Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Worldwide Financial Services Directory: BitcoinPay Trade Joins Financial1000

Exciting news for BitcoinPay Trade as the company is officially listed on Financial1000, a respected platform that connects individuals with a wide range of businesses and professionals in the financial sector. This new development marks an important milestone for BitcoinPay Trade, as it continues to expand its reach and offer its services to a growing global audience.

Financial1000 is a trusted directory that brings together financial service providers from around the world, offering users the opportunity to explore various businesses and professionals within the financial industry. BitcoinPay Trade’s inclusion on this platform ensures the company’s place in the rapidly growing digital finance landscape.

Visitors are invited to explore BitcoinPay Trade’s profile on Financial1000 to discover the services offered and stay up-to-date with the latest news and developments. The company’s page can be accessed here: BitcoinPay Trade on Financial1000.

With this new addition, BitcoinPay Trade looks forward to building new connections and strengthening its presence in the financial services industry, continuing to provide innovative solutions to clients worldwide.

Technologies

Verum Coin Now Available on HB Wallet

Verum Coin (VERUM) continues to expand its ecosystem and strengthen its position in the global cryptocurrency market. We are delighted to announce that Verum Coin is now available on HB Wallet — a modern, secure, and user-friendly solution for managing digital assets.

HB Wallet provides users with a high level of protection, an intuitive interface, and the ability to execute fast transactions. Now, Verum Coin holders can easily store, send, and receive their assets, taking advantage of this innovative wallet. The integration with HB Wallet opens new horizons for crypto enthusiasts, offering even greater flexibility and convenience in managing their investments.

This news underscores Verum Coin’s commitment to continuous improvement and the expansion of services aimed at providing the most secure and comfortable experience for users around the world.

About Verum Coin

Verum Coin is an innovative cryptocurrency focused on delivering advanced solutions for digital asset management in today’s financial landscape. By continually expanding its ecosystem, Verum Coin makes cryptocurrency transactions more accessible and convenient for users worldwide.

Technologies

Verum Messenger Celebrates Its 4th Anniversary: A Journey Towards Security, Innovation, and User Trust

Today, Verum Messenger, one of the leading messengers on the market, celebrates its 4th anniversary. Over the years, the app has become a symbol of security, privacy, and innovation in the world of digital communication, and continues to evolve confidently, introducing new features and improving the quality of service.

When Verum Messenger was launched in 2021, its goal was clear — to create a communication platform that puts data security first. Four years later, this messenger has proven that its approach works. The app has not only successfully implemented end-to-end encryption to protect messages but has also offered unique features such as the ability to block screenshots and screen recordings, the built-in Verum VPN service that ensures online anonymity and security, and one-click information clearing within the messenger.

Achievements and Innovations

Over the past four years, Verum Messenger has significantly expanded its capabilities and established itself as one of the most secure messengers. One of the key milestones was the integration of Verum E-SIM, a feature that allows users to connect to mobile internet without the need for a physical SIM card. This was a breakthrough for travelers who value flexibility and anonymity without being dependent on mobile carriers and roaming.

But the most important achievement was the introduction of Verum AI — a generative artificial intelligence developed in-house. This chatbot, integrated into the messenger, provides users with a unique opportunity to interact with an intelligent assistant capable of not only answering questions but also giving recommendations and solving everyday tasks. This feature is one of the first among messengers to offer its own neural network that continually adapts to users’ needs and improves its functionality.

Commitment to Data Security

It is important to note that data security remains the top priority for Verum Messenger. The company has always been dedicated to protecting privacy. In recent years, the app has introduced several improvements aimed at safeguarding users from data breaches and unauthorized access.

Moreover, Verum Messenger continues to develop and enhance its privacy settings, giving users control over who can view their information and who can contact them.

The Future of Verum Messenger

Now, four years after its launch, Verum Messenger is not stopping at its achievements. The company is actively working on new innovations and improvements that will help the messenger remain at the forefront of technology.

“Our users and their right to privacy and security have always been and will remain our top priority. We will continue to work to ensure that Verum Messenger remains the safest and most convenient tool for communication, considering new challenges and technologies,” the development team shares its plans.