Technologies
Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches
A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, «How much larger can it get?»
We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.
On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.
That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 «Apple Silicon» chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. «It was zippy,» CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.
Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.
«The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,» Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s «renaissance of growth» continue and its shares «outperform.»
An Apple spokesman declined to comment ahead of the company’s earnings report.
Industry leader
No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.
«Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,» Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at «outperform.»
Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.
Rod Hall, an analyst at Goldman Sachs, said he’s «slightly cautious» about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.
Read more: US government warns that chip supply crunch remains dire
Apple has also largely escaped the scrutiny that tech giants like Alphabet (née Google) and Meta (née Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.
Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.
It all comes down to the iPhone
The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.
Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.
Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.
Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.
Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.
The metaverse «is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,» CNET’s Scott Stein wrote about what he expects from the technology this year. «A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.»
For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.
But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.
Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.
«We’d expect a bullish installed base update,» Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at «outperform,» she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.
Technologies
OpenAI Says It’s Working With Actors to Crack Down on Celebrity Deepfakes in Sora
Bryan Cranston alerted SAG-AFTRA, the actors union, when he saw AI-generated videos of himself made with the AI video app.
OpenAI said Monday it would do more to stop users of its AI video generation app Sora from creating clips with the likenesses of actors and other celebrities after actor Bryan Cranston and the union representing film and TV actors raised concerns that deepfake videos were being made without the performers’ consent.
Actor Bryan Cranston, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and several talent agencies said they struck a deal with the ChatGPT maker over the use of celebrities’ likenesses in Sora. The joint statement highlights the intense conflict between AI companies and rights holders like celebrities’ estates, movie studios and talent agencies — and how generative AI tech continues to erode reality for all of us.
Sora, a new sister app to ChatGPT, lets users create and share AI-generated videos. It launched to much fanfare three weeks ago, with AI enthusiasts searching for invite codes. But Sora is unique among AI video generators and social media apps; it lets you use other people’s recorded likenesses to place them in nearly any AI video. It has been, at best, weird and funny, and at worst, a never-ending scroll of deepfakes that are nearly indistinguishable from reality.
Cranston noticed his likeness was being used by Sora users when the app launched, and the Breaking Bad actor alerted his union. The new agreement with the actors’ union and talent agencies reiterates that celebrities will have to opt in to having their likenesses available to be placed into AI-generated video. OpenAI said in the statement that it has «strengthened the guardrails around replication of voice and likeness» and «expressed regret for these unintentional generations.»
OpenAI does have guardrails in place to prevent the creation of videos of well-known people: It rejected my prompt asking for a video of Taylor Swift on stage, for example. But these guardrails aren’t perfect, as we’ve saw last week with a growing trend of people creating videos featuring Rev. Martin Luther King Jr. They ranged from weird deepfakes of the civil rights leader rapping and wrestling in the WWE to overtly racist content.
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The flood of «disrespectful depictions,» as OpenAI called them in a statement on Friday, is part of why the company paused the ability to create videos featuring King.
Statement from OpenAI and King Estate, Inc.
The Estate of Martin Luther King, Jr., Inc. (King, Inc.) and OpenAI have worked together to address how Dr. Martin Luther King Jr.’s likeness is represented in Sora generations. Some users generated disrespectful depictions of Dr.…— OpenAI Newsroom (@OpenAINewsroom) October 17, 2025
Bernice A. King, his daughter, last week publicly asked people to stop sending her AI-generated videos of her father. She was echoing comedian Robin Williams’ daughter, Zelda, who called these sorts of AI videos «gross.»
I concur concerning my father.
Please stop. #RobinWilliams #MLK #AI https://t.co/SImVIP30iN— Be A King (@BerniceKing) October 7, 2025
OpenAI said it «believes public figures and their families should ultimately have control over how their likeness is used» and that «authorized representatives» of public figures and their estates can request that their likeness not be included in Sora. In this case, King’s estate is the entity responsible for choosing how his likeness is used.
This isn’t the first time OpenAI has leaned on others to make those calls. Before Sora’s launch, the company reportedly told a number of Hollywood-adjacent talent agencies that they would have to opt out of having their intellectual property included in Sora. But that initial approach didn’t square with decades of copyright law — usually, companies need to license protected content before using it — and OpenAI reversed its stance a few days later. It’s one example of how AI companies and creators are clashing over copyright, including through high-profile lawsuits.
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Technologies
Today’s NYT Connections Hints, Answers and Help for Oct. 21, #863
Here are some hints and the answers for the NYT Connections puzzle for Oct. 21, #863.
Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.
Today’s NYT Connections puzzle has a diverse mix of topics. Remember when you see a word like «does» that it could have multiple meanings. Read on for clues and today’s Connections answers.
The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.
Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time
Hints for today’s Connections groups
Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.
Yellow group hint: Deal me in.
Green group hint: I can get that.
Blue group hint: Hoops.
Purple group hint: The clicker.
Answers for today’s Connections groups
Yellow group: Playing cards.
Green group: Takes on.
Blue group: N.B.A. teams.
Purple group: Things you can control with remotes.
Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words
What are today’s Connections answers?
The yellow words in today’s Connections
The theme is playing cards. The four answers are aces, jacks, kings and queens.
The green words in today’s Connections
The theme is takes on. The four answers are addresses, does, handles and tackles.
The blue words in today’s Connections
The theme is N.B.A. teams. The four answers are Bucks, Bulls, Hornets and Spurs.
The purple words in today’s Connections
The theme is things you can control with remotes. The four answers are drones, garage doors, televisions and Wiis.
Technologies
Ninja Gaiden 4 Review: The Comeback Fans Have Been Waiting For
PlatinumGames and Team Ninja revive the franchise with pure adrenaline.
With 2025 coming to a close, so is the «Year of the Ninja» for video games. What kicked off in a big way with a surprise remaster of 2008’s Ninja Gaiden 2 Black and Assassin’s Creed: Shadows, now ends with the release of Ninja Gaiden 4.
Developed in partnership with longtime series studio Team Ninja and action game specialists PlatinumGames, Ninja Gaiden 4 is the first new 3D entry in the franchise since 2012, following the retro 2D release of Ninja Gaiden: Ragebound in July. As expected from a series known for its fast-paced slashing action, Ninja Gaiden 4 delivers plenty of stylish combat — but not much beyond that.
Ninja Gaiden 4 introduces a new protagonist, Yakumo, who replaces longtime series hero Ryu Hayabusa. It’s a similar move to what publisher Tecmo Koei did with Ninja Gaiden: Ragebound. As part of the Raven clan, a rival of Ryu’s Dragon clan, Yakumo doesn’t differ that much from the series’ previous main character. Don’t worry, Ryu fans: He does show up in the game.
Yakumo’s quest in Ninja Gaiden 4 is to defeat the Dark Dragon, an evil deity who has been the series’ primary villain. Standing in Yakumo’s way is the Divine Dragon Order, which defends the beast and controls the futuristic Tokyo setting of the game.
Does the story make a lot of sense? Not really, except to fans who already know the ins and outs of the Ninja Gaiden lore. Does that matter? Absolutely not, because all you need to know is where to go to slice up more enemies, which Yakumo is stellar at.
Go Ninja Go
To say Ninja Gaiden 4’s action is fast is almost an understatement, which is to be expected. The series was already focused on rapid combat that requires quick reactions, even prior to PlatinumGames’ involvement. The developer took on Ninja Gaiden 4 after revolutionizing the hack-and-slash action game genre with the Bayonetta series and games like Nier: Automata.
If you’ve played plenty of hack-and-slash games, Ninja Gaiden 4’s combat formula will be familiar. Yakumo has weak and heavy attacks, and chaining these together creates your standard combos. The more enemies he defeats, the more money and points he gets to unlock new moves and weapon skills. Some of the new moves extend Yakumo’s combos for longer sequences of attacks and against more enemies, while others are defensive, allowing him to unleash a powerful riposte after parrying an enemy attack.
Yakumo starts off his journey with his twin blades, but he finds more weapons throughout the game. A favorite of mine is the Magashuti staff that has a long reach to attack multiple enemies as Yakumo spins it around himself.
Where Yakumo differs greatly from Ryu is his Bloodraven form. Unleashed when attacking with the left trigger held down, it changes Yakumo’s weapon to do greater damage. The Magashuti, for example, will take the form of a giant hammer whenever Yakumo uses his Bloodraven form. Certain enemies and bosses have armor that can deflect or reduce the power of Yakumo’s attack, so you’ll need to switch to Bloodraven form to break that armor.
All of these mechanics make for unrivaled action. Players who spend enough time practicing will engage in beautiful dances of slashing weapons. The fact is, there are times when the action feels just a bit too fast, even for my veteran gaming reflexes. Trying to maneuver to certain areas or to talk with a non-playable character sometimes had me jumping off walls while hardly touching the controller. It almost takes more work to keep Yakumo still, especially after unlocking so many of his skills. There was also an instance when I did a finishing move to an enemy, and the animation pushed me out of bounds, causing me to have to reload to my last checkpoint.
Arguably, the biggest frustration for me was the lock-on button. It was not intuitive at all, as it had no rhyme or reason for what it was locking onto. Even when I was fighting just the boss, it still never fully locked onto it as every other action game does.
Also, what might be a bit of a downer for some Ninja Gaiden fans, this entry in the franchise is noticeably the easiest of the bunch. Thanks to healing items and equipable accessories, I died maybe once or twice per chapter. If a certain boss kills you too many times, the game will give you free items and even an NPC to help. For those who want more of a challenge, there’s a higher difficulty option available, but players with reasonable skill should be able to coast through the game otherwise.
A Feast for Ninja Eyes
Another mainstay of the Ninja Gaiden franchise is the beautiful visuals. As the game takes place in a futuristic Japan, the development team really leaned into the cyberpunk-like look of a city bathed in neon and glass.
This excels in the moments when Yakumo has to traverse in the most ninja ways, such as sliding on the train rails high above the city or gliding on rushing winds that blow through the mountain pass. These are the moments where you don’t have to worry about enemies attacking or creating the fanciest combos. You can just look around and take in these beautiful graphics.
Combine these visuals with an excellent soundtrack and solid voice acting, and you have a presentation worthy of being included in the Ninja Gaiden series.
Despite these quality elements, Ninja Gaiden 4 is a good reboot but not revolutionary. PlatinumGames resurrected the franchise 13 years after the last main entry, but didn’t take it in any different direction that would give this mass appeal to the gaming public. It’s an exciting 7 to 8 hours to beat, but I didn’t feel like jumping right back in.
Ninja Gaiden 4 will not be up for Game of the Year, or likely even considered one of the best games in the series, but that doesn’t matter. This is a game for anyone who just wants to feel like a badass ninja carving up enemies in the blink of an eye, because sometimes that’s all you want.
Ninja Gaiden 4 will be released on Oct. 21 for $70 on PC, PS5 and Xbox Series X|S consoles. It will be available for Xbox Game Pass on day 1.
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