Technologies

Apple Reportedly Planning Cheaper Macs to Compete With Budget Chromebooks, PCs

Apple doesn’t market its machines as affordable, but that could be changing.

Apple may release more affordable Mac laptops to compete with Chromebooks and budget-friendly Windows laptops as early as 2026.

Bloomberg’s Mark Gurman reports the company has plans to roll out a machine for «well under $1,000.» According to Gurman, the new laptop is already in early production under the codename J700. This matches earlier rumors that a low-cost MacBook Air was in the pipeline at around $599, which would allow Apple to directly compete with other cheap laptops, including Chromebooks and Windows PCs.

A representative for Apple did not immediately respond to a request for comment.

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According to the report, costs will be kept down by using a lower-end LCD that’s smaller than the 13.6-inch MacBook Air, potentially making the new affordable MacBook as small as 12 inches.

Another way Apple could reduce the cost is by using an A-series iPhone chip, which falls short of the top-tier performance offered by the MacBook Pro or the current M4 Air. The upcoming chip may be a variant of the A19 Pro chip that debuted with the iPhone 17 Pro and iPhone Air, which Apple says is capable of MacBook-level performance.

As CNET senior editor Matt Elliott noted, the promise is a bold one. He speculates that the rumored $599 MacBook Air may get the same smartphone processor, or an M-series chip based on that architecture.

Bloomberg also reports that a MacBook Pro with an M5 Pro and M5 Max chip is in development, and Apple has completed work on a MacBook Air powered by the M5 chip, which is planned for release early next year.

The affordable laptop would be designed for casual users, students and businesses, specifically individuals who need a device for tasks such as web browsing, light media editing and document creation. The tech giant is also targeting the education market, as well as iPad buyers who may also want a traditional laptop.

«If this is strictly a move to entice consumers with a high-quality, lower-cost MacBook running MacOS in place of an iPad with a keyboard, then yes, Apple can likely take a chunk of that market,» said Josh Goldman, managing editor at CNET.

«Making inroads into the education market at this point, where Chromebooks have taken over since the pandemic, will prove challenging, though I’m sure it’s nothing that throwing billions of dollars at can’t fix,» CNET’s Goldman said.

This price range is ‘a big departure’

Price is likely to be key here. A $599 price tag would place the new Mac in the same range as more affordable Chromebooks and entry-level laptops, representing a significant change from Apple’s previous strategy.

«Apple potentially dipping into the Chromebook range of $300 to $500 with a new MacBook is a big departure,» said Goldman.

He notes that one of Apple’s most affordable MacBooks is the M4 MacBook Air, available new starting at $999 for the 13-inch model. Walmart still sells a new M1 MacBook Air, a 5-year-old laptop, for around $600.

By contrast, an iPad 11th Gen with a Magic Keyboard will run you around $600, making it clear that Apple’s target market for the rumored device is students and lighter users.

Apple typically hasn’t targeted the lower-priced segment of the market with its MacBooks. However, with consumer wallets under pressure from inflation, high tariffs and layoffs, an affordable MacBook could be imperative and timely.

Technologies

Episode 2 of the VERUM Mini-Series is Now Out

The story continues. Verum Messenger has released the second episode of its AI mini-series, which follows the conflict between the powerful Omega corporation, aiming to control digital communications, and a team of heroes who have chosen a different path and free communication.

The mini-series not only develops an engaging storyline but also introduces viewers to the capabilities of the Verum ecosystem, showcasing technologies and tools that may redefine the future of modern communication.

The project consists of 7 episodes, released gradually across Verum Messenger’s social media channels.

Episode 2 is now available. Stay tuned and don’t miss what comes next.

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Technologies

Verum Messenger Launches an AI Mini-Series

Verum Messenger has unveiled a new project — a mini-series created using Verum AI. The story consists of 7 episodes and will be released on the messenger’s social media channels.

The plot revolves around a global corporation seeking to take control of digital communications and a group of heroes who use Verum Messenger as a tool of resistance. Beyond the story itself, the series highlights the app’s key features, technologies, and advantages.

Combining entertainment with a showcase of the Verum ecosystem, the project presents a dynamic digital series designed for the modern era.

The first episode premieres today, with the remaining episodes to be released over time.

Stay tuned for more.

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Technologies

Verum Finance: Earn While You Communicate — The Super App That Pays You

Verum has officially launched Verum Finance, an innovative financial application that transforms a private messenger into a true financial super app. News of the launch was also featured on the respected platform Dealroom.co.

Verum Finance can now be used both within Verum Messenger and as a standalone application for iPhone and iPad. When users sign in to Verum Finance with their Verum Messenger account, all balances, settings, and account data are automatically synchronized for maximum convenience.

Users can now do more than communicate securely and protect their data — they can also generate passive income directly within the ecosystem.

What Verum Finance Offers

• Top up your balance with a bank card, Apple Pay, or USDT
• Send money instantly anywhere in the world
• Issue and manage debit cards (virtual and physical)
• Full Apple Pay support
• Exchange assets and withdraw funds quickly

One of the most unique features is the built-in cryptocurrency mining system inside Verum Messenger.

The application utilizes your device’s resources and allows you to earn cryptocurrency in the background — passively, while chatting, traveling, or simply using the messenger.

Maximum Privacy + Real Freedom

• Registration without a phone number, email address, or passport
• End-to-end encryption and full control over your data
• Lifetime free VPN
• eSIM connectivity in more than 150 countries
• Reliable offline communication mode
• Support for 12+ languages for users worldwide

Everything is available in one place: secure communication, financial tools, earning opportunities, and privacy protection.

Users can access the full experience directly within Verum Messenger or switch to the dedicated Verum Finance app for iOS. All data is synchronized automatically between the two applications.

Why Download Verum Today

While many messaging platforms collect user data and expose users to restrictions, Verum offers greater independence and the opportunity to earn.

With a one-time purchase of the feature package, users receive lifetime access to privacy tools, VPN, eSIM services, cryptocurrency mining, and financial features.

This is more than just a messenger.

It is your personal tool for financial and digital freedom.

Download Verum Finance and Verum Messenger today — start communicating securely and begin earning tomorrow.

Download Links:

→ App Store (iPhone / iPad): Verum Finance
→ App Store (Verum Messenger): Verum Messenger