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How Sonic Rumble Spins Away From Mario Party With Its Own Multiplayer Style

Sonic Rumble producer Takashi Iizuka explains how the team built a party game suiting the blue hedgehog’s style.

For decades now, the Mario Party franchise has dominated the niche of the best multiplayer party games you can play with friends on your couch — or now, online. Despite challenges from games like Fuzion Frenzy, Super Monkey Ball, Rayman Raving Rabbids and more, none have stolen Nintendo’s crown. 

But now, Sega is making a play for the casual party game space with Sonic Rumble, a new title featuring the company’s iconic hedgehog and his friends. The free-to-play game is now available on PC, as well as on mobile for iOS and Android phones, allowing up to 32 players to join in on matches. 

Sega’s hedgehog mascot is no stranger to party games, but entries like Sonic Shuffle on Dreamcast and Sega Superstars on the PlayStation 2 came out decades ago. For the publisher’s newest take on Sonic multiplayer, Sonic Rumble producer Takashi Iizuka answered questions over email, from adapting Sonic’s «gotta go fast» action to party multiplayer and whether other iconic Sega stars will make cameo appearances.

Q: There are some party games that have cemented the genre, like Mario Party. Aside from a cast of Sonic characters, how does Sonic Rumble distinguish itself from other party games?
Iizuka
: While many other party games have their charm, our vision for Sonic Rumble was to combine the speed of classic arcade games with the competitive, high-stakes energy of a battle royale game. We call this mix an «Arcade Royale.»

Each stage is designed to keep the mayhem on full blast, whether players are dashing through obstacle courses or scrambling to collect rings before time runs out. What really sets Sonic Rumble apart is how it blends approachability with intensity. We wanted it to be easy for anyone to jump in and play, while still maintaining the intensity that fans have come to know and love from the Sonic franchise. 

With the live service aspect of Sonic Rumble, we plan to consistently introduce new elements, from surprising collaborations to limited-time events, keeping the game fresh and fun for years to come.

When designing Sonic Rumble, what guidelines did the team/studio abide by to ensure it feels like a Sonic game?
Iizuka
: We wanted to create a game that both new and longtime fans would love, and that could be played on the go or at home on their PC. 

Sonic Rumble needed to embody what makes Sonic special, not just through the characters, but through the gameplay itself. That meant focusing on movement, momentum and control of the characters within the environment, so even in this new multiplayer format, gameplay still feels authentic to the Sonic experience. We also wanted to ensure that Toy World itself captured that Sonic spirit, with bright arenas, upbeat music and plenty of personality. Even if Sonic Rumble is an entirely new kind of Sonic game, players will instantly recognize the spirit and rhythm of the franchise in every match and mode.

The gameplay shown in the trailer has a distinctly Sonic feel — racing along tracks, jumping on bumpers, collecting rings and so on. How did the team adapt this to party gameplay?
Iizuka
: We didn’t just place Sonic characters in a stereotypical party environment; we made Sonic mechanics and gameplay the foundation of Sonic Rumble. We achieved this adaptation through strategic twists on familiar elements. 

In Sonic Rumble, rings are the high-stakes resource, rather than protection like in previous Sonic titles. We’ve made the Ring collection central to victory, allowing players to steal them from each other. The Dashing mechanic is another example, something usually used for speed can now also be used for attacking. By updating these core movements and abilities, we’ve added another layer of strategy and skill to the competition.

The recently released Sonic Racing: CrossWorlds had a deep roster of Sonic characters along with several from other Sega franchises, like Yakuza and Super Monkey Ball. Will Sonic Rumble also have crossover characters? What about characters from Sonic lore (like the Chaotix or Sonic the Werehog)?
Iizuka
: Our immediate priority is to ensure Sonic Rumble is both fun and fulfilling for our core fan base as well as for players new to the Sonic franchise. That means focusing on the incredible depth of the Sonic Universe. We know how necessary customization is and are heavily committed to allowing players to fully personalize Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman with unique skins, in-game skills, and emotes.

As Sonic Rumble is a live-service title, it has the potential to evolve and expand over time. At launch, fans can look forward to the Sonic the Hedgehog 3 Movie Crossover Event, which brings in elements like the Movie Shadow skin and epic battles in the iconic Shibuya Crossing arena. We’ve also integrated characters and skins from a SEGA Stars Crossover Event, featuring beloved icons like Opa-Opa and Upa-Upa from Fantasy Zone, AiAi and MeeMee from Monkey Ball, and characters from Altered Beast, Bonanza Bros, Pengo, and Phantasy Star.

Sonic Rumble is available now on PC, iOS App Store and Google Play Store.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Technologies

Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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