Technologies

Why Apple Vision Pro’s $3,500 Price Makes More Sense Than You Think

Commentary: Apple’s first headset is too expensive for most people. But there are a few reasons why it isn’t so farfetched.

Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. The problem? You’ll have to pay $3,500 to try it.

That’s a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple’s conference.

Behind those jokes, there’s a valid point. At $3,500, Apple’s Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. It’s also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro.

It tops many other Apple products in terms of price too. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism.

In an interview Tuesday with ABC News’ Good Morning America, Apple CEO Tim Cook acknowledged the headset’s price when asked if the average person would be able to afford it.

«I think people will make different choices depending upon their current financial situation,» he said.

To call Apple’s new headset expensive may be an understatement. But once you step back and look at the larger picture beyond the initial sticker shock, that eye-watering price starts to make a little sense.

Vision Pro’s price is comparable to a high-end Mac

Despite Vision Pro’s high price, it’s far from being the most expensive computer Apple sells. There’s another Apple computer that’s roughly double the price, the $6,999 Mac Pro, which just got its first major refresh since 2019 at WWDC on Monday. Apple’s modular desktop powerhouse is designed for professionals rather than everyday consumers, meaning it’s not intended for everyone.

mac pro device on a desk next to computer monitor — The new Mac Pro is $6,999.

Dan Ackerman/CNET

Even the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. Like Vision Pro, a 16-inch MacBook Pro with Apple’s M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499.

Years of research and development are also likely reflected in Vision Pro’s price. Since it’s an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset’s 12 cameras, five sensors and six microphones. Mike Rockwell, vice president of Apple’s technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro’s development. That effort certainly shows, according to CNET’s Scott Stein, who was impressed with the headset’s fidelity, video quality and interface.

«The engineering and depth of engineering in it is mind blowing,» Cook also said during the Good Morning America interview. «You’ve got more than a 4K experience in each eye. And, of course, it doesn’t come for free. It costs something to do that. «

That said, there’s a key difference that can make Vision Pro’s price more difficult to swallow compared with the MacBook Pro or Mac Pro. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. Vision Pro, however, is an entirely new product category that most people aren’t familiar with yet. It has yet to prove its value, and most people outside of Apple’s campus haven’t used it — except for select press that have gotten to try it in a demo controlled by Apple.

Microsoft’s HoloLens 2 is the same price as Vision Pro

microsoft-msft-hololens-2-1436-2 — Microsoft’s HoloLens 2

James Martin/CNET

Long before there was Vision Pro, there was Microsoft’s HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 — the same price as Apple’s Vision Pro.

On one hand, that makes Vision Pro’s price more sensible. But there are some important differences between Apple’s new head-mounted computer and the HoloLens to consider. Take one look at Microsoft’s website for the HoloLens 2, and it’s clear the company sees this as an enterprise device more than a personal computer.

While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls.

New tech gadgets usually get cheaper over time

apple vision pro headset on display at apple event — Apple’s Vision Pro headset

Scott Stein/CNET

First-generation technology products are typically expensive and limited compared with their successors. When the iPhone arrived in 2007, there was only one model and it started at $500, or roughly $749 in 2023 when adjusted for inflation. It included a paltry 4GB of storage, only one camera and just 15 apps. Even though Apple’s top-of-the-line iPhone 14 Pro will still cost $1,000 or more, Apple now sells several iPhones and different price ranges.

That includes the $429 iPhone SE, which has 16 times as much storage as the entry-level first iPhone, a significantly larger 4.7-inch screen compared to the original’s 3.5-inch display, a fingerprint reader and many other technologies that weren’t widely available back in 2007. And by 2023’s standards, the iPhone SE is about $320 cheaper than what Apple charged for the first iPhone.

Apple iPhone on display in 2007 — An original Apple iPhone on display during MacWorld in San Francisco, California, on Tuesday, Jan. 9, 2007.

Eric Slomanson/Bloomberg via Getty Images

A more direct comparison might be looking at the trajectory of virtual reality headsets. When the first Oculus Rift launched in 2016, it cost $599 and needed to be tethered to a powerful computer in order to work. But today’s Meta Quest 2 costs half the price at $300 and works wirelessly.

My point: Technology gets more affordable and more advanced over time. Don’t get me wrong, Vision Pro’s price will almost certainly prevent the current iteration of Apple’s headset from becoming as ubiquitous as the iPhone or Apple Watch.

However, that might not be the point — at least not right now. With Vision Pro, Apple is trying to establish what it believes will be the next major evolution of the personal computer. That’s a bigger goal than selling millions of units on launch day, and a shift like that doesn’t happen overnight, no matter what the price is. The version of Vision Pro that Apple launches next year likely isn’t the one that most people will buy.

Technologies

Act Fast to Save 15% on This Powerful CarbonMag Portable Charger

This Sharge charger can keep you powered on the go, and right now you don’t have to pay full price.

There’s nothing worse than your phone dying in the middle of the day, especially when finding an outlet means being stuck in an uncomfortable situation. MagSafe portable wireless chargers are a great fix for that, as they snap onto the back of your phone and charge it while you go about your day. One solid pick that won’t weigh your phone down like a brick is the CarbonMag MagSafe portable charger by Sharge. And right now it can be yours for less with this Prime Day deal.

Thanks to Prime Day, you can currently snag it for 15% off with the code QHUAPIWG at checkout — bringing the price down from $70 to just $59. That’s the same cost as the smaller 5,000mAh model, but this one gives you double the battery capacity for the same price.

This device is made out of carbon fiber, which makes it 40% lighter than your usual power banks and 80% more durable than chargers made with the materials normally used. It gets you a 10,000mAh battery capacity, enough to charge your devices multiple times throughout the day. You’ll enjoy up to 15W wireless charging, which can power an iPhone 15 from 0% to 55% in just 44 minutes.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The charger also features ultrastrong (but safe) magnets that maintain a stable hold on your smartphone. You can use the built-in USB-C port for pass-through charging or to power another device at the same time. The only catch? We don’t know when the discount code expires, so you might want to hurry.

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Why this deal matters

MagSafe wireless chargers can be a game-changer for anyone tired of juggling wires throughout the day. This deal gets you a slim, lightweight, yet powerful option at a $11 discount for a limited time. We recommend acting while you can.

Technologies

Save Up to $35 Off a Baseus Charging Station This July 4th and Stay Powered Up All Weekend

When USB ports aren’t enough, a Baseus charging station is what you need. Power all your gadgets with multiple well-spaced AC outlets and no clutter.

Keeping all your gear charged can be a job unto itself, and it gets more complicated when you have visitors. Whether you’re having guests this Fourth of July weekend or you just need a better charging solution for your family, a charging station could be the answer. But even the best charging stations can only share so many watts between devices, which is why the best charging stations from brands like Anker and Baseus not only feature multiple USB ports but also multiple AC outlets. AC outlets accommodate those few devices that still use proprietary chargers, and it lets you expand beyond the included 2-4 USB ports without sacrificing wattage when you need to top off everyone quickly before heading out.

The Fourth of July deals are bouncing into next week’s Amazon Prime Day to give us some of the best savings of the year a week early. Among the dozens of mobile accessories Baseus has on sale this holiday weekend is a trio of towers that can declutter your desk and keep everything you need ready and recharged. Available in 6-in-1, 7-in-1 for $65, and 10-in-1 varieties, these charging stations all offer two USB-C ports, at least one USB-A port and multiple AC outlets. Just note: You’ll need to clip the on-page coupon to get the lowest possible price.

For the best blend of power and ports, Baseus’ 100W 7-in-1 USB-C charging station can fast charge a laptop at 65W — full speed for all Chromebooks and many Windows laptops — while a phone and tablet each standard charge at 15W and still leave 5W for your smartwatch while your non-USB tech or your desk’s smart speaker can use the AC ports on both sides and the back of the tower. These towers are part power delivery chargers and part surge protectors with surge and lightning protection to keep your digital lifelines from frying should calamity strike.

The Baseus $35 10-in-1 desktop charging station model may sound like it’s the most powerful, but it only offers 35 watts to share between the two USB-C and USB-A ports, leaving the lion’s share of the station’s potential power to the six AC ports. This isn’t to say 35W between four ports is useless, but you’ll want to use those ports for lower-powered devices like recharging your smartwatch or wireless earbuds.

If you’re looking to charge multiple phones and tablets with those ports, you’re probably better off going with the 6-in-1 USB-C Charging Station at $50, which may only have three AC ports but features a retractable USB-C cable in addition to one standard USB-A and one USB-C port. Those three ports share 65W, meaning that you can charge both a phone and tablet at full speed rather than both getting middling speeds.

Why this deal matters

I use a 100W charging station like this at my desk and have another next to my couch for both me and my guests to keep our phones powered and ready. Being able to stick my 65W travel charger into one of the AC ports and fast charge four phones instead of two — well, one phone and my Chromebook — when I have people over and then swap it back to powering my oil diffuser or smart speaker once they’re gone is a godsend, and since the wall outlets are spread out across multiple sides of the tower instead of sandwiched next to each other in a line, I never have to worry about bulky plugs blocking out half my ports.

Because these charging stations double as surge protectors, you can also click their switch to power off and disconnect everything when severe weather comes, unlike standard charging stations you would have to unplug. Living in lightning capital of the U.S. makes this feature more important to me than most, but it can also be handy for parents wanting a one-click shut-off for all the kids’ consoles and computers.

We’re still days away from Prime Day, and deals like these will continue to drop through the next week, but these chargers are all within a few dollars of their lowest prices ever. We’ll watch for further price drops and competing deals throughout the holiday week, including Anker’s plethora of deals on chargers, speakers and smart home appliances.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for July 4, #284

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 4, No. 284.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition has kind of a July 4 flavor. But come on, New York Times puzzle makers, is the blue category really a sport? Read on for hints and the answers. And pass the mustard.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you won.

Green group hint: Lone Star State sports.

Blue group hint: Chow down.

Purple group hint: Not cold.