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With iOS 17, Apple ‘Catches Up’ to Rivals in the Messaging Wars

Commentary: There’s one new Messages feature that should be mimicked by Apple’s competitors pronto.

Apple’s iOS 17 plans to overhaul the Messages app, bringing some of the best features we’ve already seen on WhatsApp, Signal, Google Messages and other rivals to iMessage. And in a move that takes the Messages app forward, Apple is also bringing a new Check In feature — to help alert friends or family when you get home — which could very well be the next feature we see get copied back by other texting apps.

Even if some of these new-to-Messages features are already familiar for someone who juggles multiple texting apps and group chats, wider adoption will only make communicating on phones better, regardless of your preferred chat app. On top of that, some of iOS 17’s new features will indirectly assist you when texting in a non-Apple chat app — such as the updates to autocorrect keyboards that’ll contextually recognize if swearing is a regular part of how you speak.

It’s worth noting that while these iOS 17 improvements are certainly welcome, there are definitely a few areas Apple could still improve for a better universal chatting experience. Chief among them are the infamous green bubble-blue bubble conflicts. So far Apple hasn’t announced any SMS conversation improvements, but there are features that are also on other messaging services and apps that are worth taking a closer look at.

A Check In message in a chat A Check In message in a chat

iOS 17 comes with a new location sharing tool called Check In.

Apple

Check In is the new Messages feature that should get copied

Apple’s upcoming Check In feature takes a very common request and makes it easier to honor. There’ve been many times after a gathering with friends or family when we’ve asked each other to text after getting home. It’s so common in my life it’s practically part of the goodbye ritual, just to get assurance that everyone’s arrived safely by subway or car. Despite that, it’s also very common to forget to send that text.

Apple’s Check In could fix that problem. Though CNET has yet to test the feature, theoretically it could be turned on right as friends or family ask for that “made it home” message. Then it could automatically send the ping when I’ve walked through my door. That way, if the hour’s late or I’m just too tired from the journey, the status update still goes out. 

Check In builds on a location-sharing tool for friends and family members that Apple has had in Messages for years, and the new feature makes that tool far more automated. Check In takes things a step further by allowing for notifications when a delay could be holding up someone. For friends and family who want that kind of safety check, it could be an additional tool that helps loved ones look out for each other.

There are currently other ways to set up a similar ping, using navigation apps like Google Maps, but the version Apple previewed during WWDC shows an easy way to get these notifications directly in the Messages app. Hopefully other chat apps find their own ways to mimic this idea, whether it’s through integration with a maps service or through improvements to an already-existing location sharing feature.

A text message screen with the Catch Up arrow highlighted. A text message screen with the Catch Up arrow highlighted.

The Catch Up arrow in iOS 17 shows where you left off in a group chat.

Apple

Catch Up will make group chats much easier to follow

Apple’s Catch Up feature for group chats caught my eye when it was revealed. An arrow indicates where you left off in a busy group chat that carried on while you were away from your phone. 

This is a feature that’s quite common in other chat apps, and I didn’t realize Apple lacked it until the company pointed it out. The unread label in WhatsApp, for instance, helps me when I check in with a neighbor group chat I have for my apartment building within that app. This is a group chat I don’t participate in actively — and I often mute it — but on days when I do want to check it, a label for unread messages helps me with finding the last part of the conversation I looked at.

Currently there’s an unread filter in the iPhone’s Messages app, but the Catch Up arrow should make it clearer what messages you missed. The adoption of Catch Up in iOS 17 could be an indirect sign that Apple is bridging the gap between iMessage group chats and an SMS/MMS chat that includes other types of phones. Though we’ll have to wait for iOS 17’s release this fall to confirm, a simple indicator that helps with organizing any conversation only serves to help when chatting with friends or family.

A screenshot showing a transcribed audio message in iOS 17 A screenshot showing a transcribed audio message in iOS 17

You’ll see transcriptions of audio messages in iOS 17.

Apple; screenshot by CNET

Audio message transcription brings a great Pixel feature to the iPhone

Google’s Pixel phones have included various audio transcription features for years, with the Pixel 7 series adding the ability to transcribe any audio message that’s received within the Google Messages app. Now Apple plans to bring the feature across its iPhone line using iOS 17.

New audio messages received in the Messages app will be transcribed automatically, and that’s a boon for accessibility. For someone who prefers to do audio messages, the gist will immediately be available for the receiver, and at times that transcription could be more than enough.

Until the transcription feature gets adopted into more services though, anyone who frequently sends audio messages should please remember to be patient while waiting for others to get a chance to listen.

Swipe to reply in iOS 17 Swipe to reply in iOS 17

Apple is adding a swipe-to-reply feature to its Messages app.

Apple

Swipe to reply fits right (or left) in

I’ve been using Signal a lot lately, and like Telegram it offers the ability to quickly reply to messages with a swipe. It’s faster than pressing and holding on a message, and then tapping a corresponding option.

Swipe to reply could streamline the menu of options that pop up when you press and hold on a message. Apple’s Messages app already includes shortcuts for emoji reactions, reply, copy, Translate and a “More…” option for selecting multiple texts. By moving this into a swipe action, Apple could eventually decide to tack additional features onto this menu, or simplify the menu down to basics.

In an unrelated organizational move, Apple moved iMessage apps from a row above the keyboard in the Messages app to a list that pops up when you tap a plus-sign icon. It shows that Apple is trying to declutter where it can, and make replies faster.

A screenshot of voice typing in Apple's messaging app A screenshot of voice typing in Apple's messaging app

Apple says voice typing is improving in iOS 17.

Apple; screenshot by CNET

iMessage improvements (hopefully) still to come

While we wait for iOS 17’s final version, which comes out this fall, there’s the possibility that even more Messages features will be added as Apple continues development. For instance, the XDA Developers website says the iOS 17 developer beta keeps a number of iMessage features available for group chats with Android phones. Should this indeed make it into a public release, it could be a relief for iPhone users who still want to use threaded replies and message edits. XDA’s report notes, however, that non-iPhone participants might not see any of these Messages changes. 

We’ll ultimately have to sit tight for iOS 17’s official release to see whether all these iMessage features announced at WWDC make it, or whether some get pushed to a later release. For instance, iOS 15’s SharePlay missed the September launch of that year’s operating system but arrived a month later. But the fact that these Messages improvements are in the pipeline shows that substantial improvements to iPhone texting are on the way.

Technologies

Trump says he has no regrets about starting the Iran war as U.S. dials up economic pressure

Speaking to Fox News presenter Laura Ingraham, Trump said that he would have attacked Iran despite the impact on the midterm elections.

U.S. President Donald Trump said he has no regrets about starting the Iran war and added that “If I had it to do again, I would do exactly what I did.”

Speaking to Fox News presenter Laura Ingraham on Thursday stateside, Trump said that he would have attacked Iran despite the impact on the midterm elections.

“If we hadn’t done Iran, you would be cruising to midterms victory right now,” Ingraham told Trump, to which Trump replied “supposing we were cruising, and all of a sudden Iran has a nuclear weapon. They would use it.”

He added that if Iran had a nuclear weapon, the Islamic Republic would “wipe out” Israel and the Middle East, and start hitting U.S. cities.

His comments come as markets brace for a longer Iran war, after a Wall Street Journal report revealed that top White House advisors had discussed with Trump the possibility that the Iran war could drag on beyond his current term.

Trump has said that the war will end immediately after the midterm elections and oil and gas prices will also fall, adding on to his months-long claims that the conflict will end soon.

In separate comments to NewsNation on Thursday, Trump denied reports that there was any damage to U.S. assets, after Iran claimed it had hit multiple U.S. fighter aircraft at a base in Jordan.

“No damage. No nothing,” Trump said, when asked if there was any truth to the reports.

Economic pressure

Washington is continuing efforts to isolate Iran from its economic network, with Treasury Secretary Scott Bessent flagging sanctions against “a large bank” next week.

“We’re going to do it on Monday because we want to honor the memory of our fallen citizens on 9/11. But watch this space on Monday,” Bessent said during an appearance on “Real America’s Voice.”

Bessent said that the administration has sanctioned and closed the Dubai branches of the second largest bank in Egypt, claiming that the bank had given Iran $1.8 billion dollars. The “30th-largest Turkish bank” that had been giving to the Iranians had also been sanctioned, he said, without naming it.

The U.S. had sanctioned Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries last week.

Trump, in the NewsNation interview, was also asked how Iran could continue holding out under the current economic pressure.

“I don’t know that they’re gonna be able to hold out,” Trump said. “But it’ll get settled after the elections. Or maybe sooner. But it’ll get settled right after the election.”

Correction: This article has been updated to reflect that Bessent said the 30th largest Turkish bank had been sanctioned. An earlier version misstated the bank’s ranking.

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Technologies

U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy

U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.

U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.

Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.

Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.

Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.

Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.

Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.

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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”

Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.

Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.

“There’s sticker shock there for consumers,” De Haan said.

Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.

The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.

The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.

Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”

“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.

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Technologies

Buffett’s confidence in troubled decade-old acquisition finally pays off

Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.

(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)

Buffett’s confidence in troubled decade-old acquisition finally pays off

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines

– Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

– Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)

If you aren’t already subscribed to this newsletter, you can sign up here.

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

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