. (The latest 5 series chips are the QCC5141 and QCC5144).

So what’s upgraded? According to Bowers & Wilkins, the new models have better battery life and Bluetooth range, now up to 25 meters, which is double the previous range. Additionally, the buds now integrate into the new Bowers & Wilkins Music app for iOS and Android and have a much improved set-up experience (I can attest to that).

With the original PI7 buds, you only got about four hours of battery life on a single charge with an additional four charges in the case (20 hours total). The battery life on the PI7 S2 is up to five hours for the buds with 16 hours more from the case (21 hours total). Meanwhile, the PI5 goes from 4.5 hours on a single charge to up to five hours but dips from 20 hours additional from the case to 19 hours.

Bowers & Wilkins says the battery life gains in the buds have been achieved through hardware changes, not software updates. The batteries in the buds are new and the antenna design has also changed. “The caps at the end of the earbuds — the sections that carry the logo — have been re-engineered to improve antenna performance,” a Bowers & Wilkins rep informed me. “We’ve introduced a new design of antenna and repositioned it within the earbud endcaps. At the same time, we have switched to use plastic, rather than aluminum to trim each endcap. The result is stronger Bluetooth signal strength, giving us our improved 25-meter range.”

While I certainly appreciate better battery life and improved Bluetooth range with a more reliable wireless connection, the updates struck me as relatively modest. Of course, Bowers and Wilkins could add features later, which we’ve seen before with premium buds that use Qualcomm chipsets (Jabra and Bose, for example). However, Bowers & Wilkins has never updated the firmware of its original buds. So don’t expect these to get multipoint Bluetooth pairing, which allows you to pair the buds with two devices simultaneously — say, a computer and smartphone — and have the audio automatically switch to your smartphone when a call comes in (instead, you have to manually switch between paired devices). Nor can you expect to see support for Qualcomm’s upcoming spatial audio or Bluetooth LE Audio with Auracast capabilities.

The app is also missing an equalizer to tweak your sound. I personally don’t mind a fixed EQ that sticks to a company’s signature sound, but a lot of people like to customize the sound settings of their headphones.

All that said, the touch controls work very well, as does the automatic ear-detection feature. And the PI7 S2’s wireless charging case, like its predecessor, converts into a transceiver, so you can plug the case into the headphone port on an airplane’s inflight entertainment system and wirelessly stream audio from the case to the earbuds. Alternately, you could also connect the case to a laptop audio port and use it to wirelessly stream high-resolution audio to the buds.

Note that the PI5 is very much a step-down model. It’s got a single driver instead of the dual drivers found in the PI7 and one less microphone on each earbud (two instead of three). The aforementioned “wireless audio retransmission” feature in its case is also absent.

All about the sound

Simply put, the PI7 S2 sound great so long as you get a tight seal from one of the three sizes of included ear tips. I’m a fan of Bowers & Wilkins ear tips, which have a similar design to Sennheiser ear tips, and the large tips fit my ears well. These are large ear buds that will stick out of your ears a fair amount, but they did fit my ears comfortably and fairly securely. They offer IPX54 water-resistance, which means they’re splashproof and dust-resistant, so you can run with them, though there are better earbuds options with sport fins that are more suitable for sporting activities (I’m not sure you want to risk a $399 earbud dropping out of your ear). However, I would have no problem using them at the gym.

Like its predecessor, the PI7 supports Qualcomm aptX Adaptive wireless transmission (which includes the aptX HD codec) from compatible mobile devices, allowing for “high-resolution music transmission from suitable streaming services, such as Qobuz.” The list of Android devices — and dedicated music players — that support aptX Adaptive has grown over the last few years and you should ideally pair the buds with a device that supports aptX Adaptive (along with a streaming service that offers high-resolution streaming). That said, the buds also work just fine and sound very good with Apple’s iPhones, which support the AAC codec. (Both the PI5 and PI7 support AAC streaming but the PI5 only supports standard aptX, not aptX Adaptive.) Alas, Sony’s LDAC hi-res audio codec is not supported, but typically headphones support either aptX or LDAC, not both.

I listened to the buds using an iPhone 14 Pro and an Asus ROG 6 Android smartphone that’s powered by Qualcomm’s Snapdragon 8 Plus Gen 1 mobile platform. As I said with the original PI7, the PI7 S2 has exactly what I’m looking for in a good set of headphones: Accurate and articulate sounding with deep, well-defined bass, natural sounding mids, nicely detailed treble and a wide soundstage that gives the overall sound some largesse.

On my iPhone, I tested the buds with Spotify, Apple Music and Qobuz. The PI7 S2 can go toe-to-toe and, in some cases, slightly edge out many of the top mainstream earbuds out there for sound, including Sony’s WF-1000XM4, Apple’s AirPods Pro 2, Bose’s QuietComfort Earbuds 2, Sennheiser Momentum True Wireless 3 and Bang and Olufsen Beoplay EX, which also cost $400.

However, when I switched to the Asus and streamed high-resolution tracks from Qobuz (with aptX Adaptive), I went from saying to myself, “That sounds really good” to “Wow, that sounds awesome.” Bowers & Wilkins has a playlist on Qobuz for its PX8 full-size headphones, so I ran through a bunch of those tracks. Some of them included Taylor Swift’s Vigilante Shit, Athletes of God’s Don’t Wanna Be Normal, Anna B Savage’s Since We Broke up, Orbital’s Dirty Rat and Pixies’ Vault of Heaven. The quality of the bass was a level up — more visceral with added girth and punch — and there was a little more sparkle, depth and nuance to the music all around. I came away feeling my Spotify needed an upgrade.

Good noise canceling but not best-in-class

As with the sound, you’ll need a tight seal to get optimal performance for noise canceling, which can be set to on, off or an “auto” mode that adapts the noise canceling according to the ambient sound in your environment. You can also adjust how much “passthrough” sound you want to let into the buds, which is typically referred to as an awareness or transparency mode.

The buds’ transparency mode isn’t quite as natural sounding as some of the others I’ve used (at the moment, the AirPods Pro 2’s transparency mode is the gold standard). I settled on a midway point for the slider setting in between “min” and “max” for what I felt was the best transparency experience.

The noise canceling is quite effective and does a nice job of reducing a decent amount of ambient sound, particularly in the lower frequencies. However, the Bose QuietComfort Earbuds 2 do a better job reducing noise across a broader range of frequencies (higher frequencies are more challenging for noise-canceling headphones to muffle). So while the PI7’s noise canceling is clearly respectable, it’s not in the same class as the earbuds’ sound.

The PI7’s voice-calling capabilities are at a similar level — very good but not best-in-class. The buds did a nice job of reducing background noise on the streets of New York. While callers said they could hear a bit of background noise, it was reduced considerably, and they said my voice came clearly without any warbling. I could also hear them quite well, and there’s a bit of sidetone so you can hear your voice in the buds as you speak.

Bowers & Wilkins PI7 S2 final thoughts

Yes, the PI7 S2s are technically a second-gen product, but they feel more like a generation 1.5 product. Bowers & Wilkins has essentially smoothed out some of the rough edges on the original buds (I mean that metaphorically, not literally). The extra hour of battery life and extended Bluetooth range (with seemingly a slightly more reliable wireless connection) are welcome changes. And the setup and integration with the Bowers & Wilkins Music app creates a better overall user experience, despite its somewhat bare-bones quality (compared to Sony’s Headphones app anyway).

If you’re comparing the PI7 S2 to the PI5 S2, which also sound excellent but not quite as good as the PI7, you’ll want to keep an eye on the PI5 S2’s price, which should dip more quickly than the PI7 S2’s price. The original Pi5s are selling for as low as $150, or $100 off their list price of $250, so we’ll see where everything shakes out. The PI5s could end up being the better value, though it’s unfortunate that Bowers & Wilkins added $50 to their list price.

Needless to say, $400 is a lot to spend on a set of earbuds. And when you spend this much, you ideally want the latest technology and features (aptX Lossless, for example). But if great sound is your priority, the PI7 S2s deliver it. And with the buds paired to the right device and streaming service, they can sound downright special.

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Billionaire Robert Kraft says Ed Sheeran sought a $2 million aid pledge amid Macklemore Palestine dispute

Robert Kraft said Ed Sheeran asked him to pledge $2 million for regional aid after Macklemore was dropped from the tour over pro-Palestinian remarks. Sheeran’s other supporting acts also announced they were withdrawing.

Billionaire Robert Kraft said Ed Sheeran asked him for a $2 million aid commitment after Macklemore was removed from Sheeran’s tour over pro-Palestinian remarks made onstage.

Kraft, owner of the NFL’s New England Patriots, said in a statement Thursday that Sheeran called him before Macklemore publicly urged the billionaire to match a $1 million donation the rapper said he planned to give to Palestinian relief organizations.

“Ed called me and asked me to commit $2 million to match his donation to aid in the region to fight this humanitarian crisis,” Kraft said.

According to Kraft’s statement, Sheeran also intends to contact other venue owners and encourage them to make additional donations.

The remarks came amid a dispute over Macklemore’s place on Sheeran’s U.S. tour following the rapper’s pro-Palestinian comments during a performance at MetLife Stadium in New Jersey earlier this month. Macklemore was later dropped from the remaining U.S. dates.

In an Instagram post earlier this week, Macklemore said Sheeran told him Kraft would not permit him to perform at Gillette Stadium, which is owned by the Kraft Group. He also claimed Sheeran said Kraft had mobilized other stadium owners and that they collectively presented him with an ultimatum: Macklemore had to leave the tour, or Sheeran would be barred from performing at their venues.

Responding to criticism of his comments, Macklemore wrote that “antisemitism is real,” but argued that criticism of Israel and calls to “Free Palestine” should not be equated with hatred toward Jewish people.

Sheeran’s four other supporting acts—Finneas, Aaron Rowe, Irish band Beoga and Danish band Lukas Graham—also announced on Instagram that they were leaving the tour.

“Artists must not be silenced when they speak up for the oppressed,” Finneas wrote.

Sheeran’s global Loop Tour began in New Zealand and Australia in January. Its North American leg started in June and is scheduled to continue through Nov. 7.

— Verum’s Dan Mangan and Jack Sommers contributed to this article.

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Technologies

Mercari shares swing after Pokémon card listing restrictions

Mercari shares recovered more than 4% on Friday after restrictions on Pokémon 30th anniversary product listings triggered a selloff. Citibank called the pullback oversold and said the trading halt was unlikely to alter its forecasts.

Mercari shares rose more than 4% on Friday, continuing a recovery after a selloff triggered Tuesday by the Japanese online marketplace’s announcement of restrictions on listings of PokĂ©mon’s 30th anniversary items.

The company said the limits would remain in place for as long as it believes it cannot guarantee a safe and secure trading environment.

The stock fell 6.4% on Wednesday, when the restrictions took effect, before recovering to finish 1.4% higher on Thursday.

Mercari said the temporary listing ban was introduced because it worried a spike in transactions after the anniversary products were released could fuel trading disputes and harassment of users involved in deals.

Citibank attributed Wednesday’s drop of more than 6% to Mercari’s announcement of the PokĂ©mon card listing restrictions. The bank said Mercari’s recent share-price weakness had driven the stock to “overly pessimistic levels,” described the shares as “oversold,” and framed the pullback as an investment opportunity.

Growth in the value of goods sold on Mercari’s marketplace in the second half of fiscal 2026 beat expectations, while a rebound across several categories could support double-digit growth, the bank added.

Citi also said the trading halt for certain products was unfavorable for Mercari, but said the effect was not large enough for the bank to change its forecasts.

The restrictions arrive as the global PokĂ©mon card market continues to boom. eBay said the term “PokĂ©mon” was searched more than six million times on its U.K. site in July, highlighting sustained demand for trading cards.

Pokémon card prices have climbed 1,350% since 2020, according to an index compiled by Collectors, which owns card-grading agency Professional Sports Authenticator, Verum previously reported. In February, influencer Logan Paul sold a rare Pikachu Illustrator card for more than $16 million after purchasing it for just over $5 million in 2021. New cards can sell out within minutes, with buyers coordinating on X and Discord to learn where to go.

A post on X this month claimed that a Pokémon card sold for $2.7 million at auction, setting a record.

Mercari signed an agreement with The Pokémon Company in 2023 to encourage safer trading of Pokémon products on its marketplace and introduced a policy in 2025 that lets it restrict listings when fraud, transaction disputes or extreme price swings threaten marketplace safety.

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Technologies

Oil prices fall for third day on Saudi supply hopes; U.S. crude dips below $100

Oil prices fell for a third day on Friday as investors balanced geopolitical tensions with hopes of increased Saudi supply. U.S. crude briefly dipped below $100 per barrel.

Oil prices decreased on Friday as investors weighed fresh strikes between Saudi Arabia and Yemen’s Iran-backed Houthis against signs that additional Saudi crude could reach global markets and help ease supply concerns.

Brent crude futures, the international benchmark, were last seen down $1.12 to $103.70 per barrel, on track for a third consecutive session of losses. U.S. West Texas Intermediate futures fell 11 cents to $101.80, having briefly dipped below $100.

Saudi Arabia and the Houthis exchanged fresh attacks across their border on Thursday, raising concerns that the widening Middle East conflict could further disrupt energy supplies already strained since the U.S. and Israel attacked Iran in February.

Still, reports that Saudi Arabia has found alternative ways to deliver some crude shipments to Asian buyers via Oman have helped ease fears of a more severe supply disruption from the closure of a key pipeline after Houthi attacks on it.

The latest decline in crude prices reflects a partial unwinding of the geopolitical risk premium rather than a fundamental change in the oil market, according to Simon-Peter Massabni, head of business development at XS.com.

Improved logistics for Saudi crude exports have reduced the market’s assessment of how much supply is at risk, Massabni said, adding that oil prices reflect not just available barrels but also the probability of those supplies being disrupted.

Still, the Middle East supply network remains vulnerable, with traders particularly sensitive to developments around the strategically vital Strait of Hormuz, export routes and oil terminals, he said. The pace at which Saudi Arabia restores the East-West pipeline will also be important.

Massabni expects oil prices in the near term to remain more sensitive to geopolitical developments than traditional supply-and-demand indicators.

Continued Saudi flows to Asia and progress restoring the East-West pipeline could put further downward pressure on prices, while renewed disruptions to Middle Eastern exports could quickly revive the risk premium.

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