Technologies
Why You Won’t Be Buying a Rollable Phone Anytime Soon
Shapeshifting concepts from Motorola and Samsung likely won’t turn into real products for quite some time.
Imagine if your phone or tablet could change the size of its screen depending on what you’re doing? That’s the future Motorola and Samsung envision, as both companies showcased concept devices capable of extending or shrinking their displays with the press of a button.
Motorola flaunted its concept at Mobile World Congress this week, while Samsung exhibited a slew of shapeshifting prototypes at CES in January. Such concepts prove phone makers are thinking about the next evolution of personal devices beyond today’s static touchscreens. They’re even looking beyond foldable phones, which have only been widely available for a little more than three years.
But as eye-catching as these concepts are, it’ll likely be a long time before you’re carrying one around. High prices, engineering and durability challenges and a lack of compelling use cases will likely mean these concepts won’t turn into real products anytime soon. And if they do, there are still good reasons why you should wait before buying one.
Rollable phones are eye-catching


Motorola’s rollable phone in small (left) and large form (right).
Andrew Lanxon/CNETConceptual devices with expandable screens have surfaced before, but they’ve garnered attention again this week at Mobile World Congress thanks to Motorola and its parent company Lenovo.
Motorola showcased its prototype palm-sized phone that extends with the double press of a button. And even better, the screen automatically unfurls when using certain apps like YouTube, according to my colleague Andrew Lanxon, who got to see the device at the conference. The phone may also switch between small and large mode depending on what you’re doing within an app. For example, the phone may stay tiny when you’re scrolling through your inbox, but it could automatically expand as you compose an email, Lanxon writes.
When the device is in its compact form, the display wraps around the bottom of the device to provide a secondary screen on the back of the phone. I can’t think of many other reasons to use this extra screen other than as a viewfinder for taking selfies with the rear camera, as Lanxon did during his demo. Regardless, it’s intriguing to see how Motorola is thinking about putting that technology to use.
Take a look at the phone in action.
Andrew Lanxon/CNETEven though phones with rollable screens are in their infancy, they could present some notable advantages over today’s foldables, according to Ross Young, CEO and co-founder of Display Supply Chain Consultants. The crease may be smaller since it would be located at the edge of the device rather than in the center, he said via email. Rollable phones will also likely be thinner than current devices like the Galaxy Z Fold 4, which resembles two phones stacked on top of one another when folded.
But those benefits will probably result in additional engineering challenges. The motors and sliding mechanisms likely require more power consumption, says Young.
“Some brands told us there is a lot of work still to be done,” he said.
It’s not the first time Motorola has shown a concept like this; the phone maker also showcased the tech at Lenovo’s Tech World conference last year. But its arrival at MWC underscores Motorola’s ambitions in this area.
Motorola isn’t the only company interested in making phones with screens that can roll, slide and expand. Nearly two months ago, Samsung exhibited its own vision for what futuristic phones and tablets could look like. The star of the show was the Flex Hybrid concept, which looks like a notebook when closed but can switch between 10.5-inch and 12.4-inch screen sizes when opened.
Samsung showcased its display concepts at CES 2023.
David Katzmaier/CNETLG also made a splash with the rollable phone concept it teased at CES 2021, although the company shut down its mobile phone business shortly thereafter. Chinese tech giant Oppo has developed a rollable phone concept with a 6.7-inch screen that transforms into a 7.4-inch tablet-sized display.
At the same time, foldable phones — which are generally considered to be the precursor for future rollable devices — still only account for a sliver of the overall smartphone market. Foldable phones are estimated to have accounted for just 1.1% of smartphone shipments in 2022 and are expected to make up 2.8% in 2026, according to International Data Corporation. But that hasn’t stopped phone makers from looking ahead.
“They’ve got to keep innovating to differentiate,” said Brad Akyuz, executive director and mobile analyst at NPD Group. “That’s the only way they can just get ahead of the competition.”
But don’t count on buying one anytime soon
The word “concept” is crucial; these devices aren’t products. Instead, they’re proofs of concept meant to illustrate the direction these companies may take when developing future smartphones. That means we don’t know when rollable phones from Motorola, Samsung or other device makers will launch, if ever.
The foldable phone market could serve as a blueprint. Samsung demonstrated flexible display technology as far back as 2013, but it didn’t release its first phone that could fold in half until 2019.
Whether a rollable phone arrives in the near term or not, analysts believe it’ll take several years for the devices to become a regular fixture in the tech world. Akyuz pegs that at around three to four years, while Bill Menezes, a director for market researcher Gartner covering the telecoms industry, estimates three to six years.


Samsung’s Galaxy Z Fold 4 (left) alongside an iPhone (right)
James Martin/CNETThere are a variety of reasons why, all of which mirror the challenges that the foldable phone industry is going through. Prices need to be affordable, and phones must be durable enough to withstand everyday use without concern.
They should also offer compelling features that significantly improve the way you use your mobile device to make them worthwhile. Even though today’s foldables have different designs that make our phones more compact when closed, the overall experience is the same as that of using a standard phone. Samsung is trying to address this with a feature called Flex Mode, which divides compatible apps across the top and bottom portions of the display when folded halfway. But this feels more like an optimization than a brand new way to use your phone.
“A foldable phone really isn’t that much different than a flat phone concept,” said Menezes. “Once you open it, you’re still scrolling through to get to different applications, or different screens or tabs.”
Even if a company like Motorola or Samsung does release a rollable phone in the near future, you probably shouldn’t buy it. First-generation products can be expensive, damage-prone and not as polished as later iterations.
Take the Galaxy Fold from 2019, for example, which Samsung postponed launching after a small number of reviewers reported issues with the display. That phone was also priced at $1,980, while the much-improved Galaxy Z Fold 4, which just launched in August, starts at $1,800. Samsung’s smaller foldable, the Galaxy Z Flip, has also matured; the first version had a tiny screen that barely felt useful and lacked 5G.


Samsung’s 2019 Galaxy Fold
Andrew Hoyle/CNETNow, more than three years after the Galaxy Fold’s launch, demand for foldable devices is starting to accelerate. Even though IDC’s report suggests foldables only account for a fraction of the smartphone market, shipments are estimated to have grown by 66.6% in 2022 compared to 2021. NPD Group’s Connected Intelligence Mobility Survey also suggests interest is growing. While 51% of survey respondents said they were not likely at all to buy a foldable phone in 2019, only 36% said the same in 2022, according to data from the survey shared with CNET.
“I think this is the future, I don’t think we can deny that,” Akyuz said. “But as we’ve seen with the foldable category, it’s just going to take some time to get there.”
Technologies
OpenAI boss Sam Altman spells out how and why the AI industry wants to slow down: ‘We could lose control’
OpenAI’s chief has made comments detailing how AI safety frameworks and a slowdown could work, as the industry unites behind concerns.
OpenAI chief Sam Altman has made his most detailed comments yet on how artificial intelligence safety frameworks could work, after he joined Anthropic’s Dario Amodei and Elon Musk in calling for an industry slowdown over the weekend.
Safety concerns over the technology have hit fever pitch since an Anthropic researcher quit last week, warning that those building it believed that it could “kill us all by the end of the decade” and prompting other employees at the lab and rival OpenAI to warn of catastrophic risks.
AI bosses have since shown a rare display of unity, with both Altman and Musk on Saturday backing an essay from Amodei that urged AI companies to slow how quickly they improve their most advanced models.
AI stocks were down Monday as investors digested the comments. U.S. President Donald Trump dismissed the CEOs’ warning on Sunday, saying a slowdown was not needed and would jeopardize America’s lead in AI over China.
Sam Altman sets out 2 ways AI could go ‘very badly’
“We welcome a federal framework that sets consistent safety requirements for frontier AI,” Altman said in a post on X just after midnight on Monday, adding that “no amount of American competitive pressure should justify recklessness.”
Altman warned of two ways AI progress could go “very badly,” including losing “control of the future to AI” and too much power concentrating around a single person or company.
Meanwhile, lawmakers in Washington are scrambling to address calls for safeguards.
This all comes as Anthropic and OpenAI gear up for what’s expected to be historic initial public offerings. Altman ruled out going public in 2026 in an interview with Fortune published Saturday.
Amodei’s three-step proposal
Many AI safety fears revolve around models developing the ability to improve their own performance, a technique known as recursive self-improvement, or RSI.
“Since roughly this summer, AI has been advancing drastically faster, driven primarily by AI’s growing ability to build the next generation of AI,” said Amodei in his essay. “Left unchecked, it could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.”
Amodei proposed a three-step plan aimed at tempering the pace of development without “sacrificing commercial advantage or the United States’ lead in AI.”
The plan involves each frontier AI company giving “employee-like access” to external evaluators — which he said Anthropic was committing to now. Amodei also called for frontier AI labs to establish common safety standards, limit the rate of unchecked AI progress and attempt to coordinate efforts globally.
On Saturday, Altman said in a brief X post he agreed with Amodei that AI companies should “pace the frontier.” He added that “committing to having independent evaluators with employee-like access is a great idea, and we will do the same.”
“Consistent rules to manage frontier risk so that we can maximize the benefits are a good idea (and we are excited by ideas like independent auditors),” Altman said in his Monday post. But, he added, “When we talk about ‘pacing,’ we do not mean ‘stopping.’ Progress has been rapid and will continue to be.”
“Pacing will be well worth this cost; no amount of American competitive pressure should justify recklessness, or let capabilities get ahead of alignment and monitoring,” he concluded.
“Where we will need the help of our government is for international coordination. But first we should do what we can ourselves.”
International cooperation
Coordinating AI safety measures and an industry slowdown with rival AI developers in China will likely pose big challenges.
The U.S. and China remain locked in a battle for AI supremacy, with tensions ratcheting up as Chinese models have become more advanced and their global adoption grows.
Amodei said Sunday that the “toughest dilemma” about his proposal is what happens if adversarial nations choose not to do the same.
“The more long-term thing would be working together to put a speed limit on the rate of AI progress,” Amodei told CBS News’ “Sunday Morning.”
“I think that’s going to be very difficult because the incentives to pull ahead and the military advantage that you get from that are so large. And honestly, I don’t know if it’s possible, but we should try.”
The Anthropic CEO’s essay has drawn criticism in China, with the state-owned Global Times writing on Monday that “Amodei’s proposals seek to portray China’s legitimate development in AI as a threat and further fuel confrontation between China and the US in the field.”
China’s Foreign Ministry said on Monday that the CEOs’ comments were “fearmongering.”
Technologies
Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy
The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.
Novo Nordisk
The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly
In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.
“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.
Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.
Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.
In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”
When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.
He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.
“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.
Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.
The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.
Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.
“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”
Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.
Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.
Technologies
Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies
Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.
The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.
On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”
Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.
On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.
The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.
Stalled Hormuz talks
A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.
The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.
A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.
Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.
Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.
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