Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Tom Cruise and Brad Pitt Trade Blows in Latest AI Slop Video, and Hollywood Won’t Stand for It

While some Hollywood icons are feeling doom and gloom over the AI-generated clip, labor unions are fighting back with legal threats.

Brad Pitt and Tom Cruise are trading blows in a viral AI-generated clip on social media, sparking backlash from the film industry. Chinese company ByteDance’s new video generation model, Seedance 2.0, allowed people to create fictional videos of real likenesses with short prompts. Irish filmmaker Ruairi Robinson used two lines to generate the clip of Pitt and Cruise fighting.

If ByteDance sounds familiar to you, it’s because the company also owns TikTok internationally, though it recently sold its US ownership of the social media and video-sharing platform to US companies. Oracle, MGX and Silver Lake each hold a 15% stake.

The actors in this latest viral AI slop video still don’t look like perfect re-creations — close-up shots of the fake Brad Pitt’s face, especially, have an «uncanny valley,» dreamlike AI look where the cuts blend into his flesh a little too smoothly. However, a CNET survey from earlier Tuesday showed that while 94% of US adults believe they encounter AI slop on social media, just 44% say they’re confident they can tell real videos from AI-generated ones.

One of the most inflammatory parts of the Pitt-Cruise video is the dialogue, as the computerized facsimiles of the actors fight over a supposed assassination plot regarding Jeffrey Epstein, the convicted sex offender who maintained ties to rich and powerful people worldwide. The two actors’ likenesses became a vehicle to push conspiracy theories that have been picking up steam as the millions of pages of redacted emails, receipts and other documents that make up the Epstein files continue to trickle out of the US Department of Justice.

Hollywood is fighting back as AI-generated content consumes and spits out actor likenesses and copyrighted content alike. Major studios and their labor forces alike have united to push back against the precedent set by the viral AI video.

According to The Hollywood Reporter, the Motion Picture Association demanded that ByteDance «immediately cease its infringing activity» through Seedance. SAG-AFTRA, the labor union that represents Hollywood performers, released a statement on Friday saying it «stands with the studios» in condemning the Seedance video generation model.

The Screen Actors Guild specifically pointed to Seedance’s unauthorized use of members’ faces, likenesses and voices as a threat that could put actors out of work.

«Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,» the actors’ guild said in its statement.

Representatives for the MPA and SAG-AFTRA didn’t immediately respond to a request for comment.

Similar videos generated by Seedance have depicted Star Wars characters dueling with lightsabers as well as Marvel superheroes Spider-Man and Captain America brawling. Disney issued a cease-and-desist order to ByteDance on Friday in response to these videos, which it alleges constitute copyright infringement, according to the BBC.

A representative for ByteDance didn’t immediately respond to CNET’s request for comment, but issued a statement to the BBC saying it is «taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users.»

Following the viral incident, ByteDance updated its tool to prevent people from uploading images of real people for AI-generated content, but it remains to be seen how effective that policy will be. Certainly, it won’t curb the output of videos depicting fictional masked or anthropomorphic characters like Spider-Man or Mickey Mouse.

As AI models continue to create mediocre copies of cultural icons, this won’t be the first — or last — legal battleground for AI video generation.

Technologies

Today’s NYT Connections Hints, Answers and Help for Feb. 18, #983

Here are some hints and the answers for the NYT Connections puzzle for Feb. 18 #983.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle was great fun for me, as I’m the co-author of two pop-culture encyclopedias, one about the 1970s, and 1980s and the other about the 1990s. Two of the categories are retro-themed! Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Farrah hair.

Green group hint: Totally tubular!

Blue group hint: Bock-bock!

Purple group hint: Can refer to a dairy product or a cosmetic.

Answers for today’s Connections groups

Yellow group: Retro hair directives.

Green group: Retro slang for cool.

Blue group: Chicken descriptors.

Purple group: ____ cream.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is retro hair directives. The four answers are crimp, curl, feather and tease.

The green words in today’s Connections

The theme is retro slang for cool. The four answers are bad, fly, rad and wicked.

The blue words in today’s Connections

The theme is chicken descriptors. The four answers are bantam, crested, free-range and leghorn.

The purple words in today’s Connections

The theme is ____ cream. The four answers are heavy, shaving, sour and topical.

Technologies

Today’s Wordle Hints, Answer and Help for Feb. 18, #1705

Here are hints and the answer for today’s Wordle for Feb. 18, No. 1,705.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle answer is a word I thought I’d seen in Wordle before, but I guess not. The letters aren’t super common, so it may take a few guesses. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.