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More Than Half of Holiday Tech Shoppers Are Counting on Black Friday Sales to Save Money, CNET Survey Finds

US bargain hunters are banking on Black Friday for big tech savings. CNET experts explain which holiday shopping tactics work best.

Thanksgiving is still a few weeks away, but early Black Friday sales are already heating up, and US shoppers are more than ready for them. Concerned about tariffs and rising prices, more than 50% of people are planning to shop during Black Friday sales to save money on tech devices for the holidays.

But when is the best time to smash the buy button to get that new laptop, TV or smartphone? I spoke with CNET’s resident tech and shopping gurus to get their expert advice on when to shop for devices and how to find the best deals.


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Shoppers plan to spend an average of $931 on tech this holiday season

CNET found that US shoppers plan to spend an average of $931 on tech this holiday season and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070 on tech this holiday season. Gen X plans to spend the least, at $747. 

Smartphones and laptops are at the top of holiday tech wish lists 

Smartphones (26%) and laptops (23%) are the top two tech gadgets most US adults are buying this holiday season. Between new features and popular releases, CNET experts shared why smartphones and laptops are sought after this year and what to know before you buy. 

Smartphones 

New smartphone models, including the Google Pixel 10 and Apple’s iPhone 17, are released months before the holidays. Some features, like Apple Intelligence and Gemini Nano, are limited to newer models. David Lumb, CNET’s mobile expert and reporter, says that may persuade you to buy a new phone for the holidays. 

«It’s probably the time of year when consumers’ old phones start to feel long in the tooth — and with new iPhones typically released in September, they may be tempted by their extra features and capabilities.»

But don’t expect to see steep discounts on these newly released models in time for the holidays. Lumb says most new phones released within the past few months won’t have great holiday deals. Sometimes Samsung doesn’t follow this trend, but Apple rarely discounts its phones. You may see a $100 discount on last year’s iPhone when the new one is released. 

When’s the best time to buy? If you’re still planning to buy a new phone this year, November is the best time to look for one, especially during Black Friday and Cyber Monday week. Retailers will have the best deals then, but don’t expect big discounts. Some phone carriers may offer trade-in offers, but comparing deals is still best. 

«The best way to save money on brand-new premium phones is to look for bundles and deals from carriers and third-party retailers like Best Buy or Amazon,» Lumb says. «And make sure you’re taking care of your old phone to get the most trade-in value, which can save you hundreds of dollars off a new one when you turn in your old one.»

There are still a few popular budget-friendly smartphones if you’re looking for a good deal but don’t need the latest and greatest. 

«While this year’s new iPhone 16E stretches the idea of ‘budget’ at $600, the $429 iPhone SE released in 2022 remains the most affordable iOS phone,» Lumb says. «Android fans have far more options around the same price range, like the $499 Google Pixel 9A or $400 Samsung Galaxy A36, and into true budget territory with the $300 Moto G Power 5G, $250 TCL 60 XE NxtPaper 5G and $200 Samsung Galaxy A16.» 

Laptops 

Deals are available on several types of laptops, including budget-friendly options and high-performance gaming models. Depending on your needs, you can choose from plenty of laptops, but CNET recommends the M4 MacBook Air or the Microsoft Surface Laptop 7. 

Before you buy a laptop this holiday season, Josh Goldman, CNET’s laptop expert and managing editor, recommends setting a budget and expectations first. 

«The best move is to set a budget, try to stick to it and look at deals from retailers and direct from the manufacturers,» Goldman says. Most important, make sure you’re getting a laptop with the features and specifications you need now and in the foreseeable future. 

When’s the best time to buy? Goldman says if Amazon follows its usual fall Prime Day sale, you should start to see good deals on computers then. Deals are expected to continue through Black Friday and the week of Cyber Monday. You can find the lowest laptop prices during Black Friday,  but there are sales throughout the year. 

«Unless you’re buying one as a gift or have an urgent need, another sale is always just around the corner,» Goldman says.

TVs are also on holiday shopping lists 

One in five (20%) shoppers is considering buying TVs this holiday season. While CNET tracks weekly TV deals and lists the best TVs of this year, it’s still a prime time to buy now. 

When’s the best time to buy? David Katzmaier, CNET’s resident TV expert and senior editorial director, says the best time to start shopping for one is usually around Black Friday. Deals will continue through the holiday season, leading up to the Super Bowl in February. You may still find deals during the fall Prime Day or other early sales. 

Katzmaier recommends using a price tracker, like Keepa, for historical pricing and to spot a good deal. Keepa is one of several websites with a browser extension to track Amazon product prices. Experts also recommend CamelCamelCamel

«That way, when it goes on sale, you know how deep the discount really is and you can pounce if it’s a good deal. Waiting is usually the best strategy and when the TV hits an all-time low, go for it,» Katzmaier says. 

However, the more substantial discounts are usually on the more expensive TV options because they cost more, but you can still find good offers on other models. 

«The best deals we find are often midpriced models — neither super budget nor really high-end — that go on sale during Black Friday,» Katzmaier says. «Those are also the kinds of TVs that do the best in our reviews.»

Shoppers are concerned about buying tech for the holidays 

Nearly nine in 10 (87%) shoppers are worried about purchasing tech this holiday season. 

By the numbers, over half (52%) are worried about tariffs and rising prices on tech they plan to buy, while 48% worry about finding quality tech at an affordable price. Other concerns include shoppers being able to afford new tech (38%), going into debt or straining their finances to purchase devices (26%) and availability and shortages (23%). 

The concerns are valid. Holiday tech shopping may not be smooth sailing for some popular tech devices, like video gaming consoles and smartphones. Here’s a closer look and what CNET experts are seeing.

Over half of shoppers are worried about rising prices and tariffs 

With over half of shoppers worried about rising prices and tariffs, Russell Holly, CNET’s shopping expert and director of commerce, has seen plenty of evidence that suggests tariffs on personal electronics and home tech will affect prices during sales this year. However, you can get ahead of some price hikes on personal and home tech essentials.

«Things like AA batteries, replacement batteries for AirTags and even kitchen necessities like dishwasher tabs will reduce possible price gouging later,» Holly says. 

Goldman says that it’s less about tariffs for many retailers. There are other economic factors impacting prices.

«We’ve seen some small price increases, but several manufacturers we’ve asked about the impact of tariffs have said the increases are more about general inflation and that sometimes newer tech just costs more, which is true,» Goldman says. «Sometimes you have to wait a couple of years for the latest and greatest to become more affordable.» 

Nearly half are worried about finding tech at an affordable price

Bridget Carey, CNET’s consumer tech expert and editor, advised shopping with caution and not buying the first device you see, especially if you’re concerned about finding quality devices at a good price. More paid social media influencers and AI-generated search results are skewing top recommendations, which may not be the best or accurate, she says. That’s why she recommends taking an extra few minutes to do your research to save money and frustration from a device you’re unhappy with.

«Before making a large purchase, it’s more important this year to find reviews written by independent, trusted sources to weed out the junk — or just to help you find the right brand for your needs,» Carey adds. 

Expect shortages on popular tech items

Some popular newly released items may face shortages this holiday shopping season, especially if there’s a good deal. That’s a concern that nearly 1 in 4 (23%) have. If there’s a must-have item on your list, like the highly anticipated iPhone 17 or the Nintendo Switch 2, don’t wait to buy it if it’s in stock and you can afford it. That’s because waiting for lower prices may mean missing out on the item altogether. 

For example, Carey predicts that the Nintendo Switch 2 may be tighter on supply as December approaches.

«Nintendo of America president Doug Bowser told CBS there would be a steady supply of Switch 2 units coming throughout the year. But our CNET Switch 2 restock tracker has found stores regularly going out of stock, so I would shop sooner rather than later to avoid disappointment,» Carey says. 

Half of US adults are shopping for tech ahead of the holiday season

Thinking about holiday shopping long before the holidays may sound odd, but Carey recommends planning your shopping list early. 

«With the cost of tech increasing, you’ll want to be prepared to jump on any sale you see in October and early November. Black Friday isn’t just one weekend anymore — it starts in October.» But you’ll still want to keep an eye out for sales after October and pay attention to return policies just in case you find a better deal. 

CNET found that half of tech shoppers planned to shop in September and October to ease some of their shopping concerns. Still, most shoppers (25%) planned to wait until November and 6% will wait until December.

How US adults are trimming costs on consumer tech and services

Close to nine in 10 (89%) shoppers plan to use various strategies. Shopping on Black Friday is the most popular money-saving method (59%). Other popular methods include comparison shopping (37%), shopping during Fall Prime Day and competing retailer sales (34%), shopping refurbished or pre-owned tech (23%) and shopping earlier (22%).

If you’re comparing prices, especially during sales, Holly advises making sure you’re getting a deal. 

«Tools like CamelCamelCamel.com will show you the price history of a product, so you know whether the sale is genuine and how tariffs have affected the price over the course of this year,» Holly says. «You can also verify discounts through CNET’s Deals page, where we actively track discounts to make sure you’re getting the lowest price.»

So when’s the best time to buy tech and appliances?

Holly adds that Black Friday sales focus on entertainment and popular gifts. It’s also a good time to shop for TVs, eBikes and gaming accessories. Fall sales before Black Friday typically focus on home appliances, laptops and emergency preparedness. 

«The best strategy for making sure you’re getting the best deals is to prioritize more practical life improvements first and be ready for entertainment purchases closer to the end of the year,» said Holly. 

Methodology 

CNET commissioned YouGov Plc to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,395 US adults, of whom 1,369 were interested in purchasing consumer tech products or services this winter holiday season. Fieldwork was undertaken Aug. 20-22, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

Technologies

MacOS Now Has a Native Gemini AI App

Get faster access to some of Gemini’s best features without switching tabs.

Gemini is getting a native MacOS app so that you have a faster way to talk to Google’s AI chatbot, bringing access to some of its best features with just a couple of clicks. 

Artificial intelligence is becoming more ingrained in everyday life, and companies are trying to make it easier than ever to access. On smartphones, AI is already just a button press away, but for desktops, LLMs like Google’s Gemini have been restricted to web applications. 

With the new app, Gemini is available via a simple keyboard shortcut. 

If you’ve got a MacBook, you can access Gemini at any time by pressing Option and Space on the keyboard, without having to switch tabs or open another window. 

Gemini’s best features, like Nano Banana image generation, video and music generation, are also just a few clicks away.

Much like you can do with the Gemini mobile app, the new MacOS app will let you share context from a window instantly so you can get insight on the content you’re viewing. Google says this will also work with local files on your computer and isn’t limited to web pages. 

The free, native app is available now for all users on MacOS 15 and up. Google says this is just the beginning and that it’s building the foundation for a «personal, proactive and powerful desktop assistant.» 

The app can be downloaded at gemini.google/mac.

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Technologies

I Wore the Whoop Band and the Apple Watch for Months and Found the Best Fit

The Whoop band won’t tell you the time, but it might change the way you work out. Here’s who should wear which.

I put off testing the Whoop band for six years. It’s a screenless fitness tracker built for serious athletes, and the sheer volume of training metrics always felt a little intimidating to me as a mere mortal.

The Apple Watch, on the other hand, is like that approachable friend who speaks to you on your level — much more my speed, six years ago.

But after seeing how many Whoop owners love the band, it was time to confront what intimidated me and see if it could outperform my Apple Watch Series 11. Two months later, the Whoop has transformed the way I work out and surfaced insights about my own body that weren’t on my radar before. Don’t mistake this for a breakup story — I’m not ditching my Apple Watch, yet.

The wearable space is evolving rapidly, with AI opening up the possibility of finally turning years’ worth of raw health and fitness data into actual advice. The standout smartwatches and trackers are now built around AI health coaches, proactive longevity features and metrics that respond visibly when you make the right changes. 

As wearable sensors become more capable and health information gets more complex, the stakes are higher. It’s more important than ever to understand what each device does and which one will give you the most relevant information. That’s why just comparing specs won’t cut it. To make this personal, I had to literally become a test subject and wear both the Whoop MG band and my Apple Watch Series 11 long enough to unlock every single feature. 

Comparing the Whoop band to an Apple Watch is like comparing a motorcycle to a minivan. They’re two different beasts that just happen to drive on the same street (your wrist). Health tracking is the main event for the Whoop, and likely the reason you’re considering it, whereas on the Apple Watch, it’s just one of the items on the menu. In an ideal world, you’d get both, but for this comparison, I’ll focus on the health features. 

The price to play

The Whoop has two immediate red flags for me. WTF is this name? I’ve never answered so many «the what?» questions when asked what’s on my wrist. But that’s a superficial me-problem.

On the surface, the Apple Watch Series 11 costs more: $400 for the 42mm Wi-Fi model. The Whoop MG is $360. But that’s not a one-time payment. The Whoop band itself is just a bonus; what you’re really paying for is a subscription model that ranges from $199-359 yearly. The plan’s price determines which band model you get and what metrics you unlock. 

Whoop subscription plans

Plan name Band included Price per year Battery life Key features
One Whoop 4.0 $199 5 days Core metrics: vitals and training scores
Peak Whoop 5.0 $239 14 days Adds aging insights (Healthspan)
Life Whoop MG $359 14 days Adds ECG and AFib detection

Not everyone’s willing to commit to yet another subscription, and if you’re in it for the long haul, you could end up spending more than the cost of the Apple Watch. But the bigger filter might be compatibility: The Whoop is the only device compatible with both iOS and Android. The Apple Watch is locked to the iPhone only. 

First impressions and a Whoop THONG?!

The fact that I’d never worn a Whoop band before gives the Apple Watch an unfair advantage, especially since it has a screen; the Whoop doesn’t. I’m used to glancing down at my wrist for a time check, so seeing something occupy space on my wrist that didn’t tell time was genuinely infuriating. 

Whereas the Whoop doesn’t present any data on the actual band, the Apple Watch shows you the time, weather forecast, tides, stock price and more. You control which notifications you receive, but it demands your attention throughout the day, from stand reminders to Slack alerts. You can also use it as a wallet or a camera remote, making it more like a mini version of your iPhone that just happens to be watching out for your health.

I can see the Whoop’s lack of screen as an asset for minimalists who don’t want the noise. While it was easy to forget I was wearing it, the band doesn’t exactly fade into the background like a smart ring does. The Whoop’s sensor alone is almost the size of the Apple Watch’s screen, but has a thicker profile, which makes it bulkier when wearing to bed.

You can also camouflage the device more easily since the band sits over the sensor. Whoop offers a range of clasp and band materials, and even a $20 third-party starlight gray band made it feel more subtle on my wrist than the original black. The Apple Watch also has a wide selection of bands, but the screen is always front and center.

The Apple Watch is also mostly relegated to the wrist. The Whoop is more versatile in that it can take readings from different parts of your body, including your chest and lower back. That can be useful for athletes who can’t wear anything on their limbs or for amputees. Whoop even sells garments to hold the sensor in place, including a thong, though I still can’t wrap my mind around wearing any device below the belt; I’m clearly not the target audience. The only alternative I’d realistically use is the arm or bicep band for sleep.

Suffice to say, you won’t get that range of wear with the Apple Watch.

Similar metrics, different execution 

The Whoop is built for long-term data analysis, so saying the band’s tracking strategy was a slow burn is an understatement. It takes at least a week to unlock most metrics, and two weeks of 24/7 wear to see the rest. The Apple Watch has real-time metrics that you can start using as soon as you strap it on.

Even once you unlock the data, the Whoop always uses your phone as the middleman to deliver it. But the app earns its keep by nudging you (via notifications) whenever a new metric is unlocked, or if something needs your attention. The Apple Watch also notifies you of trends in the iPhone’s Health app, but those nudges are less frequent, so I end up forgetting to look. 

After two weeks of wear, the Whoop finally paid off

On the surface, the Apple Watch and Whoop measure similar biomarkers: heart rate, VO2 max, temperature, sleep and menstrual cycle. The difference is in what they do with that data. Apple gives you the numbers and some light guidance, but mostly leaves the interpretation up to you. Whoop collects the data and runs it through a single lens: How does this affect your training?

Sleep, heart rate and even your menstrual cycle phase get translated into a daily recovery score (how ready your body is to perform). Paired with a strain meter that tracks how hard you’ve pushed yourself, Whoop turns abstract data into a directive. On high-recovery, low-strain days, it pushes me to go harder. But the realities of parenting and work schedules don’t always align with my recovery score, and no amount of nudges can help me with that. There were times when a low recovery score convinced me I was too depleted for a hard workout (even though I could probably have pushed through). On other days, the score looked good, but my body was screaming the opposite.

The Apple Watch’s training load score measures workout effort, but it doesn’t tell you what to do with that info. It’s largely self-reported. Unlike the Whoop, which puts the strain score front and center in the app, Apple Watch training load trends are somewhat hidden in workout pages, so I don’t often remember to use it as guidance. 

Both devices also track long-term trends such as VO2 max, or the measure of how efficient your body is at delivering oxygen to your muscles (a good indicator of cardiovascular health). Apple calls it Cardio Fitness score and surfaces it in the Health app. Whoop uses this metric (and other biomarkers) to calculate your «Whoop age,» how old your heart appears to be relative to your actual age, as well as your rate of aging. Not exactly a scientific term, but the effect is genius. Vanity and pride will get you invested in this number fast (at least it did for me).  

Whoop’s health coach actually gets it 

The shining star, though, is the Whoop AI coach. As a certified AI health coach skeptic, I never thought I’d be praising one, but here we are. The key is that it doesn’t require you to interact with it; Whoop AI just pops up on its own when it has something important to flag in the app or when you summon it. Two days before my period, it warned me that workouts might feel harder because of hormonal changes (spot on) and gave me concrete workout alternatives for those days when my recovery was low. 

After an all-out 5K run, Whoop’s AI coach told me to take it easy for the next few days and not to push myself that hard more than once a week. In my black-and-white brain (before using the Whoop), every workout had to be all-out or it was simply not worth it. The coach pointed out that repeatedly spiking at peak heart rate might be working against my training. I did some non-AI-aided research myself and confirmed the AI coach was right. While raising your heart rate to peak occasionally can train your heart, sustained effort at this level increases your risk of injury. 

The AI coach also adjusted my recommended bedtime based on strain, prior sleep debt (accumulation of sleep deprivation) and nightly patterns to optimize recovery. I don’t follow it most days, but the fact that it’s personalized and dynamic makes me less likely to ignore it than just the Apple Watch’s static bedtime reminder. 

The closest Apple equivalent to Whoop’s AI coach is Workout Buddy, an in-ear trainer that motivates you in real time and contextualizes your effort against your data history. For runners like me, that kind of screen-free guidance is essential and it’s where the Apple Watch pulls ahead. I rely on heart rate zones, pace and distance cues in real time, and without a screen or in-ear guidance, there’s no way to do the same on the Whoop. I can surface live stats and strain in the Whoop app, but that still means staring at my phone when I should be watching the trail in front of me. Even Whoop’s workout summaries don’t include variables such as distance or pace. 

Where Whoop holds its own is workout detection. Other screen-free wearables tend to miss lower-intensity sessions, but Whoop’s auto-detection has been spot on. The Apple Watch can detect some workouts automatically, but it’s less consistent and I usually end up starting them myself.

The CNET accuracy test 

It’s one thing for these wearables to nail translating workouts into data, but now I had to make sure that data was accurate. I’ve run multiple accuracy tests on the Apple Watch, including a recent 30-mile cross-device testing blitz where it scored highest in heart rate tracking against five other smartwatches, outpacing even a Garmin watch.

I ran (literally) the same test on the Whoop using the Polar H10 chest strap for heart rate control.

After three miles, the workout summary showed accurate results. It was only two beats below my peak heart rate (179 Whoop vs. 181 Polar), and two beats below my average HR. Workout summaries only tell part of the story, missing all the peaks and valleys that happen in between. That’s why I prefer to dig into the raw data. Polar makes it easy to export the second-by-second HR data into a spreadsheet, but getting that data off the Whoop app proved impossible. Even if there happens to be a workaround, it will likely require sleuth-level digging. For an athlete-focused wearable, that was extremely disappointing. Getting your heart rate data off the Apple Watch isn’t easy, but it is possible either by downloading your entire history or (as I’d recommend) downloading this third-party app.

Health and safety features

For all the fancy metrics and AI coaching, the Apple Watch still pulls ahead on raw health and safety features. Both devices have an ECG feature and AFib detection, though on the Whoop, you’re paying for the top-tier Life membership to get them. The Apple Watch has FDA-cleared hypertension alerts that flag signs of high blood pressure, sleep apnea detection and high and low heart-rate alerts. The Whoop can also give blood pressure estimates, but that first has to be calibrated with a traditional cuff and is intended only as a wellness feature (it’s not clinically validated).  

Where there’s no comparison at all is with emergency features. The Apple Watch has emergency SOS, fall detection, satellite connectivity (on 5G models) and crash detection that automatically contacts emergency services and your chosen contacts if something goes wrong. 

It can also ping your phone, which may not seem like it’s health-related, but is certainly a mental health boon for me in the sense that it prevents me from losing my mind when I can’t find it.

Battery life is a no-brainer

Battery life isn’t even a competition. While the Apple Watch struggled to make it a day and a half on a charge, the Whoop powered through the two-week mark as promised without breaking a sweat. That means I’m far more likely to wear it around the clock. My patchwork charging strategy with the Apple Watch regularly leaves me with a dead battery before bed — or worse, before a workout. Does exercise even count if it wasn’t tracked?

The Whoop doesn’t even have to be taken off to juice back up, since the puck holds its own charge and snaps on for wireless top-ups. Unless you’re wearing it in your thong, of course, in which case I truly hope it’s coming off between washes.

The fact that it doesn’t have to come off my wrist means I’m more consistent at tracking my sleep. Since there are no gaps in my sleep data, all other data tied to it is more reliable, including menstrual tracking (which uses basal body temperature during sleep to detect ovulation). I’ve been tracking my cycle for 10 years and know it well enough to say the Whoop has been spot-on with its estimates. The Apple Watch also tracks my menstrual cycle, but calculates ovulation retroactively if you’ve been consistent with sleep tracking (which is when it measures temperature changes). That consistency has been harder for me on the Apple Watch, so my ovulation estimates aren’t as accurate on the Apple watch. If you want a tracker you can truly set and forget about on both the notification and charging front, Whoop is your pick.

Apple Watch vs. Whoop: Bottom line

Despite being a longtime Apple Watch wearer, I’m not itching to take the Whoop off my wrist. It’s one of the few wearables I’ve worn for 14 consecutive days that hasn’t irritated my skin. I’d consider keeping both if it weren’t for Whoop’s subscription cost and my fear of financial commitment. Currently, you can get the One membership for $149 ($50 off).

The Whoop band has given me valuable insights about my training habits and flagged trends about my own body I hadn’t even put together myself — hey there, hormonal fatigue. The AI coach gets sharper the longer it knows you, which means I’m actually invested in sticking with it and following its advice. 

But realistically, I’m still in the thick of raising young kids while holding down a demanding job, and fitness has to take a back seat. Sticking with the Whoop would be like paying for a fancy gym membership and only using it twice a month. For anyone in a different stage of life looking to level up their fitness and optimize for peak performance (without real-time guidance), the Whoop is likely a worthy investment. I’ll join your ranks soon enough.

Maybe the fact that I’m paying for it would hold me accountable, and I’d find a way to prioritize the guidance more often? Or maybe our timing’s just off? For now, I’ll stick with the dependable friend, the Apple Watch, who doesn’t drop knowledge at every turn, but speaks my language and shows up when I need it — whether it’s pointing out I’m running late, or letting me dictate a text while wrangling a toddler. 

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Smartphone Prices Are Still Climbing. Here Are 3 Ways to Get Around That

Commentary: Tech prices won’t come down in the near future, but you can still come out ahead when shopping for a new phone.

In today’s market, your smartphone might be the only thing in your pocket that’s gaining value. While we’re used to electronics getting cheaper as they age, a combination of RAM shortages, shifting tariffs and inflation is forcing months-old smartphones to get unprecedented mid-life price hikes of up to $200.

Meanwhile, new phones that usually get major upgrades each year aren’t seeing meaningful quality-of-life improvements, yet we’re still paying a premium. The new 256GB Samsung Galaxy S26 starts at $900, raising the entry point for the company’s flagship phone line. The 256GB model of last year’s Galaxy S25 also got a price bump, as Samsung quietly increases the online cost of its foldables and other devices.

It’s not just Samsung. Motorola inflated the price of several of its Moto G models only a few months after launch, even though its devices are geared toward cost-conscious consumers.

The sticker shock in the mobile world is part of a wider contagion affecting the entire electronics market, including the PlayStation 5 and Xbox Series X/S consoles. But while pricey is the new industry standard, you don’t have to accept it. By getting a little creative and broadening your criteria, you can still secure a great phone without cramping your budget.

1. Avoid buying the newest phone

Most of us buy a new device to extend our phone’s battery life, get more storage or upgrade our camera. But over the past two years, many phones have only seen small improvements in these areas. Phones from one or two years ago have comparable cameras and batteries, and offer increased storage options, all while getting new features through software updates.

Samsung’s Galaxy S26 seems particularly stagnant this year. In his Galaxy S26 review, CNET Managing Editor David Lumb didn’t find any particular upgrades that would justify the phone’s higher starting price, aside from a storage bump and marginally improved battery capacity. While the phone’s cameras likely benefit from its newer, faster processor, Samsung’s still using the same camera suite dating back to the Galaxy S23: a 50-megapixel wide, 12-megapixel ultrawide, and 10-megapixel telephoto with 3x optical zoom. 

If you’re coming from a much older phone like Samsung’s Galaxy S21 (or earlier), you might benefit from upgrading to a less recent model, like the Samsung Galaxy S24 or S25. You can also save money by shopping with retailers rather than buying directly from Samsung. 

You could also try to simply extend the life of your current phone. It might be more cost-effective to replace your phone’s battery, backup older photos and videos to free up storage and try out new ways of taking photos rather than relying on buying a whole new device. 

2. Make sure a cheaper phone gets software updates

I review a lot of lower-cost phones, and a major way many of them skimp is by offering only two or three years of software and security updates. 

As prices rise, especially for devices costing $500 or less, you might end up purchasing a moderately priced phone that shouldn’t be used past its third year, which doesn’t give you much longevity. When a manufacturer isn’t actively providing security updates, that phone becomes more vulnerable to data exploits.

For instance, while I quite like the new $500 Moto G Stylus, I knocked it for only having a three-year commitment for security updates when other companies are providing at least double that. I have similar issues with RedMagic, which makes gaming-focused phones at a value price, but the company’s software and security support is also limited to three years. Likewise, TCL’s phones have rock-bottom prices, but the company only pledges two years of support.

If hardware prices are ticking up, I’d like to see phone-makers focus on improving device lifespan, especially since they know customers are less likely to spend $500 on a new phone every two to three years.

Samsung and Google’s under-$500 phones often offer superior software and security support. Samsung, for one, guarantees its Galaxy A phones six years of software updates, and the $499 Pixel 10A gets seven years. While I had issues with the Pixel 10A’s strong similarity to the Pixel 9A (it retained the same processor, camera and battery), when the Pixel 9A is discounted to $399, you’ll get a quality, more affordable phone with six years of software updates.

3. Hit the refurbished market

Apart from eyeing sales for older devices, you can check out refurbished phones offered directly by Apple, Google and Samsung. While these phones are technically used, they’re fixed up by their manufacturer and sold like new. When I browse these stores, I don’t usually see dramatic discounts, but the devices are always marked below their original price.

If you’re particularly cost-conscious, the used phone market is worth considering. When I tried out a used iPhone 13 Mini, I discovered that it’s critical to have a generous return policy so the phone’s battery life and condition work for you. These phones will show visible wear, and their batteries may be degraded from use by their prior owner. 

However, used devices are often much cheaper than a comparably priced new phone and could even be worth the extra expense of replacing the battery and getting a case.

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