Technologies

Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches

A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, «How much larger can it get?»

We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.

On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.

That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 «Apple Silicon» chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. «It was zippy,» CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.

Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.

«The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,» Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s «renaissance of growth» continue and its shares «outperform.»

An Apple spokesman declined to comment ahead of the company’s earnings report.

Industry leader

No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.

«Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,» Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at «outperform.»

Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.

Rod Hall, an analyst at Goldman Sachs, said he’s «slightly cautious» about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.

Apple has also largely escaped the scrutiny that tech giants like Alphabet (née Google) and Meta (née Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.

Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.

It all comes down to the iPhone

The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.

Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.

Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.

Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.

Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.

The metaverse «is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,» CNET’s Scott Stein wrote about what he expects from the technology this year. «A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.»

For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.

But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.

Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.

«We’d expect a bullish installed base update,» Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at «outperform,» she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.

Technologies

iOS 17 Cheat Sheet: Your Questions on the iPhone Update Answered

Here’s what you need to know about new features and upcoming updates for your iPhone.

Apple’s iOS 17 was released in September, shortly after the company held its Wonderlust event, where the tech giant announced the new iPhone 15 lineup, the Apple Watch Series 9 and the Apple Watch Ultra 2. We put together this cheat sheet to help you learn about and use the new features in iOS 17. It’ll also help you keep track of the subsequent iOS 17 updates.

iOS 17 updates

Using iOS 17

Getting started with iOS 17

Make sure to check back periodically for more iOS 17 tips and how to use new features as Apple releases more updates.

17 Hidden iOS 17 Features You Should Definitely Know About

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Technologies

Get Ready for a Striking Aurora That Could Also Disrupt Radio Communications

Don’t expect the storm to cause a lingering problem, though.

A geomagnetic storm is threatening radio communications Monday night, but that doesn’t mean you should be concerned. In fact, it may be an opportunity to see a colorful aurora in the night sky.

The National Oceanic and Atmospheric Administration has issued a geomagnetic storm watch after witnessing a coronal mass ejection from the sun on Saturday. The watch, which was issued over the weekend and will expire after Monday, said the onset of the storm passing over Earth on Sunday night represented a «moderate» threat to communications. As the storm continues to pass through, it could deliver a «strong» threat on Monday night that could cause radio communications to be temporarily disrupted during the worst of it.

Even so, NOAA said, «the general public should not be concerned.»

A coronal mass ejection occurs when magnetic field and plasma mass are violently expelled from the sun’s corona, or the outermost portion of the sun’s atmosphere. In the vast majority of cases, the ejection occurs with no real threat to Earth. However, in the event the ejection happens in the planet’s direction, a geomagnetic storm occurs, and the Earth’s magnetic field is temporarily affected.

In most cases, geomagnetic storms cause little to no disruption on Earth, with radio communications and satellites affected most often. In extreme cases, a geomagnetic storm can cause significant and potentially life-threatening power outages — a prospect that, luckily, the planet hasn’t faced.

Switching poles

Every 11 years, the sun’s magnetic poles switch, with the north pole and south pole swapping positions. During those cycles, the sun’s activity ramps up as it gets closer to pole-switching time. The height of its activity is called solar maximum, and scientists believe we either may be entering the solar maximum or may be already in it.

During periods of heightened solar activity, sunspots increase on the sun and there’s an increase in coronal mass ejections, among other phenomena. According to NOAA, solar maximum could extend into October of this year before the sun’s activity calms and it works towards its less-active phase, solar minimum.

Even when geomagnetic storms hit Earth and disrupt communications, the effects are usually short-lived. Those most affected, including power grid operators and pilots and air traffic controllers communicating over long distances, have fail-safe technologies and backup communications to ensure operational continuity.

But geomagnetic storms aren’t only about radios. In most cases, they also present unique opportunities to see auroras in the night sky. When the storms hit, the plasma they carry creates a jaw-dropping aurora, illuminating the night sky with brilliant colors. Those auroras can be especially pronounced during the most intense phases of the storm, making for nice stargazing.

If you’re interested in seeing the aurora, you’ll need to be ready. The NOAA said the «brunt of the storm has passed» and even if it lingers into Tuesday, there won’t be much to see after Monday night.

Technologies

Last Total Solar Eclipse for 20 Years Is Coming: How to See and Photograph It

It’s your last chance until 2044.

Get your eclipse glasses ready, Skygazers: the Great American Eclipse is on its way. On April 8, there’ll be a total eclipse over North America, the last one until 2044.

A total solar eclipse happens when the moon passes between the Earth and the sun, blocking the sun and turning an otherwise sunny day to darkness for a short period of time. Depending on the angle at which you’re viewing the eclipse, you may see the sun completely shrouded by the moon (called totality) or some variation of it. The more off-angle you are and the further you are from the path of the eclipse, the less likely you’ll be to see the totality.

The 2024 total solar eclipse will happen on Monday, April 8. The Great American Eclipse will reach the Mexican Pacific coast at 11:07 a.m. PT (2:07 p.m. ET), and then traverse the US in a northeasterly direction from Texas to Maine, and on into easternmost Canada. If you want a good look at it, but don’t live in the path of totality, you shouldn’t wait much longer to book accommodation and travel to a spot on the path.

Or how about booking a seat in the sky? Delta Airlines made headlines for offering a flight that allows you to see the entire path of totality. Its first eclipse flight, from Austin, Texas, to Detroit sold out quickly. But as of Monday, Delta has added a second flight from Dallas to Detroit, which also covers the path of totality. The airline also has five flights that will offer prime eclipse viewing.

Not everyone can get on one of those elusive eclipse-viewing flights. Here’s a look at other options to nab a chance to see this rare sight and what to know about it.

Total solar eclipse path

The eclipse will cross over the Pacific coast of Mexico and head northeast over mainland Mexico. The eclipse will then make its way over San Antonio at approximately 2:30 p.m. ET on April 8 and move through Texas, over the southeastern part of Oklahoma and northern Arkansas by 2:50 p.m. ET.

By 3 p.m. ET, the eclipse will be over southern Illinois, and just 5 minutes later, will be traveling over Indianapolis. Folks in northwestern Ohio will be treated to the eclipse by 3:15 p.m. ET, and it will then travel over Lake Erie and Buffalo, New York, by 3:20 p.m. ET. Over the next 10 minutes, the eclipse will be seen over northern New York state, then over Vermont. By 3:35 p.m. ET, the eclipse will work its way into Canada and off the Eastern coast of North America.

Best places to watch the Great American Eclipse

When evaluating the best places to watch this year’s total eclipse, you’ll first want to determine where you’ll have the best angle to see the totality. The farther off-angle you are — in other words, the farther north or south of the eclipse’s path — the less of an impact you can expect.

Therefore, if you want to have the best chance of experiencing the eclipse, you’ll want to be in its path. As of this writing, most of the cities in the eclipse’s path have some hotel availability, but recent reports have suggested that rooms are booking up. And as more rooms are booked, prices are going up.

So if you want to be in the eclipse’s path, and need a hotel to do it, move fast. And Delta’s eclipse-viewing flight from Dallas to Detroit has just four seats left at the time of publication.

Eclipse eye safety and photography

As with any solar eclipse, it’s critical you keep eye safety in mind.

During the eclipse, and especially during the periods before and after totality, don’t look directly at the sun without special eye protection. Also, be sure not to look at the sun through a camera (including the camera on your phone), binoculars, a telescope or any other viewing device. This could cause serious eye injury. Sunglasses aren’t enough to protect your eyes from damage.

If you want to view the eclipse, you’ll instead need solar viewing glasses that comply with the ISO 12312-2 safety standard. Anything that doesn’t meet that standard or greater won’t be dark enough to protect your eyes. Want to get them for free? If you’ve got a Warby Parker eyeglasses store nearby, the company is giving away free, ISO-certified solar eclipse glasses at all of its stores from April 1 until the eclipse, while supplies last.

If you don’t have eclipse viewing glasses handy, you can instead use indirect methods for viewing the eclipse, like a pinhole projector.

Read more: A Photographer’s Adventure With the Eclipse

In the event you want to take pictures of the eclipse, attach a certified solar filter to your camera. Doing so will protect your eyes and allow you to take photos while you view the eclipse through your lens.

There’s also a new app to help you both protect your eyes and take better photos of the eclipse on your phone. Solar Snap, designed by a former Hubble Space Telescope astronomer, comes with a Solar Snap camera filter that attaches to the back of an iPhone or Android phone, along with solar eclipse glasses for protecting your eyesight during the event. After you attach the filter to your phone, you can use the free Solar Snap Eclipse app to zoom in on the eclipse, adjust exposure and other camera settings, and ultimately take better shots of the eclipse.

2024 eclipse compared to 2017

The last total solar eclipse occurred in 2017, and many Americans had a great view. Although there are plenty of similarities between the 2017 total solar eclipse and the one coming April 8, there are a handful of differences. Mainly, the 2024 eclipse is going to cover more land and last longer.

The 2017 eclipse started over the northwest US and moved southeast. Additionally, that eclipse’s path was up to 71 miles wide, compared with a maximum width of 122 miles for this year’s eclipse. Perhaps most importantly, the moon completely covered the sun for just 2 minutes, 40 seconds in 2017. This year, maximum totality will last for nearly four-and-a-half minutes.