Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Today’s NYT Mini Crossword Answers for Tuesday, Oct. 14

Here are the answers for The New York Times Mini Crossword for Oct. 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword has an odd vertical shape, with an extra Across clue, and only four Down clues. The clues are not terribly difficult, but one or two could be tricky. Read on if you need the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Smokes, informally
Answer: CIGS

5A clue: «Don’t have ___, man!» (Bart Simpson catchphrase)
Answer: ACOW

6A clue: What the vehicle in «lane one» of this crossword is winning?
Answer: RACE

7A clue: Pitt of Hollywood
Answer: BRAD

8A clue: «Yeah, whatever»
Answer: SURE

9A clue: Rd. crossers
Answer: STS

Mini down clues and answers

1D clue: Things to «load» before a marathon
Answer: CARBS

2D clue: Mythical figure who inspired the idiom «fly too close to the sun»
Answer: ICARUS

3D clue: Zoomer around a small track
Answer: GOCART

4D clue: Neighbors of Norwegians
Answer: SWEDES

Technologies

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Technologies

New California Law Wants Companion Chatbots to Tell Kids to Take Breaks

Gov. Gavin Newsom signed the new requirements on AI companions into law on Monday.

AI companion chatbots will have to remind users in California that they’re not human under a new law signed Monday by Gov. Gavin Newsom.

The law, SB 243, also requires companion chatbot companies to maintain protocols for identifying and addressing cases in which users express suicidal ideation or self-harm. For users under 18, chatbots will have to provide a notification at least every three hours that reminds users to take a break and that the bot is not human.

It’s one of several bills Newsom has signed in recent weeks dealing with social media, artificial intelligence and other consumer technology issues. Another bill signed Monday, AB 56, requires warning labels on social media platforms, similar to those required for tobacco products. Last week, Newsom signed measures requiring internet browsers to make it easy for people to tell websites they don’t want them to sell their data and banning loud advertisements on streaming platforms.

AI companion chatbots have drawn particular scrutiny from lawmakers and regulators in recent months. The Federal Trade Commission launched an investigation into several companies in response to complaints by consumer groups and parents that the bots were harming children’s mental health. OpenAI introduced new parental controls and other guardrails in its popular ChatGPT platform after the company was sued by parents who allege ChatGPT contributed to their teen son’s suicide.

«We’ve seen some truly horrific and tragic examples of young people harmed by unregulated tech, and we won’t stand by while companies continue without necessary limits and accountability,» Newsom said in a statement.

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One AI companion developer, Replika, told CNET that it already has protocols to detect self-harm as required by the new law, and that it is working with regulators and others to comply with requirements and protect consumers.

«As one of the pioneers in AI companionship, we recognize our profound responsibility to lead on safety,» Replika’s Minju Song said in an emailed statement. Song said Replika uses content-filtering systems, community guidelines and safety systems that refer users to crisis resources when needed.

A Character.ai spokesperson said the company «welcomes working with regulators and lawmakers as they develop regulations and legislation for this emerging space, and will comply with laws, including SB 243.» OpenAI spokesperson Jamie Radice called the bill a «meaningful move forward» for AI safety. «By setting clear guardrails, California is helping shape a more responsible approach to AI development and deployment across the country,» Radice said in an email.

One bill Newsom has yet to sign, AB 1064, would go further by prohibiting developers from making companion chatbots available to children unless the AI companion is «not foreseeably capable of» encouraging harmful activities or engaging in sexually explicit interactions, among other things.