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The Best iPhone 17 Cases for 2026

I’ve tested dozens of iPhone 17, iPhone 17 Pro and iPhone Air cases. Here are my current top picks, complete with mini reviews of each case.

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What to consider

MagSafe

We generally encourage people to make sure to get a MagSafe-enabled case because of the number of MagSafe accessories on the market.

Thickness

Some people like minimal cases that add little to no bulk to their iPhone, but we tend to recommend slim cases that offer a higher degree of protection.

Kickstand case

A case with an integrated kickstand is a nice feature, especially if you use your phone to watch video.

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Several of my favorite iPhone cases for the iPhone 16 have returned for the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max, but top case makers have put out some new case designs for the iPhone 17 Series phones. Note that iPhone 16 cases won’t fit iPhone 17 models, which all have different cameras and slightly different dimensions. Like the iPhone 16 Series, the iPhone 17 Series has a camera control button that’s touch-sensitive. Case manufacturers offer varying degrees of exposure to the button, which I’ve noted in each case’s review. My latest addition to the list: the RhinoShield Mod NX, a bumper case for those wholike to leave the back of their phones exposed.

Best iPhone 17, iPhone 17 Pro and iPhone Air cases of 2026

Pros

  • Slim, yet highly protective
  • Eye-catching design with «hardwearing» fabric with ombre fade on the back.
  • High-ridge thread on the sides of the case for good grip
  • Removable lanyard loop

Cons

  • Fairly pricey

Otterbox is serving up its usual expansive lineup of cases for the iPhone 17, including its tough Defender Series Pro and Defender Series Pro/Pro XT. I remain a fan of the Symmetry Series Clear cases in various color options and the Symmetry Series Cactus Leather, which incorporates a cactus-based leather substitute in its design (Otterbox says the faux leather is organically grown and sustainably harvested from nopal cactus). But all that said, my favorite Otterbox case for the iPhone 17 is the new-for-2025 Sole Series. It has a high-ridge thread on the sides of the case for better grip and a «hardwearing» fabric with ombre fade on the back. Available in a few different color options, Otterbox says it’s 5X tested to military drop standard MIL-STD-810G 516.6 (130 drops from 4 feet) and has a removable lanyard loop.

Type of access to camera control button: Touch-sensitive integrated control button cover.

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Pros

  • Sleek design for rugged case
  • Highly protective with with dual-layer construction and heavy-duty corner protection
  • 22-foot drop protection rating
  • Built-in kickstand
  • Gasket covers USB-C port

Cons

  • Pricey
  • A little heavier than some cases

Like Otterbox and Speck, Zagg makes several different iPhone 17 cases. My current favorite for premium protection is the Rainier ($70 — pictured), but I also like the somewhat slimmer Santa Cruz ($55), both of which are clear cases with a few different trim color options and also feature a built-in kickstand (Zagg has improved the design of itskickstands, making the hinge sturdier). The Rainier is the tougher of the two cases, offering a dual-layer design, higher raised bumpers, excellent corner protection, a gasket that covers the USB-C port and 22-foot drop protection (the Santa Cruz is rated for 13-foot drop protection).Both cases are «fortified» with graphene and have anti-yellowing tech to help keep the case clear over time. While they’re pretty pricey, Zagg will replace your case should it get damaged (for the life of your phone). Also, look for discounts on Zagg’s site; they seem to turn up fairly regularly.

Type of access to camera control button: The Rainier case has a touch-sensitive integrated control button cover while the Santa Cruz has a cutout for the button (about half of Zagg’s case lineup features a touch-sensitive control button cover).

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Pros

  • Inexpensive case that sometimes costs less than $10
  • Attractively designed — slim, lightweight with soft-to-the-touch finish and semi-translucent back
  • MagSafe accessories stick securely to the MagSafe ring (strong magnets)

Cons

  • Unclear how durable the case really is (may not last that long)
  • Cut-out for camera button instead of touch-sensitive cover

You can find plenty of cheap generic iPhone cases on Amazon, and some of them, like those from Supfine, sometimes dip below $10 in certain colors. I bought the light blue version for $13, but the black version is currently $7. I don’t know how well it will hold up over time or just how protective it really is (the company says it gets 10-foot military drop protection), but it has a nice look and feel to it with a soft-to-the-touch finish, even on its frosted transparent backside. The corners of the case are raised enough so that the case should provide reasonable corner and screen protection should you drop your phone, though I trust Otterbox and other tougher cases more. Also, there’s a raised camera guard on the back. This makes for a good starter case and is a good alternative for those who don’t want to shell out for Apple’s Silicone case, which offers about the same amount of protection. The one advantage Apple’s case has is that it has a touch-sensitive integrated control button cover while the Supfine case just has a cut-out of the button.

Type of access to camera control button: Cut-out for the button that leaves the button exposed.

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Pros

  • Simple budget case option with MagSafe compatibility and some added design flair
  • Slim design
  • Infused with anti-yellow DuraClear blue resin

Cons

  • Only moderate protection
  • Even with anti-yellowing tech, case may yellow over time

Known for its value cases, Spigen returns with its usual assortment of cases for the iPhone 17 series. If you’re looking for an inexpensive, clear MagSafe case for your new iPhone 17 or iPhone 17 Pro models, the standard version of Spigen’s Ultra Hybrid MagFit is a good value for around $14. But I like the slightly more expensive Ultra Hybrid S MagFit ($20), which has a built-in kickstand, and some of the Ultra Hybrid Direct Digital Printing models ($20 — pictured) that have computer component accents integrated into them. These include the Neo One (pictured), Zero One and Hello Again, which gives your phone iPod vibes.

Type of access to camera control button: Camera control button is covered by a thin TPU layer that maintains touch-sensitivity.

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Pros

  • Eye-catching, lightweight design with integrated ring kickstand that swivels 360 degrees and is sturdy
  • Very good corner protection with Torras’ Shock-Mat technology
  • Strong magnets for MagSafe accessories

Cons

  • Pricey

Torras makes a range of iPhone 17 cases in good color options that start around $17 and go all the way up to around $65 for its flagship Torras Q3 Air case, which I consider one of the best cases out there largely because it lives up to its billing as «lightweight protection» with a sturdy, retractable 360-degree swiveling kickstand that allows you to prop up your phone horizontally or vertically at a variety of angles. Also, it has some grippy design elements to help keep your phone from slipping from your hand and strong magnets for MagSafe accessories. While the Q3 Air has the most eye-catching design of Torras’ cases and the best corner protection (Torras says its Shock-Mat technology is «inspired by air-cushioned sneakers»), if you can’t afford it you should check out its more affordable Q3 360 Spin ($35) and Q3 Silicone 360 Spin ($42) cases, which feature the same kickstand. You can see Torras’ full range of cases here.

Type of access to camera control button: Touch-sensitive integrated control button cover.

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Pros

  • Highly protective and durable with a clear back that gives it some design flair
  • Great for mounting (compatible mounts sold separately)
  • Very strong MagSafe magnets
  • Removable center magnet allows you to stick the case to any magnetic surface

Cons

  • Case isn’t as lightweight as some
  • Case and mounts are pretty pricey
  • Must remove center magnet to wirelessly charge

I liked Rokform’s new Slim Magnetic for the iPhone 16, which was geared toward folks who find its highly protective Rokform Crystal and Rugged cases a little too chunky. That model was recently released for the iPhone 17 Series (it’s well worth checking out), but the Crystal and Rugged cases are the most tough and durable models in the line. I prefer the Crystal because it’s got more design flair than the utilitarian-looking Rugged model.

Both the Crystal and Rugged cases have Rokform’s RokLok twist system and are specially designed to work with the company’s various mounts, including bike and motorcycle mounts, that are sold separately. While the Rokform Rugged and Crystal cases have a center magnet that allows you to stick the case to any magnetic surface, they’re MagSafe-enabled and compatible with wireless charging if you remove that center magnet (as shown in the photo). I also like to point out that the MagSafe ring is equipped with very strong magnets, so MagSafe accessories — Rokform sells some of those, too — adhere quite securely to the case. The cases are expensive, but Rokform offers discounts to first-time buyers on its site.

Type of access to camera control button: Both Rokform’s Crystal and Rugged cases have touch-sensitive integrated control button covers, which are new this year.

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Pros

  • Excellent drop protection — up to 25 feet with flagship model
  • Crossbody strap with removable eyelets included with some models
  • 360-degree rotating kickstand for landscape and portrait hands-free viewing available with certain cases
  • Variety of cases ranging from $20 to $85

Cons

  • Certain models are a little bulky
  • With so many model options, it can be hard to choose which one is best

Ranging in price from $20-$85, there are several Mageasy case options for the various iPhone 17 models, including some that come with a crossbody strap and retractable ring kickstand that rotates 360 degrees so you can prop up your phone in landscape or portrait mode. The Odyssey Ultra M Plus Strap ($85 — pictured) is Mageasy’s flagship case, featuring 25-foot drop protection. While the Odyssey M Plus Strap ($50) doesn’t have the built-in kickstand, it is more affordable and also has excellent 20-foot drop protection. They’re both available in a few color options, as is the Mageasy Wallet Case with Crossbody Strap ($35), which is geared toward women. 

Note that you don’t have to use the cases with the strap. The eyelets are removable (the M Plus Strap has a few different bumper options you can swap in for more or less corner protection). Just don’t lose them if you want to use the strap in the future. I should also note that while the Odyssey Ultra M is a really protective case, it is a bit weighty. Some simpler Mageasy cases are lighter.

Type of access to camera control button: Touch-sensitive integrated control button covers (new this year).

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Pros

  • Established brand for leather cases
  • Several options available with different price points
  • Leather develops a patina that changes the leather’s color of time
  • Solid non-leather case options

Cons

  • Pricey
  • So many options, it’s a little hard to figure out which model is best for you
  • No drop rating given for the traditional leather case

Nomad makes some of my favorite leather cases, and its lineup of iPhone 17 cases hasn’t changed too much from what it was offering for the iPhone 16, except that it’s now making trimmed-down leather cases for the iPhone Air that leave more of the phone exposed (it’s a great iPhone Air case, but expensive at $89). Once again, its «sustainably-sourced» leather cases come in two grades of leather: the standard variety and a higher-end Horween that costs $20 more. They both develop a «rugged» patina as the oils from your skin interact with the leather over time. Nomad’s Traditional Leather case starts at $69, while its Modern Leather Case ($59) is a little cheaper because it’s not completely wrapped in leather (its sides aren’t wrapped).

If you’re looking for maximum protection in a leather-styled case, you can opt for the Leather Rugged ($79), which has 15-foot drop protection compared with the Modern Leather’s 8-foot drop rating. Nomad doesn’t give a drop rating for its Traditional Leather case, so one can assume it isn’t as protective. I can attest to it having at least a 4-foot drop protection because I’ve dropped my phone from that distance and it survived just fine.

I also like the Modern Leather Folio wallet case, though I wish it converted into a kickstand like some wallet cases do, and the more affordable Sport case ($50) and Rugged case ($50 — without leather). They’re both not leather cases, but they do look pretty slick. It’s also worth noting

Type of access to camera control button: Most of Nomad’s iPhone 17 cases, except for its iPhone Air cases, feature a touch-sensitive integrated control button cover, which is new for this year (they had cutouts before). Its new iPhone Air cases leave the button fully exposed.

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Pros

  • High-quality vegan leather with a nice texture and decent grip
  • Pairs well with Moft’s MagSafe accessories, including wallets, kickstands and tripods
  • Strong MagSafe magnets for secure connection

Cons

  • Somewhat expensive for vegan leather

At launch, Moft is only selling one case for the iPhone 17 Series, the Snap Movas, its signature case that’s designed to be paired with a variety of Moft MagSafe accessories, including wallets that convert into stands, an iPhone Tripod Stand and its new «origami-inspired» Snap Field Wallet that stores several credit cards and also converts into a stand. Available in seven color options, the faux leather Movas case is slim and elegant (Vegan leather is designed to look and feel like real leather but is synthetic). It’s a good option for those who want a thinner case that offers some degree of protection. I’ve recommended this case to a few friends who’ve bought the iPhone Air.

Type of access to camera control button: Touch-sensitive integrated control button cover, which is new for this year (Moft cases had cutouts for the iPhone 16 Series)

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Pros

  • Attractively designed high-end leather case that ages nicely
  • Grip stitching on back that doesn’t interfere with MagSafe use
  • Well-sized cut out for camera control button

Cons

  • Only compatible with iPhone 16 Pro and iPhone 16 Pro Max
  • Case and available accessories are relatively expensive

Back in 2023, Minnesota-based Pad & Quill, which used to make some of our favorite leather wallet cases, morphed into Burton Goods, which now sells very similar premium leather cases for various Apple products. Arguably, the best option from Burton is the Modern Pocket Book Wallet case ($90), which is actually two cases in one. It includes a standalone case that has a leather back stitched onto the TPU (thermoplastic polyurethane) case and an outer leather-clad wallet folio cover. The MagSafe-enabled standalone case adheres magnetically to the folio cover (the magnets are strong) and is removable, so you can easily charge your phone wirelessly. Like other folio cases of this style, it’s a tad bulky but stores multiple credit cards and a bit of cash.

As far as non-folio cases go, the fully leather-clad Heritage Leather ($80) case comes in three color options and is one of the best leather cases out there. Burton previously made a Luxury Modern Pocket Book Wallet case that included a Heritage Leather case for $130, but that combo currently isn’t available for the the iPhone 17. Burton Goods also sells a couple of magnetic MagSafe Wallet Stands that adhere nicely to the back of the case. Note that Burton Goods only makes cases for the iPhone 17 Pro and 17 Pro Max.

Type of access to camera control button: The case that’s included with the Modern Book Wallet case has a cutout that leaves the camera control button exposed, while the Heritage Leather case has a touch-sensitive integrated control button cover.

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Factors to consider when buying an iPhone 17 case

MagSafe support

Most but not all iPhone 17 Series cases have MagSafe support (the metal ring built into the case). I generally encourage people to make sure they get a MagSafe-enabled case because of the number of MagSafe accessories on the market, some of them quite useful. In the past, you could save $5 to $10 by getting a case that left off the Magsafe ring, but, as I said, the vast majority of iPhone 17 Series cases are MagSafe-enabled.

Thickness

Some people like minimal cases that add little to no bulk to their iPhones, but the majority of people are looking for a case that offers good protection — or even maximum protection. I tell people to find a case that’s not too thick — and maybe even pretty slim — that offers at least 6-foot drop protection (and good corner protection).

Clear case

Clear cases are popular because they show off your phone (and its color). Clear cases, especially cheaper ones, can become less clear over time and slowly start to yellow. Many case makers now add UV protection to their clear cases to prevent yellowing. 

How we test the best iPhone 17 cases

Typically, we try to use the case on the phone for at least two days and make sure the buttons on the phone work properly with the case on. With some phone cases, we use them for several days or even weeks to see how they wear over time. 

  • Design: We evaluate the more superficial and cosmetic aspects of cases and consider how aesthetically pleasing they are because people sometimes buy cases solely for their colors and artwork. 
  • Durability: We look at how durable a case is, paying particular attention to corner and camera protection (raised corners on a case can help your phone survive face-down falls).
  • Grip factor: We review the material the case is made of, so we can talk about such factors as how grippy the phone feels in your hand and how protective the material is. 
  • Extra features: Some iPhone cases have extra features such as MagSafe, an integrated kickstand or grips, and, in the case of folio models, slots for storing credit cards and cash.
  • Long-term testing: Although we don’t do long-term testing for most cases, we do use some of the most popular cases for longer periods to gauge how they wear over time and see how well our phone holds up during accidental drops with the case on it. We don’t do formal drop tests.
  • Waterproof cases: Only a few fully waterproof cases are available, but if the case is supposed to be fully waterproof, we test it by submerging it in water. 

iPhone 17 case FAQ

Technologies

Manufacturing qubits that can move

It’s hard to mix electronic manufacturing and flexible geometry.

It’s hard to mix electronic manufacturing and flexible geometry.

To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.

One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.

But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.

Quantum trade-offs

A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.

To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.

Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.

So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.

The whole point of this new paper is to show that this isn’t necessarily true.

Moveable dots

The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)

Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.

The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.

(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)

This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.

On the dot

The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.

It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.

That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.

Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.

Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Photo of John Timmer

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Technologies

The new Wild West of AI kids’ toys

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.

The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.

AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.

But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.

Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.

Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”

How real kids play

Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.

Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.

First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.

“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.

“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.

WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”

When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.

Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”

While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”

No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.

“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”

As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”

When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”

Wild West

Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?

In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.

“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”

Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)

The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.

Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”

Toy laws

Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.

In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.

“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”

While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.

Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.

For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.

This story originally appeared on Wired.com.

Photo of WIRED

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Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year

Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.

Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.

By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.

Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.

Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.

To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.

With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.

Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.

An Nvidia spokesperson did not respond to requests for comment.

According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.

‘We don’t pick winners’

Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.

«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»

With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.

During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.

Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.

During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»

The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.

Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.

In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.

Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»

«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.

Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»

While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.

Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.

Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.

Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.

WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know

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