The spooky season has just ended, and Google is already turning its attention to holiday shopping. The search giant just released its annual list of 100 top holiday gift ideas based on the hottest trends of 2025.

The Google Holiday 100 list is an annual shopping guide compiled from searches for various products conducted between May and September. Using that data, Google creates a catalog of the year’s top trending gift ideas across various industries, including tech, toys, fashion and wellness. You can view the entire Google Holiday 100 list here.

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Nintendo Switch 2

This year’s breakaway technology hit was the Switch 2, Nintendo’s latest family-friendly video games console. Unsurprisingly, it appears on 2025’s Holiday 100 list. The console was released in June and has sold more than 10 million units thus far, with Nintendo hiking up sales expectations even among uncertain economic conditions and tariff pricing.

Google Pixel Watch 4

The Google Pixel Watch 4 is a standout wearable that made the Holiday 100 list. Its inclusion isn’t just Google stuffing its own product into a list. If you’re buying a gift for fitness-focused folks, CNET’s Vanessa Hand Orellana wrote that the latest iteration of Google’s smartwatch «hits a sweet spot between universally appealing design, seamless compatibility with the Android ecosystem, potentially life-saving safety features and robust health and fitness tracking.»

Red-light face masks

Your algorithm may have served you up a boatload of red light therapy content from health and beauty influencers this year. Search volume for red light masks has spiked in the past few months, so the LED masks have been included in the Holiday 100 buying guide this year. Just make sure to purchase one of the best FDA-approved masks.

Movie projectors to backpack charms

If you’re looking for gifts across other categories, Google has some top 2025 searches for big and small. Home theaters are apparently in this year, as searches for movie projectors spiked by a whopping 945%. Searches for backpack charms also hit an all-time high this year, so those are a safe bet for stocking stuffing for any young kids.

Checkers (the actual board game)

Even though many gifts given out at Christmas this year will surely be high-tech gadgets and accessories, the board game of checkers is also on the list. There’s always room for the classics.

As you prepare for the Herculean task of yearly holiday shopping, Google’s Holiday 100 is a good place to start. But if you’re looking to beat the crowd on the best tech deals around, CNET is already collecting pre-Black Friday deals.