Technologies

WWDC Didn’t Excite Me. I Really Need the iPhone 17 to Make a Splash

Commentary: Even Apple’s execs seemed to know it didn’t have much to shout about.

Apple’s WWDC 2025 keynote had a lot of fanfare about its new «Liquid Glass» interface for iOS 26, iPads, Macs and Apple TV, but beyond that there was very little that got me excited. In fact, it felt like one of the most underwhelming Apple events I’ve covered in my 14 years as a CNET journalist. That’s not a good sign. What I can say with confidence is that Apple really needs to make a big splash with the iPhone 17 when it launches in September.

It wasn’t that Apple did anything especially wrong with its announcements. I actually liked most of them. The new Liquid Glass design language is arguably in a similar vein to Windows Vista, but it’s nice to see iOS get a bit of a refresh, as it’s felt a little stale for a while now. But, it’s hardly groundbreaking, nor will it change how we interact with our phones.

Some of the new features the company announced — such as the call screening tool or the screenshot search function that uses Apple’s Visual Intelligence — are nice to see, but they’re basically the same as Android’s call screening tool and Circle to Search, so it’s difficult to get excited. Ditto for the glossy icons now coming to TVOS and the new pointer in iPadOS. Even Apple’s Senior VP of Software Engineering Craig Federighi seemed to know they had nothing much to shout about: «A pointier pointer? Who’d have thought!» he quipped.

Fine, I like the windows in iPadOS. But that’s one of the only things in the whole presentation that piqued my interest. I sat up with anticipation when Apple talked about the new Games app, thumbs already twitching with the excitement about new titles I might be playing thanks to new platforms or new advances in Apple’s Metal graphics engine. But no, it’s just an easier way to view your games and see your friend’s high scores. Big deal.

I’m left feeling a little deflated by the lack of excitement overall, so I’m forced instead to look towards September, when we expect to see the iPhone 17 unveiled. It needs to be a big one. It needs some real razzle dazzle. And not just for me, but for Apple, too.

The iPhone 16 is a great phone, but its biggest new feature was a new button for the camera that still feels a bit…weird. Last year saw the grand unveiling of Apple Intelligence, which so far has been a huge letdown, with Federighi stating that more information on Apple Intelligence’s updates will be shared «in the coming year.» In short, it feels like Apple needs a win.

The iPhone 17 could be that win. Early rumors point to upgraded cameras with advanced video features for creators, along with the potential for a slimmer iPhone Air that would compete with the Samsung Galaxy S25 Edge. Will this be the year we see a foldable iPhone? Almost certainly not, but it’d definitely be something more exciting to hear about during a long keynote.

Maybe I’m being too harsh, and I’m just a bit jaded after 14 years of covering Apple events. Maybe I’m grumpy because its keynote started at 6 p.m. in my UK time zone, effectively pushing back my dinner and making me wait for food. Or maybe Apple did need to put a bit more meat on the plate and prove that its biggest announcements of the year aren’t just style over substance.

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Technologies

How to Tell if Someone Else’s Apple AirTag Is Tracking You

These settings can help make sure your iPhone alerts you to unwanted location trackers.

The biggest benefit of Apple’s AirTags is that they help you find your belongings, whether you’re looking for lost keys or keeping track of your luggage while traveling. But AirTags can also be used to track you without your knowledge.

AirTags work by combining built-in sensors, wireless signals and Apple’s wide Find My network to let you keep tabs on your valuables. If you ever lose your wallet with an AirTag inside, for example, you can use the Find My app to locate it on a map, have it play a sound to help you find it nearby, or mark it as «lost,» which allows other Find My users to help you find it.

One of the biggest complaints about AirTags, however, is that someone with malicious intent could easily slip one of the tiny tags into your bag and then track your movements without your consent. Multiple people have reported AirTag-related stalking incidents where the victims didn’t know the trackers were placed on them until much later.

Apple and Google (Android users have their own choice of Bluetooth trackers, such as the Moto Tag, which works with Google’s Find Hub) have since collaborated on an industry standard that alerts the user if a device is being used to track them without their knowledge. Thanks to this collaboration, Android users will be able to know if an AirTag is being used to track them, too.

Apple, for its part, has also made some changes in the past few years that improve the ability to detect an unwanted AirTag. In the initial rollout, an AirTag would make a sound three days after it’s separated from its paired device. Now, that duration is 8 to 24 hours. If you have unwanted tracking notifications enabled (which we’ll get to below), you’ll receive an audible alert.

We should note here that the new AirTag is 50% louder than the first-generation model, and would therefore be theoretically better at alerting you to the unwanted AirTag. Apple has also said that the speaker on the second-gen AirTag is harder to remove than on the first-gen model, in case bad actors try to remove it.

Detecting unwanted trackers

To be able to detect unwanted trackers, first enable unwanted-tracking notifications. For AirTags or other Find My accessories, these pop-up notifications (e.g., «AirTag found moving with you») are available on devices with iOS 14.5 or later. For other Bluetooth tracking devices, these notifications are enabled on iOS 17.5 or later.

You should enable Location Services, Find My iPhone, Bluetooth and Allow Notifications. Here’s how:

Head to Settings, then Privacy & Security, then Location Services and toggle it on.
After that, head to Settings, then Apple Account, select Find My and turn Find My iPhone on.
To enable Bluetooth, go to Settings, then Bluetooth and turn that on.
Then go to Settings, then Notifications, scroll down to Tracking Notifications and toggle on Allow Notifications. Make sure airplane mode is off, or you won’t receive tracking notifications.

What to do when you get the tracking notification

If you do get a notification like «Unknown tracker alert» or «Item detected near you,» you can try to find the unwanted AirTag by tapping it. Tap continue and then tap Play Sound or tap Find Nearby to locate the AirTag in question.

If it doesn’t play a sound or you’re unable to find it, the item may no longer be on your person. Apple suggests checking your other belongings or the area around you, just in case. If you want to review the notification at a later time, you can open the Find My app, tap Items and then tap Items Detected With You.

Be aware that there are often «false positives,» when notifications are triggered when someone nearby has a tracker on them. If you’re traveling on a train, plane or bus, waiting in line or seated in a public space, a mistaken tracking alert could stem from glitches or high-density Bluetooth environments.

If you get an alert, though, it’s always a good idea to take it seriously and investigate what might be causing it.

If you do find an AirTag that doesn’t belong to you, hold the top of your iPhone near the tracker until you see a notification. Tap it, and this will launch a website that provides information like its serial number, the last four digits of the phone number or a blurred-out email address of its owner. If the AirTag is marked as «lost,» you may see a message with instructions on how to contact them.

If you’re concerned that the tracker is being used to monitor your movements and location, Apple advises taking a screenshot of the information above for your records. You can then disable the AirTag by pressing down on the back of the AirTag, turning it counterclockwise to remove the cover and removing the battery.

Of course, before making any of these changes, it’s important to come up with a safety plan, especially if you’re afraid you’re being tracked by a current or former abusive partner. Contact your local law enforcement if you feel like your safety is at risk, or the National Domestic Violence Hotline 800-799-SAFE (7233).