Technologies
Nvidia GeForce RTX 4070 Ti, 40-Series Mobile GPUs and Everything Else It Announced at CES
Your next laptop may have these components. And you’ll probably want them if you create stuff or play games.
Nvidia delivered the first of the notable CES livestreamed announcements Tuesday — a day ahead of the primary marathon day of launches — with expected news about its GeForce 40-series mobile GPUs and the long-rumored RTX 4070 Ti desktop GPU. One notable surprise was the new GeForce Now Ultimate tier, which AT&T has already staked out for a six-months-free promotion. The company also gave some updates on its commercial tools for robotics, collaborative design and cars.
RTX 40-series mobile graphics
Nvidia launched a complete line of mobile GPUs, from the RTX 4050 (for barely-there cheap discrete graphics) to the RTX 4060 and 4070 (for mainstream or thin-and-light gaming and graphics laptops) up through the top-end RTX 4080 and 4090.
Thanks to the Ada Lovelace architecture, the new mobile chips are a lot more power efficient, which means a new generation of Nvidia’s Max-Q power-management technology: It incorporates ultra-low voltage DLSS 3, “tri-speed memory control” to drop to lower power memory states on the fly and more. My experience with the 4080 and 4090 showed quite an improvement in DLSS over the last gen. And finally gaining traction is the adoption of Advanced Optimus, Nvidia’s design for allowing the GPU to live on the same bus as the CPU, which lets you use G-Sync on the built-in display and switch to the integrated graphics for lower power use without a system reboot. (Every time the phrase “MUX Switch” is used, my soul dies a little more.)
It highlighted nongaming 14-inch laptops, such as the Lenovo Yoga Pro 14 and Asus ZenBook Pro 14 with RTX 4070, 4060 or 4050 mobile chips, shipping in late February starting at $999. Gaming laptops like the Alienware x16 with an RTX 4080 or RTX 4090 ship in early February, starting at $2,000.
Desktop GeForce RTX 4070 Ti
Nvidia first announced the 12GB card as a low-end RTX 4080, but people pointed out that its specs really didn’t match those expected of an xx80-class GPU, causing Nvidia to “unlaunch” the card. It’s subsequently been reborn as the RTX 4070 Ti, which starts shipping on Jan. 5, starting at $800.
What seems particularly interesting is that despite Nvidia’s generic renderings of the card, there doesn’t seem to be an Nvidia-branded Founders Edition version, which there usually is for this level of GPU. That means there’s no guarantee that there will be an actual card available at that entry-level price; we could always count on an Nvidia Founders Edition to be the one model that hewed to the announcement price. Even if it had a tendency to go out of stock and stayed that way.
Stay tuned for my review!
GeForce Now Ultimate
Nvidia has also upgraded its back-end cloud servers for its cloud-gaming service with RTX 4080-class GPUs from the RTX 3080-class models, which means its top-tier option for its cloud-gaming service gets an upgrade as well. By going with “Ultimate,” Nvidia doesn’t have to rebrand every time it upgrades, as it does from the previous “RTX 3080” membership.
For the same $20 per month, you get the same perks but the better performance afforded by the card. That can translate to effectively 240 frames per second up from 120fps (the details are unclear). Current RTX 3080 subscribers will automatically transition to the new plan when it becomes available. As usual, it will roll out incrementally across different regions.
You may also get GeForce Now as part of your car’s entertainment system if it uses Nvidia Drive technology. Now all you need is a way to create routes based on the quality of your cell signal to prevent interruptions.
Creator tools
Two notable software tools that run on RTX GPUs join the family. Nvidia Broadcast will get a beta Eye Contact effect — faking eye contact for videoconferences and presentations is the New Big Thing that I don’t like (Windows has it as well). I’ve never seen an implementation that’s not disturbing, and I think at least one of the presenters in the stream was using it because of the unblinking thousand-yard stare that didn’t so much look at you as through you. Maybe that’s just me, though.
The other potentially big feature is RTX Video Super Resolution, designed to improve video streaming on Chrome and Edge. It uses AI upscaling and artifact reduction to improve the look of 1080p video on higher-resolution screens. That will run on RTX 30- and 40-series GPUs.
And Nvidia’s Canvas generative-AI sketch tool, which can work on any RTX GPU, will go into beta this quarter.
Nvidia also provided some updates on its robotics and automotive development technologies. They include new features in its Isaac Sim environment, such as the ability to model multiple humans and arrays of robots (for AI training) and more. CES isn’t a big show for these back-end technologies — that’s more the purview of Nvidia’s designer- and developer-focused GTC and GDC conferences — so most of the news was about partnerships and updates on capabilities entering early access. If that’s what floats your boat, you can get all the details on Nvidia’s site rather than have me de-weed them for you.
Technologies
Netflix to lay off roughly 1,000 employees, or 6% of workforce
Netflix will lay off roughly 6% of its workforce, according to a memo obtained by CNBC.
Netflix
The job cuts will largely impact the product, tech, legal and HR teams.
“Our mission – to entertain the world – is ambitious, and delivering on it requires us to be disciplined about where we prioritize our people and resources,” Netflix co-CEOs Ted Sarandos and Greg Peters wrote in the email to employees. “Our business is strong and growing, and we remain on track to deliver our full year forecast.
We’ll continue to invest aggressively in high impact areas to improve our service and further drive growth and innovation.
“Doing that means making focused choices across the business so we can keep delivering for our members, partners, employees, and investors,” the note said.
Netflix said it did not have additional comments beyond the co-CEOs’ memo. The company is due to report quarterly earnings on Oct. 20.
The layoffs come just a few weeks after Sarandos told attendees at the Bloomberg Screentime conference that the company was “not growing as fast as I want.”
Netflix has faced a paradox in recent months. It continues to post solid profits and remains the biggest player in the streaming realm, but its viewing time has stagnated and the main driver of new subscriber acquisitions has been its password-sharing crackdown and the launch of a cheaper, ad-supported tier.
Netflix’s biggest threat has been YouTube, but looming on the horizon is Skydance
Netflix has diversified its content in recent years, expanding into live sports, documentaries and video games in order to compete for share of consumer attention. At the same time, it’s lacked the water-cooler-type hits like “Stranger Things” and “Squid Game” that previously boosted subscriber growth and viewership.
And Netflix is not the only company looking to cut costs in the media space. Last month, Disney said it would lay off around 300 employees, with the majority of cuts coming from human resources and technology roles.
— CNBC’s Julia Boorstin and Stephen Desaulniers contributed to this report.
Technologies
Treasury says largest U.S. banks let politics influence who received banking services
New Treasury Department findings may lend weight to President Donald Trump’s long-running grievance that major banks have discriminated against conservatives.
The Treasury Department’s Office of the Comptroller of the Currency found some of the largest banks serving the U.S. allowed political considerations, public pressure and social concerns to influence decisions about who received banking services, according to a sweeping report released Wednesday.
The OCC said it reviewed the nine largest national banks under its supervision, examining nearly 100,000 complaints and about 420,000 pages of documents. It found that all nine had used “reputation risk” policies that lacked “clear,” “objective” standards and could disadvantage customers because of their political or religious views or lawful business activities.
“Banks should make decisions based on financial risk, not the political or social preferences of their employees or executives,” Comptroller of the Currency Jonathan Gould said, according to a transcript of his in remarks Wednesday in Lexington, Kentucky.
The findings may lend new regulatory weight to a grievance President Donald Trump has pressed since returning to office. Trump has repeatedly accused and sued major banks for discriminating against conservatives and has said he was personally “debanked” after the Jan. 6, 2021, Capitol insurrection, claims banks have denied.
The report lands a day after the OCC and other Treasury regulators imposed more than $1.2 billion in penalties on Bank of America
The review covered JPMorgan Chase
The OCC stopped short of announcing fines or sanctions Wednesday, but said it is considering additional rules aimed at preventing political or religious discrimination.
Among the cases it highlighted: JPMorgan subsidiary WePay closed accounts belonging to merchants selling Trump and conservative merchandise. An internal screening list included terms such as “MAGA,” “Make America Great” and “America First,” even though the OCC found neither WePay nor JPMorgan had formal written standards for deciding when flagged material amounted to prohibited hate or violence.
JPMorgan told CNBC its policies prohibit discrimination based on political or religious views and said WePay’s process “did not meet our expectations.” The bank said it fixed the issue and has since shut down the business.
“We are not forcing these banks to serve every customer,” Gould said. “Instead, banks should evaluate every customer on objective, risk-based criteria.”
Citi declined to comment. The other banks did not immediately respond to request for comment.
The Bank Policy Institute, which represents large U.S. and foreign banks, said in a statement that the industry supports “clear and consistent standards that promote access while maintaining sound risk management,” adding that political or religious beliefs should not affect access to banking services.
The report also found examples cutting the other way politically.
Capital One declined relationships with an abortion-rights group after noting that about 95% of its political contributions went to Democrats, and with a public education group whose political arm endorsed only Democratic candidates. It also passed on a gun-rights group over concerns that banking it could look like an endorsement.
The practices extended beyond overtly political groups too, the report indicates.
The OCC found restrictions affecting firearms, fossil fuels, private prisons, tobacco and cryptocurrency, and said some banks’ appetite for those businesses shifted with the political climate — risking a “whipsaw” effect between administrations.
All nine banks told the OCC they have since revised or consolidated policies aimed at ensuring fair access. But the regulator said none has fully acknowledged past debanking decisions or created a comprehensive program to remediate affected customers.
Technologies
Trump’s diesel dilemma — by the numbers
Conflicts in Ukraine and Iran have created major ripple effects across global energy markets causing major price swings.
Diesel prices are surging as midterms approach – and they are likely to stay high in the near future, according to analysts.
The International Energy Agency’s monthly report for October, released Wednesday, was the latest to predict that constraints on the diesel market will likely keep prices elevated into next year. The group warned that even if refineries step up production of diesel into the year-end, inventories will likely remain strained until the second half of 2027.
Last Friday, President Donald Trump unexpectedly paused sanctions on Russian diesel fuel and announced that he reached a deal with President Vladimir Putin in which the Kremlin would release 4.8 million metric tons of diesel, or nearly 36 million barrels, to the global market.
Over the weekend, he took to Truth Social to announce an “energy ceasefire” between Russia and Ukraine, but Ukrainian President Volodymyr Zelenskyy later accused Russia of attacking the country’s energy facilities.
The foreign policy developments come as rising fuel prices — particularly skyrocketing diesel — have become a major flashpoint ahead of this year’s midterm election. But releasing Russian diesel to the global market is unlikely to drop prices in the near term. A note from Goldman Sachs last week even predicted that diesel prices will remain high through 2027 as refineries struggle to meet demand.
Here’s what the numbers tell us so far:
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Wholesale diesel prices have more than doubled since the beginning of 2026 through the end of September as both the war in Iran and Russia’s war in Ukraine have dramatically cut global supply.
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Trump has insisted that the war in Ukraine is to blame for high diesel prices. On July 8, Russia banned diesel exports after Ukraine struck its refineries. In the U.S., the price of a gallon of diesel rose nearly 40% between July 6 and Sept. 22.
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However, the price of diesel had already jumped after the Iran war started and was still 20% above its prewar level when Russia instituted its export ban, making that tightening of supply feel that much more acute.
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Indeed, both conflicts have created major ripple effects across global energy markets causing major swings, sometimes daily.
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