Technologies

Who the Heck Is Gonna Pay $250 for Google AI Ultra?

Google’s pricey new AI subscription seems to be aimed at people who want to generate a ton of video or code.

Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.

Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More

Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.

For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.

The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.

Here’s what’s included in the new Google AI plans.

What’s in the Google AI Ultra plan?

The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.

AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.

Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.

While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features.

What’s in Google AI Pro?

The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.

Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.

Who is Google AI Ultra for?

You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.

What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.

The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.

Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini.

But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.

Technologies

Stuck in a Coffee Rut? ChatGPT Can Now Plan Your Next Starbucks Order

Don’t be surprised if the chatbot suggests mixing espresso with lemonade.

If you like getting your daily cup of coffee from Starbucks, you’ll now be able to consult with ChatGPT for your next beverage. Starbucks said on Wednesday that a new Starbucks app in ChatGPT, now in beta, will help you figure out your next order based on your mood or craving in the moment.

Although you won’t be able to order your Starbucks coffee directly through the ChatGPT app, it will suggest drinks and menu items you may enjoy, then direct you to the Starbucks app or website to complete your order.

OpenAI has added a host of other apps you can interact with in ChatGPT since announcing the functionality last year. You can do everything from browsing home listings to designing playlists without leaving the chatbot interface.

You’ll be able to use prompts like, «@Starbucks, I want something bright to start my morning,» or upload an image to describe your mood and location. Once the menu suggestion appears in ChatGPT, you can start the order through the chatbot and then complete it in the Starbucks app or online.

Paul Riedel, senior vice president of digital and loyalty at Starbucks, said in a statement that Starbucks noticed customers weren’t always starting off by looking at the menu. «They’re starting with a feeling,» he said. «We wanted to meet customers right in that moment of inspiration and make it easier than ever to find a drink that fits.»

Starbucks said interacting with ChatGPT lets you personalize your order more and discover menu options you never considered before.

(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

When I tried out the new feature, I asked it about the oddest beverage combinations you can get at Starbucks. One interesting combo ChatGPT came up with was espresso with lemonade. The AI described another drink as «basically liquid dessert soup,» if that’s more up your alley.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for April 16, #570

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for April 16 No. 570.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition is a fun one, especially if you enjoy unusual team names. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Put your glasses on for this.

Green group hint: Hoops home.

Blue group hint: The minors.

Purple group hint: Hidden hoops word.

Answers for today’s Connections: Sports Edition groups

Yellow group: Look at.

Green group: Seen at an NBA court.

Blue group: Double-A baseball teams.

Purple group: Starts with a WNBA team.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is look at. The four answers are observe, spectate, view and watch.

The green words in today’s Connections

The theme is seen at an NBA court. The four answers are benches, half-court logo, scorer’s table and shot clock.

The blue words in today’s Connections

The theme is double-A baseball teams. The four answers are Biscuits, Drillers, Trash Pandas and Wind Surge.

The purple words in today’s Connections

The theme is starts with a WNBA team. The four answers are dreamy, firefly, Skype and sundial.

Technologies

Today’s NYT Mini Crossword Answers for Thursday, April 16

Here are the answers for The New York Times Mini Crossword for April 16.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? It’s pretty simple, but 1-Across is a bit tricky. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.