Technologies
iPhone 14 Pro vs. Pixel 7 Pro Cameras Tested: Which Takes Better Photos?
Both these top-end phones take amazing photos, but which one does it better? We test both side-by-side to find out.

This story is part of Focal Point iPhone 2023, CNET’s collection of news, tips and advice around Apple’s most popular product.
Google’s Pixel 7 Pro packs an excellent triple camera system, a sleek design and streamlined Android 13 software that’s a delight to use. The phone impressed me so much I gave it a highly sought-after CNET Editors’ Choice award.
But the competition is brutal, with Apple’s top-end iPhone 14 Pro also rocking a potent set of specs and a camera setup capable of taking truly superb images. And yes, we loved the 14 Pro enough to give it an Editors’ Choice award too.
So which one of these award-winning smartphones packs the best camera setup and which one should you consider if you’re looking for the best photography phone around? I took both phones around the stunning Edinburgh suburb of Leith to find out.
It’s an interesting matchup as both phones have similar camera offerings with a main standard lens, an ultrawide lens and a telephoto zoom. And both have already proved their photographic prowess in our full reviews, with rich images and excellent dynamic range being delivered on both sides.
I’ve since put the Pixel 7 Pro through some more tests. And though it wasn’t top of the pack in night mode situations, I found its zoom gave the epic Samsung Galaxy S22 Ultra a run for its money.


Pixel 7 Pro, main lens.
Andrew Lanxon/CNET

iPhone 14 Pro, main lens.
Andrew Lanxon/CNETTake a look at the photos above from the Pixel 7 Pro’s 50-megapixel and the iPhone 14 Pro’s 48-megapixel main camera lens. Both scenes are well exposed here, with controlled blue skies and plenty of detail to be seen in the more shadowy areas. The iPhone’s color balance is a bit warmer, which I think suits the scene well, although the Pixel’s image is arguably a touch more natural looking.


Pixel 7 Pro, ultrawide lens.
Andrew Lanxon/CNET

iPhone 14 Pro, ultrawide lens.
Andrew Lanxon/CNETSwitch to the ultrawide lens, and again both phones have done a great job in capturing this high contrast scene above. There’s very little to choose between them, but I think the Pixel 7 Pro’s more natural color tones might give it the edge.


Pixel 7 Pro, 5x optical zoom lens.
Andrew Lanxon/CNET

iPhone 14 Pro, 3x optical zoom lens.
Andrew Lanxon/CNETThings change when we switch to the zoom lenses though, most notably because the Pixel 7 Pro’s 5x offers a much closer view than the 3x optical zoom of the iPhone 14 Pro. I love a longer zoom as it helps you find different photo compositions in a scene that would be lost to those who only have wide angle lenses. Using the zoom lens for the photos above let me capture a totally different scene, but I didn’t have to physically move to get it.
That extra reach is noticeable on the Pixel’s shot, with a much closer zoom on the buildings in the distance. Both phones have achieved a good exposure however, and while the Pixel’s image is noticeably warmer (particularly on the buildings themselves), I like the color balances of both shots.


Pixel 7 Pro, 5x zoom lens.
Andrew Lanxon/CNET

iPhone 14 Pro, 3x zoom lens.
Andrew Lanxon/CNETAgain, that extra zoom on the Pixel let me get a tighter composition on the buildings next to the river in the images above, and it’s a better-looking photo as a result. That said, I prefer the tones and exposure of the iPhone’s shot, with brighter whites and a more vibrant pop of orange visible on the central building and richer blue tones in the sky.


Pixel 7 Pro, ultrawide lens.
Andrew Lanxon/CNET

iPhone 14 Pro, ultrawide lens.
Andrew Lanxon/CNETThe ultrawide photos above are more mixed however. While both phones achieved a generally decent exposure, they both have slightly blown out highlights visible in the distant clouds. And while I prefer the more natural blue sky of the iPhone 14 Pro, the Pixel 7 Pro has achieved more vibrant color tones on the buildings and trees toward the center of the frame. It’s tough to make a call on which is «better» here.


Pixel 7 Pro, main lens.
Andrew Lanxon/CNET

iPhone 14 Pro, main lens.
Andrew Lanxon/CNETBack to the main camera lens, and there’s again very little to choose between the two pictures above. There’s tons of detail in both, and the overall exposure is spot on. If I were nitpicking — which I am — I’d say the Pixel 7 Pro’s sky has a bit too much of a purple tinge in it and it’s a slightly more contrasty scene overall. While that’s resulted in deeper orange hues on the fall leaves, it’s less representative of the actual colors of the scene. It’s largely down to personal preference, but I’m marginally erring toward the iPhone’s shot here.


Pixel 7 Pro, ultrawide lens.
Andrew Lanxon/CNET

iPhone 14 Pro, ultrawide lens.
Andrew Lanxon/CNETThe photos above show the same scene but from the ultrawide lens this time. To my eye, it’s an easier win for the iPhone here. The overall color balance is more natural. And while the iPhone kept a decent contrast in the darker area in the bottom left, the Pixel has tried to brighten this area artificially, resulting in a weird-looking grey patch that I’m not keen on.


Pixel 7 Pro, wide-angle lens with macro focus.
Andrew Lanxon/CNET

iPhone 14 Pro, wide-angle lens with macro focus.
Andrew Lanxon/CNETWith the Pixel 7 Pro now packing auto-focus on its ultrawide lens, it’s able to offer macro photography as it can focus within a couple of inches of the lens. It’s something Apple introduced on the iPhone 13 Pro, and it’s great fun to experiment with.
In the macro photos above, I prefer the image from the Pixel 7 Pro’s camera. The white balance has resulted in more vibrant — and more accurate — blue-purple tones on the flower’s petals. The leaves in the background also have more of an emerald tone, rather than the yellow-green tones seen on the iPhone’s shot.


Pixel 7 Pro, wide-angle lens with macro focus.
Andrew Lanxon/CNET

iPhone 14 Pro, wide-angle lens with macro focus.
Andrew Lanxon/CNETAnd it’s much the same in the pictures above when I used the phones to get a low-down shot of this dandelion, with the blue sky behind it. The Pixel 7 Pro’s shot has much more vibrant green tones in the grasses around the subject. The iPhone 14 Pro captured a warmer scene, with more yellow tones seen in the grasses that I personally don’t like as much.


Pixel 7 Pro selfie camera test.
Andrew Lanxon/CNET

iPhone 14 Pro selfie camera test.
Andrew Lanxon/CNETThe Pixel 7 Pro is packing a 10.8-megapixel front-facing selfie camera, which is slightly below the iPhone 14 Pro’s 12 megapixels. It’s not a huge difference, there is slightly more detail visible when you zoom in. Both shots are generally solid, however, although I think the Pixel has gone a bit too «HDR» by reducing the highlights on my face too much. Personally, I prefer how I look in the iPhone’s image.


Pixel 7 Pro wide-angle selfie test.
Andrew Lanxon/CNET

iPhone 14 Pro wide-angle selfie test.
Both phones have a wider-angle option for the front-facing cameras, which is helpful if you want to capture more of your surroundings or want to squash more of your friends into the picture. I took the photos above in this mode, and the Pixel actually has the edge slightly in terms of fine image details. But again, I prefer the exposure and contrast from the iPhone as the Pixel’s HDR has flattened the tones in my face a bit too much for my liking.


Pixel 7 Pro, night mode.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode.
Andrew Lanxon/CNETWhen switching to night mode on both phones, I had to give an early win to the iPhone in the photos above. Its white balance produced a nicer-looking shot without the overly warm orange tone seen in the Pixel’s image.


Pixel 7 Pro night mode, 100% crop.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode, 100% crop.
Andrew Lanxon/CNETIt’s also clear that the iPhone’s image is sharper when cropping in to 100% on both images, with the Pixel’s shot showing some motion blur, particularly on the pub sign. Look at the spotlights on the wall sculptures above; the Pixel’s shot hasn’t been able to capture the dynamic range here, resulting in blow-out areas, while the iPhone has done a much better job of keeping those bright tones under control.


Pixel 7 Pro, night mode.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode.
Andrew Lanxon/CNETThere’s not as much to choose between in these night-time shots above that I took overlooking Leith Shore. Both have similar color tones, exposure and only marginal improvements on the iPhone’s shot when viewed at 100%.


Pixel 7 Pro night mode, 5x zoom.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode, 3x zoom.
Andrew Lanxon/CNETSwitch to the zoom mode, and there’s a bigger difference between the two phones. In the images above, the Pixel’s shot is brighter and more vibrant but suffers hugely from motion blur, despite that fact that I stabilized myself against a bridge wall when taking the shot. I took three images here and this was the best I could get.


Pixel 7 Pro, night mode, 5x zoom at 100% crop.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode, 3x zoom at 100% crop.
Andrew Lanxon/CNETYou can really see how blurry the Pixel’s image is when cropping in to 100%. Sure, the iPhone doesn’t have the same reach with its 3x zoom. But its shot is much sharper and clearer, and it easily takes the win here.


Pixel 7 Pro, night mode.
Andrew Lanxon/CNET

iPhone 14 Pro, night mode.
Andrew Lanxon/CNETI also found that the Pixel 7 Pro is particularly susceptible to lens flare at night when shooting towards bright light sources like the street lamp shown in the pictures above. While both cameras suffer from lens flare, the Pixel’s is particularly problematic since most of the night sky is filled with red-pink flares surrounding the light. It’s a shame because this would otherwise have been a nice night-time scene.
Which phone takes better pictures?
Both phones took some truly superb photos during this test, and it’s not easy to give either one the definitive win. Some elements of what makes a «better» photo will come down to personal preference. In well-lit outdoor shots, I found that the Pixel 7 Pro achieved a more natural color tone from its main lens than the iPhone managed. But its colors weren’t as good in some wider-angle shots. Of course, you can set up different photographic styles on the iPhone to customize how the camera captures photos and make them look more natural if that’s your preference.
At night the iPhone is the clear winner though, with better colors, crisper detail and a superior ability to handle bright light sources — both in terms of exposure and lens flare. However, the Pixel 7 Pro absolutely takes the win with its superior zoom skills, with its 5x zoom letting you snag beautiful, crystal-clear images that are simply out of reach of the iPhone’s 3x zoom. I also preferred the look of the Pixel’s macro images in all of the tests I shot.
So which is «best» will come down to what you want most from your phone camera. If night photography is important, then go for the iPhone 14 Pro. If you want zoom skills to find creative compositions in your landscapes and street photography, then the Pixel 7 Pro is for you.
If you just want a great all around camera to snap vibrant shots of your kids at the beach, your friend’s food at a local market or some stunning woodland scenes on your next hike, then either phone will suit you incredibly well. Your bigger decision will instead come down to whether you want to go with iOS or Android as your operating system and whether spending the extra hundred bucks or so on the iPhone 14 Pro is worth it.
Technologies
Silksong, Long-Awaited Hollow Knight Spinoff, Gets Release Date: Sept. 4
Announced in 2019, Team Cherry’s follow-up is coming sooner than expected, and it’s on Game Pass on Day 1.

Hollow Knight: Silksong is the follow-up, announced back in 2019, to one of the most beloved indie games of the last decade. In a special announcement video on Thursday, Australian developer Team Cherry revealed that the wait is almost over.
Silksong will be released on Sept. 4, according to the new trailer. The almost two-minute video reveals some of the new enemies and bosses in the upcoming spinoff and ends with the surprise release date.
Originally, Silksong was going to be a DLC for Hollow Knight. However, numerous delays resulted in it being pushed back again and again. Glimpses of the game would show up here and there over the years, but it was this year that it received the most attention from Nintendo as part of its Switch 2 lineup, and from Microsoft, which confirmed it would be available on Xbox Game Pass.
Hollow Knight: Silksong will be available on PC, Switch, Switch 2, Xbox One, Xbox Series X and Series S, PS4 and PS5. It will be available on Day 1 for Xbox Game Pass subscribers.
Technologies
PS5 Prices Go Up Today. Here’s How Much and Why
You can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting today. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs.
The PlayStation-maker posted about the price change Wednesday. The jump in price is $50 more than the current price for each model.
The new prices are:
- PlayStation 5: $500 to $550
- PlayStation 5 Digital Edition: $450 to $500
- PlayStation 5 Pro: $700 to $750
«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase.
As of Thursday morning, retailers and Sony’s online store have yet to update the console prices. This jump in price also will likely affect recently released PS5 bundles such as the Astro Bot bundle and Fortnite Cobal bundle.
Sony says accessories have not been affected by the change and this cost hike only affects the US.
In May, Microsoft increased the price of the Xbox Series consoles and Nintendo hiked the original Switch console price and Switch 2 accessories this month.
While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months.
Technologies
Google Thinks AI Can Make You a Better Photographer: I Dive Into the Pixel 10 Cameras
The camera specs for the Pixel 10 series reveal only a small part of what’s new for mobile photographers. I spoke with the head of the Pixel camera team to learn more.

If a company releases new phone models but doesn’t change the cameras, would anyone pay attention? Fortunately that’s not the case with Google’s new Pixel 10, Pixel 10 Pro and Pixel 10 Pro Fold phones, which make a few advancements in the hardware — hello, telephoto camera on the base-level Pixel for the first time — and also in the software that runs it all, with generative AI playing an even bigger role than it has before.
«This is the first year where not only are we able to achieve some image quality superlatives,» Isaac Reynolds, group product manager for the Pixel cameras, told CNET, «but we’re actually able to make you a better photographer, because generative AI and large models can do things and understand levels of context that no technology before could achieve.»
Modern smartphone cameras must be more than glass and sensors, because they have to compensate for the physical limitations of those same glass and sensors. You can’t expect a tiny phone camera to perform as well as a large glass lens on a traditional camera, and yet the photos coming out of the Pixel 10 models surpass their optical abilities. In a call that covered a lot of photographic ground, Reynolds shared with me details about new features as well as issues of how we can trust images when AI — in Google’s own tools, even — is so prevalent.
Pro Res Zoom adds generative AI to reach 100x
The new Pro Res Zoom feature is likely to get the most attention because it strives for something exceptionally difficult in smartphones: long-range zoom that isn’t a fuzzy mess of pixels.
You see this all the time: Someone on their phone spreads two fingers against the screen to make a distant object larger in the frame. Photographers die a little each time that happens because, by not sticking to the main zoom levels — 1x, 2x, 5x and so on — the person is relying on digital zoom; the camera app is making pixels larger and then using software to try to clean up the result. Digital zoom is certainly better than it once was, but each time it’s used, the person sacrifices image quality for more zoom in the moment.
Google’s Super Res Zoom feature, introduced with the Pixel 3, interpolates and sharpens the image up to 30x zoom level on the Pixel 10 Pros (and up to 20x zoom on the Pixel 10 and Pixel 10 Pro Fold). The new Pro Res Zoom on the Pixel 10 Pro pushes way beyond that to 100x zoom — with a significant lift from AI.
Past 30x, Pro Res Zoom uses generative AI to refine and rebuild areas of the image based on the underlying pixels captured by the camera sensor. It’s similar to the technology that Magic Editor uses when you move an object to another area in the image, or type a prompt to add things that weren’t there in the first place. Only in this case, the Pixel Camera app creates a generative AI version of what you captured to give the image crisp lines and features. All the processing is performed on-device.
Reynolds explained that one of the factors driving the creation of Pro Res Zoom was the environments where people are taking photos. «They’re taking pictures in the same levels of low light — dinners did not get darker since we launched Night Sight,» he said. «But what is changing is how much people zoom, [and] because the tech is getting so much better, we took this opportunity to reset and refocus the program on incredible zoom quality.»
Pro Res Zoom works best on static scenes such as buildings, skylines, foliage and the like — things that don’t move. It won’t try to reconstruct faces or people, since generative AI can often make them stand out more as being artificially manipulated. The generated image is saved alongside the image captured by the camera sensor so you can choose which one looks best.
What about consistency and accuracy of the AI processing? Generative AI images are built out of pixel noise that is quickly refined based on the input driving them. Visual artifacts have often gone hand-in-six-fingered-hand with generated imagery.
But that’s a different kind of generative AI, says Reynolds. «When I think of Gen AI in this application, I think of something where the team has spent a couple of years getting it really tuned for exactly our use case, which is image enhancement, image to image.»
Initially, people inside Google were worried about artifacts, but the result is that «every image you see should be truly authentic to the real photo,» he said.
Auto Best Take
This new feature seems like a natural evolution — and by «natural,» I mean «processor speeds have improved enough to make it happen.» The Best Take feature was introduced with the Pixel 8, letting you capture several shots of a person or group of people, and have the phone merge them into one photo where everyone’s expressions look good. CNET’s Patrick Holland wrote in his review of the Pixel 8, «It’s the start of a path where our photography can be even more curated and polished, even if the photos we take don’t start out that way.»
That path has led to Auto Best Take, which does it automatically — and not just grabbing a handful of images to work with. Says Reynolds, «[It] can analyze… I think we’re up to 150 individual frames within just a few seconds, and pick the right five or six that are most likely to yield you the perfect photo. And then it runs Best Take.»
From the photographer’s point of view, the phone is doing all the work, though, as with Pro Res Zoom, you can also view the handful of shots that went into the final merged image if you’re not happy with the result. The shots are full-resolution and fully processed as if you’d snapped them individually.
«What’s interesting about this is you might actually find in your testing that Auto Best Take doesn’t trigger very often, and there’s a very particular reason for that,» said Reynolds. «Once the camera gets to look at 150 items, it’s probably going to find one where everybody was looking at the camera, because if there’s even one, it’ll pick it up.»
Improved Portrait mode and Real Tone
Another improvement enabled by the Pixel 10 Pro’s Tensor G5 processor is a new high-resolution Portrait mode. To take advantage of the wide camera’s 50-megapixel resolution, Reynolds said the Pixel team rebuilt the Portrait mode model so it creates a higher quality soft-background depth effect, particularly around a subject’s hair.
Real Tone, the technology for more accurately representing skin tones, is also incrementally better. As Reynolds explained, Real Tone has progressed from establishing color balances for people versus the other areas of a frame to individual color balances for each person in the image.
«That’s not just going to mean better consistency shot to shot, it means better consistency scene to scene,» he said, «because your color, your [skin] tone, won’t depend so strongly on the other things that happened in the image.»
He also mentioned that a core component of Real Tone has been the ability to scale up image quality testing methods and data collection in the process of bringing the feature’s algorithms to market.
«What standards are we setting for diversity and equity, inclusion across the entire feature set?» he said. «Real Tone is primarily a mission and a process.»
Instant View feature in the Pixel 10 Fold
One other significant photo hardware improvement has nothing to do with the cameras. On the Pixel 10 Pro Fold, the Pixel Camera app takes advantage of the large internal screen by showing the previous photo you captured on the left side of the display. Instead of straining to see details in a tiny thumbnail in the corner of the app, Instant View gives a full-size shot, which is especially helpful when you’re taking multiple photos of a person or subject.
Camera Coach
So far, these new Pixel 10 camera features are incorporated into the moment you capture a photo, but Reynolds also wants to use the phones’ cameras to encourage people to become better photographers. Camera Coach is an assistant that you can invoke when you’re stuck or looking for new ideas while photographing a scene.
It can look at the picture you’re trying to take and help you improve it using suggestions such as getting closer to a subject for better framing or moving the camera lower for a more dramatic angle. When you tap a Get Inspired button, the Pixel Camera app looks at the scene and makes suggestions.
«Whether you’re a beginner and you just need step-by-step instructions to learn how to do it,» said Reynolds, «or you’re someone like me who needs a little more push on the creativity when sometimes I’m busy or stressed, it helps me think creatively.»
CP2A content credentials
All of this AI being worked into the photographic process, from Pro Res Zoom to Auto Best Take, invariably brings up the unresolved question of whether the images we’re creating are genuine. And in a world that is now awash in AI-generated images that look real enough, people are naturally guarded about the provenance of digital images.
For Google, one answer is to label everything. Each image captured by the Pixel 10 cameras or touches Google Photos is tagged with C2PA Content Credentials (Coalition for Content Provenance and Authenticity), even if it’s untouched by AI. It’s the first smartphone with C2PA built in.
«We really wanted to make a big difference in transparency and credibility and teaching people what to expect from AI,» said Reynolds. «The reason we are so committed to saving this metadata in every Pixel camera picture is so people can start to be suspicious of pictures without any information.»
Marking images that have no AI editing is meant to instill trust in them. «The image with an AI label is less malicious than an image without one,» said Reynolds. «When you send a picture of someone, they can look at the C2PA in that picture. So we’re trying to build this whole network that customers can start to expect to have this information about where a photo came from.»
What’s new in the Pixel 10 camera hardware
Scanning the specs of the Pixel 10 cameras, listed below, you’d rightly notice that they match those found on last year’s Pixel 9 models, but a couple of details stand out.
For one, having a dedicated telephoto camera is no longer one of the features that separates the entry-level Pixel from the pro models. The Pixel 10 now has its own 10.8 megapixel, f/3.1 telephoto camera with optical image stabilization that offers a 5x optical zoom and up to 20x Super Res Zoom.
It’s not as good as the 48-megapixel f/2.8 telephoto camera used in the Pixel 10 Pro and Pixel 10 Pro XL (the same one used in the Pixel 9 Pros), but that’s not the point. You don’t need to give up extra zoom just to buy a more affordable phone.
Another difference you’ll encounter, particularly when recording video, is improved image stabilization. The optical image stabilization is upgraded in all three phones, but the stabilization in the Pixel 10 Pros is significantly improved. Although the sensor and lens share the same specs as the Pixel 9 Pro, the wide-angle camera in the Pixel 10 Pro models necessitated a new design to accommodate new OIS components inside the module enclosure. Google says it doubled the range of motion so the lens physically moves through a wider arc to compensate for motion. Alongside that, the stabilization software has been tuned to make it smoother.
Camera Specs for the Pixel 10 Lineup
Pixel 10 | Pixel 10 Pro | Pixel 10 Pro XL | Pixel 10 Pro Fold | |
Wide Camera | 48MP Quad PD, f/1.7, 1/2″ image sensor | 50MP Octa PD, f/1.68, 1/1.3″ image sensor | 50MP Octa PD, f/1.68, 1/1.3″ image sensor | 48MP Quad PD, f/1.7, 1/2″ image sensor |
Ultra-wide Camera | 13MP Quad PD, f/2.2, 1/3.1″ image sensor | 48MP Quad PD with autofocus, f/1.7, 1/2.55″ image sensor | 48MP Quad PD with autofocus, f/1.7, 1/2.55″ image sensor | 10.5MP Dual PD with autofocus, f/2.2, 1/3.4″ image sensor |
Telephoto Camera | 10.8MP Dual PD with optical image stabilization, f/3.1, 1/3.2″ sensor size, 5x optical zoom | 48MP Quad PD with optical image stabilization, f/2.8, 1/2.55″ image sensor, 5x optical zoom | 48MP Quad PD with optical image stabilization, f/2.8, 1/2.55″ image sensor, 5x optical zoom | 10.8MP Dual PD with optical image stabilization, f/3.1, 1/3.2″ sensor size, 5x optical zoom |
Front camera | 10.5MP Dual PD with autofocus, f/2.2 | 42MP Dual PD with autofocus, f/2.2 | 42MP Dual PD with autofocus, f/2.2 | 10MP Dual PD, f/2.2 |
Inner camera | n/a | n/a | n/a | 10MP Dual PD, f/2.2 |
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