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Instagram internal documents reveal fear of losing teens, report says

Amid heightened concern over Instagram’s effect on teenagers’ mental health, a new report looks at the teen-focused marketing efforts of the Facebook-owned site.

Facebook-owned Instagram worried about losing teenage users and designated a large chunk of its marketing budget for touting the service to teens, the New York Times reported Saturday, citing internal documents and anonymous sources. The news comes after a whistleblower leaked documents to the Wall Street Journal that showed Facebook knew about the potential for Instagram to harm the mental health of teens.

«If we lose the teen foothold in the U.S. we lose the pipeline,» says an internal Instagram memo from last October, which presents a marketing strategy for this year, the Times’ Saturday report said.

Beginning in 2018, nearly all of Instagram’s annual worldwide marketing budget was slated for messaging aimed at teens, the Times said, noting that this year’s budget is $390 million. Marketers told the publication that zeroing in on a particular age group to that extent is unusual. NYT also said the final spending included messaging aimed at parents and young adults. Instagram faces competition for teen users from rivals like TikTok and Snapchat.

Facebook and Instagram are in the hot seat regarding younger users after Frances Haugen, a former Facebook product engineer, leaked documents to the Journal, which reported last month that Facebook researchers had found Instagram is «harmful for a sizable percentage» of young users, particularly teenage girls. Depression, anxiety and body-image issues were areas of concern, the Journal said in its report. Haugen also testified before Congress this month, alleging that Facebook’s products «harm children, stoke division and weaken our democracy.»

Facebook has said the purpose and results of its research on Instagram are being mischaracterized and the research actually showed that teenagers saw benefits from using the site. Many teens, Facebook has said, told researchers that Instagram can help them «when they are struggling with the kinds of hard moments and issues teenagers have always faced.»

A Facebook spokesperson downplayed the Times report on Saturday: «While it’s not true that we focus our entire marketing budget towards teens, we’ve said many times that teens are one of our most important communities because they spot and set early trends. It shouldn’t come as a surprise that they are a part of our marketing strategy.»

Last month, Instagram paused development of Instagram Kids, a dedicated service it’s building for children under 13, who currently aren’t allowed on the existing Instagram site. The company has said the service won’t be designed like the adult version of the app but will be ad-free and overseen directly by parents. Regardless of such assurances, news of the Instagram Kids project has alarmed critics concerned about the mental well-being and privacy of younger users. The 1998 Children’s Online Privacy Protection Act restricts collecting or storing personal data on anyone under 13.

In its Saturday report, the Times said Facebook was aware an advertisement aimed at a 13-year-old would probably also grab younger kids wanting to be like their older siblings and friends. The publication cited an unnamed source, who said managers told workers that Facebook does what it can to stop underage users from signing up for Instagram — but that they join anyway.

Instagram head Adam Mosseri has said that he still thinks building Instagram Kids is «the right thing to do» because kids are already online and misrepresenting their age to access the service.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for March 10, #533

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for March 10, No. 533.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition features a lot of team names, but that doesn’t mean it’s an easy one to solve. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Play ball!

Green group hint: Not front.

Blue group hint: Certain NFL player.

Purple group hint: They play at Smoothie King Center.

Answers for today’s Connections: Sports Edition groups

Yellow group: An AL Central player.

Green group: Words appearing before «back,» in football.

Blue group: Associated with Derrick Henry.

Purple group: New Orleans Pelicans.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is an AL Central player. The four answers are Guardian, Royal, Tiger and Twin.

The green words in today’s Connections

The theme is words appearing before «back,» in football. The four answers are corner, defensive, full and running.

The blue words in today’s Connections

The theme is associated with Derrick Henry. The four answers are Heisman, King, Ravens and Titans.

The purple words in today’s Connections

The theme is New Orleans Pelicans. The four answers are Bey, Fears, Murphy and Queen.

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Technologies

Today’s NYT Mini Crossword Answers for Tuesday, March 10

Here are the answers for The New York Times Mini Crossword for March 10.

Looking for the most recent Mini Crossword answer? I’d just like to point out that the New York Times puzzle-makers love the 7-Across answer — they use it about every other week. Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Writing that lacks substance
Answer: FLUFF

6A clue: Pencil in a cosmetics bag
Answer: LINER

7A clue: ___ acid (building block of proteins)
Answer: AMINO

8A clue: Partner of services, in economics
Answer: GOODS

9A clue: Small criticism
Answer: NIT

Mini down clues and answers

1D clue: Warning sign in a relationship, metaphorically
Answer: FLAG

2D clue: Fancy prom ride
Answer: LIMO

3D clue: SAG-AFTRA, for one
Answer: UNION

4D clue: Luxury fashion house headquartered in Rome
Answer: FENDI

5D clue: Ground coating on a cold morning
Answer: FROST

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Technologies

Australians Flock to VPNs in the Wake of Online Age-Restriction Laws

App downloads for VPN services increase sharply as websites in Australia go behind age-restriction walls.

A new set of laws in Australia requiring adult websites and app stores to age-restrict content for those under 18, and requiring AI companies to restrict chatbot offerings from displaying certain types of sensitive or adult content to minors, is apparently driving many to download Virtual Private Network apps there.

Major adult sites have closed their virtual doors to those who aren’t age-confirmed in Australia, and these changes follow a nationwide ban on social media use by teenagers and young children that went into effect in December.

According to reports from Reuters, The Guardian and others, in response to the bans, downloads of VPN-related apps, which people can use to circumvent location-based restrictions, are sharply on the rise. According to Reuters, three of the 15 most downloaded free iPhone apps in the country were VPN-related as the new laws went into effect on Monday.

Lawmakers in some regions, including the US, are well aware that people use VPNs in this way. In states such as Michigan and Wisconsin, laws are being proposed to limit or outright ban VPN use. Wisconsin’s proposed law would require adult sites to block VPN traffic, while Michigan’s proposal would ban VPN use entirely in the state.

There is also a proposal in England under consideration to ban VPN use by minors. That proposal is currently under review.

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